Sendlane Features

Ability to input, modify and extract data from the application in bulk through a structured file. 27 reviewers of Sendlane have provided feedback on this feature.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. 26 reviewers of Sendlane have provided feedback on this feature.

To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. 25 reviewers of Sendlane have provided feedback on this feature.

System provides sufficient customization to meet business requirements This feature was mentioned in 27 Sendlane reviews.

As reported in 27 Sendlane reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Based on 24 Sendlane reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Enables users to view and transact business with the same content in multiple languages and currencies. This feature was mentioned in 22 Sendlane reviews.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 28 Sendlane reviews.

Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. 21 reviewers of Sendlane have provided feedback on this feature.

Create and design emails with an editor; manage templates; personalize dynamically This feature was mentioned in 42 Sendlane reviews.

As reported in 41 Sendlane reviews. Create targeted lists, schedule and manage bulk email sending.

Based on 42 Sendlane reviews. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Set up automated nurturing emails based on events, online activities, and lead scores 31 reviewers of Sendlane have provided feedback on this feature.

As reported in 30 Sendlane reviews. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.

Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. This feature was mentioned in 31 Sendlane reviews.

Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. 35 reviewers of Sendlane have provided feedback on this feature.

As reported in 38 Sendlane reviews. Support mobile-optimized emails, online forms, and landing pages.

Based on 30 Sendlane reviews. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

Based on 36 Sendlane reviews. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

Data quality consists of deduplication, cleansing, and appending your marketing database. 37 reviewers of Sendlane have provided feedback on this feature.

Based on 39 Sendlane reviews. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. This feature was mentioned in 36 Sendlane reviews.

As reported in 38 Sendlane reviews. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

As reported in 31 Sendlane reviews. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

Sync lead, contact, account, and opportunity information with your CRM system. This feature was mentioned in 30 Sendlane reviews.

As reported in 32 Sendlane reviews. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

As reported in 26 Sendlane reviews. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.

Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. 27 reviewers of Sendlane have provided feedback on this feature.

Based on 27 Sendlane reviews. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

Based on 25 Sendlane reviews. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. 36 reviewers of Sendlane have provided feedback on this feature.

As reported in 32 Sendlane reviews. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

As reported in 29 Sendlane reviews. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

Based on 27 Sendlane reviews. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

Enables users to send mass text message campaigns

Facilitates two-way text messaging to encourage consumer engagement and loyalty

Provides the ability to schedule single or bulk text messages to recipients on a specific date and time

Provides automatic text message replies to recipients

Provides automatic URL shortening to use less characters via text

Sends out multimedia via text messages, such as coupons, pictures, and audio

Offers features for personalizing text messages based on customer information or past behavior

Allows users to establish automated workflows and triggers to deliver transactional text messages

Provides pre-built or customizable performance reports

Automates tasks and features for added convenience

Offers a white labeling service for agencies or resellers to customize platform branding

Text enables landline phones so users can receive text messages sent to an existing business number

Provides businesses with 5- to 6-digit short codes for running text marketing campaigns

Facilitates the integration of text messaging into existing business applications through an SMS gateway API

Provide multiple methods of user authentication such as social media accounts.

Generate review forms and questionnaires to gather feedback from users.

Ability to personalize review forms and questionnaires based on user type.

Allow users to share, like/dislike, and comment on reviews.

Consumers can ask questions about products and request feedback from peers.

Checks to ensure the reviewers are real people who used the products.

Evaluate consumer feedback to ensure that it's authentic and relevant.

Define and implement terms and conditions for privacy, copyright, or intellectual property.

Reviews can be collected directly from e-commerce platforms or online stores.

Reviews can be distributed across multiple channels (online, in store, etc.).

Allow consumers to provide feedback while interacting with customer service representatives.

Provide incentives for reviewers, such as coupons and gift cards.

Manage syndication to distribute reviews across multiple channels.

Analyze data points such as page views, average rating, or consumer sentiment.

Support multiple types of user generated content such as text, video, or photos.

Manage product samples used for promotional purposes.

Generate multiple types of badges based on user ratings.

Create reviews widgets that can be embedded on websites and online stores.

Provide APIs or direct integration with e-commerce software and website builders.

Manage marketing campaigns, as well as SEO, SERP, and A/B testing.

Allows users to generate text based on a text prompt.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives