Link copied to clipboard # SAP Customer Data Platform vs SAP Engagement Cloud (formerly SAP Emarsys) Comparison - What are their main differences? Share [ Export ](/compare/sap-customer-data-platform/sap-engagement-cloud-formerly-sap-emarsys/export.csv) SAP Customer Data PlatformSAP Engagement Cloud...[+ Add Product](#) Reviews **SAP Customer Data Platform** [ 4.4/5(56) ](https://www.g2.com/products/sap-customer-data-platform/reviews#reviews) **SAP Engagement Cloud (formerly SAP Emarsys)**[ 4.2/5(656) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews#reviews) Pricing **SAP Customer Data Platform** No pricing available **SAP Engagement Cloud (formerly SAP Emarsys)** **$** ยท ESSENTIAL **Pricing Insights** from reviews Time to Implement **SAP Customer Data Platform** Not enough reviews yet **SAP Engagement Cloud (formerly SAP Emarsys)** 4 months Based on 26 responses Return on Investment **SAP Customer Data Platform** Not enough reviews yet **SAP Engagement Cloud (formerly SAP Emarsys)** 15 months Based on 23 responses Perceived Cost **SAP Customer Data Platform** $$$$$ **SAP Engagement Cloud (formerly SAP Emarsys)** $$$$$ Average Discount **SAP Customer Data Platform** Not enough reviews yet **SAP Engagement Cloud (formerly SAP Emarsys)** 12% ![SAP Customer Data Platform](https://images.g2crowd.com/uploads/product/hd_favicon/b0844d5fcc6ad47046cbf81bed040395/sap-customer-data-platform.svg "SAP Customer Data Platform") ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)") G2 offers free advice on this comparison. Chat with an expert How do we contact you? ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call Who do you want to talk with? ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human Pros & Cons **SAP Customer Data Platform** [ Analytics (1) ](https://www.g2.com/products/sap-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=2277558&qs=pros-and-cons#reviews)[ Collaboration (1) ](https://www.g2.com/products/sap-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=2277577&qs=pros-and-cons#reviews)[ Complex Setup (1) ](https://www.g2.com/products/sap-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=2277626&qs=pros-and-cons#reviews)[ Expensive (1) ](https://www.g2.com/products/sap-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=2277637&qs=pros-and-cons#reviews) **SAP Engagement Cloud (formerly SAP Emarsys)** [ Ease of Use (82) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1326695&qs=pros-and-cons#reviews)[ Automation (61) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1324355&qs=pros-and-cons#reviews)[ Missing Features (43) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1327798&qs=pros-and-cons#reviews)[ Learning Curve (42) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1326744&qs=pros-and-cons#reviews) Integrations **SAP Customer Data Platform** Not enough data **SAP Engagement Cloud (formerly SAP Emarsys)** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bcd66eca8020be2c50fb6d30a16a85d6/accely-group.jpg "Product Avatar Image") Accely Group ](https://www.g2.com/products/accely-group/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3c1c98fed89214507221c19702e26fd3/algonomy-omni-channel-personalization-suite.png "Product Avatar Image") Algonomy Omni-channel... ](https://www.g2.com/products/algonomy-omni-channel-personalization-suite/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-redshift.jpg "Product Avatar Image") Amazon Redshift ](https://www.g2.com/products/amazon-redshift/reviews)[ View all ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/integrations) Screenshots **SAP Customer Data Platform** No screenshot available **SAP Engagement Cloud (formerly SAP Emarsys)** ![SAP Engagement Cloud (formerly SAP Emarsys) screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/105769/Aanalytics---The-Strategic-Dashboard.png) Ratings Meets Requirements **SAP Customer Data Platform** 9.2 9.243 **SAP Engagement Cloud (formerly SAP Emarsys)** 8.3 8.3411 Ease of Use **SAP Customer Data Platform** 8.9 8.944 **SAP Engagement Cloud (formerly SAP Emarsys)** 8.2 8.2417 Ease of Setup **SAP Customer Data Platform** 7.3 7.313 **SAP Engagement Cloud (formerly SAP Emarsys)** 7.2 7.2224 Ease of Admin **SAP Customer Data Platform** 7.9 7.913 **SAP Engagement Cloud (formerly SAP Emarsys)** 8.2 8.2175 Quality of Support **SAP Customer Data Platform** 8.7 8.742 **SAP Engagement Cloud (formerly SAP Emarsys)** 8.4 8.4404 Has the product been a good partner in doing business? **SAP Customer Data Platform** 9.1 9.113 **SAP Engagement Cloud (formerly SAP Emarsys)** 8.5 8.5176 Product Direction (% positive) **SAP Customer Data Platform** 9.2 9.244 **SAP Engagement Cloud (formerly SAP Emarsys)** 8.8 8.8385 Features Marketing Automation[Hide 106 FeaturesShow 106 Features](javascript:void(0);) Not enough data 7.7 299 Email Marketing Building and Personalizing Emails Not enough data 8.7(won by default) 264 | Verified Sending Outbound Emails Not enough data 8.7(won by default) 250 | Verified Manage Email Deliverability Not enough data 8.5(won by default) 260 | Verified Automated Email Responses Not enough data 8.3(won by default) 235 | Verified Online Marketing Landing Pages and Forms Not enough data 7.0(won by default) 158 | Verified Dynamic Content Not enough data 8.0(won by default) 191 | Verified A/B Testing Not enough data 8.1(won by default) 218 | Verified Mobile Optimized Not enough data 8.0(won by default) 215 | Verified Search Tracking and Optimization Not enough data 7.8(won by default) 159 Conversion Rate Optimization Not enough data Not enough data Multivariate Testing Not enough data Not enough data Customizable Forms Not enough data Not enough data Lead Management Marketing Lead Database Not enough data 7.9(won by default) 174 | Verified Data Quality Management Not enough data 7.8(won by default) 192 | Verified Segmentation Not enough data 8.5(won by default) 245 | Verified Lead Scoring and Grading Not enough data 7.8(won by default) 161 | Verified Lead Nurturing Not enough data 8.0(won by default) 159 | Verified Email Tracking Not enough data 8.2(won by default) 184 | Verified Automated Alerts and Tasks Not enough data 7.8(won by default) 146 | Verified CRM Lead Integration Not enough data 8.2(won by default) 144 | Verified Third-Party Integrations Not enough data Not enough data Real-Time Data Not enough data Not enough data Social Marketing Not enough data Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Conversion Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Search Marketing Not enough data Not enough data SMS Marketing Not enough data Not enough data Website Visitor Tracking Not enough data Not enough data Campaign Management Program Management Not enough data 8.2(won by default) 182 | Verified Event / Webinar Marketing Not enough data 7.8(won by default) 122 Calendaring Not enough data 7.6(won by default) 113 | Verified Budgeting Not enough data 7.0(won by default) 84 Campaign Management Not enough data Not enough data Workflow Management Not enough data Not enough data Template Management Not enough data Not enough data Social Social Listening Not enough data 7.3(won by default) 93 Social Sharing Not enough data 7.5(won by default) 103 | Verified Social Campaigns Not enough data 7.4(won by default) 101 | Verified Social Media Engagement Not enough data 7.4(won by default) 93 | Verified Social Media Advertising Not enough data 7.5(won by default) 104 | Verified Drip Campaigns Not enough data Not enough data Multi-Campaign Not enough data Not enough data Reporting & Analytics Basic Reporting Not enough data 8.0(won by default) 238 | Verified Web Analytics Not enough data 7.8(won by default) 176 | Verified ROI Analytics Not enough data 7.6(won by default) 165 | Verified Revenue Analytics Not enough data 7.4(won by default) 173 | Verified SEO / Keyword Analytics Not enough data 7.4(won by default) 109 Behavior Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Sales Analytics Not enough data Not enough data Platform Customization Not enough data 7.6(won by default) 156 | Verified Workflow Capability Not enough data 8.1(won by default) 137 | Verified User, Role, and Access Management Not enough data 8.5(won by default) 153 | Verified Internationalization Not enough data 7.9(won by default) 106 | Verified Sandbox / Test Environments Not enough data 6.8(won by default) 107 | Verified Performance and Reliability Not enough data 8.5(won by default) 138 | Verified Output Document Generation Not enough data 7.6(won by default) 103 | Verified Lead Generation Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data List Management Not enough data Not enough data Mobile Access Not enough data Not enough data Agentic AI - Marketing Automation Autonomous Task Execution Not enough data 6.5(won by default) 29 Multi-step Planning Not enough data 6.1(won by default) 28 Cross-system Integration Not enough data 6.4(won by default) 30 Adaptive Learning Not enough data 6.4(won by default) 29 Proactive Assistance Not enough data 6.6(won by default) 29 Decision Making Not enough data 6.7(won by default) 29 Campaign Planning Not enough data Not enough data Integration Data Import & Export Tools Not enough data 7.8(won by default) 160 | Verified Integration APIs Not enough data 7.6(won by default) 153 | Verified Breadth of Partner Applications Not enough data 7.4(won by default) 117 | Verified Social Media Integration Not enough data Not enough data Additional Functionality Social Promotion Not enough data Not enough data Customizable Branding Not enough data Not enough data Monitoring Not enough data Not enough data CRM Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Live Chat Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data Not enough data Mass Texting Not enough data Not enough data Drag & Drop Not enough data Not enough data Email Templates Not enough data Not enough data Automated Scheduling Not enough data Not enough data Campaign Scheduling Not enough data Not enough data AI Copilot Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Activity Dashboard Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Templates Not enough data Not enough data Marketing Automation Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Marketing Calendar Not enough data Not enough data Customizable CTAs Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Qualification Not enough data Not enough data Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);) Not enough data 7.9 49 Metrics Sessions - Digital Analytics Not enough data 7.8(won by default) 35 Engagement Not enough data 8.1(won by default) 38 Entry and Exit Pages Not enough data 8.0(won by default) 30 Standard Event Tracking Not enough data 8.0(won by default) 34 Custom Event Tracking Not enough data 8.1(won by default) 33 Retention Not enough data 8.3(won by default) 35 Return Not enough data 7.8(won by default) 33 Conversions Not enough data 8.3(won by default) 36 Funnels Not enough data 8.0(won by default) 33 Reporting Real-Time Reporting Not enough data 8.0(won by default) 40 Trending Not enough data 8.1(won by default) 37 Retroactive Reporting Not enough data 7.8(won by default) 35 Segmentation Not enough data 8.6(won by default) 39 Mobile Reporting Not enough data 8.1(won by default) 37 Unification Across Devices Not enough data 7.9(won by default) 32 Custom Reports and Dashboards Not enough data 7.7(won by default) 37 Other User Data Not enough data 8.2(won by default) 35 Site Search Reporting Not enough data 8.0(won by default) 32 Load Time Monitoring Not enough data 8.0(won by default) 29 Campaign Tracking Not enough data 8.4(won by default) 36 E-Commerce Not enough data 8.2(won by default) 31 Promotional Messages Not enough data 8.4(won by default) 31 Administration Alerts Not enough data 7.7(won by default) 34 Agentic AI - Digital Analytics Autonomous Task Execution Not enough data 7.5(won by default) 8 Cross-system Integration Not enough data 7.1(won by default) 8 Proactive Assistance Not enough data 7.3(won by default) 8 Decision Making Not enough data 7.1(won by default) 8 Administration API / Integrations Not enough data 7.1(won by default) 38 QA Testing Not enough data 7.5(won by default) 36 Performance and Reliability Not enough data 8.3(won by default) 40 User, Role, and Access Management Not enough data 8.5(won by default) 40 Transactional Email[Hide 54 FeaturesShow 54 Features](javascript:void(0);) Not enough data 8.1 100 Administration Template Creation Not enough data 8.2(won by default) 82 Preset Template Availability Not enough data 7.9(won by default) 75 Custom Unsubscribe Not enough data 7.8(won by default) 75 Email Segmentation Not enough data 8.6(won by default) 85 Detailed Server Logs Not enough data 7.1(won by default) 58 Alerts/Notifications Not enough data 7.8(won by default) 65 Drip Campaigns Not enough data Not enough data Customer Segmentation Not enough data Not enough data Integrations Webhooks Not enough data 7.8(won by default) 48 Event Tracking API Not enough data 7.8(won by default) 58 Mail Send API Not enough data 8.0(won by default) 58 Spam Filter Testing Not enough data 7.7(won by default) 58 Activity Dashboard Not enough data Not enough data Activity Tracking Not enough data Not enough data A/B Testing Not enough data Not enough data Platform Custom Tracking Domain Not enough data 8.1(won by default) 55 Multiple Domains Not enough data 7.9(won by default) 54 Dedicated IP Not enough data 8.3(won by default) 49 Documentation Not enough data 7.8(won by default) 64 Sender Reputation Management Not enough data 8.2(won by default) 59 Tracking & Reporting Not enough data 8.4(won by default) 73 Enterprise Scalability Not enough data 8.0(won by default) 55 Performance and Reliability Not enough data 8.4(won by default) 70 Workflow Management Not enough data Not enough data List Management Not enough data Not enough data Template Management Not enough data Not enough data Email Management Not enough data Not enough data Subscription Management Not enough data Not enough data Click Tracking Not enough data Not enough data Additional Functionality Third-Party Integrations Not enough data Not enough data Customizable Branding Not enough data Not enough data Email Monitoring Not enough data Not enough data Generative AI Not enough data Not enough data Mobile Access Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data Real-Time Data Not enough data Not enough data Unsubscribe Database Not enough data Not enough data AI Copilot Not enough data Not enough data Drag & Drop Not enough data Not enough data Geolocation Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Simple Mail Transfer Protocol (SMTP) Not enough data Not enough data Contact Database Not enough data Not enough data Campaign Analytics Not enough data Not enough data SMS Messaging Not enough data Not enough data Customizable Forms Not enough data Not enough data Autoresponders Not enough data Not enough data Email Marketing Not enough data Not enough data Message Personalization Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Dynamic Content Not enough data Not enough data Customizable Fields Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Email Distribution Not enough data Not enough data Email Deliverability[Hide 18 FeaturesShow 18 Features](javascript:void(0);) Not enough data 7.5 106 Diagnosis IP Address Not enough data 6.9(won by default) 61 Domains Not enough data 7.3(won by default) 66 Content Not enough data 7.8(won by default) 72 Policy Compliance Not enough data 7.4(won by default) 65 Tracking Processing Time Not enough data 7.3(won by default) 70 Placement Not enough data 7.1(won by default) 61 Open Rate Not enough data 8.2(won by default) 86 Time to Open Not enough data 8.0(won by default) 80 Alerts Not enough data 7.3(won by default) 59 Reporting Campaign Performance Not enough data 8.2(won by default) 93 Domain Reputation Not enough data 7.6(won by default) 80 Brand Reputation Not enough data 7.6(won by default) 72 Blacklist and Whitelist Not enough data 7.6(won by default) 77 Agentic AI - Email Deliverability Autonomous Task Execution Not enough data 6.7(won by default) 18 Cross-system Integration Not enough data 7.0(won by default) 18 Adaptive Learning Not enough data 7.2(won by default) 18 Proactive Assistance Not enough data 6.3(won by default) 18 Decision Making Not enough data 7.2(won by default) 18 Digital Experience Platforms (DXP)[Hide 45 FeaturesShow 45 Features](javascript:void(0);) Not enough data 8.8 12 Analytics Web Analytics Not enough data 8.8(won by default) 8 Campaign Tracking Not enough data 8.8(won by default) 8 Audience Insights Not enough data 9.0(won by default) 8 Reports & Dashboards Not enough data 8.9(won by default) 9 Personalization Not enough data 8.1(won by default) 8 Marketing Automation Not enough data 9.1(won by default) 9 Activity Tracking Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Content Management Customizable Templated Workflows Not enough data 9.2(won by default) 10 Asset Management Not enough data 8.5(won by default) 9 Portals and Sites Not enough data Feature Not Available SEO Management Not enough data Not enough data Campaign Management Not enough data Not enough data Metadata Management Not enough data Not enough data Calendar Management Not enough data Not enough data Audio File Management Not enough data Not enough data Asset Lifecycle Management Not enough data Not enough data Content Management Not enough data Not enough data Brand Management Not enough data Not enough data Document Management Not enough data Not enough data Template Management Not enough data Not enough data Design & Development No-Code App Development Not enough data 9.0(won by default) 8 Low-Code App Development Not enough data 9.0(won by default) 8 Self-Service Capabilities Not enough data 8.2(won by default) 10 Agentic AI - Digital Experience Platforms Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Third-Party Integration Not enough data Not enough data Additional Functionality Search/Filter Not enough data Not enough data AI Copilot Not enough data Not enough data Commenting/Notes Not enough data Not enough data Content Publishing Options Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Content Library Not enough data Not enough data Document Classification Not enough data Not enough data Drag & Drop Not enough data Not enough data API Not enough data Not enough data Multi-Channel Distribution Not enough data