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Compare Klaviyo and Sendlane 
Featured Products
At a Glance
Market Segments
Small-Business (81.3% of reviews)
Small-Business (83.1% of reviews)
Entry-Level Pricing
No pricing available
Free
Klaviyo
Star Rating
(1,160)4.6 out of 5
Market Segments
Small-Business (81.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSendlane
Star Rating
(72)4.7 out of 5
Market Segments
Small-Business (83.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in overall user satisfaction, reflected in its higher G2 Score compared to Sendlane. Users appreciate its rich segmentation options and easy-to-use templates, which enhance campaign effectiveness.
- Users say that Sendlane offers a highly intuitive experience with its clean dashboard and drag-and-drop features, making it easy to navigate and implement. This simplicity is particularly beneficial for small businesses looking to streamline their email marketing efforts.
- Reviewers mention that Klaviyo's implementation process is quick and efficient, with many highlighting the intuitive onboarding wizard that helps users get started without hassle. This contrasts with Sendlane, which, while user-friendly, may not match the same level of support during initial setup.
- According to verified reviews, Sendlane shines in customer support, with users praising its 24/7 availability and prompt assistance. This level of support is a significant advantage for businesses that require immediate help, especially during critical marketing campaigns.
- G2 reviewers report that Klaviyo's automation features are particularly compelling, with users noting the effectiveness of its workflow structure and automated responses. This capability allows businesses to engage customers more effectively, a feature that some Sendlane users feel could be improved.
- Users say that while both platforms offer solid email deliverability, Sendlane's approach to charging based on emails sent rather than user profiles is a unique selling point, making it a cost-effective choice for businesses with larger email lists.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableSendlane
60-Day Free Trial
Free
Give our Growth plan a spin for free! Start with a 60-day trial no credit card required.
- Access to all features
- Access to 24/7/365 support- Live chat and email
Free Trial
Klaviyo
Free Trial is available
Sendlane
Free Trial is available
Ratings
Meets Requirements
9.0
881
9.2
56
Ease of Use
8.7
886
9.0
57
Ease of Setup
8.5
538
9.2
27
Ease of Admin
8.9
485
9.4
24
Quality of Support
8.4
840
9.2
59
Has the product been a good partner in doing business?
9.0
488
9.0
25
Product Direction (% positive)
9.0
830
9.8
54
Features by Category
Email Marketing
9.0
520
|
Verified
9.0
42
9.2
511
|
Verified
9.3
41
8.9
494
|
Verified
9.0
42
8.9
457
|
Verified
9.1
31
Online Marketing
7.8
373
|
Verified
7.7
30
8.3
398
|
Verified
8.5
31
8.7
428
|
Verified
8.6
35
8.6
445
7.9
38
8.2
251
7.9
30
Lead Management
8.5
346
8.6
36
8.4
273
8.6
37
9.0
467
|
Verified
8.8
39
7.8
219
Feature Not Available
8.5
354
|
Verified
8.4
36
8.5
395
|
Verified
8.5
38
8.4
333
|
Verified
8.2
31
8.2
283
|
Verified
8.3
30
Campaign Management
8.7
348
|
Verified
8.3
32
8.0
200
7.4
26
8.1
290
|
Verified
7.7
27
7.6
200
7.7
27
Social
Feature Not Available
Feature Not Available
7.8
197
Feature Not Available
7.7
190
Feature Not Available
7.4
185
Feature Not Available
7.8
260
|
Verified
7.7
25
Reporting & Analytics
8.5
467
|
Verified
8.5
36
8.3
416
|
Verified
8.0
32
8.3
425
|
Verified
8.2
29
8.4
438
|
Verified
8.3
27
7.5
202
Feature Not Available
Platform
8.5
323
|
Verified
8.4
27
8.7
304
|
Verified
8.3
27
8.9
313
|
Verified
8.7
24
8.3
207
|
Verified
7.6
22
7.8
193
|
Verified
Feature Not Available
8.8
314
|
Verified
9.0
28
8.0
159
7.8
21
Agentic AI - Marketing Automation
7.0
27
Not enough data
7.0
26
Not enough data
7.1
25
Not enough data
7.1
25
Not enough data
6.9
26
Not enough data
7.3
27
Not enough data
Integration
8.4
316
|
Verified
8.3
27
8.5
310
|
Verified
8.7
26
8.4
260
|
Verified
8.5
25
Messenger
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Not enough data
Tracking
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Not enough data
Reporting
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Not enough data
Agentic AI - Email Deliverability
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Not enough data
Templates
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Not enough data
Edit
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Not enough data
Logistics
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Not enough data
Generative AI
7.5
64
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
139
9.2
6
8.0
100
9.2
6
8.8
133
|
Verified
8.6
6
8.3
116
|
Verified
8.3
6
8.7
125
|
Verified
7.8
6
8.5
107
8.6
6
8.8
130
|
Verified
8.9
6
8.6
53
8.3
6
SMS Platform
8.6
135
|
Verified
7.9
7
8.9
133
|
Verified
8.6
6
Feature Not Available
8.1
6
Feature Not Available
8.6
6
8.2
62
8.3
6
8.8
112
|
Verified
8.1
6
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.2
14
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.3
13
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
Campaign Activity
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Sendlane are categorized as SMS Marketing, Review Management, and Marketing Automation
Unique Categories
Sendlane has no unique categories
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sendlane
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.1%
Marketing and Advertising
12.9%
Apparel & Fashion
12.6%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.3%
Other
36.0%
Marketing and Advertising
23.9%
Health, Wellness and Fitness
12.7%
Consumer Goods
5.6%
Professional Training & Coaching
4.2%
Internet
4.2%
Other
49.3%
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
What performance increase have you see with respect to your open rates after switching to sendlane?
2 Comments
AO
I never switched to Sendlane. It was my first and to date only.Read more
Sendlane has no more discussions with answers
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