--- title: Sprinklr Insights Reviews meta_title: 'Sprinklr Insights Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 105 reviews by the users' company size, role or industry to find out how Sprinklr Insights works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 105 scale: '5' date_modified: '2026-08-07' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Sprinklr Insights Reviews **Vendor:** Sprinklr **Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Average Rating:** 4.3/5.0 **Total Reviews:** 105 ## About Sprinklr Insights Sprinklr Insights is an AI-powered consumer and brand intelligence platform for Enterprises that need to listen to and understand their customers, market and competitors to manage their reputation, drive better customer experiences and take data-led decisions. Sprinklr Insights supports an industry-leading number of channels and data sources, delivers actionable insights in real-time across areas like marketing, sales, product development, strategy and operations, is customized to business and vertical-specific use cases and is powered by patented deep learning capabilities. ## Sprinklr Insights Pros & Cons **What users like:** - Users enjoy the **AI-powered analytics** of Sprinklr Insights, which enhance their social listening and trend analysis capabilities. (4 reviews) - Users appreciate the **powerful social listening and analytics capabilities** of Sprinklr Insights, enhancing their insights-gathering experience. (4 reviews) - Users appreciate the **AI-driven insights** of Sprinklr Insights, enhancing analytics and real-time activity monitoring. (3 reviews) - Users appreciate the **AI-driven insights** of Sprinklr Insights, enhancing analytics and facilitating real-time decision-making. (3 reviews) - Users appreciate the **powerful social listening and AI-driven analytics** of Sprinklr Insights, enhancing brand sentiment analysis. (3 reviews) - Customer Support (3 reviews) - Users appreciate the **ease of use** of Sprinklr Insights, finding its interface intuitive and integration seamless. (3 reviews) - Intuitive (3 reviews) - Users appreciate the **easy-to-use sentiment analysis** in Sprinklr Insights, offering valuable insights based on audience emotions. (3 reviews) - Customization (2 reviews) **What users dislike:** - Users find the **learning curve steep** with Sprinklr Insights, complicating initial setup and understanding of its many features. (4 reviews) - Users find that **improvement is needed** in user-friendliness and features compared to competitors, making initial use challenging. (2 reviews) - Users find the **intuitiveness issue** with Sprinklr Insights challenging, making initial use overwhelming for new team members. (2 reviews) - Users find the **learning difficulty** with Sprinklr Insights to be quite steep, making it challenging for new team members. (2 reviews) - Users find the **limited customization options** challenging, often requiring retraining for effective use of Sprinklr Insights. (2 reviews) - Time-consuming Processes (2 reviews) - Complex Features (1 reviews) - Complexity (1 reviews) - Users find the **setup process complex** , making implementation and management of dashboards time-consuming and challenging. (1 reviews) - Users face **dashboard issues** with data inconsistencies and complex setup, impacting usability and accuracy of insights. (1 reviews) ## Sprinklr Insights Reviews ### 1. Sprinklr Pros and Cons **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** September 22, 2023 **What do you like best about Sprinklr Insights?** The dashboards created are very consolidated and straight to the point. The conversions fact-reported are very intuitive. **What do you dislike about Sprinklr Insights?** The large dataset processing is becoming very slow and it would be nice if the tool would have had predictive analytics capabilities. Integration with Azure and SAP needs some improvement **What problems is Sprinklr Insights solving and how is that benefiting you?** Currently its useful for track our web traffic, e-commerce conversion and our promotion data ### 2. Must read!!! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2023 **What do you like best about Sprinklr Insights?** It's a one stop solution, as you can get everything at one place, insights, new trends, solutions, marketing strategies, about various companies and resources!! **What do you dislike about Sprinklr Insights?** Nothing major, just the website site can be more user friendly! **What problems is Sprinklr Insights solving and how is that benefiting you?** Gives good idea about the market trends and very helpful in making strategies. ### 3. Great tool for Mid-to-Enterprise-level Companies **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about Sprinklr Insights?** Some of the most useful features in Sprinklr Insights include the "word cloud" feature and hashtag usage. Also, any competitor insights are very helpful is gathering a competitive analysis. **What do you dislike about Sprinklr Insights?** Sometimes, it could be difficult to organize and gather a full picture of the competitor's audience size in terms of social following across multiple social media channels. **What problems is Sprinklr Insights solving and how is that benefiting you?** Sprinklr Insights solves pulling reports on competitive analysis and hashtag monitoring. It does make me more productive because I don't have to use disparate tools online, nor pull natively. ### 4. Valuable, timely insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 26, 2023 **What do you like best about Sprinklr Insights?** Great to be able to see social sentiment at a glance and also dive deep into specific topics when we need to **What do you dislike about Sprinklr Insights?