Structured Reviews & Product Details

Structured is an AI-native partner marketing execution platform that builds on and extends traditional through-channel marketing automation (TCMA) to drive real partner adoption and revenue. Traditional TCMA platforms were designed to distribute content and manage campaigns across partner networks. But in today’s complex ecosystems, content access alone doesn’t lead to execution and without execution, there is no measurable impact. Structured solves this gap. Instead of relying on partners to navigate portals, customize templates, and manually launch campaigns, Structured enables partners to simply ask for what they need. In seconds, the platform generates fully personalized, localized, and on-brand campaigns ready to launch across channels. Powered by a network of AI agents, Structured handles content creation, campaign orchestration, localization across 130+ languages, and performance optimization all within a single, intuitive experience. The result: Increased partner activation and engagement Faster campaign execution across global ecosystems Clear visibility into partner-driven pipeline and revenue Structured is trusted by global enterprises like IBM, Google, Zoom, Dell, and ServiceNow to transform how their partners go to market. While traditional TCMA platforms focus on distributing content, Structured focuses on what matters most: enabling partners to execute marketing and drive measurable results

Product Website

Seller

Structured

Discussions

Structured Community

Languages Supported

German, English, French, Indonesian, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Russian, Spanish, Thai, Turkish, Vietnamese, Chinese (Simplified), Chinese (Traditional)

Overview by

Christopher Spann

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Structured Integrations

(3)

Verified by Structured

Structured Media

Deliver a unique channel partner experience that’s aligned with your brand and adaptable to channel partner segments to help maximize adoption and engagement

Structured Demo - Lead & Opportunity Management

Enable partners to configure and manage the lead flow process through rule-based lead scoring and nurturing while providing pipeline visibility and improving conversion.

Define and customize dashboards and reports to provide partners with insights into their campaigns and tactics to help them improve and optimize performance.

Official Downloads

(5)

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Verified User in Management Consulting

Small-Business (50 or fewer emp.)

11/18/2022

"A Solid platform for setting up and running partner"

4/5

What do you like best about Structured?

Flexibility when setting up campaigns. Able to customize emails, landing pages, etc. Review collected by and hosted on G2.com.

What do you dislike about Structured?

Not as intuitive as some other platforms. Review collected by and hosted on G2.com.

Vera H.

Director of Product Marketing

Enterprise (> 1000 emp.)

2/24/2022

"Fastest way to increase channel partner engagement"

5/5

What do you like best about Structured?

The platform offered significant flexibility. We were able to customize the partner experience based on our brand including the domain URL while personalizing the hub for different partner types. We were able to offer marketing plus sales capabilities for our channel partners, including cobranding enablement, lead and opportunity management and extensive reporting. Plus, we built a way for vendors to easily upload, create and manage their marketing and sales content. Overall, this was a huge differentiator vs. other marketplaces. Review collected by and hosted on G2.com.

What do you dislike about Structured?

At times, there were login issues for channel partners, but it vastly improved once we allowed any user within a company to access the hub. Review collected by and hosted on G2.com.

Response from Darek Rensing of Structured

edit

Thank you for the review and feedback, Vera. We appreciate you taking the time to share your StructuredWeb experience.

Alberto d.

Frontend Developer

Enterprise (> 1000 emp.)

11/22/2021

"Flexible channel marketing platform"

5/5

What do you like best about Structured?

Very flexible & customizable. Can vary the experience for different partner types. Its built in our brand and both our vendors and partners enjoying using it. It’s a great place to share and communicate new vendor stuff and the marketing tools are easy to use. Partners in our market really like using it and seeing new stuff everyday. Review collected by and hosted on G2.com.

What do you dislike about Structured?

What problems is Structured solving and how is that benefiting you?

Colin M.

Marketing Manager

Small-Business (50 or fewer emp.)

11/15/2021

"Great tool for our partner channel to leverage"

4/5

What do you like best about Structured?

StructuredWeb excels at being a helpful tool for our partners. It's easy for them to navigate the platform, send out email campaigns, and view the results/analytics. The support team at StructuredWeb is also great at responding quickly to our issues and providing us with all the help that our customers and we need. The people we work with there are great! Review collected by and hosted on G2.com.

What do you dislike about Structured?

The back-end (Admin side) of StructuredWeb could be improved. For creating campaigns, the screens have a lot of tabs and options that we don't need when creating our email campaigns, so it's a little daunting at times. Review collected by and hosted on G2.com.

Recommendations to others considering Structured:

If you have someone dedicated to learning and administrating the product, you will have success with it. Review collected by and hosted on G2.com.

What problems is Structured solving and how is that benefiting you?

