--- title: Twilio Segment Reviews meta_title: 'Twilio Segment Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 567 reviews by the users' company size, role or industry to find out how Twilio Segment works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 567 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Twilio Segment Reviews **Vendor:** Twilio **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.5/5.0 **Total Reviews:** 567 ## About Twilio Segment Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Thousands of companies, including Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences. For more information, visit https://segment.com. ## Twilio Segment Pros & Cons **What users like:** - Users love the **easy integration** with multiple platforms, enabling seamless data transfer without engineering effort. (5 reviews) - Users appreciate the **easy integrations** with various platforms, simplifying data sharing without needing engineering skills. (5 reviews) - Users appreciate the **ease of use** of Twilio Segment, with straightforward setup and seamless integration of data sources. (4 reviews) - Users appreciate the **easy setup** of Twilio Segment, making integration with multiple data sources straightforward and efficient. (4 reviews) - Users value the **seamless integration capabilities** of Twilio Segment, simplifying data connectivity across multiple platforms. (4 reviews) - Users value the **quick and easy integrations** of Twilio Segment, enhancing connectivity across various tools without coding. (4 reviews) - Data Segmentation (3 reviews) - Features (3 reviews) - Users appreciate the **clean and flexible data management** of Twilio Segment, enabling real-time insights and effective decision-making. (2 reviews) - No-Code Development (2 reviews) **What users dislike:** - Users feel that Twilio Segment is **expensive** , particularly regarding implementation and ongoing costs, making it hard to recommend. (4 reviews) - Users find the **pricing issues** of Twilio Segment a significant barrier, especially with the high costs involved. (3 reviews) - Users face a **high learning curve** with Twilio Segment, complicating implementation and causing long-term challenges. (2 reviews) - Users express frustration over **poor customer support** and a steep learning curve, hindering their overall experience with Segment. (2 reviews) - Users face challenges due to **poor interface design** , impacting reporting, audience creation, and overall usability of Segment. (2 reviews) - API Issues (1 reviews) - Bug Issues (1 reviews) - Bugs (1 reviews) - Users find **complex implementation** a barrier, often leading to frustration and ineffective onboarding experiences. (1 reviews) - Users report a **significant complexity** in understanding Twilio Segment, which complicates the overall user experience. (1 reviews) ## Twilio Segment Reviews ### 1. Too Expensive **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Twilio Segment?** Data Quality and User Expeirence is great **What do you dislike about Twilio Segment?** There are other other tools as well in the market provioding the same thing at a very much lower rate and much better docs and support **What problems is Twilio Segment solving and how is that benefiting you?** Along with littledata it is helping for identity stitching in shopify and process my ECOMM events in a good manner ### 2. Best to centrelise your code **Rating:** 5.0/5.0 stars **Reviewed by:** Ravi Dutt M. | Assistant Manager - Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2023 **What do you like best about Twilio Segment?** Inflow and outflow of data. Help in managing multiple data source at once. Integration with all leading tools. Ease to manage. **What do you dislike about Twilio Segment?** Need technical expertise to setup. Customer support available only through mail or help documents. **What problems is Twilio Segment solving and how is that benefiting you?** Help in centralisting the code. Once segment is implement, no need to implement tool wise code. With the help of segment we can outflow data to number of tools like facebook, google ads, moengage etc. ### 3. Best analytics framework out there **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2023 **What do you like best about Twilio Segment?** Super easy to implement, ability to track multiple source and easilty connect the data. In addition, the integrations are super easy to set. **What do you dislike about Twilio Segment?** 1. It get's super expensive once you grow and start sending many events. 2. It requires code to disable an intergration from a source. **What problems is Twilio Segment solving and how is that benefiting you?** Data across all of our assets, web and mobile. ### 4. Twilio segment Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2024 **What do you like best about Twilio Segment?** Twilio Segment brings together clean, consented customer data for real - time insights so you can know each individual like they are your only customer **What do you dislike about Twilio Segment?** It is resource intensive, has limited built-in analytics **What problems is Twilio Segment solving and how is that benefiting you?** It solved a number of technology issues, with its simple and rapid integrations, minimal development requirements, and the ease of use for teams within the business ### 5. Collect Analyze and Plan your Data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2024 **What do you like best about Twilio Segment?** It also provides analysis on the data collection. **What do you dislike about Twilio Segment?** NIche targeting on the small set of audiences relating to less reached group **What problems is Twilio Segment solving and how is that benefiting you?** It helps in collecting data points to implement new features in current projects inside my organisation ### 6. Segment is instrumental in driving digital transformation **Rating:** 5.0/5.0 stars **Reviewed by:** Doug C. | Head of Marketing, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Twilio Segment?** The technology has always been impressive, but Segment has managed to iterate and evolve with the challenges and needs many of our clients face. They've been great partners and together we've been able to realize tangible and at bottom-line boosting value for our respective customers. **What do you dislike about Twilio Segment?** The downside of Segment is that, like any CDP, you have to be pretty committed to it long term as it will be very entrenched in your digital ecosystem. That's not necessarily a Segment-specific problem, but it is very important that customers (especially those with little knowledge in the space or are less technically sophisticated) understand what they are signing up for (and how to realize value). **What problems is Twilio Segment solving and how is that benefiting you?** Segment helps our clients to remove data silos and get an accurate and high-confidence view of the customer across all touch points. This provides consistency when measuring and reporting on critical KPIs, enables teams to have access to a standard set of data for insight and activation, and saves what would otherwise be a sizeable engineering and infrastructure budget for building this type of capability in-house. ### 7. Fantastic product; so easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2024 **What do you like best about Twilio Segment?** Ease of use, simple visualization, easy to instrument and implement **What do you dislike about Twilio Segment?** Hard to tell when a data connection is no longer working **What problems is Twilio Segment solving and how is that benefiting you?** Segment helps me gather data from disparate sources and tie things together ### 8. Compelling for realtime personalization of products **Rating:** 5.0/5.0 stars **Reviewed by:** Danny V. | Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Twilio Segment?** A few key highlights with Segment: 1. Lots of pre-built integrations to hook into existing customer data sources and destinations 2. Identity resolution capabilities to merge duplicate customers and resolve identities when partial information is available 3. The realtime Profile API enabling personalization of internal products with the rich customer profiles available within the Segment CDP **What do you dislike about Twilio Segment?** Although the Protocols add-on looks particularly valuable (provides a way to centralize tracking plans and provide some rigor on what data is entering the CDP), it is priced quite steeply. **What problems is Twilio Segment solving and how is that benefiting you?** Segment CDP enables us to know our customers by enabling the: 1) Data Collection on customer behaviors across all of our products and services 2) Data Aggregation for building a single “Golden” customer profile 3) Data Activation by distributing the customer profile to our warehouse, our products, and our 3rd party systems ### 9. Get the best out of Customer Data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2024 **What do you like best about Twilio Segment?** The easy interface to navigate audiences. **What do you dislike about Twilio Segment?** The features to tweak audiences are limited. **What problems is Twilio Segment solving and how is that benefiting you?** Helping us simplify audience and integration to other platforms. ### 10. Great service for engineering, marketing and analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2023 **What do you like best about Twilio Segment?** Powerful tool to collect all the data necessary to funnel into all the tools that we use today to understand our users, to optimize marketing campaigns, reach the right target audience and all of that with well-built integrations! **What do you dislike about Twilio Segment?** Nothing in particular that comes to mind **What problems is Twilio Segment solving and how is that benefiting you?** We tracked all the user interactions with Segment and piped the data into our analytics and marketing tools ### 11. Game changer **Rating:** 5.0/5.0 stars **Reviewed by:** Julio T. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Twilio Segment?** - It has improved our data tracking plan - It has improved the accuracy of our data: sending the same data to all tools, something that was previously impossible with 1-to-1 integrations - It has sped up our third party integrations as we no longer need to rely on the development team to do them - Onboarding experience has been the best I've experienced in enterprise software **What do you dislike about Twilio Segment?** My only complain is that there's a few minor bugs here and there. Nothing major that hasn't been solved with their tech support. **What problems is Twilio Segment solving and how is that benefiting you?** - Tracking high quality data (with the right naming conventions, and properly coded) and making sure it stays that way. - Then routing this data to other third party tools without relying on our development team ### 12. Straightforward event tracking for web apps **Rating:** 4.0/5.0 stars **Reviewed by:** Kent O. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2023 **What do you like best about Twilio Segment?** Easily add new events to your app in order to better track user behavior. Simple, straight to the point. No fancy unneeded features. **What do you dislike about Twilio Segment?** UX regarding list of events is not the best. Mass editing would be a plus. **What problems is Twilio Segment solving and how is that benefiting you?** It allows to create a new event that we'd like to track and streamline it across different platforms we have for data analysis. ### 13. Better than most other tools **Rating:** 5.0/5.0 stars **Reviewed by:** Amiya S. | Digital Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2023 **What do you like best about Twilio Segment?** Easy to use snippets and wide range of integration support without costing additional spending. **What do you dislike about Twilio Segment?** The documentaion is a bit confusing and requires additional research to implement. **What problems is Twilio Segment solving and how is that benefiting you?** Data pipeline from app to other destinations ### 14. Great CDP to execute on Marketing Campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Reena P. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Twilio Segment?** Having all our data flow through a centralized source helps us better target customers and understand when they convert. We do have some overlap in functionality with our marketing automation platform "Braze" but it allows us to be more agile. **What do you dislike about Twilio Segment?** It's really hard to create exclusion audiences. I've been building an audience and pushing it to Braze and saying that the attribute is false or not set to exclude certain events or attributes. The audience builder could be more intuitive for non-technical folks (marketers). **What problems is Twilio Segment solving and how is that benefiting you?** I am able to collect data from different sources and be able to better target customers & understand when they convert quicker. We are also doing a better job of managing consents across different sources. ### 15. High-end, time saving & delightful to work with! **Rating:** 5.0/5.0 stars **Reviewed by:** Omri S. | Software Engineering Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2023 **What do you like best about Twilio Segment?** High-end expierence, interdace is very friendly and you can do so much customizations. Almost every connection I need is there, and many are being added. This saves me and the other developers so many time! **What do you dislike about Twilio Segment?** I mostly LOVE using Segment; The singal thing that would improve this is more "cloud-mode" integrations over device mode ones - to save some bloat & loading time on the app. This will also offer even more flexabiliity (to the already great flexability Segment currently provide) **What problems is Twilio Segment solving and how is that benefiting you?** Consulidating all of our integrations in one place; Allow non-technical people to chage logic over different 3rd parties; Save some bloat size of the app; Save time for our developers ### 16. Fantastic developer-centric Customer Data Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Hugo R. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Twilio Segment?** The primary feature that drew us in was the developer-centric experience. We originally started using Segment many years ago as a client-side analytics aggregator, but when we started investigating the server-side capabilities it really took off for us. We now have better (cleaner) customer data than we've ever had, and by switching to server-side analytics we have a complete picture (no more Cookie acceptance issues). When we switched to server-side it was trivial to build a proof-of-concept to get wider team buy-in. Their API docs replaced two different teams of external "integration partners", and we had a working PoC running in a day. Within a week we had completely switched our integration strategy. Of course the range of destinations is the other killer feature - specifically large enterprise systems like Salesforce, HubSpot which typically require specialists. **What do you dislike about Twilio Segment?** In common with a lot of large integration products there is a lot going on within Segment, and you can get lost, but honestly it's nothing compared to bigger, older systems - this is not a reason to not use Segment. **What problems is Twilio Segment solving and how is that benefiting you?** Getting a single view of our customer data, and propagating that data into the external sales and marketing systems that rely on accurate, timely, data. With Segment as the data broker we have a single, simple, server-side integration point that the developers love, and a set of integration tools (mappings) that non-technical users can use to integrate with their tools. ### 17. Segment: The one stop solution for product/app analytics **Rating:** 5.0/5.0 stars **Reviewed by:** himanshu j. | Lead - Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** July 03, 2023 **What do you like best about Twilio Segment?** The segment is the state-of-the-art tool for real-time data collection basis the audience and environment from live applications/SDKs with support for integrations and data analytics **What do you dislike about Twilio Segment?** The segment is costly compared to other product analytics tools and has some synchronization challenges. Also, maintenance and monitoring require effort to keep the authentic and clean data **What problems is Twilio Segment solving and how is that benefiting you?** Segment helped us in collecting and analyzing the real-time data with good quality and consistent insights to manage the product strategy, campaigns and deliverables basis the trends observed ### 18. Integrate once, push everywhere. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2023 **What do you like best about Twilio Segment?** I like the way that segment is quite easy for developers to integrate with and is easy to configure where to send that data. It's easy to add any new destinations . **What do you dislike about Twilio Segment?** Segment gets very expensive over time and becomes just as hard to pull out. So it essentially causes the same problem that it solves but unsure if that is every going to be solved. **What problems is Twilio Segment solving and how is that benefiting you?** Having to integrate several product data SDK's and then having control about where they go without investing engineering time. It provides future proofing and giving control over your data. ### 19. Most cross functional CDP **Rating:** 5.0/5.0 stars **Reviewed by:** Jude M. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Twilio Segment?** All the documentation, whether it be about events or destinations. In addition, the support (both solutions architect and contact support) is very responsive. Lastly, Segment provides end-to-end functionality and ease of use (integration with destinations, personas tool, and tracking protocols). **What do you dislike about Twilio Segment?** Sometimes, the documentation regarding code snippets does not account for more complex coding development and rather only a standard approach to development. Thus, additional technical caveat support would be nice. **What problems is Twilio Segment solving and how is that benefiting you?** Event tracking, destination integration, and engage tool all help us improve the data quality of our core data lake as well as the data we use to make analysis and push marketing campaigns. ### 20. Solid for Audience Building and Data Ingestion **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about Twilio Segment?** Segment has proven a great out of the box option for ingesting site data and building audiences off this data. It is an easy to use UI, though with limited options for customization. **What do you dislike about Twilio Segment?** We have since moved to an in-house solution for data ingestion and audiencing due to the cost and lack of options with Segment. Because it is a good out-of-the-box and easy-to-use option, it doesn't offer us all of the solutions we would love to have and can build in-house. However, for smaller companies without dedicated resources for data ingestion, Segment is a perfect solution! **What problems is Twilio Segment solving and how is that benefiting you?** Segment is helping us build data ingestion pipelines and create audiences off this data, giving us a way to track users throughout the funnel and sending this data to our redshift warehouse. ### 21. Helps us push data to multiple places **Rating:** 4.5/5.0 stars **Reviewed by:** Sourabh A. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Twilio Segment?** The ability to centralize all data in the same tool is the best. You don't need to be implement multiple types of tracking pixels or trackers, Segment just takes care of all of that and we are able to push all the relevant customer data to all the tools that we need them to be in like dashboarding tools or email tools. **What do you dislike about Twilio Segment?** Integration implementation can vary widely from different tools, and the documentation could be better and updated. The pricing model can be a bit confusing, and it is difficult for us to plan the number we need to buy, but it depends on your business size. Beware not to track too many metrics which are high in volume, like website visits which can very quickly blow up your event budget, so better plan ahead of time and prevent overbilling. It might also lead to slow down your website if yu track too many events, but that is the case with almost every other tracking tool **What problems is Twilio Segment solving and how is that benefiting you?** We use Segment as an intermediary data platform where we push all the customer data that we need to track, then push that data into various other platforms where we need them to be. We save a lot of time implementing tracking in just one place rather than all the places where we need this data to be. It saves a lot of time for the Engineering team, and yet our Product and Marketing teams can get the data that they need in the format that they want ### 22. Exceptional product, with amazing support! **Rating:** 5.0/5.0 stars **Reviewed by:** Giorgi S. | SalesOps consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Twilio Segment?** I've been using Segment Connections for a while now, and the product has delivered on the core promise every single time. Built-in connections with the various platforms make it so easy to implement. The need for tech professionals' help is minimal, as the documentation is well structured and one can find answers to almost everything there. Even if some questions remain un-answeres, the support is always there for you. That creates immense opportunities for business people to use the power of data to support the growth of their business at any stage. **What do you dislike about Twilio Segment?** Even though the free tier provides solutions for many challenges, there's still inconsistency with scheduling the destination data syncs. You can't plan a sync whenever you need; it's under a paid tier. There's a workaround, but I believe offering the sync scheduling option would be a huge relief for users still using the free version. **What problems is Twilio Segment solving and how is that benefiting you?** Segment Connections make data collection incredibly easy. Thus businesses can benefit from the power of data at any stage of development. Not even mentioning the power of having data from various sources under one roof. ### 23. The connections product and customer services **Rating:** 5.0/5.0 stars **Reviewed by:** Jag T. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2023 **What do you like best about Twilio Segment?** The Connection product is reliable and documentation is upto date, allowing someone to self serve and not rely on customer services. The customer services team are very helpful and transparent on when issues are being worked on or there is a delay. **What do you dislike about Twilio Segment?** The Event Delivery functionality within a destination (part of the Connections product) needs some work. It is confusing to know exactly the success / failure rate for a given time period. **What problems is Twilio Segment solving and how is that benefiting you?** - Sending data to our Snowflake data warehouse - Sending data to marketing destinations ### 24. Great user experience **Rating:** 5.0/5.0 stars **Reviewed by:** Ken B. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2023 **What do you like best about Twilio Segment?** Segment's UI and setup makes it incredibly user-friendly and easy to use. It's detailed documentation also gives you all the information you need to get started immediately. **What do you dislike about Twilio Segment?** There are a number of sources and destinations that are not available on Segment yet. Specifically CRM destinations and integrations. **What problems is Twilio Segment solving and how is that benefiting you?** We're sending all event-driven data from our website, app, and cloud sources via Segment to our data warehouse and a few key destinations. Being able to do with limited dev resources has been a massive time saver. ### 25. A simple and convenient to more your analytical data from one service to another **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2023 **What do you like best about Twilio Segment?** We can pump all our customer and other analytical data straight into Segment, and from there it can be piped into nearly any external service we need it to. **What do you dislike about Twilio Segment?** It does require some developer work on occasion it would be good to avoid this. **What problems is Twilio Segment solving and how is that benefiting you?** Segment solves the problem of how we know what our users are doing and how they are interacting with our platform. Because of Segment all of this data is available in Intercom for us to quickly see whent talking to customers and also when reaching out to them en masse. ### 26. Intuitive UI **Rating:** 4.5/5.0 stars **Reviewed by:** Jim O. | Sr Content Designer, Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2022 **What do you like best about Twilio Segment?** I am not an engineer nor a data science geek, but I have found Segment pretty intuitive. Also, accurate. The learning curve for a newbie was about 5 minutes and then I felt unleashed to figure out many other features. **What do you dislike about Twilio Segment?** It's yet another system to have to log into. But it's been a dependable backup with other software that is not functioning quite right. I keep it bookmarked at the top of my screen, and when I log in, I feel like anything is possible. But I have to log in, that's all. **What problems is Twilio Segment solving and how is that benefiting you?** I constantly need to check instrumentation to be able to look at customer behavior analytics. It's essential to find points of friction in actual customer behavior (it's part of my job in content design - to see where users are getting stuck). ### 27. Good product, straightforward to use **Rating:** 4.5/5.0 stars **Reviewed by:** Joshua K. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Twilio Segment?** Straightforward to set up. I can see events coming across almost immediately after setting up the js client on my page. The REST API also gets events set up fast. Documentation is very good - I can understand the limits and capabilities of the API without any real problems. **What do you dislike about Twilio Segment?** I'm only using one of the lower tiers, but it would be nice to have some callbacks or scripting areas to allow me to filter events. Segment may even have this, but I cannot access it. **What problems is Twilio Segment solving and how is that benefiting you?** Segment acts as a CDP, a source to funnel event data to other applications, including ours. It works very well for that purpose. ### 28. Segment makes it easy to connect the developer environment to our marketing + sales + product tools! **Rating:** 5.0/5.0 stars **Reviewed by:** Ivan H. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Twilio Segment?** It's so convenient to be able to connect new tools to our development environment without having to ping our development team to connect. It saves us so much time to set up and it's very easy to configure going forward. It's just a no-brainer to set up. **What do you dislike about Twilio Segment?** I wish Segment had a cheaper plan for startups but I do think it's still fairly priced. **What problems is Twilio Segment solving and how is that benefiting you?** We need to connect our user data from our developer environment to tools like Amplitude, Hubspot, Mailchimp, and a lot more. This would've taken many hours to build and is a pain to maintain when migrating tools. Segment cut the hours of development to minutes. ### 29. Segment is the perfect tool for combining user data across platforms and sources **Rating:** 5.0/5.0 stars **Reviewed by:** Terje S. | Tjenesteutvikler, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Twilio Segment?** The best part about Segment is the ability to combine user data from very different sources. No matter if it's from an api, sql or even excel. This makes it possible to very quickly start extracting value from your datasets without first having to spend huge amount of time and resources. **What do you dislike about Twilio Segment?** The ability to quickly set up tracking for spesific events requires some more setup than other tools like Google Tag Manager. This can be a problem for non-technical marketing people. **What problems is Twilio Segment solving and how is that benefiting you?** Unified tracking across all platforms. The ability to easily identify users across their devices and different touch points has made it possible to visualize and analyze the entire digital customer journey from A to Z. ### 30. Segment is a powerful CDP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Twilio Segment?** The personas feature is extremely helpful to be able to follow a user through their full customer journey. This can then be used to build audiences using on site data and send to downstream tools like facebook or google ads, or connect to a data ware house for further analysis. For example, based on this customer journeys you can work on an attribution model using first party data. Also, Segment's UI is very easy to use and understand and there is a lot of documention to work with. **What do you dislike about Twilio Segment?** The personas feature is not part of the Connections feature in Segment, so it requires an additional purchase/plan if you want the single view of a customer. **What problems is Twilio Segment solving and how is that benefiting you?** Segment is giving non technical teams the possibility to be able to send collected data to destination such as Facebook or Google Ads without the need of a dev source. It also, gives the ability to really leverage collected data for audience building, communication and behavioral analytics. ### 31. Customer data without headaches **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2022 **What do you like best about Twilio Segment?** Segment is doing a great job abstracting and managing a client platform's complexities, including all the known challenges of ingesting real-time streaming data and handling multiple sources to multiple destinations. The management of data sources and destinations is very intuitive and easy. Also, creating new, non-native sources and targets using the Functions feature is very helpful. Using "SQL traits", we keep many complex users attributes in sync across our core business and CRM platform. **What do you dislike about Twilio Segment?** Some recent changes in UI are a bit confusing. We miss the SQL server support for the warehouse. In general, due to the Function feature, we can create any missing source and destination we need. **What problems is Twilio Segment solving and how is that benefiting you?** Segment solves all problems in creating and maintaining a data platform with a small team. It's very robust, feature-rich, and has a fantastic support team (really, they are overwhelming). Using Segment, we can keep our customers close, helping us provide better products. ### 32. Segment has allowed us to level up our data game across every department **Rating:** 5.0/5.0 stars **Reviewed by:** Seth E. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Twilio Segment?** As a product manager, Segment allows me to get a great understanding of where data is coming from, and where it is flowing to. This allows me to make my data-based decisions far more confidently, as I am sure it is both coming from the right place & is accurate. **What do you dislike about Twilio Segment?** There is not much to dislike, segment has really made my job easier in terms of data needs. One recommendation would be the ability to see a longer history of violation history on the home page. Currently, you can only see 24 hours or 7 days. I would also like the option top see the past 30 days. **What problems is Twilio Segment solving and how is that benefiting you?** The biggest problem segment solved for us was the ability to nail down events for specific actions within our product, and be certain e had the right data on usage at that moment, as well as over time. A big use case of our segment events is to judge user behavior over an extended period of time, so we can understand what leads to conversion, churn, or many other outcomes. Segment has allowed us to not only set up the events necessary to track these, but also be confident in the data we are collecting. ### 33. Great tool for marketing campaigns **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2023 **What do you like best about Twilio Segment?** Easy Integration with other third-party applications in order to target user groups. Not complicated to modify. Gives us great insight into the user journey and allows us to analyze events easily. **What do you dislike about Twilio Segment?** Hypersegmentation is complicated and not necessarily possible. Difficult to pinpoint issues when integrating with other tools. **What problems is Twilio Segment solving and how is that benefiting you?** Targeting the right customers at the right time. Understanding user behaviour. ### 34. Best CDP to have in your growth and marketing stack **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Twilio Segment?** I've been using Segment at different companies for the last 6 years and every time I've introduced Segment to a org, it had an immediate impact across multiple teams - marketing, growth, product, cx. Some highlights: - Flexibility to plug in new tools and replay historical data - All user data in one place (360 visibility) - Ease of use and speed of deployment of new campaigns, personalization across multiple channels - Strong product roadmap and a great support team **What do you dislike about Twilio Segment?** Segment isn't the cheapest CDP but the price is justified by a strong product roadmap that can lead to product consolidation. You need to have access to technical resources during the implementation phase which can be tricky for smaller teams. Sometimes the inability to use a custom id when sending data to certain destinations is limiting. **What problems is Twilio Segment solving and how is that benefiting you?** Before Segment, all user data was dispersed across multiple data sources - CRM, data warehouse, and product. Segment allowed us to unify data into one place and gave us the ability to instrument personalized campaigns, notifications, and product experiences in real time. Furthermore, with the addition of the Engage product, Segment gave us the ability to instrument user notification system from one place. ### 35. Makes it easy to build a single source of truth **Rating:** 5.0/5.0 stars **Reviewed by:** Joel M. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Twilio Segment?** Segment makes building a stream of trustworthy, accessible events and identities for your analytics and marketing tools much easier to achieve and maintain. **What do you dislike about Twilio Segment?** Cost can become an issue for companies with significant volumes of anonymous (marketing) traffic. **What problems is Twilio Segment solving and how is that benefiting you?** Segment solves the problem of connecting disparate data sources and data destinations by making it much easier to build data infrastructure that delivers reliable, scalable data. ### 36. Segment is amazing!! **Rating:** 5.0/5.0 stars **Reviewed by:** Alexis G. | software developer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Twilio Segment?** - Segment was easy to set up and integrate with our website, mobile app, backend service, chatbots, etc., as the origin. - Some plugins facilitate integration with various frameworks and programming languages. For example, in NuGet for asp.net, download the segment package and voila, the same with the npm node js, for instance. - You can send data to multiple destinations simultaneously, for example, mix panel and google analytics, which is very good. - It has integration with practically any data analysis platform you can imagine. For us, it is a complete and excellent product. **What do you dislike about Twilio Segment?** - It is pricy!! The monthly cost is absurdly high, especially in big projects, since the price is based on the number of single users tracked per month. - Debugging is not consistent and at higher traffic, it works worse and worse; sometimes it's hard to debug or know what's going on if something goes wrong. - Navigating through the interface is tedious when you have to switch multiple times between sources and destinations. Segment makes data easy, and because of the tool's quality, it comes at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business. Beware not to over-enable and connect too much if you are not using it. **Recommendations to others considering Twilio Segment:** The segment is the best tracking tool due to its ease of use, available integrations, and developer tools. If money is not an issue for you, do not hesitate to purchase this service. **What problems is Twilio Segment solving and how is that benefiting you?** Through the segment, we can integrate all our services (from different providers) in various programming languages and platforms in the same channel, monitor our users to improve our applications, and implement use cases related to the client's needs. Currently, without this tool we would not be able to improve our products and satisfy the customer. It also allows you to integrate this with different platforms such as Google Analytics and the Mix panel to observe graphs and funnels on user behavior. ### 37. Segment is the go to for event tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul C. | Associate Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2023 **What do you like best about Twilio Segment?** The debugger tool is super helpful with new apk releases to test new features events. **What do you dislike about Twilio Segment?** It sometimes takes a little while for events to sync. Also the advanced search could be more user friendly to allow phone number search **What problems is Twilio Segment solving and how is that benefiting you?** Segment is helping us to verify events and also to send client events to other platforms like moengage, mixpanel and metabase. Helps with better data analysis ### 38. Segment is a Awesome CDP with easy and robust setup **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul S. | Senior Web Analytics Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Twilio Segment?** Segment Connectors provide us with an easy understanding of connecting source and destination. It is something like plug and pay which I find is an excellent feature. **What do you dislike about Twilio Segment?** One of the downsides I notice while working with Segment is that even though they have so many connectors, there are still some well-known platforms that don't have connections as a source or destination—for example, Pipedrive. **What problems is Twilio Segment solving and how is that benefiting you?** Recently, in cases where they lack connections with any platform, they can provide support by creating great functions. Thou the services are on the expensive side. And also an easy and quick connection with Segment's Solution Archiet also is a great help. ### 39. A Fantastic CDP for companies of all stages **Rating:** 5.0/5.0 stars **Reviewed by:** Mike F. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Twilio Segment?** Setting up new data sources and destinations is simple. Managing the flow of data is seamless. **What do you dislike about Twilio Segment?** The initial setup of Segment takes a decent amount of dev resources to implement successfully. **What problems is Twilio Segment solving and how is that benefiting you?** Segment helps manage our data by acting as the source of truth and central hub for all customer data. ### 40. Just a breeze to get all your events sent everywhere **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Twilio Segment?** Really easy to setup new sources and new destinations. They have so many integrations out of the box that it's really rare you don't have what you need. Debugger tool is quite handy. I'm always amazed when I discover a team not knowing Segment and wondering if they could benefit from it. It just saves so much time. **What do you dislike about Twilio Segment?** Based on your permissions sometimes you don't see some sources or destination, but you don't know they're there. Just something stating that some stuff is not displayed would help stop pinging teammates. **What problems is Twilio Segment solving and how is that benefiting you?