# Structured Reviews **Vendor:** Structured **Category:** [Through-Channel Marketing Software](https://www.g2.com/categories/through-channel-marketing) **Average Rating:** 4.9/5.0 **Total Reviews:** 72 ## About Structured Structured is an AI-native partner marketing execution platform that builds on and extends traditional through-channel marketing automation (TCMA) to drive real partner adoption and revenue. Traditional TCMA platforms were designed to distribute content and manage campaigns across partner networks. But in today’s complex ecosystems, content access alone doesn’t lead to execution and without execution, there is no measurable impact. Structured solves this gap. Instead of relying on partners to navigate portals, customize templates, and manually launch campaigns, Structured enables partners to simply ask for what they need. In seconds, the platform generates fully personalized, localized, and on-brand campaigns ready to launch across channels. Powered by a network of AI agents, Structured handles content creation, campaign orchestration, localization across 130+ languages, and performance optimization all within a single, intuitive experience. The result: Increased partner activation and engagement Faster campaign execution across global ecosystems Clear visibility into partner-driven pipeline and revenue Structured is trusted by global enterprises like IBM, Google, Zoom, Dell, and ServiceNow to transform how their partners go to market. While traditional TCMA platforms focus on distributing content, Structured focuses on what matters most: enabling partners to execute marketing and drive measurable results ## Structured Pros & Cons **What users like:** - Users admire the **innovative features** of Structured, enhancing marketing effectiveness and user experience through continuous improvement. (4 reviews) - Users value the **comprehensive marketing enablement** features of Structured, enhancing partner engagement and driving results effectively. (4 reviews) - Content Management (3 reviews) - Content Quality (3 reviews) - Users praise the **intuitive and user-friendly design** of Structured, enhancing their experience in managing marketing programs. (3 reviews) - User Experience Improvement (3 reviews) - AI Writing Assistance (2 reviews) - Customization (2 reviews) - Ease of Creation (2 reviews) - Users love the **intuitive and user-friendly features** of Structured, making campaign creation seamless and efficient. (2 reviews) **What users dislike:** - Users note that the product is **expensive** , making it challenging for emerging programs to adopt effectively. (1 reviews) - Users find some features **too rigid for unique customization** , but trust in Structured's commitment to improvement. (1 reviews) - Users note **integration issues** with marketing and CRM systems, indicating a need for improvement in connectivity. (1 reviews) - Users find the **limited customization** options in Structured frustrating, though they trust the platform's commitment to improvement. (1 reviews) - Users express frustration with the **poor customer support** , noting unresponsiveness from some account managers when assistance is needed. (1 reviews) - Users report **poor support services** with slow responses and confusion regarding roles and functionality affecting their experience. (1 reviews) ## Structured Reviews ### 1. Driving Scalable, AI-Powered Partner Marketing with Structured **Rating:** 5.0/5.0 stars **Reviewed by:** Carlo d. | Sr. Director Partner Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Structured?** Structured brings much-needed structure and scalability to partner marketing. It centralizes enablement, campaigns, assets, and automation in a single platform, which streamlines execution for both internal teams and partners. The user experience is intuitive, and that ease of use helps drive adoption across a diverse partner ecosystem. The AI capabilities are a real differentiator. Translation, localization, and content customization help us activate partners globally without adding operational overhead. Features like campaign automation, co-branding, and multi-channel distribution make it easier for partners to launch programs quickly while staying aligned with our brand and messaging. The team is highly responsive and clearly invested in innovation. Their roadmap shows a strong focus on AI, integrations, and partner-led demand generation. **What do you dislike about Structured?** Nothing in particular. What I would say is that, like many evolving platforms, the integrations with certain marketing and CRM systems are still maturing. As those connections deepen over time, reporting and workflow automation should become even stronger. **What problems is Structured solving and how is that benefiting you?** Structured solves the fragmentation that often limits channel marketing performance. Many organizations rely on multiple disconnected tools for enablement, content distribution, campaign management, and reporting. That creates inefficiency, higher costs, and lower partner adoption. By consolidating these capabilities into one platform, Structured reduces operational complexity and improves partner engagement. Partners know where to go, what to run, and how to execute. Internal teams gain better visibility into campaign activity and performance. The result is faster time to launch, stronger brand consistency, measurable cost savings, and improved partner-sourced pipeline. For organizations focused on scaling partner-led demand generation globally, Structured provides the structure and automation required to execute with discipline and impact ### 2. Structured Stands Alone for Channel Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Larry W. | CEO and Chief Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2026 **What do you like best about Structured?** When it comes to Channel Marketing Automation, Structured is a class of its own. It's an innovative, comprehensive platform that enables users to create, distribute, and manage marketing programs with and through partners. Its ability to create authentic, relevant content delivers great results. Structured is intuitive and easy to use. **What do you dislike about Structured?** It sounds trite, but I haven't found a downside of using Structured or working with the Structured team. **What problems is Structured solving and how is that benefiting you?