Introducing G2.ai, the future of software buying.Try now
Compare Omnisend and Sendlane 
Featured Products
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (83.1% of reviews)
Entry-Level Pricing
$0.00 Per Month
Free
Omnisend
Star Rating
(1,152)4.6 out of 5
Market Segments
Small-Business (92.4% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSendlane
Star Rating
(72)4.7 out of 5
Market Segments
Small-Business (83.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Omnisend excels in user experience, with many users praising its intuitive templates that simplify email design. One user noted, "I find that Omnisend templates make it easy to use and they help me design useful emails to send."
- Users say Sendlane offers a clean and easy-to-navigate dashboard, which is particularly beneficial for those new to email marketing. The drag-and-drop features make it very intuitive, as highlighted by a user who mentioned, "It has drag and drop features which makes it very intuitive."
- According to verified reviews, Omnisend's customer support is frequently commended for being quick and helpful, with one user stating, "The customer support team was very helpful." This responsiveness contributes to a smoother user experience compared to Sendlane, which, while also praised for support, has fewer recent reviews.
- Reviewers mention that Sendlane's pricing model, which charges based on the number of emails sent rather than user profiles, is a significant advantage for businesses with multiple team members. A user appreciated this flexibility, saying, "Another advantage is the unlimited user profiles."
- Users highlight that Omnisend's ease of setup is a strong point, with many finding the initial onboarding process straightforward. One user remarked, "The initial setup was fairly easy," which contrasts with Sendlane's slightly more complex integration process.
- G2 reviewers indicate that while both platforms offer solid automation features, Omnisend's overall performance in marketing automation is rated higher, with users noting its effective automated email responses and workflows. A user mentioned, "Very easy to use," emphasizing the platform's efficiency in managing marketing tasks.
Pricing
Entry-Level Pricing
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Sendlane
60-Day Free Trial
Free
Give our Growth plan a spin for free! Start with a 60-day trial no credit card required.
- Access to all features
- Access to 24/7/365 support- Live chat and email
Free Trial
Omnisend
Free Trial is available
Sendlane
Free Trial is available
Ratings
Meets Requirements
8.9
908
9.2
56
Ease of Use
9.1
912
9.0
57
Ease of Setup
9.0
536
9.2
27
Ease of Admin
9.2
425
9.4
24
Quality of Support
9.1
829
9.2
59
Has the product been a good partner in doing business?
9.2
412
9.0
25
Product Direction (% positive)
9.1
885
9.8
54
Features by Category
Email Marketing
9.0
691
|
Verified
9.0
42
9.2
665
|
Verified
9.3
41
8.9
658
|
Verified
9.0
42
9.1
619
9.1
31
Online Marketing
8.5
565
|
Verified
7.7
30
8.6
552
|
Verified
8.5
31
8.6
472
|
Verified
8.6
35
8.8
604
|
Verified
7.9
38
8.5
458
7.9
30
Lead Management
8.6
480
|
Verified
8.6
36
8.6
493
|
Verified
8.6
37
8.7
566
|
Verified
8.8
39
8.3
336
Feature Not Available
8.6
455
|
Verified
8.4
36
8.6
514
|
Verified
8.5
38
8.6
467
|
Verified
8.2
31
8.3
350
|
Verified
8.3
30
Campaign Management
8.7
476
|
Verified
8.3
32
8.2
350
7.4
26
8.2
375
|
Verified
7.7
27
8.2
356
7.7
27
Social
7.9
353
Feature Not Available
8.2
422
|
Verified
Feature Not Available
8.2
399
|
Verified
Feature Not Available
8.1
381
|
Verified
Feature Not Available
8.0
369
|
Verified
7.7
25
Reporting & Analytics
8.9
619
|
Verified
8.5
36
8.6
543
|
Verified
8.0
32
8.6
502
|
Verified
8.2
29
8.7
513
|
Verified
8.3
27
7.8
271
Feature Not Available
Platform
8.6
415
|
Verified
8.4
27
8.9
397
|
Verified
8.3
27
8.9
288
|
Verified
8.7
24
8.5
328
|
Verified
7.6
22
8.1
296
|
Verified
Feature Not Available
9.1
401
|
Verified
9.0
28
8.7
315
|
Verified
7.8
21
Agentic AI - Marketing Automation
7.5
116
Not enough data
7.5
113
Not enough data
7.6
114
Not enough data
7.4
114
Not enough data
7.5
114
Not enough data
7.5
114
Not enough data
Integration
8.7
387
|
Verified
8.3
27
8.6
364
|
Verified
8.7
26
8.4
333
|
Verified
8.5
25
Administration
8.4
93
Not enough data
8.4
92
Not enough data
8.6
86
Not enough data
8.9
90
Not enough data
8.2
73
Not enough data
8.4
79
Not enough data
Integrations
8.1
71
Not enough data
8.1
70
Not enough data
7.9
69
Not enough data
8.0
74
Not enough data
Platform
8.7
72
Not enough data
8.4
64
Not enough data
8.3
60
Not enough data
8.4
67
Not enough data
8.4
70
Not enough data
8.7
77
Not enough data
8.5
68
Not enough data
8.9
81
Not enough data
Campaigns
9.2
99
Not enough data
9.3
96
Not enough data
9.3
90
Not enough data
9.2
93
Not enough data
9.1
89
Not enough data
Analytics
9.4
98
Not enough data
9.3
98
Not enough data
Optimization
9.0
77
Not enough data
9.0
93
Not enough data
9.1
86
Not enough data
9.2
94
Not enough data
Agentic AI - Push Notification
7.7
20
Not enough data
7.4
20
Not enough data
7.8
20
Not enough data
Templates
8.4
407
|
Verified
Not enough data
7.4
290
|
Verified
Not enough data
8.1
288
Not enough data
8.5
224
Not enough data
Edit
8.4
384
|
Verified
Not enough data
8.7
395
|
Verified
Not enough data
8.3
316
|
Verified
Not enough data
Logistics
8.7
389
|
Verified
Not enough data
8.0
320
|
Verified
Not enough data
8.6
360
|
Verified
Not enough data
8.5
210
Not enough data
Generative AI
7.7
106
Not enough data
7.7
105
Not enough data
Agentic AI - Email Template Builder
6.9
71
Not enough data
7.0
70
Not enough data
Text Messaging
8.9
117
|
Verified
9.2
6
7.7
95
|
Verified
9.2
6
8.7
107
|
Verified
8.6
6
8.3
97
|
Verified
8.3
6
8.5
108
|
Verified
7.8
6
8.6
95
8.6
6
8.4
88
8.9
6
8.4
81
8.3
6
SMS Platform
8.6
120
|
Verified
7.9
7
9.0
125
|
Verified
8.6
6
Feature Not Available
8.1
6
Feature Not Available
8.6
6
8.2
75
|
Verified
8.3
6
8.5
74
|
Verified
8.1
6
Agentic AI - SMS Marketing
7.7
33
Not enough data
7.9
33
Not enough data
7.8
33
Not enough data
7.7
33
Not enough data
7.5
33
Not enough data
7.8
33
Not enough data
Design and Customization
8.4
54
Not enough data
8.3
53
Not enough data
8.8
53
Not enough data
8.8
52
Not enough data
Campaigns
8.6
51
Not enough data
8.5
52
Not enough data
8.3
52
Not enough data
8.5
51
Not enough data
Integrations
7.9
52
Not enough data
7.4
52
Not enough data
9.0
53
Not enough data
7.5
53
Not enough data
Generative AI
7.6
51
Not enough data
Agentic AI - Vulnerability Scanner
7.3
50
Not enough data
7.2
49
Not enough data
Page Customization
9.2
23
Not enough data
9.0
24
Not enough data
8.9
22
Not enough data
8.7
22
Not enough data
Page Optimization
8.7
22
Not enough data
9.2
22
Not enough data
9.1
22
Not enough data
8.1
22
Not enough data
Integrations
9.6
23
Not enough data
9.4
24
Not enough data
9.0
22
Not enough data
Generative AI
8.1
22
Not enough data
Agentic AI - Landing Page Builders
8.1
22
Not enough data
Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Use Cases
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Display Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Personalization
6.9
39
Not enough data
7.1
39
Not enough data
7.4
39
Not enough data
6.9
39
Not enough data
7.1
39
Not enough data
7.1
38
Not enough data
Categories
Categories
Shared Categories
Omnisend and Sendlane are categorized as SMS Marketing and Marketing Automation
Unique Categories
Omnisend is categorized as Email Template Builder, Personalization, Push Notification, Transactional Email, Landing Page Builders, and Pop-Up Builder
Sendlane is categorized as Review Management
Reviews
Reviewers' Company Size
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sendlane
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
22.3%
Apparel & Fashion
16.4%
Consumer Goods
8.0%
Marketing and Advertising
6.2%
Health, Wellness and Fitness
5.7%
Other
41.3%
Marketing and Advertising
23.9%
Health, Wellness and Fitness
12.7%
Consumer Goods
5.6%
Professional Training & Coaching
4.2%
Internet
4.2%
Other
49.3%
Alternatives
Discussions
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
Is Omnisend better than Mailchimp?
2 Comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Omnichannel marketing
2 Comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
What performance increase have you see with respect to your open rates after switching to sendlane?
2 Comments
AO
I never switched to Sendlane. It was my first and to date only.Read more
Sendlane has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