** It's helping us collect all the data from all third party tools and send it everywhere we want, very easily. Basically you don't have to wonder if or how you'll connect 2 apis to pass some data from one tool to another. Saves a lot of time. ### 41. Best Website Event Analysing tool **Rating:** 4.0/5.0 stars **Reviewed by:** Anish A. | Frontend Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Twilio Segment?** The segment is easily the best application available in the marketplace right now to analyse the website data. The easy-to-use UI is super helpful in connecting all our tracking applications to the website. **What do you dislike about Twilio Segment?** The segment is a bit expensive compared to its competitors. It is hard for a small startup to allocate that much money for data analytic tools while Google Analytics and MS Clarity do it for free. **What problems is Twilio Segment solving and how is that benefiting you?** We use Segment to track all the events on our website from User signup until the time they log out of the panel. It helps us to understand user behaviour in a meaningful way and the experience more smooth for them. ### 42. Very sorted and saves a lot of bandwidth and resources **Rating:** 5.0/5.0 stars **Reviewed by:** Puneet S. | Product, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2022 **What do you like best about Twilio Segment?** Ease of implementation of events. Plug and play any new destination. Protocols helps us keep a close tap on the efficient implementation of the events even when there is no QA. **What do you dislike about Twilio Segment?** Pricing is slighltly on the upper side, especially post the acquisition. If this can be worked upon then rest everything is very good. Very reliable service from them. **What problems is Twilio Segment solving and how is that benefiting you?** Unified analytics for my platform. Help create a data lake for my events (in addition to sending them to other destinations). Help maintain an events library. ### 43. Pretty clear **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2023 **What do you like best about Twilio Segment?** Seems like it make sense as a first data collection point and router. I like the dashboard. **What do you dislike about Twilio Segment?** I believe it will get extremely expensive as I grow. **What problems is Twilio Segment solving and how is that benefiting you?** Taking data from my react native app and moving event data to other tools ### 44. Helps us scale easily **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2022 **What do you like best about Twilio Segment?** As a product manager, it's a dream come true when you can seamlessly intergrate new platforms without having to take your engineers' time. Works just the way it is needed. **What do you dislike about Twilio Segment?** Maybe a few points about how other teams are using this platform. We need to pay extra to filter the data we send to each platform. It would've been great if we didn't have to pay for this. It helps us reduce costs on other platforms. **What problems is Twilio Segment solving and how is that benefiting you?** Integrations are easy. Sending data to multiple platforms is seamless, and the platform already covers all the commonly used tools, so it helps us integrate new tools faster. ### 45. Finally a way to connect everything. **Rating:** 4.5/5.0 stars **Reviewed by:** Jordan H. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Twilio Segment?** Segment provides native integrations to get events and data from most of the services we use to all of the places we need to see reports. This includes frontend analytics, payments, engagement metrics, etc. **What do you dislike about Twilio Segment?** It can be cumbersome to set up multiple instances of the same sources (i.e. web events) with different destinations (i.e. Mixpanel, GA, or your own reporting solutions). Ultimately it is possible and Segment has made significant improvements in allowing copying configurations, but setting up a complete graph of data connections still requires a lot of repetitive configuration. **What problems is Twilio Segment solving and how is that benefiting you?** Segment connects sources of data (analytics, engagement events, record collections for reporting, etc) with the places that data is used for reporting and further engagement (everything from Slack to Mixpanel to BI tools). We benefit from segment because our operations and executive team can easily see the results of product and sales efforts due to reporting made possible by Segment. ### 46. Would certainly recommend Segment **Rating:** 5.0/5.0 stars **Reviewed by:** Ian J. | Senior Front End Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Twilio Segment?** As a developer, I use the debugger the most. When I am implementing new events I can add them to the code on my local machine and see them come straight through into Segment while I am testing. I have confidence that this data is reliable once pushed to production. Their customer service was fantastic, they proactively offered me a customer success implementation call to do a health check on our implementation. This was followed by a more technical call with Segment to run over one more complicated issue, which we worked together to resolve. Their team were knowledgable, flexible and easy to work with. **What do you dislike about Twilio Segment?** It is not so much a dislike and I would suppose that this issue is really out of the hands of Segment, but we had a little issue with the Google Analytics 4 destination not being fully functional for our implementation with server side events. Like I say, this was a limitation to GA4 being in beta, but the Segment GA4 server side destination isn't so I was expecting full functionality there. **What problems is Twilio Segment solving and how is that benefiting you?** We now have a single source for all events coming through from our website. We have managed to shift our teams mentality from "everything is in Google Tag Manager" to understanding that Segment is the single source of truth for all events. With Segment, adding new destinations is easier than before, especially with the easy to use debugger. ### 47. Changes the way marketing teams work **Rating:** 4.5/5.0 stars **Reviewed by:** Reuben O. | Growth Marketing Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Twilio Segment?** I love that marketers can have control over where data is going and where data is coming from and create their own Picasso of customer data to enrich decisions. **What do you dislike about Twilio Segment?** I think there could be more templates for tracking specs made available to lower-tier customers. I also think they should provide more examples of snippets for very common tools. E.g. I work on analytics with no dedicated devs support, so being able to have more of an idea of what needs to be done would speed it up. **Recommendations to others considering Twilio Segment:** 1. Be clear what you want to track and don't track everything 2. Allow time for devs/eng to read documentation before even implementing 3. Understand what destinations/sources you will use and if they are ready to use out of box **What problems is Twilio Segment solving and how is that benefiting you?** 1. missing data. benefit = better decisions 2. revenue information = I can measure incrementally better and understand which channels are driving goals that affecting key revenues metrics. ### 48. Tracking your events with ease and accuracy using Segment **Rating:** 4.5/5.0 stars **Reviewed by:** Román Josué d. | Data Scientist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2022 **What do you like best about Twilio Segment?** How simple it is to integrate Segment with other products & platforms. You can add a new destination in a few minutes, and a new source of events in a few hours of development. Besides, their support team is really capable and has good knowledge of the platform to help you with any issues. **What do you dislike about Twilio Segment?** I would like to be able to see historical values, and as well a report of how many events were received from each source, and sent to each destination. This would allow me to measure how accurate is each of them. **Recommendations to others considering Twilio Segment:** Enabling identity merge is important if you would like to reduce the number of MTUs and make sure that events belonging to the same users are tracked under the same profile. **What problems is Twilio Segment solving and how is that benefiting you?** Tracking important events & screens, integrations with other platforms for product & mobile analytics, and sending raw events to our data warehouse directly for further analysis.... ### 49. The tracking foundation for any SaaS **Rating:** 5.0/5.0 stars **Reviewed by:** Gilles B. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2022 **What do you like best about Twilio Segment?** Segment is an infrastructure, a tracking framework and a data hub all at once. It has been the cornerstone of our product data and operational data operations since the very beginning. **What do you dislike about Twilio Segment?** Even though it provides much control, it still requires strong ownership to keep it clean. Having someone in charge is also essential to control the privacy stakes and the pricing (which can get very expensive). **What problems is Twilio Segment solving and how is that benefiting you?** It solves tracking management and makes dev work much easier when you have multiple tools to send data to. In essence, it makes everyone much more productive, tech and marketers alike. ### 50. Segment - The routing service that solved our needs **Rating:** 5.0/5.0 stars **Reviewed by:** Anuj V. | Data Architect, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Twilio Segment?** Event routing capabilities which help our teams route events to different destinations with the minimum amount of code. **What do you dislike about Twilio Segment?** Segment should provide session id functionality which can help us in deriving important metrics. Batching of events while loading to Data Warehouses **What problems is Twilio Segment solving and how is that benefiting you?** Less code and more UI driven functionality Real Time event based analytics Creation of Data Lake with less resources ## Twilio Segment Discussions - [I used segment in different organizations as I was the one suggesting it, but then](https://www.g2.com/discussions/i-used-segment-in-different-organizations-as-i-was-the-one-suggesting-it-but-then) - 1 comment, 2 upvotes - [What is the best way to do QA of tracking implementation?](https://www.g2.com/discussions/what-is-the-best-way-to-do-qa-of-tracking-implementation) - 1 comment, 1 upvote - [What is Segment used for?](https://www.g2.com/discussions/segment-what-is-segment-used-for) - 1 comment - [Is segment an ETL tool?](https://www.g2.com/discussions/is-segment-an-etl-tool) - 1 comment - [What is segment used for?](https://www.g2.com/discussions/what-is-segment-used-for) - 1 comment - [View Twilio Segment pricing details and edition comparison](https://www.g2.com/products/twilio-segment/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-20+05%3A05%3A18+-0500&secure%5Bsession_id%5D=324ee6dc-9af5-4870-8152-301e175a88bf&secure%5Btoken%5D=1f9a8317e7bae931aafc78b560f54085de3ee53c4017f9f6eb65f129d3b7781c&format=llm_user) ## Twilio Segment Integrations - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [Amplitude Feature Experimentation](https://www.g2.com/products/amplitude-feature-experimentation/reviews) - [Amplitude Session Replay](https://www.g2.com/products/amplitude-session-replay/reviews) - [Customer.io](https://www.g2.com/products/customer-io/reviews) - [Fin](https://www.g2.com/products/fin/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) ## Twilio Segment Features **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices **Functionality** - Data Subject Access Requests - Identity Verification - Privacy Impact Assessments - Data Mapping - survey-based - Data Mapping - automated - Data Discovery - Data Classification - De-identification/pseudonymization - Breach notification - Consent management - Website tracking scanning - Data access governance **Functionality** - Dashboard - Reporting - Integrations - End-user management - Audit trails - APIs - Mobile SDK - Customizable design - Server-side storage **Development ** - Pre-built Connectors - Custom Connectors **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage **Data Management ** - Data Modeling - Auditing - Observability - Data mapping - Reporting **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring **Intelligence** - Marketing Metrics - Predictive Modeling **Functionality** - Identity Verification - Workflow - DSAR Portal - Reporting and logs **Management ** - Reporting and Analytics - Data Mapping **Security** - Access Control - Roles Management - Compliance Management **Functionality** - Debugging - Workflow Automations - Notifications - API Integrations - Programmed trigger of data sync - Incremental data sync - Data audit **Data Quality** - Data Preparation - Data Distribution - Data Unification **Integration Options** - ERP Systems - Accounting Systems - CRM and Marketing Automation Systems - EDI **Maintainence** - Data Quality Management - Policy Management **Security** - Security Compliance - Data Encryption **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making ## Top Twilio Segment Alternatives - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - 4.3/5.0 (445 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - 4.6/5.0 (399 reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - 4.4/5.0 (175 reviews)