** User interface is quite cluttered and could be more intuitive **What problems is Sprinklr Insights solving and how is that benefiting you?** Sprinklr is helping us gauge perception of our brand and content as well comnpetitor trends. It's also useful for crisis management. ### 5. Create social intelligence dashboards on the fly **Rating:** 4.5/5.0 stars **Reviewed by:** Bharat B. | Marketing Manager | AVP, Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2023 **What do you like best about Sprinklr Insights?** Sprinklr's insights provides variety of data points that allows me to capitalise on unmet customer needs besides other critical market trends and competitors offerings **What do you dislike about Sprinklr Insights?** While sprinklr's packages are customised to meet their customer depending on their needs. However, it's pricing is on higher side compared to competition and better suited for large organisations. **What problems is Sprinklr Insights solving and how is that benefiting you?** The tool has helped my client to streamline and orchestrate it's social channels across markets seamlessly thereby providing more control and visibility to the core teams whilst empowering market regions with autonomy to manage their strategy and execution **Official Response from Rupali Verma:** > Hi Bharat We're thrilled to hear that you are having a great experience with us and we're committed to provide the best possible service to all of our customers. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 6. Great tool to unify research and consumer understanding on social accounts. **Rating:** 4.5/5.0 stars **Reviewed by:** Ante P. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Sprinklr Insights?** Tools to uncover sentiment and consumer feeling towards posts, as well as popular pieces of content **What do you dislike about Sprinklr Insights?** Data quality can be an issue at times, with certain metrics varying beyond expectation. **What problems is Sprinklr Insights solving and how is that benefiting you?** Understanding which content pieces resonate with fans and customers the most. ### 7. A full-stack marketing tool that takes social seriously **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Sprinklr Insights?** It's head and shoulders above other tools in terms of capability and integration. Easy to use and share with key stakeholders, and excellent for global organisations. **What do you dislike about Sprinklr Insights?** There are no real downsides, and nothing that I dislike. **What problems is Sprinklr Insights solving and how is that benefiting you?** We frequently need to report back on impact, and Sprinklr Insights makes it simple to see where and how we're reaching our intended audience, what conversations are occuring around our campaigns, and it gives us opportunities to interact that we'd otherwise miss. **Official Response from Rupali Verma:** > Hi We're thrilled to hear that you are having a great experience with us. We are very happy to hear that you love our platform's reporting capabilities. It is great to know that Sprinklr is well suited to enterprise needs. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 8. Streamlined insights but at the cost of some missed details **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 06, 2023 **What do you like best about Sprinklr Insights?** Very easy to integrate with workflows, awesome support service, multiple easy to understand tutorials online, **What do you dislike about Sprinklr Insights?** Real time insights are not really near time. Need to feed a lot of data for accurate insights. Not advisable for small enterprises **What problems is Sprinklr Insights solving and how is that benefiting you?** Understand demographics and seasonal changes ### 9. Sprinklr review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2023 **What do you like best about Sprinklr Insights?** The best software that I would suggest for gathering feedbacks for products. **What do you dislike about Sprinklr Insights?** Time to setup is a lot. Just a feedback and hope the team can review it. **What problems is Sprinklr Insights solving and how is that benefiting you?** Gathering information and proceed accordingly with the right date. ### 10. Powerful research is more customizable than you want it to be **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Enterprise (> 1000 emp.) **Reviewed Date:** December 09, 2022 **What do you like best about Sprinklr Insights?** I love that Sprinklr's Modern Research gives me access to just about any kind of data that you could possibly need or want. I primarily use this for inbound reporting and social analytics, which allows me to check my employees' work. I can also report on macro usage, case tags, and so on. I also love that Sprinklr allows you to create an external link that gives limited (view-only) access to people who don't have their own Sprinklr logins. This is an incredible function that I use often with my employees, PR, leadership, and other internal stakeholders. **What do you dislike about Sprinklr Insights?** Really, the only thing I dislike is that it's not always intuitive or clear how to set up the reports that you need/want. Because reporting is only limited to the backend setup you have, the more complex and intricate your Sprinklr setup, the more difficult it will be to create reporting. It's pulling for any/everything, and I am often confused as to why some data points aren't always visible or accessible in the widgets I'm trying to make. **What problems is Sprinklr Insights solving and how is that benefiting you?** When you're trying to juggle employee accountability & productivity, thousands of customer messages, product breakdown requests, PR concern tracking, and customer sentiment, it is a huge relief to have one suite that can report on it all. Previous vendors have required me to submit requests for specific reports and wait for someone else to build them (hoping that they understood my request and that I was clear enough). Sprinklr's Modern Research gives me the power to build what I want, how I want, when I want. This is huge for me. ### 11. My Experience with Sprinklr insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2023 **What do you like best about Sprinklr Insights?** I am quite impressed by the data precision! **What do you dislike about Sprinklr Insights?** Sprinklr has quite limited export options. **What problems is Sprinklr Insights solving and how is that benefiting you?** Sprinklr Insights addresses data complexity, streamlines analytics, and empowers informed decision-making, benefiting me through efficiency and actionable insights. ### 12. Client centric approach with commercial and practical applications mixture **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Investment Management | Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about Sprinklr Insights?** The way we can envision the conection between real business life and our recent performance and capabilities in a practical and interactive process through social media clients listening. Timely and ever available data also allow u to react quickly. **What do you dislike about Sprinklr Insights?** I see some business cases such as McDonalds and as far as ESG is concerned I think we shouldn't be marketing too much a business that doesn't make real good to society and people's overall health. **What problems is Sprinklr Insights solving and how is that benefiting you?** When helping manage a whole b2b2c ecosystem, it's useful to understand how the different peers and users see the product, services and experience we're currently serving while looking for improvement. **Official Response from Rupali Verma:** > Hi We're thrilled to hear that you are having a great experience with us. We are very happy to hear that you like our platform's interactive processes and listening capabilities. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 13. Great features once you figure out how to use it **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** September 22, 2023 **What do you like best about Sprinklr Insights?** It was able to create clear exel sheets with information **What do you dislike about Sprinklr Insights?** The UIis not ver intuitive and it takes a while to understand how to use the sotware **What problems is Sprinklr Insights solving and how is that benefiting you?** Collating/Tracking technology knoweldge based data from the internet based on certain keywords **Official Response from Rupali Verma:** > Hi Thank you for taking the time to leave a review. We’re sorry to hear that you do not have a great experience with us. We want to assure you that we take all feedback seriously and are constantly working to improve our service. If you’d like to discuss your experience further, please don’t hesitate to reach out directly to your customer success manager. ### 14. Sprinklr has been great so far **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Sprinklr Insights?** The audience insights are very thorough and the keyword lists are a great way to get insight into certain campaigns, hashtags, or products. **What do you dislike about Sprinklr Insights?** Sprinklr Insights provides so much information it's almost overwhelming. It takes a bit to learn the ins-and-outs of retaining the insights **What problems is Sprinklr Insights solving and how is that benefiting you?** It shows which keywords perform the best on social, and what customers are talking the most negatively about. ### 15. A complete and centralized platform to receive insight of the market and our customers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Sprinklr Insights?** Reports and Dashboards, and the easy way to do it **What do you dislike about Sprinklr Insights?** The technical service, it seems, sometimes very slow and not precise when giving an answer. **What problems is Sprinklr Insights solving and how is that benefiting you?** Having all the information quickly, at first hand that helps us to make all the decisions in a quick timeframe, making us more productive. and yes, help us to see more accurately our performance. **Official Response from Rupali Verma:** > Hi We're thrilled to hear that you are having a great experience with us. We are very happy to hear that you love our platform's dashboards and reporting capabilities. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 16. Optimal to use **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2023 **What do you like best about Sprinklr Insights?** Insight gathering and data structurization **What do you dislike about Sprinklr Insights?** Not sure need to check in more details.. **What problems is Sprinklr Insights solving and how is that benefiting you?** Data churning and insight gathering ### 17. Purchase process and implementation was a bit rough **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Sprinklr Insights?** It's cheaper than Brandwatch, other than that it's not much more than what we had with prior tools. **What do you dislike about Sprinklr Insights?** It has pretty drastically different results than our other listening tools -- which means something seems to be off between them. **What problems is Sprinklr Insights solving and how is that benefiting you?** It's supposed to give us an idea of what our efforts are doing, but I'm not sure it's accurate. **Official Response from Rupali Verma:** > Hi Thank you for taking the time to leave a review. We’re sorry to hear that you did not have a great buying and implementation experience. We want to assure you that we take all feedback seriously and are constantly working to improve our service. If you’d like to discuss your experience further, please don’t hesitate to reach out directly to your customer success manager. ### 18. Helpful Insights but lack of customizability **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2023 **What do you like best about Sprinklr Insights?** The ease of use and out of the box compatibility. **What do you dislike about Sprinklr Insights?** The lack of customization/custom reporting. **What problems is Sprinklr Insights solving and how is that benefiting you?** Understanding how much engagement our social team is producing. ### 19. Digital Marketing Manager **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Sprinklr Insights?** It has a lot of capabilities, data is very thorough and able to drill down to exactly what I'm looking for. Overall a very capable tool, would recommend to others. **What do you dislike about Sprinklr Insights?** Tool can be a little overly complicated and difficult to figure out how exactly to use correctly. Sometimes is challenging to find exactly what I'm looking for. **What problems is Sprinklr Insights solving and how is that benefiting you?** Sprinklr insights allows our social team to monitor what others are saying about our brand, and provides valuable insights into performance of paid initiatives and other valuable data. ### 20. Incredibly easy to use and get started no matter your experience level **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about Sprinklr Insights?** I appreciate that there are multiple ways to build out listening queries and pull quick insights. **What do you dislike about Sprinklr Insights?** Mention volume does not match other social monitoring platforms (Brandwatch, Infegy, etc.). **What problems is Sprinklr Insights solving and how is that benefiting you?** We are able to do effective social media monitoring and generate analytics to influence business decisions. **Official Response from Rupali Verma:** > Hi We're thrilled to hear that you are having a great experience with us. We are very happy to hear that our platform helps you pull detailed customer insights to make informed business decisions. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 21. Sprinklr has really helped us improve our data reporting for social. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Sprinklr Insights?** Sprinklr has an easy to use platform that makes data reporting and insights very easy for social. **What do you dislike about Sprinklr Insights?** It would be nice to have our dashboards a bit easier to use and less complex. Sprinklr offers a lot but sometimes simpler is better. **What problems is Sprinklr Insights solving and how is that benefiting you?** Sprinklr is helping show what campaigns we are running and how they perform from a metrics perspective. **Official Response from Rupali Verma:** > Hi We're thrilled to hear that you are having a great experience with us. We are very happy to hear that you love our platform's reporting capabilities. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 22. Helpful, dynamic tool for social media professionals **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Sprinklr Insights?** Sprinklr insights let's you track the performance of your posts & accounts in one simple dashboard. It's completely customizable! **What do you dislike about Sprinklr Insights?** For beginners, it could be tricky to learn. Once you use it enough, though, you get the hang of it **What problems is Sprinklr Insights solving and how is that benefiting you?** Helps us track performance and get a quick answer for what time of day is most effective to post **Official Response from Rupali Verma:** > Hi We're thrilled to hear that you are having a great experience with us. We are very happy to hear that you love our platform's customisation and performance tracking capabilities. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 23. A lot of data, options and functionalities **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Sprinklr Insights?** - everything in one place - easy user journey **What do you dislike about Sprinklr Insights?** - need more time to learn how to use the features in the best way - KPI definition not always clear - credibility of data - limitations (e.g. LinkedIn) **What problems is Sprinklr Insights solving and how is that benefiting you?** Monitoring of social media activities for our busines topics ### 24. 5 years of Modern Research **Rating:** 4.5/5.0 stars **Reviewed by:** Joel P. | Senior Social Media Insights and Governance Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 11, 2022 **What do you like best about Sprinklr Insights?** Listening is absolutely pivotal to an organisation the size of ours. The ability to collect, analysis and draw actionable insights from a vast array of social data is the foundation for everything we do from a social standpoint. We use this data for many reasons, the most important for us is reputational monitoring. Our main is to mitigate risks in a timely and concise manner, Sprinklr enables us to do this through a range of manual and automated processes. The creation of custom dashboards also allows us to set up a variety of bespoke listening. As a global company this is imperative as we can easily tailor our approach region by region. Modern Research affords us the access to bring social date to life and use this to make impactful and long lasting contributions for our company. **What do you dislike about Sprinklr Insights?** Some of features such as Presentations and Displays need are-review. With proper investment they could be extremely useful, but currently they feel clunky and not as well managed as other parts of the platform. We use a combination of listening and engagement dashboards for our reputational monitoring. This affords us the most complete view, I would love to see Sprinklr create a hybrid model for this space that would really enable 24/7 monitoring and the ability to draw actionable insights in the same space. **What problems is Sprinklr Insights solving and how is that benefiting you?** With Modern Research we have the ability to turn raw data into actionable insights. Due to the range of access we have through Sprinklr we can easily do this throughout our business, whether that be external events, product launches or customer satisfaction. The biggest success for us is the real time nature of Sprinklr, the ability to review, process and use the data at the click of a button is vital for us. ### 25. Awesome Insight Features **Rating:** 4.5/5.0 stars **Reviewed by:** Victoria O. | Director of Brand Reputation, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Sprinklr Insights?** Customized assistance through your representative is available and the dashboard is easy to navigate. **What do you dislike about Sprinklr Insights?** It was very helpful to review the knowledge portal for more detailed information. **What problems is Sprinklr Insights solving and how is that benefiting you?** Ability to monitor multiple accounts in one platform. ### 26. Offers great listening capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Kunal M. | Assistant Marketing manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2022 **What do you like best about Sprinklr Insights?** Sprinklr captures mentions from most of the social media assets and from every geography. It has an inbuilt feature of converting any mention in your native language. **What do you dislike about Sprinklr Insights?** Sprinklr has a limit to capturing the mentions from Facebook groups. Secondly, due to LinkedIn API restrictions, there is no way to listen to what's happening on LinkedIn which is an important social media channel for B2B businesses **Recommendations to others considering Sprinklr Insights:** Go for it for be on top of social listening **What problems is Sprinklr Insights solving and how is that benefiting you?** Listening to all social media assets on a regular basis, managing crises by reporting them early before it becomes big, and creating custom dashboards for sentiment analysis. ### 27. Powerful dashboard with a single glance view of conversations about our brand **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2022 **What do you like best about Sprinklr Insights?** Spinklr Modern Research is a powerful tool that helps to consolidate all social listening and competitive analysis in a single dashboard. The level of granularity and easy-to-understand visualisations helps me to get a rapid overview of conversations regarding my brand or competitors, while providing some useful metrics for benchmarking. **What do you dislike about Sprinklr Insights?** As with most Sprinklr tools, the setup process can be rather tideous and in particular, the conversations captured within the listening module can contain quite a bit of spam if the setup was done incorrectly. Best to have the Sprinklr folks help you with the setup! **Recommendations to others considering Sprinklr Insights:** Have a clear idea your scope of research and competitors you want to monitor **What problems is Sprinklr Insights solving and how is that benefiting you?** Social listening and competitor analysis, which has helped save time and effort with all of it being consolidated in 1 place. Reports are also made available, which is great! ### 28. Great tool, but time consuming **Rating:** 4.0/5.0 stars **Reviewed by:** Shantanu G. | Marketing Specialist - Digital & Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2021 **What do you like best about Sprinklr Insights?** Sprinklr research is a great tool. Using it on behalf of my company for social listening and strategic planning. It provides one single platform to view all your activities as well as track your competitor activities. The dashboard and filter facilities make it a really handy tool. **What do you dislike about Sprinklr Insights?** The initial setting up is tedious, plus a lot of times you don't have proper way of how to do it and the support service isn't that great. So maybe making the setting up part easier or a better support service should solve it. **Recommendations to others considering Sprinklr Insights:** Great tool, but you need a good knowledge beforehand to make the best use out of it. **What problems is Sprinklr Insights solving and how is that benefiting you?** I'm primarily using it for tracking my own activities and getting insights from it as well as tracking competitor activities. It helps in organising the process and making it streamlined. ### 29. Best SMMS tool in market **Rating:** 0.0/5.0 stars **Reviewed by:** Awais Ahmad G. | Digital Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Sprinklr Insights?** Content managment, Listening capabilities are super cool. It is one of the best social media and content management tool **What do you dislike about Sprinklr Insights?** Granular permissionsand complicated procedures **Recommendations to others considering Sprinklr Insights:** Go for it. Get it now and enjoy the best tool **What problems is Sprinklr Insights solving and how is that benefiting you?** Defining queries and setting up topics to better understand the performance of brands and their competitors is nowadays essential for organizations. Sprinklr modern research is solving the problem ### 30. Great tool to engage with customers using AI and reliable data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2022 **What do you like best about Sprinklr Insights?** Able to create and connect effectively with customers! Use the features of the tool to check out data and find solutions and rooms for improvement to the business. **What do you dislike about Sprinklr Insights?** Improvement on the custom reporting since sometimes it takes a while to navigate and find the right data. Also, there are times when the website takes time to load. **Recommendations to others considering Sprinklr Insights:** You can fully rely on the tool to give you the utmost and valuable data to improve your business engagement. **What problems is Sprinklr Insights solving and how is that benefiting you?** The tool helps give a better understanding of what your customer thinks about your products and services. It also gives a way/solution to improve your business based on data. ### 31. TAT reduced by a good amount **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** July 22, 2022 **What do you like best about Sprinklr Insights?** Easy UI and appropriate updates in a timely manner **What do you dislike about Sprinklr Insights?** Some UI enhancements like query bar should accommodate the entire query **What problems is Sprinklr Insights solving and how is that benefiting you?** It's giving all the informarion I need ### 32. Great tool for social media management **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2022 **What do you like best about Sprinklr Insights?** I like that all my analytics for different social media pages can be accessed in one place. **What do you dislike about Sprinklr Insights?** The cross-posting feature is great but it doesn't always look good for all the social media pages. It will be nice to be able to customize posts for each social media page from the same spot. **What problems is Sprinklr Insights solving and how is that benefiting you?** Scheduling social media content for all social media pages. ### 33. Data to useful Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Ranjeet . | Digital/Social Media (Listening, Analytics, Insights & Startegy) Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2021 **What do you like best about Sprinklr Insights?** I really like the quick search & newly introduced Topic suggestion feature in Modern Research. **What do you dislike about Sprinklr Insights?** If anything needs improvement in the Modern research it will be Sentiments Accuracy **Recommendations to others considering Sprinklr Insights:** It's a good tool with a unified solution to your digital requirements **What problems is Sprinklr Insights solving and how is that benefiting you?** There are many use cases build with the help of Research module such as Competition Benchmarking, Industry Insights, Brand Sentiments etc. ### 34. THE MOST COMPLETE TOOL! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2021 **What do you like best about Sprinklr Insights?** Sprinklr Is easy to use. It shows all the data you need. When you have a trouble, they are always there to help you. **What do you dislike about Sprinklr Insights?** Sometimes the sentiment it shows doesn´t match with the sentiment that really is. **Recommendations to others considering Sprinklr Insights:** No doubt that Sprinlkr is the best software for social listening **What problems is Sprinklr Insights solving and how is that benefiting you?** Social listening is easy and fun with Sprinlkr. It gives me all I need for my dashboards. ### 35. The best unified platform to leverage your social media marketing strategy. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2021 **What do you like best about Sprinklr Insights?** The unified platform allows you to add multiple social media accounts across the enterprise and enable your team with real-time insights so you can make proactive and informed decisions. **What do you dislike about Sprinklr Insights?** The UX could be complex. You'll need time to poke around and learn how to navigate on the platform. **What problems is Sprinklr Insights solving and how is that benefiting you?** You can acces to real-time insights throughout the AI engine within the Sprinklr platform, so you can make proactive and informed decisions. ### 36. Best tool for social media **Rating:** 5.0/5.0 stars **Reviewed by:** Vikash S. | Deputy Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 18, 2021 **What do you like best about Sprinklr Insights?** Ability to research all social media channels. **What do you dislike about Sprinklr Insights?** Nothing to dislike as the tool is perfectly designed. **What problems is Sprinklr Insights solving and how is that benefiting you?** Help in analyzing brand as well as competitions. ### 37. Quick and Efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Justin D. | Customer Support Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2021 **What do you like best about Sprinklr Insights?** Once I started using Sprinklr, I was able to learn it's features easily without any hassle. **What do you dislike about Sprinklr Insights?** So far I have not come across anything I disliked. **What problems is Sprinklr Insights solving and how is that benefiting you?** Solving modern-day customer issues regarding account recovery. ### 38. Insights are great, a powerful but expensive tool **Rating:** 3.5/5.0 stars **Reviewed by:** Paula F. | Growth Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2021 **What do you like best about Sprinklr Insights?** Easy to use, good and complete guidance during the on boarding process. **What do you dislike about Sprinklr Insights?** On boarding process is complex but worth it! **Recommendations to others considering Sprinklr Insights:** It is great when you manage social media's accounts and need to get insights from large markets and audiences. It's great for consumer goods industry brands. **What problems is Sprinklr Insights solving and how is that benefiting you?** It is a complete platform to get information from social media users conversations. Great insights from the industry in general. ### 39. Great Social Media management tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2021 **What do you like best about Sprinklr Insights?** I like how I can get everything from one tool. I don't need to go through different tools to manage your social accounts. **What do you dislike about Sprinklr Insights?** Nothing so far, their team is always open for feedback. **What problems is Sprinklr Insights solving and how is that benefiting you?** Using one tool only to do everything related to social, but also collaborating with other social teams within the company. ### 40. Sprinklr is an efficient all in one tool for social marketing **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Wine and Spirits | Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2021 **What do you like best about Sprinklr Insights?** Sprinklr's suite of products allows you to publish and analyze all in one platform **What do you dislike about Sprinklr Insights?** Some competitors offer more innovative tools and metrics for in-depth platform analytics. **What problems is Sprinklr Insights solving and how is that benefiting you?** Audience growth, engagement, sentiment ### 41. Useful Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2021 **What do you like best about Sprinklr Insights?** I really like the quick search & newly introduced Topic suggestion feature in Modern Research. **What do you dislike about Sprinklr Insights?** If anything needs improvement in the Modern research, it will be Sentiments Accuracy **What problems is Sprinklr Insights solving and how is that benefiting you?** There are many use cases build with the help of Research module such as Competition Benchmarking, Industry Insights, Brand Sentiments etc. ### 42. Insightsful **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Tobacco | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2021 **What do you like best about Sprinklr Insights?** Fully customizable widgets and the ability to build word clouds. **What do you dislike about Sprinklr Insights?** The learning curve to build a dashboard is a little steeper than it could be. **What problems is Sprinklr Insights solving and how is that benefiting you?** The ability to view ongoing trends and topics. ### 43. Works very well **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2021 **What do you like best about Sprinklr Insights?** The way it provides up to date information **What do you dislike about Sprinklr Insights?** There is nothing I dislkiked when using the tool **What problems is Sprinklr Insights solving and how is that benefiting you?** It offered information I have never looked at before and made it relevant to my research ### 44. Comprehensive platform for social media insight **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2021 **What do you like best about Sprinklr Insights?** Customisable dashboards, in-depth AI tools to do deepdive, wide range of social media platforms including Weibo, Pinterest and Linkedin **What do you dislike about Sprinklr Insights?** Integration with social media sites and channels themselves is not always so seamless **What problems is Sprinklr Insights solving and how is that benefiting you?** Regular reporting, improving KPIs ### 45. An extremely useful tool, but not quite on the level of some competing products **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2020 **What do you like best about Sprinklr Insights?** The ability to quickly run searches on current and historical data is extremely useful, especially if you just need some quick analysis of a brand or topic without having to set up queries and dashboards before you can get to the results. **What do you dislike about Sprinklr Insights?** It is far less user friendly than a product like Brandwatch. **What problems is Sprinklr Insights solving and how is that benefiting you?** Often we are asked to answer questions with little notice, so being able to instantly receive results is a game-changer. ### 46. Excellent marketing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Savannah W. | Marketing Research Analyst (Microsoft), Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Sprinklr Insights?** I like the sentiment and audience sections **What do you dislike about Sprinklr Insights?** I haven't disliked any Sprinklr sections. **Recommendations to others considering Sprinklr Insights:** Useful tool for marketers **What problems is Sprinklr Insights solving and how is that benefiting you?** useful insights about public sentiment for a company ### 47. Sprinklr Good for Large Companies **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Utilities | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2020 **What do you like best about Sprinklr Insights?** Sprinklr makes social media management and tracking metrics easy. At our company, we manage multiple channels across several states, and each channel has a unique audience and voice. **What do you dislike about Sprinklr Insights?** It can take some time to get a handle on the platform and fully understand the tools it offers. There’s a learning curve. **What problems is Sprinklr Insights solving and how is that benefiting you?