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Compare SAP Customer Data Platform and Twilio Segment 
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At a Glance
Market Segments
Enterprise (46.0% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
No pricing available
$120 Per month
SAP Customer Data Platform
Star Rating
(56)4.4 out of 5
Market Segments
Enterprise (46.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about SAP Customer Data PlatformTwilio Segment
Star Rating
(561)4.5 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Segment excels in Data Enrichment with a score of 8.6, while SAP Customer Data Platform shines even brighter with a score of 9.3, indicating a more robust capability in enhancing data quality and insights.
- Reviewers mention that Segment's Ease of Setup is rated at 8.5, which is significantly higher than SAP Customer Data Platform's 7.3, suggesting that Segment may be more user-friendly for initial implementation.
- G2 users highlight that SAP Customer Data Platform offers superior Predictive Modeling capabilities with a score of 9.1 compared to Segment's 7.0, making it a better choice for businesses looking to leverage advanced analytics.
- Users on G2 report that Segment's Integrations score is 9.1, indicating a wide range of compatibility with other tools, while SAP Customer Data Platform also performs well but does not surpass this score, suggesting Segment may have a slight edge in this area.
- Reviewers say that Segment's Data Mapping - automated feature scores 8.7, which is competitive, but SAP Customer Data Platform's overall functionality in this area is perceived as more comprehensive, particularly in complex data environments.
- Users report that both platforms have strong Quality of Support, with Segment at 8.6 and SAP Customer Data Platform at 8.7, but some users mention that SAP's support is slightly more responsive, enhancing the overall user experience.
Pricing
Entry-Level Pricing
SAP Customer Data Platform
No pricing availableTwilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
SAP Customer Data Platform
No trial information availableTwilio Segment
Free Trial is available
Ratings
Meets Requirements
9.2
43
8.9
426
Ease of Use
8.9
44
8.7
428
Ease of Setup
7.3
13
8.5
244
Ease of Admin
7.9
13
8.9
237
Quality of Support
8.7
42
8.6
367
Has the product been a good partner in doing business?
9.1
13
8.8
225
Product Direction (% positive)
9.2
44
8.3
386
Features by Category
Administration
Not enough data
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Management
Not enough data
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Compliance
Not enough data
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Security
Not enough data
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Data Quality
Not enough data
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Maintainence
Not enough data
9.0
53
Not enough data
8.7
46
Generative AI
Not enough data
7.1
7
Not enough data
7.4
7
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.3
35
8.5
142
|
Verified
9.1
31
8.7
146
|
Verified
8.8
33
Feature Not Available
9.0
33
8.6
138
|
Verified
Intelligence
9.1
27
8.0
122
|
Verified
9.1
32
6.9
85
|
Verified
9.1
31
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
SAP Customer Data Platform and Twilio Segment are categorized as Customer Data Platform (CDP)
Unique Categories
SAP Customer Data Platform has no unique categories
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
SAP Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.0%
Higher Education
10.0%
Computer Software
10.0%
Business Supplies and Equipment
8.0%
Pharmaceuticals
6.0%
Other
50.0%
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.8%
Alternatives
Discussions
SAP Customer Data Platform has no discussions with answers
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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