Not enough data Customizable Templates Not enough data Not enough data Customizable Forms Not enough data Not enough data Alerts/Notifications Not enough data Not enough data A/B Testing Not enough data Not enough data Generative AI Not enough data Not enough data Location-Based Marketing[Hide 11 FeaturesShow 11 Features](javascript:void(0);) Not enough data 7.3 16 Administration Integration Not enough data 7.0(won by default) 10 Geofencing Not enough data 7.0(won by default) 10 Wi-Fi Marketing Not enough data 6.5(won by default) 9 Beacons Not enough data 6.5(won by default) 8 IP Geolocation Not enough data 7.5(won by default) 10 Agentic AI - Location-Based Marketing Features Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Marketing Geolocation Not enough data 7.7(won by default) 11 Campaign Automation Not enough data 8.0(won by default) 10 Analytics Not enough data 8.2(won by default) 11 Security Compliance Not enough data 7.6(won by default) 11 E-Commerce Personalization[Hide 23 FeaturesShow 23 Features](javascript:void(0);) Not enough data 8.2 142 Visitor Behavior Monitoring Not enough data 8.5(won by default) 94 | Verified Targeting Not enough data 8.8(won by default) 101 | Verified Guided Selling Not enough data 8.2(won by default) 79 | Verified Templates Library Not enough data 8.0(won by default) 96 | Verified Customization Not enough data 8.6(won by default) 98 | Verified Optimization Not enough data 8.5(won by default) 95 | Verified Personalization Recommendation Not enough data 8.6(won by default) 104 | Verified Content Not enough data 8.4(won by default) 93 | Verified Cart Abandonment Not enough data 8.5(won by default) 96 | Verified Search Not enough data 8.4(won by default) 69 | Verified Personalization Engine Not enough data 8.7(won by default) 86 | Verified Product Recommendations Not enough data 8.6(won by default) 100 | Verified A/B Testing Not enough data 8.5(won by default) 96 | Verified Personalized Messaging Not enough data 8.7(won by default) 92 | Verified Multichannel Web Not enough data 8.3(won by default) 86 | Verified Email Not enough data 8.9(won by default) 117 | Verified Mobile Not enough data 8.4(won by default) 89 | Verified Administration Marketing Campaigns Not enough data 8.7(won by default) 105 | Verified Reports & Analytics Not enough data 8.5(won by default) 111 | Verified User Data Not enough data 8.5(won by default) 102 | Verified Integrations Not enough data 8.2(won by default) 90 | Verified Agentic AI - E-Commerce Personalization Natural Language Interaction Not enough data 5.2(won by default) 8 Proactive Assistance Not enough data 5.4(won by default) 8 Push Notification[Hide 42 FeaturesShow 42 Features](javascript:void(0);) Not enough data 7.5 33 Campaigns Customize Not enough data 7.7(won by default) 24 Scheduling Not enough data 8.3(won by default) 26 Retarget Not enough data 7.9(won by default) 24 Segmentation Not enough data 8.3(won by default) 27 Triggered Notifications Not enough data 8.0(won by default) 24 Customer Segmentation Not enough data Not enough data Analytics Campaign Performance Not enough data 7.6(won by default) 24 Audience Insights Not enough data 7.3(won by default) 24 Drip Campaigns Not enough data Not enough data Optimization A/B Testing Not enough data 7.7(won by default) 24 Personalization Not enough data 8.2(won by default) 25 Rich Notifications Not enough data 7.0(won by default) 22 Integrations Not enough data 7.4(won by default) 23 App Notifications Not enough data Not enough data SMS Notifications Not enough data Not enough data Web Notifications Not enough data Not enough data Agentic AI - Push Notification Autonomous Task Execution Not enough data 6.5(won by default) 13 Adaptive Learning Not enough data 6.4(won by default) 13 Proactive Assistance Not enough data 6.4(won by default) 13 AI/Machine Learning Not enough data Not enough data Additional Functionality Multi-Channel Marketing Not enough data Not enough data API Not enough data Not enough data Drag & Drop Not enough data Not enough data Communication Management Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Multi-Language Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Template Management Not enough data Not enough data Geotargeting Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Subscriber Management Not enough data Not enough data Generative AI Not enough data Not enough data Visual Workflow Management Not enough data Not enough data Authentication Not enough data Not enough data Conversion Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Contact Management Not enough data Not enough data AI