--- title: SAP Customer Data Platform Reviews meta\_title: 'SAP Customer Data Platform Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 56 reviews by the users' company size, role or industry to find out how SAP Customer Data Platform works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 56 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # SAP Customer Data Platform Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by SAP Customer Data Platform but has limited features. Are you part of the SAP Customer Data Platform team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! SAP Customer Data Platform (CDP) is an enterprise-grade, cloud-native data management platform designed to unify customer data scattered across the front office (marketing, sales) and the back office (ERP, supply chain). By integrating transactional and operational data from SAP S/4HANA with interaction data, CDP creates a single, unified, and real-time customer profile. This provides a 360-degree view and allows organizations to segment audiences, fuel hyper-personalized marketing and sales engagements across all touchpoints, and, critically, ensure compliance with global data privacy regulations like GDPR and CCPA. * * * Seller [SAP](https://www.g2.com/sellers/sap) Discussions [SAP Customer Data Platform Community](https://www.g2.com/products/sap-customer-data-platform/discuss) Languages Supported Arabic, German, English, French, Italian, Japanese, Korean, Portuguese, Spanish, Chinese (Simplified), Chinese (Traditional) Solution Type Best-of-Breed Overview by Binod Negi Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/sap-customer-data-platform/pricing) ## Top-Rated Alternatives [ ![Salesforce Data 360 (formerly Data Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Salesforce Data 360 (formerly Data Cloud)") Salesforce Data 360 (formerly Data Cloud) 4.3/5(319) ](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) [ ![Twilio Segment](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Twilio Segment") Twilio Segment 4.5/5(567) ](https://www.g2.com/products/twilio-segment/reviews) [ ![Tealium](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tealium") Tealium 4.3/5(479) ](https://www.g2.com/products/tealium-2026-08-12/reviews) [ View All Alternatives ](https://www.g2.com/products/sap-customer-data-platform/competitors/alternatives) ## User Insights Average based on 56 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Bhavesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bhavesh G.") BG Bhavesh G. Sourcing Analyst Enterprise (\> 1000 emp.) 6/27/2023 "Advanced customer Insights and Analytics" 4/5 What do you like best about SAP Customer Data Platform? SAP customer data solutions enables businesses to engage with customers across multiple channels including web, mobile, social media and offline touchpoint. Their solution provide seamless omni- channel integration, allowing businesses to deliver consistent and personalized experience. This capability enhances customer satisfaction and long term customer relationships. Review collected by and hosted on G2.com. What do you dislike about SAP Customer Data Platform? With My experience, integrating SAP customer data solutions with existing systems and applications cab be complex. It requires IT expertise and dedicated resources. Also the cost of implementation, licensing and maintenance becomes a matter of budget constraints. Review collected by and hosted on G2.com. What problems is SAP Customer Data Platform solving and how is that benefiting you? The most important benefit is that SAP customer data solutions helps me consolidate and integrate customer data from multiple departments, such as sales, marketing and customer service. We can know prepare our marketing campaigns, product recommendations and customer service interaction based on individual preferences, past history and consumer behaviour. This overall has led to an increase in customer satisfaction, loyalty by 30-40% which ultimately resulted in better revenue. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Mohammad A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad A.") MA Mohammad A. Data Engineer Enterprise (\> 1000 emp.) 4/6/2023 Business partner of the seller or seller's competitor, not included in G2 scores. "Use of SAP customer data platform, why organization's are using this and benefits?" 4/5 What do you like best about SAP Customer Data Platform? SAP customer data platform is a cloud based (CDP) solution designed to help businesses manage their customers and data effectively.this platform help businesses togain real time insights into customer behaviour and preferences and also provide data cleansing, de-duplication and check data is up to date or not. Review collected by and hosted on G2.com. What do you dislike about SAP Customer Data Platform? Implementing SAP CDP can be costly and time consuming process.it is designed to integrate seamlessly with other SAP products, it is less compatible with non SAP systems, which can be a drawback for some businesses.it is complex to use. Review collected by and hosted on G2.com. What problems is SAP Customer Data Platform solving and how is that benefiting you? SAP customer data platform provides a centralized platform that consolidate customers data from various sources, including CRM system, marketing automation platform and other third party applicationsl. It is provide complete and accurate view of customer data.it is solving the problem of fragmented customer data. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Michael E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael E.") ME Michael E. Operations Analyst Mid-Market (51-1000 emp.) 3/28/2023 "Good Customer Database Tool" 4/5 What do you like best about SAP Customer Data Platform? The upsides were that it was pretty easy to learn the system. Once you have learned the basics, exploring and learning more about the program is easy. No clunkiness, and was also easy to train others Review collected by and hosted on G2.com. What do you dislike about SAP Customer Data Platform? There was not a whole lot of downside to this tool. If there were one thing to dislike about this tool, I would say sometimes the search functionality of the tool would not necessarily bring up what I was looking for. Review collected by and hosted on G2.com. What problems is SAP Customer Data Platform solving and how is that benefiting you? It was solving an issue with customer database needs. As the company grew, there needed to be a better and more organized way to keep customer information as well as make edits. This proved to be a lot easier than what we were previously using. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Rekha C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rekha C.") RC Rekha C. Sr. US Recruiter Mid-Market (51-1000 emp.) 4/11/2023 "Best platform to improve customer engagement" 4/5 What do you like best about SAP Customer Data Platform? It collects, unifies, and activates customer data from various sources. Real-time data processing and activation for timely engagement. There are multiple security and compliance features for data privacy and regulatory as well. Review collected by and hosted on G2.com. What do you dislike about SAP Customer Data Platform? Initial implementation and customization may require significant resources and expertise. More interactive documentation and tutorials will help a lot. Review collected by and hosted on G2.com. What problems is SAP Customer Data Platform solving and how is that benefiting you? It provided us with a comprehensive view of our customers by unifying data from various sources such as social media, websites, and transactional data. This allowed us to understand better our customers' preferences, needs, and behavior, which helped us deliver personalized experiences and messaging to them. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Sudhakar J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sudhakar J.") SJ Sudhakar J. Enterprise Architect & Practice Lead, CoE (Innovation & Digital Transformation) Mid-Market (51-1000 emp.) 3/1/2023 "My experience with SAP Customer Data Platform" 3.5/5 What do you like best about SAP Customer Data Platform? There are multiple feature which i liked such as - Data consolidations and syncups - Highly customized data UIs - User behaviors can be tracked in details - Having multiple roles and data privacy - Role based model Review collected by and hosted on G2.com. What do you dislike about SAP Customer Data Platform? - Integrations with SAP and Non-SAP system - Data recommendations and predict analytics - Dependency on single source of truth - Data cleanup process is very time consuming Review collected by and hosted on G2.com. What problems is SAP Customer Data Platform solving and how is that benefiting you? Below are the some of the key challenges which was solved with SAP CDP. - User tracking on multiple systems - Offline data trackign to online track helped us with more realtime updates - Detailed analytics on customer habits helped us to target the right prospects Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") CI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 3/31/2023 "Amazing understanding of your customers" 4/5 What do you like best about SAP Customer Data Platform? I think that what I really enjoy the most is the fact that it has the capability to integrate with other pre-existing tools, CRM being one of the most important probably. Review collected by and hosted on G2.com. What do you dislike about SAP Customer Data Platform? The pricing model, from my point of view, is not the best. Despite the fact that we are very used to SAAS models, scaling the price by the number of profiles and features is not ideal. Review collected by and hosted on G2.com. What problems is SAP Customer Data Platform solving and how is that benefiting you? Achieving the proper engagement with customers by designing and deploying the best integrations based on accounts data and activities, segmentation, and behavior. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Mohamed Adel F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohamed Adel F.") MF Mohamed Adel F. Head of Costing Mid-Market (51-1000 emp.) 3/7/2023 "What a platform" 4/5 What do you like best about SAP Customer Data Platform? How great is this app its enabled me to save my customers data and customise it with a huge data base and reporting varieties Review collected by and hosted on G2.com. What do you dislike about SAP Customer Data Platform? The app is more than great and easy to use no thing annoying, Thanks for the developers Review collected by and hosted on G2.com. What problems is SAP Customer Data Platform solving and how is that benefiting you? Customers data and cards Customers debts Review collected by and hosted on G2.com. Show More 3/30/2023 Validated ReviewerIncentivizedSource: G2 invite ![Manoj K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Manoj K.") MK Manoj K. Software Associate Small-Business (50 or fewer emp.) 2/28/2023 "SAP Customer Data Platform Review" 3.5/5 What do you like best about SAP Customer Data Platform? I like having the separate cloud spaced for different environments and also like the interface. It also give the full detailed analytical reports based on user interactions Review collected by and hosted on G2.com. What do you dislike about SAP Customer Data Platform? It is not an user friendly for the developer. Review collected by and hosted on G2.com. What problems is SAP Customer Data Platform solving and how is that benefiting you? It is helps to resolve the all customer's activity Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Inês M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Inês M.") IM Inês M. ServiceNow Business Analyst Enterprise (\> 1000 emp.) 3/6/2023 "SAP Customer Data Platform" 3.5/5 What do you like best about SAP Customer Data Platform? - It's very reliable - Allows to delegate Review collected by and hosted on G2.com. What do you dislike about SAP Customer Data Platform? - Difficult to set up - Needs better reporting Review collected by and hosted on G2.com. What problems is SAP Customer Data Platform solving and how is that benefiting you? Given the increasing importance of GDPR and data management, it allows to prove appropriate data management in a very reliable way. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Lodge S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lodge S.") LS Lodge S. Consultative Specialist Financial Services Enterprise (\> 1000 emp.) 2/28/2023 "SAP for Life" 4/5 What do you like best about SAP Customer Data Platform? Easy of use, easy to enter orders into application and execute the job Review collected by and hosted on G2.com. What do you dislike about SAP Customer Data Platform? Only works on Windows Platform, and the cost Review collected by and hosted on G2.com. What problems is SAP Customer Data Platform solving and how is that benefiting you? Collecting all the client's info in one place and easy to search by different variables Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about SAP Customer Data Platform? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about SAP Customer Data Platform ](https://www.g2.com/products/sap-customer-data-platform/discussions/new) GU Guest User What is SAP Customer Data Platform used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-sap-customer-data-platform-used-for) [ View all Discussions ](https://www.g2.com/products/sap-customer-data-platform/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/sap-customer-data-platform/pricing) SAP Customer Data Platform Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_676380d9d2944794a923b5cfd111773d/sap-engagement-cloud-formerly-sap-emarsys.png "Product Avatar Image") SAP Engagement Cloud... 4.2/5(641) [ Compare Now ](https://www.g2.com/compare/sap-customer-data-platform-vs-sap-engagement-cloud-formerly-sap-emarsys) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3535f71b2a0f16cb37247f249d1d534c/salesforce-data-360-formerly-data-cloud.jpeg "Product Avatar Image") Salesforce Data 360... 4.3/5(319) [ Compare Now ](https://www.g2.com/compare/sap-customer-data-platform-vs-salesforce-data-360-formerly-data-cloud) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_205c43a22cc9f5d110bca0feac5ef444/twilio-segment.png "Product Avatar Image") Twilio Segment 4.5/5(567) [ Compare Now ](https://www.g2.com/compare/sap-customer-data-platform-vs-twilio-segment) ##### ##### SAP Customer Data Platform Features Data Sourcing Data Enrichment Expandability Content Marketing Intelligence Marketing Metrics Predictive Modeling Recommendation Engine [ View More Features ](https://www.g2.com/products/sap-customer-data-platform/features) ##### Categories on G2 [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) ##### Explore More [What is the top-rated job description management software for enterprises?](https://www.g2.com/discussions/what-is-the-top-rated-job-description-management-software-for-enterprises)[Which log analysis system provides the best compliance reporting?](https://www.g2.com/discussions/which-log-analysis-system-provides-the-best-compliance-reporting)[What are some of the premium social media platforms for business use?](https://www.g2.com/discussions/what-are-some-of-the-premium-social-media-platforms-for-business-use) [Which platform provides the best reporting on local listing performance?](https://www.g2.com/discussions/which-platform-provides-the-best-reporting-on-local-listing-performance)[Is The Wild worth it for VR collaboration?](https://www.g2.com/discussions/is-the-wild-worth-it-for-vr-collaboration)[Pros and Cons Details](https://www.g2.com/products/sap-customer-data-platform/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)