Similarweb Reviews & Product Details

What I like most about Similarweb is how quickly it helps me get to an insight I can actually use. The UI is straightforward and stays out of the way, so I can move from a question to validating a hypothesis in just a few minutes. Because of that, it’s a tool I genuinely open when I need to make a decision, rather than something I only pull up for occasional reporting. Review collected by and hosted on G2.com.

The product is very broad, which is definitely a strength, but at times it can also feel a bit scattered. There are many sections and features, and not all of them are equally useful for day-to-day work. As a result, you sometimes have to dig around to find the few views that really matter for your specific use cases. Review collected by and hosted on G2.com.

I use Similarweb to benchmark our closest competitors on a monthly basis. It is a best way to not only assess marketing performances on top of internal data but also get learnings on competitors' best practises (e.g. referrals list, top search keywords and sources of traffic). My team (especially Product Managers) is also leveraging the tool to get insights on customer behavior and spot axis of improvements.

Since last year and the addition of AI-related functionalities, I am using even more SimilarWeb, especally insights on AI-driven/LLMs traffic.

To sum up, this user-friendly tool is a must have, providing a lot valuable information and data on your own website and your competitors. Review collected by and hosted on G2.com.

Given my frequency of usage, I found the tool a bit expensive. Having the opportunity to select some options would be appreciated. Besides, I often spot discrepancies between our internal data and data showed by Similarweb, which can lead to some confusion and doubts on competitors data. Review collected by and hosted on G2.com.

Similarweb is a comprehensive market intelligence tool used to benchmark client performance against competitors and industries. Similar web's features, including Website and Segment Analysis, provide global performance insights. Furthermore, the Data Exporter tool and API efficiently extracts raw data, saving significant time, especially when implementing the connection between the API and platforms such as Looker Studio.

Similarweb has invested heavily in AI, including a Gen AI Intelligence section in the platform. This tool provides insights into which LLM sources drive traffic, identifies the prompts used in user journeys, and benchmarks performance against competitors. The Gen AI Intelligence features available are very user friendly and allows us to delve deeper into website behaviour across various industries. Review collected by and hosted on G2.com.

Nothing, Similarweb has a great product roadmap and new features are constantly being worked on and implemented on a regular basis, which is unique to any tool I've used before. Review collected by and hosted on G2.com.

Similarweb makes it easy to understand where competitors are gaining traction and which channels are actually driving their growth. I regularly use the traffic source breakdown and keyword views to spot gaps in our acquisition strategy and validate new ideas before testing. The interface is clean, the data is easy to interpret, and it doesn’t take long to get value even if you’re not a data specialist. It’s especially helpful for quick benchmarking and explaining market movements to stakeholders. Review collected by and hosted on G2.com.

Some small workflow issues slow things down. Filters don’t always stay in place when switching sections, which means repeating steps during deeper analysis. I’d also appreciate clearer communication when data logic or models change, since that impacts how trends are explained internally. Review collected by and hosted on G2.com.

I find the metrics provided by Similarweb spot on, as they track all the important stuff like mention share, citation frequency, sentiment, and competitor positioning, which is exactly what we need. The UX is genuinely easy to work with, so interpreting the data doesn't feel like a chore. The initial setup was pretty straightforward, and the team was helpful, responding quickly to feedback. The app itself becomes intuitive after a few hours. Review collected by and hosted on G2.com.

One of my biggest pet peeves is that filters don't stay applied when you switch between tabs. Small thing, but it adds up when you're clicking around a lot. The number of prompts you track per topic is also limited, but in general it gives a lot valuable information. Review collected by and hosted on G2.com.

The ability to use keywords to analyze detailed topics and categories within our industry has been incredibly valuable for our banners, as it helps us better understand the competitive landscape and uncover the reasons behind our competitors' growth. Leveraging the API to access our custom category data has also proven extremely beneficial for our business. This data gives us clear insight into our position within the market and our product hierarchies, and it is a tool that stakeholders rely on daily. Additionally, the team at Similarweb is an essential part of the overall experience. They are always available to address our questions and provide support, whether through data validation, workshops, or regular catch-ups. Review collected by and hosted on G2.com.

It would be beneficial to receive more detailed information about when changes are happening that might affect the data we are analyzing. Enhanced transparency regarding these updates would help us better understand and interpret our analyses.

Additionally, when new features are introduced, it would be valuable to have access to how-to guides or workshops focused on best practices. This would help ensure that users can fully benefit from the new functionalities. Review collected by and hosted on G2.com.

I really like SimilarWeb's capacity of clicking down into competitors data that are not easily available in any other tools, including AI conversations. Very easy to use and navigate through out the different reports and tools, as our teams use it on a monthly basis, every single month. Review collected by and hosted on G2.com.

We would really like to see more non-US data, including local websites and in-laguage activity. Faster monthly available data would be a great improvement as well. Review collected by and hosted on G2.com.

Similarweb has invested largely in AI to improve the customer experience, and now provides insights on AI-driven traffic, brand visibility and insights on the AI industry (chatbots and tools).

The impact these insights have on the marketing mix and market research: ease of use and time saved, AI Agents capabilities. Review collected by and hosted on G2.com.

Continue to develop and adapt AI features, as AI capabilities will continue to evolve and deliver AI-driven traffic, AI brand visibility and insights on the AI industry (chatbots and tools). Review collected by and hosted on G2.com.

I like the ease of use of Similarweb, especially the browser extension that gives me a quick view of website traffic and US audience, which saves me a lot of time as I evaluate many sites. I also appreciate the robust platform it offers for deep dives or evaluations when needed. The initial setup was very easy, just creating an account and adding the extension made it simple for common use cases. Review collected by and hosted on G2.com.

I wish there was an easy view of who the parent company of a website is. I would love to have an easy integration of being able to see possible contacts for the websites I'm evaluating; I currently have to use other options like hunter.io. Review collected by and hosted on G2.com.

Similarweb is an outstanding tool for competitive intelligence. It is particularly valuable for conducting benchmarking activities, identifying market trends, and gaining in-depth insights into audience behavior. I appreciate a lot the fact that allows to understand different aspects of my competitors, from paid campaigns to SEO. Also, lately, it has been improving a lot the product to offer insights about AI platforms and the prompt that generates traffic. This allow us to understand better what are the questions that users are asking and which one are driving more traffic from ChatGPT and similar websites. Review collected by and hosted on G2.com.

The cost of the full versions is quite high, particularly for freelancers. Additionally, its advanced SEO capabilities may be less robust compared to specialized tools like SEMrush or Ahrefs, but anyway it does a great job. Review collected by and hosted on G2.com.