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Compare SAP Customer Data Platform and Salesforce Data 360 (formerly Data Cloud) 
Featured Products
At a Glance
Market Segments
Enterprise (46.0% of reviews)
Mid-Market (42.6% of reviews)
Entry-Level Pricing
No pricing available
$500.00 100000 Credits
SAP Customer Data Platform
Star Rating
(56)4.4 out of 5
Market Segments
Enterprise (46.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SAP Customer Data PlatformSalesforce Data 360 (formerly Data Cloud)
Star Rating
(207)4.3 out of 5
Market Segments
Mid-Market (42.6% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Data 360 excels in providing a unified customer profile, which is crucial for personalized marketing and sales strategies. Users appreciate how it consolidates data from various sources, including CRM, social media, and external databases, into a single, real-time view, enhancing their ability to engage customers effectively.
- Users say that SAP Customer Data Platform offers a holistic view of customer data, which aids management in decision-making. Reviewers highlight its ability to build trust with customers and improve product time-to-market, showcasing its strength in data integration and customer insights.
- According to verified reviews, Salesforce Data 360 is praised for its ease of setup, with many users noting that the transition was smooth and not difficult. This aspect is particularly beneficial for teams looking to implement a new system quickly without extensive downtime.
- Reviewers mention that SAP Customer Data Platform shines in customer engagement, with features that help increase conversion rates and retention. Users appreciate the insights provided, which allow them to meet diverse customer needs through personalized demands.
- G2 reviewers highlight that while both platforms have similar support quality ratings, Salesforce Data 360 has a more extensive user base, reflected in its higher number of recent reviews. This suggests a more active community and potentially more resources for troubleshooting and best practices.
- Users report that SAP Customer Data Platform has a slight edge in ease of use, with a higher score in this area compared to Salesforce Data 360. Reviewers appreciate the intuitive interface and the support from the account management team, which helps ensure a smooth experience during implementation.
Pricing
Entry-Level Pricing
SAP Customer Data Platform
No pricing availableSalesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Free Trial
SAP Customer Data Platform
No trial information availableSalesforce Data 360 (formerly Data Cloud)
No trial information availableRatings
Meets Requirements
9.2
43
9.0
88
Ease of Use
8.9
44
7.9
166
Ease of Setup
7.3
13
7.3
139
Ease of Admin
7.9
13
8.6
43
Quality of Support
8.7
42
8.6
84
Has the product been a good partner in doing business?
9.1
13
9.3
42
Product Direction (% positive)
9.2
44
9.1
86
Features by Category
Data Integration
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
9.7
5
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
10.0
5
Agentic AI - Data Management Platform (DMP)
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
9.8
7
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
8.6
6
Data Analysis & Optimization
Not enough data
10.0
5
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
9.4
6
Platform
Not enough data
8.9
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
9.4
6
Not enough data
10.0
5
Administration
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Management
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Compliance
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Security
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Data Quality
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Maintainence
Not enough data
9.0
7
Not enough data
9.0
7
Generative AI
Not enough data
8.1
7
Not enough data
8.3
7
Agentic AI - Data Governance
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Data Sourcing
9.3
35
8.9
29
9.1
31
9.1
29
8.8
33
8.5
28
9.0
33
9.0
28
Intelligence
9.1
27
8.5
28
9.1
32
8.8
27
9.1
31
8.6
27
Audiences
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Data Analysis
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Administration
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Agentic AI - Audience Intelligence Platforms
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
8.3
17
Not enough data
8.7
17
Categories
Categories
Shared Categories
SAP Customer Data Platform and Salesforce Data 360 (formerly Data Cloud) are categorized as Customer Data Platform (CDP)
Unique Categories
SAP Customer Data Platform has no unique categories
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Reviews
Reviewers' Company Size
SAP Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.0%
Higher Education
10.0%
Computer Software
10.0%
Business Supplies and Equipment
8.0%
Pharmaceuticals
6.0%
Other
50.0%
Information Technology and Services
16.8%
Computer Software
9.5%
Financial Services
7.4%
Consulting
4.7%
Marketing and Advertising
4.2%
Other
57.4%
Alternatives
Discussions
SAP Customer Data Platform has no discussions with answers
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
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