--- title: TargetX Reviews meta\_title: 'TargetX Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 38 reviews by the users' company size, role or industry to find out how TargetX works for a business like yours. aggregate\_rating: rating\_value: 3.9 review\_count: 38 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Education url: https://www.g2.com/categories/education --- # TargetX Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by TargetX but has limited features. Are you part of the TargetX team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! TargetX delivers out-of-the-box CRM solutions in Recruitment and Retention that allow higher education professionals to get back to the business of delighting students with a mobile-first, personalized, and outcomes-oriented student experience. Transform enrollment management and drive admissions productivity with our communications tool, online app, reporting and more in the TargetX Recruitment Suite. Motivate lifelong student success with our Schools App mobile community, appointment scheduler, predictive analytics, and more in the TargetX Retention Suite. Our solutions are built on the Salesforce platform and trusted by over 400 institutions worldwide. * * * Seller [Liaison](https://www.g2.com/sellers/liaison) Discussions [TargetX Community](https://www.g2.com/products/targetx/discuss) Languages Supported English Solution Type All-in-One Overview by Dan Hyman Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 6 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/targetx/pricing) ## Top-Rated Alternatives [ ![Slate by Technolutions](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Slate by Technolutions") Slate by Technolutions 4.4/5(74) ](https://www.g2.com/products/slate-by-technolutions/reviews) [ ![Agentforce Education (formerly Salesforce Education Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Education (formerly Salesforce Education Cloud)") Agentforce Education (formerly Salesforce Education Cloud) 4.2/5(42) ](https://www.g2.com/products/agentforce-education-formerly-salesforce-education-cloud/reviews) [ ![Wisenet](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wisenet") Wisenet 4.2/5(407) ](https://www.g2.com/products/adapt-it-wisenet/reviews) [ View All Alternatives ](https://www.g2.com/products/targetx/competitors/alternatives) ## User Insights Average based on 38 real user reviews. Implementation Time 6 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Monta M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monta M.") MM Monta M. Director, Website & Website Development Higher Education Mid-Market (51-1000 emp.) 1/8/2018 "Great people to work with, but it's expensive for what you get." 2.5/5 What do you like best about TargetX? The people working in client support at TargetX are wonderful and will go out of their way to find a solution for your issues (but, unfortunately, once a solution is found company policy often is to provide a support document and leave clients to go to it on their own). Review collected by and hosted on G2.com. What do you dislike about TargetX? The cost is also very high for the value-added, especially since Salesforce now has an education-focused option. Turnover in the company seems high. Their documentation is extremely labyrinthine. I printed out their guide for a recent upgrade -- just for fun. It was full of links back and forth between at least a dozen online documents. The stack of paper was over 3 inches tall and I hadn't printed multiple copies of documents that were referenced more than once. Review collected by and hosted on G2.com. Recommendations to others considering TargetX: Be very, very clear with your needs. Be willing to adjust your business practices to take advantage of the options Salesforce/TargetX offers. Don't force the CRM to match what you've been doing. Think about the new options you will have and how you can improve your process. Make sure that someone on your team REALLY understand what you can do with a CRM before committing to a specific setup/implementation. Review collected by and hosted on G2.com. What problems is TargetX solving and how is that benefiting you? Undergraduate college admission. Increased number of inquiries and applications. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") UH Verified User in Higher Education Mid-Market (51-1000 emp.) 1/8/2018 "Great tool but requires your own internal support system." 3/5 What do you like best about TargetX? TargetX allows large scale email communications which allows us to speak to many audiences on a personal level. Review collected by and hosted on G2.com. What do you dislike about TargetX? TargetX seems to have a lot of bugs even after 3 1/2 years into our implementation. Support and instruction documents fall short every time. We would not be up and running nearly as well as we are if it hadn't been for our own IS team. Review collected by and hosted on G2.com. Recommendations to others considering TargetX: Make sure you have IS support in place and that they are participants in all discussions leading up to the purchase so that your implementation will go smoothly. Review collected by and hosted on G2.com. What problems is TargetX solving and how is that benefiting you? Mass communications to potential students for our university as well as applicants and current students. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Justin W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Justin W.") JW Justin W. CRM Manager - Analyst/Programmer Mid-Market (51-1000 emp.) 6/1/2017 "A Nice Salesforce Based Higher Ed CRM Solution" 3/5 What do you like best about TargetX? They have tailored a CRM, running on Salesforce, for higher education institutions. They have a complete package to get you up on running for everything from email communications, events, reports and dashboards and day to day student recruitment tools. Product support is very responsive and they can go above and beyond to help you set up the best preferences for your org. Review collected by and hosted on G2.com. What do you dislike about TargetX? We have run into a number of issues based on their mass email blast capabilities. Our institutions does send out significantly more email per month than most other universities of our size but it seems like something that could be resolved in the three plus years we've been using their product. Some other tools such as telemarketing are somewhat limited but still do the trick most of the time. Review collected by and hosted on G2.com. Recommendations to others considering TargetX: Do your research with the new Salesforce HEDA rolling out to determine if you need the features of TargetX or if a pure Salesforce environment is all that you would need. Review collected by and hosted on G2.com. What problems is TargetX solving and how is that benefiting you? We can do everything in one place and no longer have to go through three different departments to set up a simple event registration page. These can then be reported on and we can better utilize space on campus and better anticipate the number of students coming to events. The ability to use Salesforce tasks has also helped our counselors be much more efficient at their job. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") AH Verified User in Higher Education Mid-Market (51-1000 emp.) 1/9/2018 "Problems with accessibility" 2.5/5 What do you like best about TargetX? We like that is easy to put the forms on our website and it helps us track with the inquiries. Review collected by and hosted on G2.com. What do you dislike about TargetX? We are having problems to ensure the WCAG 2.0 accessibility standards. The form as an iframe has issues and the boxes where you ask the users to put their information are not compliant either. Review collected by and hosted on G2.com. Recommendations to others considering TargetX: Make sure you are ADA compliant Review collected by and hosted on G2.com. What problems is TargetX solving and how is that benefiting you? It is easy to track with the inquiries from the forms Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Mental Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Mental Health Care") CM Verified User in Mental Health Care Small-Business (50 or fewer emp.) 8/21/2015 "TargetX aims to be the solution for small universities everywhere. Does it make the cut? " 3/5 What do you like best about TargetX? The easy interface is probably the biggest win here. So often college recruitment/admission software is so rough 'n tumble that nobody wants to use it. TargetX does a good job of stripping away what doesn't work to make it as simple on the user as possible. Something a lot of people also won't see at first is that it is very simple to upload files and add them to where you want. Review collected by and hosted on G2.com. What do you dislike about TargetX? Definitely the lack of university software integration is the biggest issue, for most I imagine. Ends up not being worth purchasing for most people I'd guess because it doesn't fit in with any other current systems. Probably would only work if you are doing an overhaul or just getting started from scratch. Review collected by and hosted on G2.com. Recommendations to others considering TargetX: Definitely needs some consideration of the larger tech needs most organization have for it, but try a demo and see if you can use what TargetX has! Review collected by and hosted on G2.com. What problems is TargetX solving and how is that benefiting you? Solves issues with recruiting the people you actually want instead of just what looks good on paper, and making sure the process of communication and administration is as seamless as possible. The benefits are mainly that it gets easier to do your job as a recruiter instead of adding an unnecessary step to the whole process. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") UH Verified User in Higher Education Mid-Market (51-1000 emp.) 1/8/2016 "TargetX: Great Software, Depending on Foundational Customization" 3/5 What do you like best about TargetX? I like the breadth of reporting that can be done on leads. Review collected by and hosted on G2.com. What do you dislike about TargetX? I dislike the inflexibility of formula language. Review collected by and hosted on G2.com. Recommendations to others considering TargetX: Have your entire team in on the ground-floor customization of your specific TargetX. Features should be constructed with group input. Review collected by and hosted on G2.com. What problems is TargetX solving and how is that benefiting you? It is much easier to track a variety of lead activities, and assure that our leads are being worked on quickly and consistently. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about TargetX? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about TargetX ](https://www.g2.com/products/targetx/discussions/new) TF Tanith Fowler Corsi • Last activity almost 5 years ago How do I change a contact owner associated with a program in TargetX and how do I change an application term in the system (i.e. accepting applications for spring 2021) 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/29445-how-do-i-change-a-contact-owner-associated-with-a-program-in-targetx-and-how-do-i-change-an-application-term-in-the-system-i-e-accepting-applications-for-spring-2021) GU Guest User • Last activity almost 4 years ago Is TargetX Salesforce? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/is-targetx-salesforce) [ View all Discussions ](https://www.g2.com/products/targetx/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 6 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/targetx/pricing) TargetX Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5abd6415ec20086393484e4679676d82/slate-by-technolutions.png "Product Avatar Image") Slate by Technolutions 4.4/5(74) [ Compare Now ](https://www.g2.com/compare/slate-by-technolutions-vs-targetx) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_08446fff96e11c8687f2834e31d2d35b/agentforce-education-formerly-salesforce-education-cloud.png "Product Avatar Image") Agentforce Education... 4.2/5(42) [ Compare Now ](https://www.g2.com/compare/agentforce-education-formerly-salesforce-education-cloud-vs-targetx) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_7ac26159c9ff73c3577631317a201a51/ellucian-recruiting-admissions.png "Product Avatar Image") Ellucian Recruiting &... 2.5/5(21) [ Compare Now ](https://www.g2.com/compare/ellucian-recruiting-admissions-vs-targetx) ##### Categories on G2 [Admissions and Enrollment Management](https://www.g2.com/categories/admissions-and-enrollment-management)[Higher Education Student Information Systems](https://www.g2.com/categories/higher-education-student-information-systems)[Academic Advising](https://www.g2.com/categories/academic-advising) ##### Explore More [Best platforms for collaborative API development](https://www.g2.com/discussions/best-platforms-for-collaborative-api-development)[IBM InfoSphere Optim Data Privacy vs Tonic.ai: which data de-identification platform supports more flexible masking strategies including tokenization and synthetic replacement?](https://www.g2.com/discussions/ibm-infosphere-optim-data-privacy-vs-tonic-ai-which-data-de-identification-platform-supports-more-flexible-masking-strategies-including-tokenization-and-synthetic-replacement)[What investor relations platforms best address Regulation FD and SEC compliance requirements for IR communications?](https://www.g2.com/discussions/what-investor-relations-platforms-best-address-regulation-fd-and-sec-compliance-requirements-for-ir-communications) [What is the highest-rated file recovery software for organizations replacing legacy file management systems?](https://www.g2.com/discussions/what-is-the-highest-rated-file-recovery-software-for-organizations-replacing-legacy-file-management-systems)[Top-rated chatbot apps for e-commerce](https://www.g2.com/discussions/what-are-the-top-rated-chatbot-apps-for-e-commerce)[Best Graphic Design Software](https://www.g2.com/articles/best-graphic-design-software) [Show MoreShow Less](javascript:void(0);)