I like that Twilio Segment has tons of sources for data. Segment has all the sources I need and they are easy to integrate. The initial setup was also easy. Review collected by and hosted on G2.com.
I don't like that the conversion APIs don't work as well. Review collected by and hosted on G2.com.
The best part about Twilio Segment is its ability to centralize customer data from multiple sources and then route that data in real time to tools like analytics platforms, CRMs, and marketing automation software. It saves a huge amount of engineering time and ensures data consistency across platforms Review collected by and hosted on G2.com.
Segment acts as a single source of truth for customer data, which drastically improves personalization and campaign performance. It’s also very helpful for maintaining clean, structured events and reduces duplication of data Review collected by and hosted on G2.com.
It gives you a single, clean pipeline for collecting, standardizing, and activating user data across all touchpoints, without engineering bottlenecks. Review collected by and hosted on G2.com.
Initial implementation and event taxonomy design are hard to get right, and mistakes are expensive long-term. Review collected by and hosted on G2.com.
Segment connects to all the various platforms that we're using which makes it very easy to send data around. No engineering needed. Review collected by and hosted on G2.com.
Pricing could be a bit more affordable, especially if you want to use ETL processes Review collected by and hosted on G2.com.
Setting it up was straightforward, and it's an effective tool for tagging website activity. Review collected by and hosted on G2.com.
Very hard to see more than the live events, needs a better way to view all hisotrical events Review collected by and hosted on G2.com.
That has a lot of integration with other tools: OneSignal, UXCam, AppsFlyer, Adjust, etc. That help us leverage the development time just to do this one and then mapped between the applications without coding. Review collected by and hosted on G2.com.
High learning curve for our development team for the implementation. I'm not sure why, but our development team have had a lot of issue with the tracks, in comparisson with other tools. Maybe a better onboarding with our devs. Review collected by and hosted on G2.com.
How we can query our data warehouse within segment. Review collected by and hosted on G2.com.
How there HAS to be a unique user_id or email for some traits. Review collected by and hosted on G2.com.
The user interface has a nice design but that's about it. Review collected by and hosted on G2.com.
From implementation woes to awful support, Segment has failed us at every bend. The $400k price tag doesn't help. I can't recommend this product and won't be taking it to my next employer. Review collected by and hosted on G2.com.
It has become the infrastructure of our data analytics tracking Review collected by and hosted on G2.com.
No built in CRM, pricey, many alternatives touting to offer the same thing now Review collected by and hosted on G2.com.
Flexibility with work, different sources, traits, and audiences. It's got a lot of opportunities to realize my user's data strategy. Review collected by and hosted on G2.com.
I can't create reports and different testing. Sometimes, I have issues with audience creation and export. The cost of this kind of platform is not cheap. Review collected by and hosted on G2.com.
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I used segment in different organizations as I was the one suggesting it, but then
Some destination connectors have limitations and can require rework to make the data flowing thru Segment meet the requirements of the ad connectors.
Pricing provided by Twilio Segment.