** My organization is resource-constrained. Structured not only makes marketing programs easier and faster, but it's efficient and cost effective relative to what it would take conducting similar campaigns without it. ### 3. A Partner Marketer’s Best Friend for Campaign & Multilingual Content Generation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2026 **What do you like best about Structured?** Structured new AI product is a partner marketer's best friend. The generation of relevant campaigns and content matched with the ability to translate that content is unrivaled. **What do you dislike about Structured?** Nothing really to dislike outside the fact that it is built and priced for the enterprise use case, which may make it harded for emerging programs adopt. **What problems is Structured solving and how is that benefiting you?** Partners come in varying shapes and sizes. Structured allows even the most lean and inexperienced folks within a partner community to deliver world-class campaigns. The more sigficant impact though, is the most strategic partners leveraging the platform to drive high volume and value leads back to the program, and ultimately their top line. ### 4. StructuredWeb simplifies partner marketing with scale and global reach **Rating:** 5.0/5.0 stars **Reviewed by:** Joan M. | Head of Partner Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** August 21, 2025 **What do you like best about Structured?** StructuredWeb consolidates everything in one place, making it easy for channel and agency partners to access enablement and marketing resources. The AI translation and content tools are especially valuable — partners can translate and localize campaigns instantly, which has expanded our global reach. By moving from multiple tools into StructuredWeb, we reduced costs, simplified management, and created a far better partner experience. Ease of use, flexibility, and scalability make it a strong platform for partner-led demand generation. **What do you dislike about Structured?** I am happy to see that the team is investing heavily in AI for partners. They have a strong roadmap beyond the current services and capabilities. **What problems is Structured solving and how is that benefiting you?** StructuredWeb solves the challenge of fragmented partner marketing execution by consolidating enablement, content, and campaigns into one platform. Instead of juggling multiple disconnected tools, our partners now access everything in a single hub, which reduces management costs and improves adoption. The AI-driven translation and content capabilities help us scale globally, ensuring partners in any region can localize campaigns quickly. Overall, StructuredWeb has streamlined our processes, improved partner engagement, and delivered measurable cost savings while enhancing the partner experience. ### 5. Exceptional Marketing Platform with Outstanding Support and Innovation **Rating:** 5.0/5.0 stars **Reviewed by:** Emmee T. | Sr. Manager, Global Partner Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2024 **What do you like best about Structured?** I like StructuredWeb for many reasons. The attention to customers is exceptional, with a responsive and knowledgeable team that makes onboarding and ongoing support seamless. They are progressive and continue innovating and enhancing the platform to stay ahead. They are focussed on marketing excellence, which ensures that users have access to tools designed specifically to drive results. **What do you dislike about Structured?** I think they are still working on ntegration capabilities with certain platforms. I am sure it will catch up soon. **What problems is Structured solving and how is that benefiting you?** StructuredWeb enables us to take a new outlook on how we approach channel marketing. We are newer users so we’re excited about the platform’s ability to centralize everything in one spot because it is significantly easier to collaborate with partners and streamline our marketing efforts. Unlike others in its space, SW marketing capabilities are built for the future—tools like campaign automation, co-branded asset creation, and multi-channel distribution have been transformative in saving time and ensuring consistency across all touchpoints. ### 6. Hyper customer focused and a pleasure to build future with! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Structured?** StructuredWeb is renowned for its hyper customer-focused approach, ensuring that every client receives personalized and attentive service. Their deep understanding of the partner space allows them to act as a trusted advisor, offering valuable insights and strategic guidance. Always eager to gather feedback, StructuredWeb continuously seeks to improve their product, demonstrating a commitment to innovation and excellence. This dedication to customer satisfaction and product enhancement sets them apart in the industry. **What do you dislike about Structured?** I genuinely have no dislikes about them, as their service and product consistently exceed expectations. **What problems is Structured solving and how is that benefiting you?** We are currently testing StructuredWeb’s ChannelGPT to explore the potential of GenAI-powered content personalization. This innovative tool promises to deliver hyper-personalized and highly relevant content, significantly enhancing demand generation efforts. By leveraging advanced AI capabilities, ChannelGPT can tailor content to meet the specific needs and preferences of each audience segment, leading to higher engagement and conversion rates. Additionally, it offers the benefit of streamlining content creation processes, saving time and resources while maintaining high-quality output. This cutting-edge solution is set to revolutionize how we approach content marketing and customer engagement. **Official Response from steven kellam:** > Thanks for the great review, very much appreciated! ### 7. Critical part of our channel marketing strategy with our partners. **Rating:** 5.0/5.0 stars **Reviewed by:** Eric E. | Senior Director – Global Partner Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Structured?** Structured Web is a key part of our marketing strategy, particularly in our partner-driven initiatives. Our collaboration has stood the test of time over several years and has been instrumental in expanding our reach and influence. Its unique approach to customization, video content, and now AI sets Structured Web apart. This long-standing partnership equips our partners with the best tools and content, empowering them to generate demand for our companies. **What do you dislike about Structured?** Overall, there are not too many downsides. We get great support from them—if anything, we likely need to be more creative in using the full extent of the toolset they provide us. **What problems is Structured solving and how is that benefiting you?** Demand generation content distribution for our channel partners. **Official Response from steven kellam:** > Eric, thanks for the great review, you team is fantastic to work with and we look forward to pushing the boundaries of channel marketing - in a good way! ### 8. StructuredWeb has made great improvements! **Rating:** 5.0/5.0 stars **Reviewed by:** Melanie M. | Global Partner Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2024 **What do you like best about Structured?** StructuredWeb is very intuitive and user-friendly. I love how I can create assets, emails, and landing pages all in one spot. The usability and features have come a long way since I used the platform years ago. **What do you dislike about Structured?** Some account managers aren't as responsive when needed. **What problems is Structured solving and how is that benefiting you?** StructuredWeb is replacing multiple marketing tools and creating a one stop shop for all marketing needs. Our partners can easily cobrand assets and activate marketing campaigns with just a few clicks. **Official Response from steven kellam:** > Melanie, thank you for the great review, and we appreciate the feedback on our account management, we will address that issue immediately. ### 9. Enterprise Account Director **Rating:** 4.5/5.0 stars **Reviewed by:** Alec S. | Enterprise Sales Director, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2024 **What do you like best about Structured?** Unlike other systems in the marketing today StructuredWeb is only focused on TCMA and therefore have the best platform. They have the most advanced features and functionality (e.g ChannelGPT) of any TCMA system and have a great team to support clients. If I have to suggest any TCMA platform my #1 suggestion is StructuredWeb. The platform is very easy to use, integrates into every and any system needed, and because they have some very useful tools partners actually frequently use the system (unlike most marketing platforms). **What do you dislike about Structured?** Pricing could be more pick list (of features and functionality clients need), as well as a larger focus on B2B2C TCMA capabilities. **What problems is Structured solving and how is that benefiting you?** I suggest StrucutredWeb when my cleints need: - Co- Marketing Capabilites - Have a large need around collateral localization (the translate capalbilites are game changing for every client) - Through Channel Marketing (Digital, Display Ads, Paid Marketing, Email, Webinar, Social etc...). - Marketplace needs - Content Syndication (Video, Documents, Microsites, Lead Forms) If you have a need for it StrcuturedWeb can support. **Official Response from steven kellam:** > Alec, appreciate the review, glad to be working with you! ### 10. Industry leading Innovation **Rating:** 5.0/5.0 stars **Reviewed by:** Rachel T. | VP, Global Channels, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** September 14, 2021 **What do you like best about Structured?** I've been working with StructuredWeb for years, across multiple organizations. Their market-leading offerings are fueled by the unwavering passion their leaders and teams have for our channel industry. Constant, relevant and enterprise-level innovation combined with some of best humans on the planet are their recipe for success. I would be happy to speak to anyone considering their solutions and share my experience with their products, teams and offerings. **What do you dislike about Structured?** Nada, zilch, nothing. World class company. **What problems is Structured solving and how is that benefiting you?** We needed an agile, flexible solution that optimized our through, with and for partner marketing efforts. With limited Human Resources, we also needed intuitive and content-rich solutions that gave our partner community choice, ease of use and variety of offerings. StructuredWeb answers the call every single time: AI-enabled content, multi-modal campaign framework and highly customizable templates minimizes the effort and time to market on our side. **Official Response from steven kellam:** > Rachel, thanks for the great review, looking forward to working with you again - for the 3rd time! ## Structured Discussions - [What is StructuredWeb used for?](https://www.g2.com/discussions/what-is-structuredweb-used-for) - 1 comment - [View Structured pricing details and edition comparison](https://www.g2.com/products/structured/reviews/structured-review-10527661?next=%2F&via=keith§ion=pricing&secure%5Bexpires_at%5D=2026-05-28+16%3A28%3A17+-0500&secure%5Bsession_id%5D=8e03b848-b169-447a-bc44-bb67066ce74e&secure%5Btoken%5D=2d37da5e2888a288a9a79ea6bdec4b8ce122bb84ed6f2a22b7572f762d4907bd&format=llm_user) ## Structured Integrations - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Channelscaler](https://www.g2.com/products/channelscaler/reviews) ## Structured Features **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management **Platform Basics** - Lead Management - Content Management - Group and User Management **Agentic AI - Content Distribution** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Optimization** - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Campaign Execution** - Email Marketing - Search Marketing - Web Syndication Management - Social Media Management - Events - Microsite Management **Agentic AI - Secure Email Gateway** - Proactive Assistance **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Reporting** - Campaign Performance - Partner Performance - Fund Tracking **Planning** - Collaborative Editorial Calendars / Scheduling Content **Additional Features** - Partner Engagement ## Top Structured Alternatives - [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) - 4.9/5.0 (679 reviews) - [Unifyr](https://www.g2.com/products/unifyr-unifyr/reviews) - 4.4/5.0 (494 reviews) - [Impartner PRM](https://www.g2.com/products/impartner-prm/reviews) - 4.5/5.0 (553 reviews)