We can provide basic, templated emails to our partners, who can then leverage them in their marketing of our product. The main benefit has been that our customers appreciate the email campaigns and the simplicity of using the product. Review collected by and hosted on G2.com.

Daniel D.

Cloud Senior Enginner

Enterprise (> 1000 emp.)

11/22/2021

"Power up your channel business with StructuredWeb"

5/5

What do you like best about Structured?

Like how easy it is for partners to launch campaigns based on the content they can grab through the SW portal. They can cobrand the content with their info. And there are literally thousands of assets and things they have access to. Our partners have been extremely happy with having a single place to get their vendor info and marketing stuff. It’s helped us deepen our relationships with partners and saved us a bunch of time from manual processes. It’s been a game-changer. Review collected by and hosted on G2.com.

What do you dislike about Structured?

Product is great but takes time to re-engage channel partners. No solution for that. Review collected by and hosted on G2.com.

Dillon N.

Ecommerce Analyst

Enterprise (> 1000 emp.)

1/22/2022

"An Absolute Must for Channel Marketers"

5/5

What do you like best about Structured?

StructuredWeb allowed us to build a personalized Partner Portal with a breadth of tools and capabilities. It allowed our hundreds of vendors to create and manage their content, keeping it fresh for our extensive partner network. And channel partners were able to access a single place where they can easily download and co-brand marketing materials and execute multi-channel marketing campaigns to promote and generate leads. It saved our team and partners a considerable amount of cost and time to manage the experience. Review collected by and hosted on G2.com.

What do you dislike about Structured?

There’s a lot you can do so we tried to limit the options for our vendors and partners. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

2/12/2022

"Game-Changer for Brands and Channel Partners"

5/5

What do you like best about Structured?

At Ingram Micro Cloud, we built our Go-to-Market Hub on the StructuredWeb platform, allowing us to customize the experience for both vendor brands and channel partners. The Hub allowed brands to easily create and update their content while giving channel partners access to fresh product content as well as enablement and marketing tools to deploy digital campaigns in multiple languages. Plus, the support was great – for our channel partners and us. Review collected by and hosted on G2.com.

What do you dislike about Structured?

Initially, some of the steps to activate a tactic or campaign were onerous, but they allowed us to modify and simplify the process to align with our requirements. Review collected by and hosted on G2.com.

What problems is Structured solving and how is that benefiting you?

Structured Web solved several key challenges for us. One, vendor brands were able to create and manage their content easily. Two, channel partners had a single place to access great content and enablement/marketing automation tools. And three, we had visibility on every aspect of performance, from logins to downloads and campaign activations. Together, this increased adoption and engagement among channel partners. Review collected by and hosted on G2.com.

Angela M.

Senior Global Partner Campaign Development Manager

Enterprise (> 1000 emp.)

11/30/2021

"The only swiss knife you will need for your channel marketing needs"

4.5/5

What do you like best about Structured?

StructuredWeb is an excellent tool for cobranding assets and multi-channel campaign execution. This platform is very user-friendly and enables partners of all sizes to execute robust demand gen campaigns. As a vendor, you will be able to leverage this tool in two ways: market to and through activities. You will have an end-to-end view - from partner adoption, engagement to demand generation. Your partners will have everything they need in one central hub. Aside from the platform, working with the StructuredWeb team was a pleasure. They would always go the extra mile for their clients and one thing that remains constant is their hunger for innovation. This company has always innovated and remains ahead of the competition. Review collected by and hosted on G2.com.

What do you dislike about Structured?

There are some very strong parts of the platform but the CRM aspect was a bit complex and needed some work a few years ago. It might have evolved now. Review collected by and hosted on G2.com.

Samuel Jesús P.

Cloud Senior Developer

Enterprise (> 1000 emp.)

11/22/2021

"Best channel marketing automation platform"

5/5

What do you like best about Structured?

StructuredWeb is the best platform out there for companies with channel partners. Powerful and feature-rich. It’s easy for our partners to get the marketing materials they need to generate demand for their business. Love all the new video capabilities. We love the Marketing University as well. Review collected by and hosted on G2.com.

What do you dislike about Structured?

We’re liking what we see so far for now. Review collected by and hosted on G2.com.

Greg M.

Channel Sales Manager

Enterprise (> 1000 emp.)

1/21/2022

"StructuredWeb's multi-language support is excellent"

5/5

What do you like best about Structured?

We have many global partners in many countries and having the content and UI in several languages is helpful to getting adoption globally. The self-service portal is easy for our teams to manage the content and for our partners to use. Finding content is simple and partners can brand it as their own. Review collected by and hosted on G2.com.

What do you dislike about Structured?

Nothing. It is working well for us and our partners. Review collected by and hosted on G2.com.