** Understanding how each of our company’s audiences differs in their interests, needs, and voice. ### 48. Very helpful insights & great team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Sprinklr Insights?** I like working with the sprinklr team and building my own dashboards for new initiatives **What do you dislike about Sprinklr Insights?** I wish I understood more about the capabilities and how they can be leveraged in tandem **Recommendations to others considering Sprinklr Insights:** Definitely leverage the sprinklr team to ensure you’re getting the most out of the tool **What problems is Sprinklr Insights solving and how is that benefiting you?** We are tracking customer sentiment in a real-time basis ### 49. User knowledge **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Sprinklr Insights?** See what people say about my brand or category **What do you dislike about Sprinklr Insights?** Not having too many results for specific things **What problems is Sprinklr Insights solving and how is that benefiting you?** Consumer behaviors ### 50. Great for hashtags research! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 05, 2020 **What do you like best about Sprinklr Insights?** I liked the hashtag research function for Instagram and Twitter. It would even suggest hashtags. **What do you dislike about Sprinklr Insights?** I disliked the fact that LinkedIn and Facebook were not available for hashtag outlets. **What problems is Sprinklr Insights solving and how is that benefiting you?** Finding new trending topics. ## Sprinklr Insights Discussions - [What are the benefits and challenges of using Sprinklr Insights for social media analytics?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-sprinklr-insights-for-social-media-analytics) - [What is Sprinklr Modern Research used for?](https://www.g2.com/discussions/what-is-sprinklr-modern-research-used-for) - [View Sprinklr Insights pricing details and edition comparison](https://www.g2.com/products/sprinklr-insights/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+15%3A27%3A30+-0500&secure%5Bsession_id%5D=cd780620-2422-4dc5-a21e-75e4767e7335&secure%5Btoken%5D=8e4ac974b1db0e501d9561b18f2c80cf140aae3cbad23175495b906c0c593ab5&format=llm_user) ## Sprinklr Insights Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis - Lead Attribution - Real-Time Analytics - Visual Analytics - Reporting/Analytics - Campaign Analytics - Keyword Tracking - Influencer Tracking - Activity Tracking - Engagement Tracking - Trend Analysis **Media Channels** - Broadcast Media - Print Media - Online Media **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis - Social Media Monitoring - Competitor Monitoring - Hashtag Tracking - Engagement Tracking - Activity Tracking - Influencer Tracking - Impact Measurement **Brand Signals** - Comparison - AI - Brand Health **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integration - Social Media Integration **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label - Customizable Reports **Geographic Coverage** - Local Media - National Media - International Media **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Brand Analytics** - Trend Analysis - Tracking **Additional Functionality** - Negative Feedback Management - Dashboard - Audience Analytics - Multi-Account Management - API - Collaboration Tools - AI Copilot - Data Import/Export - Data Visualization - Audience Engagement - Content Publishing Options - Content Discovery - Generative AI - Performance Metrics - Natural Language Processing - Optical Character Recognition - Campaign Analytics - Multi-Language - Multi-Channel Data Collection - Reporting/Analytics - Audience Targeting - Commenting/Notes - Approval Process Control - Content Library - Reporting & Statistics - Social Promotion - Real-Time Analytics - Customer Engagement - Automated Publishing - Benchmarking - Boolean Search - Tagging - Visual Analytics - Access Controls/Permissions - Reputation Management - Social Listening - Social Advertising - Customizable Reports - Campaign Management - Content Management - Workflow Management **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Social Media Integration **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Additional Functionality** - Generative AI - Benchmarking - Content Library - Charting - Dashboard - Multi-Channel Management - Dashboard Creation - AI Copilot - Automated Scheduling - Multi-Channel Data Collection - Activity Dashboard - Performance Metrics - Calendar Management - Commenting/Notes - Social Media Monitoring - Workflow Management - Post Scheduling - @mentions - Multi-Channel Marketing - Tagging - Data Import/Export - Data Visualization - Monitoring - Access Controls/Permissions - Competitor Monitoring - Search/Filter - Customizable Branding - Real-Time Data - Real-Time Monitoring - Social Promotion - Social Advertising - Content Management - Reporting & Statistics - Real-Time Reporting - Campaign Scheduling - Social Performance Management - Campaign Management - API **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Additional Functionality** - Multi-Channel Marketing - Approval Process Control - Reporting & Statistics - Data Visualization - Real-Time Data - Content Library - Press Release Builder - API - Monitoring - Multi-Channel Distribution - Data Import/Export - Press Monitoring - Email Distribution - Social Media Monitoring - Search/Filter - Media Monitoring - Auto Update - AI Copilot ## Top Sprinklr Insights Alternatives - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - 4.4/5.0 (709 reviews) - 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