Sendlane Features
Integration (3)
Data Import & Export Tools
Ability to input, modify and extract data from the application in bulk through a structured file. 27 reviewers of Sendlane have provided feedback on this feature.
Integration APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. 26 reviewers of Sendlane have provided feedback on this feature.
Breadth of Partner Applications
To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. 25 reviewers of Sendlane have provided feedback on this feature.
Platform (6)
Customization
System provides sufficient customization to meet business requirements This feature was mentioned in 27 Sendlane reviews.
Workflow Capability
As reported in 27 Sendlane reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
User, Role, and Access Management
Based on 24 Sendlane reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Internationalization
Enables users to view and transact business with the same content in multiple languages and currencies. This feature was mentioned in 22 Sendlane reviews.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 28 Sendlane reviews.
Output Document Generation
Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. 21 reviewers of Sendlane have provided feedback on this feature.
Email Marketing (4)
Building and Personalizing Emails
Create and design emails with an editor; manage templates; personalize dynamically This feature was mentioned in 42 Sendlane reviews.
Sending Outbound Emails
As reported in 41 Sendlane reviews. Create targeted lists, schedule and manage bulk email sending.
Manage Email Deliverability
Based on 42 Sendlane reviews. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.
Automated Email Responses
Set up automated nurturing emails based on events, online activities, and lead scores 31 reviewers of Sendlane have provided feedback on this feature.
Online Marketing (5)
Landing Pages and Forms
As reported in 30 Sendlane reviews. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.
Dynamic Content
Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. This feature was mentioned in 31 Sendlane reviews.
A/B Testing
Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. 35 reviewers of Sendlane have provided feedback on this feature.
Mobile Optimized
As reported in 38 Sendlane reviews. Support mobile-optimized emails, online forms, and landing pages.
Search Tracking and Optimization
Based on 30 Sendlane reviews. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.
Lead Management (7)
Marketing Lead Database
Based on 36 Sendlane reviews. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.
Data Quality Management
Data quality consists of deduplication, cleansing, and appending your marketing database. 37 reviewers of Sendlane have provided feedback on this feature.
Segmentation
Based on 39 Sendlane reviews. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.
Lead Nurturing
Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. This feature was mentioned in 36 Sendlane reviews.
Online Behavior Tracking
As reported in 38 Sendlane reviews. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
Automated Alerts and Tasks
As reported in 31 Sendlane reviews. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.
CRM Lead Integration
Sync lead, contact, account, and opportunity information with your CRM system. This feature was mentioned in 30 Sendlane reviews.
Campaign Management (4)
Program Management
As reported in 32 Sendlane reviews. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.
Event / Webinar Marketing
As reported in 26 Sendlane reviews. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.
Calendaring
Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. 27 reviewers of Sendlane have provided feedback on this feature.
Budgeting
Based on 27 Sendlane reviews. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.
Social (1)
Social Media Advertising
Based on 25 Sendlane reviews. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time
Reporting & Analytics (4)
Basic Reporting
Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. 36 reviewers of Sendlane have provided feedback on this feature.
Web Analytics
As reported in 32 Sendlane reviews. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.
ROI Analytics
As reported in 29 Sendlane reviews. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.
Revenue Analytics
Based on 27 Sendlane reviews. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.
Text Messaging (8)
Bulk SMS
Enables users to send mass text message campaigns
Two-Way Text Messaging
Facilitates two-way text messaging to encourage consumer engagement and loyalty
Text Scheduler
Provides the ability to schedule single or bulk text messages to recipients on a specific date and time
Automatic Replies
Provides automatic text message replies to recipients
Automatic URL Shortening
Provides automatic URL shortening to use less characters via text
MMS Marketing
Sends out multimedia via text messages, such as coupons, pictures, and audio
Personalization
Offers features for personalizing text messages based on customer information or past behavior
Transactional SMS
Allows users to establish automated workflows and triggers to deliver transactional text messages
SMS Platform (6)
Reporting
Provides pre-built or customizable performance reports
Automation
Automates tasks and features for added convenience
White Label
Offers a white labeling service for agencies or resellers to customize platform branding
Text-to-Landline
Text enables landline phones so users can receive text messages sent to an existing business number
Short Codes
Provides businesses with 5- to 6-digit short codes for running text marketing campaigns
API Integration
Facilitates the integration of text messaging into existing business applications through an SMS gateway API
Collection (5)
Authentification
Provide multiple methods of user authentication such as social media accounts.
Review Forms
Generate review forms and questionnaires to gather feedback from users.
Personalization
Ability to personalize review forms and questionnaires based on user type.
Engagement
Allow users to share, like/dislike, and comment on reviews.
Community Q&A
Consumers can ask questions about products and request feedback from peers.
Moderation (3)
Reviewer Validation
Checks to ensure the reviewers are real people who used the products.
Response Types
Evaluate consumer feedback to ensure that it's authentic and relevant.
Legal Agreements
Define and implement terms and conditions for privacy, copyright, or intellectual property.
Use Cases (3)
E-commerce
Reviews can be collected directly from e-commerce platforms or online stores.
Retail
Reviews can be distributed across multiple channels (online, in store, etc.).
Customer Service
Allow consumers to provide feedback while interacting with customer service representatives.
Administration (5)
Incentives
Provide incentives for reviewers, such as coupons and gift cards.
Syndication
Manage syndication to distribute reviews across multiple channels.
Insights
Analyze data points such as page views, average rating, or consumer sentiment.
Content
Support multiple types of user generated content such as text, video, or photos.
Sampling
Manage product samples used for promotional purposes.
Display Options (4)
Badges
Generate multiple types of badges based on user ratings.
Widgets
Create reviews widgets that can be embedded on websites and online stores.
Integration & APIs
Provide APIs or direct integration with e-commerce software and website builders.
Marketing
Manage marketing campaigns, as well as SEO, SERP, and A/B testing.
Generative AI (1)
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - SMS Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Review Management (2)
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Marketing Automation (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives




