# SAP Customer Data Platform vs Salesforce Data 360 (formerly Data Cloud) Comparison --- ## AI Generated Summary - **G2 reviewers report** that Salesforce Data 360 excels in providing a **unified customer profile** , which is crucial for personalized marketing and sales strategies. Users appreciate how it consolidates data from various sources, including CRM, social media, and external databases, into a single, real-time view, enhancing their ability to engage customers effectively. - **Users say** that SAP Customer Data Platform offers a **holistic view of customer data** , which aids management in decision-making. Reviewers highlight its ability to build trust with customers and improve product time-to-market, showcasing its strength in data integration and customer insights. - **According to verified reviews** , Salesforce Data 360 is praised for its **ease of setup** , with many users noting that the transition was smooth and not difficult. This aspect is particularly beneficial for teams looking to implement a new system quickly without extensive downtime. - **Reviewers mention** that SAP Customer Data Platform shines in **customer engagement** , with features that help increase conversion rates and retention. Users appreciate the insights provided, which allow them to meet diverse customer needs through personalized demands. - **G2 reviewers highlight** that while both platforms have similar support quality ratings, Salesforce Data 360 has a more extensive user base, reflected in its higher number of recent reviews. This suggests a more active community and potentially more resources for troubleshooting and best practices. - **Users report** that SAP Customer Data Platform has a slight edge in **ease of use** , with a higher score in this area compared to Salesforce Data 360. Reviewers appreciate the intuitive interface and the support from the account management team, which helps ensure a smooth experience during implementation. | | SAP Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | | **Total Reviews** | 56 | 248 | | **Largest Market Segment** | Enterprise (46.0% of reviews) | Mid-Market (42.7% of reviews) | | **Entry Level Price** | No pricing available | $500.00 100000 Credits | --- ## Top Pros & Cons ### SAP Customer Data Platform Pros: - Analytics (1 reviews) - Collaboration (1 reviews) Cons: - Complex Setup (1 reviews) - Expensive (1 reviews) ### Salesforce Data 360 (formerly Data Cloud) Pros: - Platform Integration (79 reviews) - Ease of Use (56 reviews) Cons: - Learning Curve (53 reviews) - Expensive (44 reviews) --- ## Ratings Comparison | Rating | SAP Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Meets Requirements** | 9.2 (43 reviews) | 9.0 (95 reviews) | | **Ease of Use** | 8.9 (44 reviews) | 7.9 (190 reviews) | | **Ease of Setup** | 7.3 (13 reviews) | 7.3 (163 reviews) | | **Ease of Admin** | 7.9 (13 reviews) | 8.5 (46 reviews) | | **Quality of Support** | 8.7 (42 reviews) | 8.6 (90 reviews) | | **Has the product been a good partner in doing business?** | 9.1 (13 reviews) | 9.3 (45 reviews) | | **Product Direction (% positive)** | 9.2 (44 reviews) | 9.0 (92 reviews) | --- ## Pricing ### SAP Customer Data Platform #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Salesforce Data 360 (formerly Data Cloud) #### Entry-Level Pricing Plan: Consumption Credits Price: $500.00 100000 Credits Description: List Price Key Features: - Data Services - Segmentation & Activation [Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) #### Free Trial No --- ## Features Comparison By Category ### Data Management Platform (DMP) | Product | Score | Reviews | |---|---|---| | **SAP Customer Data Platform** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 | #### Data Integration | Feature | SAP Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **1st-Party Data Integration** | Not enough data | 10.0 (5 reviews) | | **2nd-Party Data Integration** | Not enough data | 10.0 (5 reviews) | | **3rd-Party Data Integration** | Not enough data | 9.7 (5 reviews) | | **Offline Data Integration** | Not enough data | 8.0 (5 reviews) | | **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | | **Data Export Tools** | Not enough data | 10.0 (5 reviews) | #### Agentic AI - Data Management Platform (DMP) | Feature | SAP Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | | **Multi-step Planning** | Not enough data | 9.2 (6 reviews) | | **Cross-system Integration** | Not enough data | 9.8 (7 reviews) | | **Adaptive Learning** | Not enough data | 9.4 (6 reviews) | | **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | | **Decision Making** | Not enough data | 8.6 (6 reviews) | #### Data Analysis & Optimization | Feature | SAP Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Audience Segmentation** | Not enough data | 10.0 (5 reviews) | | **Recommendations** | Not enough data | 9.2 (6 reviews) | | **Standard Dashboards** | Not enough data | 8.6 (6 reviews) | | **Custom Reports** | Not enough data | 9.4 (6 reviews) | #### Platform | Feature | SAP Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Permissions** | Not enough data | 8.9 (6 reviews) | | **User, Role, and Access Management** | Not enough data | 9.7 (6 reviews) | | **Performance and Reliability** | Not enough data | 10.0 (6 reviews) | | **Enterprise Scalability** | Not enough data | 9.4 (6 reviews) | | **Internationalization** | Not enough data | 10.0 (5 reviews) | ### Data Governance | Product | Score | Reviews | |---|---|---| | **SAP Customer Data Platform** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 8 | #### Administration | Feature | SAP Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Modelling** | Not enough data | 9.0 (7 reviews) | | **Recommendations** | Not enough data | 8.8 (7 reviews) | | **Workflow Management** | Not enough data | 8.6 (6 reviews) | | **Dashboards and Visualizations** | Not enough data | 8.3 (7 reviews) | #### Management | Feature | SAP Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Business Glossary** | Not enough data | 8.3 (7 reviews) | | **Data Discovery** | Not enough data | 9.0 (7 reviews) | | **Data Profililng** | Not enough data | 8.6 (7 reviews) | | **Reporting and Visualization** | Not enough data | 8.3 (7 reviews) | | **Data Lineage** | Not enough data | 8.3 (6 reviews) | #### Compliance | Feature | SAP Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Sensitive Data Compliance** | Not enough data | 9.3 (7 reviews) | | **Training and Guidelines** | Not enough data | 9.0 (7 reviews) | | **Policy Enforcement** | Not enough data | 9.3 (7 reviews) | | **Compliance Monitoring** | Not enough data | 10.0 (6 reviews) | #### Security | Feature | SAP Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Access Control** | Not enough data | 9.3 (7 reviews) | | **Roles Management** | Not enough data | 8.8 (7 reviews) | | **Compliance Management** | Not enough data | 9.3 (7 reviews) | #### Data Quality | Feature | SAP Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Preparation** | Not enough data | 9.3 (7 reviews) | | **Data Distribution** | Not enough data | 8.8 (7 reviews) | | **Data Unification** | Not enough data | 9.6 (8 reviews) | #### Maintainence | Feature | SAP Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Quality Management** | Not enough data | 9.0 (7 reviews) | | **Policy Management** | Not enough data | 9.0 (7 reviews) | #### Generative AI | Feature | SAP Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **AI Text Generation** | Not enough data | 8.1 (7 reviews) | | **AI Text Summarization** | Not enough data | 8.3 (7 reviews) | #### Agentic AI - Data Governance | Feature | SAP Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | | **Multi-step Planning** | Not enough data | 8.3 (7 reviews) | | **Cross-system Integration** | Not enough data | 9.0 (7 reviews) | | **Adaptive Learning** | Not enough data | 9.0 (7 reviews) | | **Natural Language Interaction** | Not enough data | 8.6 (7 reviews) | | **Decision Making** | Not enough data | 9.4 (6 reviews) | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **SAP Customer Data Platform** | 9.1/10 | 43 | | **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 58 | #### Data Sourcing | Feature | SAP Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Enrichment** | 9.3 (35 reviews) | 8.9 (34 reviews) | | **Expandability** | 9.1 (31 reviews) | 9.2 (51 reviews) | | **Content Marketing** | 8.8 (33 reviews) | 8.5 (28 reviews) | | **Multiple Devices** | 9.0 (33 reviews) | 9.1 (29 reviews) | #### Intelligence | Feature | SAP Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Marketing Metrics** | 9.1 (27 reviews) | 8.5 (28 reviews) | | **Predictive Modeling** | 9.1 (32 reviews) | 8.6 (28 reviews) | | **Recommendation Engine** | 9.1 (31 reviews) | 8.7 (29 reviews) | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **SAP Customer Data Platform** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 | #### Audiences | Feature | SAP Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Audience Insights** | Not enough data | 10.0 (6 reviews) | | **Influencer Identification** | Not enough data | 9.2 (6 reviews) | | **Buyer Personas** | Not enough data | 9.7 (6 reviews) | | **Segmentation** | Not enough data | 10.0 (7 reviews) | #### Data Analysis | Feature | SAP Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Network Analysis** | Not enough data | 9.2 (6 reviews) | | **Dashboards** | Not enough data | 9.4 (6 reviews) | | **Visualizations** | Not enough data | 9.7 (6 reviews) | | **Advanced Filtering** | Not enough data | 10.0 (6 reviews) | #### Administration | Feature | SAP Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Marketing Integrations** | Not enough data | 9.8 (7 reviews) | | **Ad Integrations** | Not enough data | 9.4 (6 reviews) | | **Data Exporting** | Not enough data | 9.2 (6 reviews) | #### Agentic AI - Audience Intelligence Platforms | Feature | SAP Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | | **Cross-system Integration** | Not enough data | 9.3 (7 reviews) | | **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | | **Proactive Assistance** | Not enough data | 8.9 (6 reviews) | ### Master Data Management (MDM) | Product | Score | Reviews | |---|---|---| | **SAP Customer Data Platform** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Management | Feature | SAP Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Hierarchy Management** | Not enough data | Not enough data | | **Reference Data Management** | Not enough data | Not enough data | | **Data Lineage** | Not enough data | Not enough data | | **Metadata Management** | Not enough data | Not enough data | #### Functionality | Feature | SAP Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Multi-Domain** | Not enough data | Not enough data | | **Match & Merge** | Not enough data | Not enough data | | **Relationship Mapping** | Not enough data | Not enough data | | **User Interface** | Not enough data | Not enough data | #### Security | Feature | SAP Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Governance** | Not enough data | Not enough data | | **Data Masking** | Not enough data | Not enough data | ### Identity Resolution | Product | Score | Reviews | |---|---|---| | **SAP Customer Data Platform** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 | #### Agentic AI - Firewall Software | Feature | SAP Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.2 (16 reviews) | | **Adaptive Learning** | Not enough data | 8.6 (16 reviews) | --- ## Categories **Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Unique to Salesforce Data 360 (formerly Data Cloud) (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software) --- ## Reviewer Demographics ### By Company Size | Segment | SAP Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Small-Business** | 18.0% | 20.7% | | **Mid-Market** | 36.0% | 42.7% | | **Enterprise** | 46.0% | 36.6% | ### By Industry #### SAP Customer Data Platform - **Information Technology and Services:** 16.0% - **Higher Education:** 10.0% - **Computer Software:** 10.0% - **Business Supplies and Equipment:** 8.0% - **Pharmaceuticals:** 6.0% - **Retail:** 4.0% - **Management Consulting:** 4.0% - **Farming:** 2.0% - **Entertainment:** 2.0% - **Electrical/Electronic Manufacturing:** 2.0% - **Other:** 36.0% #### Salesforce Data 360 (formerly Data Cloud) - **Information Technology and Services:** 16.8% - **Computer Software:** 8.9% - **Financial Services:** 7.0% - **Consulting:** 6.1% - **Computer & Network Security:** 3.7% - **Marketing and Advertising:** 3.7% - **Manufacturing:** 3.3% - **Education Management:** 2.8% - **Retail:** 2.8% - **Automotive:** 2.3% - **Other:** 42.5% --- ## Alternatives ### Alternatives to SAP Customer Data Platform - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1354 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1349 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (750 reviews) - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (566 reviews) - [Totango](https://www.g2.com/products/totango/reviews) — 4.3/5 stars (1149 reviews) - [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews) ### Alternatives to Salesforce Data 360 (formerly Data Cloud) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1354 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1349 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (750 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (770 reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews) --- ## Top Discussions ### SAP Customer Data Platform No discussions available for this product. ### Salesforce Data 360 (formerly Data Cloud) No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sap-customer-data-platform-vs-salesforce-data-360-formerly-data-cloud)