Copilot Not enough data Not enough data Campaign Management Not enough data Not enough data Notification Editor Not enough data Not enough data Workflow Automation Not enough data Not enough data Personalization Engines[Hide 16 FeaturesShow 16 Features](javascript:void(0);) Not enough data 8.6 27 Segmentation A/B Testing Not enough data 8.8(won by default) 20 Customer Profiles Not enough data 8.9(won by default) 19 Targeting Behavioral Targeting Not enough data 8.7(won by default) 19 Contextual Targeting Not enough data 8.3(won by default) 17 Triggered Content Geofencing Not enough data 8.1(won by default) 15 Triggered Emails Not enough data 8.9(won by default) 21 Triggered Messages Not enough data 8.9(won by default) 19 Personalized Content Recommendation Engine Not enough data 8.4(won by default) 20 Personalized Discounts Not enough data 9.0(won by default) 15 Website Personalization Not enough data 8.6(won by default) 17 Agentic AI - Personalization Engines Autonomous Task Execution Not enough data 8.1(won by default) 6 Cross-system Integration Not enough data 8.1(won by default) 6 Adaptive Learning Not enough data 8.3(won by default) 6 Natural Language Interaction Not enough data 7.8(won by default) 6 Proactive Assistance Not enough data 7.8(won by default) 6 Decision Making Not enough data 8.1(won by default) 6 SMS Marketing[Hide 76 FeaturesShow 76 Features](javascript:void(0);) Not enough data 7.1 31 Text Messaging Bulk SMS Not enough data 8.3(won by default) 23 Two-Way Text Messaging Not enough data 7.4(won by default) 18 Text Scheduler Not enough data 8.5(won by default) 24 Automatic Replies Not enough data 7.7(won by default) 17 Automatic URL Shortening Not enough data 8.0(won by default) 20 MMS Marketing Not enough data 7.1(won by default) 18 Personalization Not enough data 8.3(won by default) 23 Transactional SMS Not enough data 7.9(won by default) 19 Link Shortening Not enough data Not enough data SMS Messaging Not enough data Not enough data Scheduled Messaging Not enough data Not enough data Chat/Messaging Not enough data Not enough data 2-Way Messaging Not enough data Not enough data SMS Platform Reporting Not enough data 7.8(won by default) 23 Marketing Automation Not enough data 8.6(won by default) 23 White Label Not enough data 7.4(won by default) 17 Text-to-Landline Not enough data 6.9(won by default) 15 Short Codes Not enough data 7.1(won by default) 16 API Integration Not enough data 8.2(won by default) 19 QR Codes Not enough data Not enough data Agentic AI - SMS Marketing Autonomous Task Execution Not enough data 5.4(won by default) 9 Multi-step Planning Not enough data 5.4(won by default) 9 Cross-system Integration Not enough data 6.1(won by default) 9 Natural Language Interaction Not enough data 5.6(won by default) 9 Proactive Assistance Not enough data 5.2(won by default) 9 Decision Making Not enough data 5.6(won by default) 9 Third-Party Integrations Not enough data Not enough data Campaign Planning Not enough data Not enough data Multi-Language Not enough data Not enough data AI Automation - SMS Marketing AI SMS Not enough data Not enough data AI Content Generation - SMS Marketing AI SMS Not enough data Not enough data Additional Functionality Campaign Scheduling Not enough data Not enough data Reputation Management Not enough data Not enough data Polls/Voting Not enough data Not enough data Compliance Management Not enough data Not enough data Customer Segmentation Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data AI Copilot Not enough data Not enough data API Not enough data Not enough data Text-to-Win Not enough data Not enough data Mobile Coupons Not enough data Not enough data Natural Language Processing Not enough data Not enough data Customizable Templates Not enough data Not enough data Drip Campaigns Not enough data Not enough data Contact Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Communication Management Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Keyword Tracking Not enough data Not enough data Multi-Campaign Not enough data Not enough data Mass Texting Not enough data Not enough data Interaction Tracking Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Consent Management Not enough data Not enough data Engagement Tracking Not enough data Not enough data Open Rate Tracking Not enough data Not enough data Generative AI Not enough data Not enough data Automated Responses Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Templates Not enough data Not enough data Survey Builder Not enough data Not enough data Contact Database Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Customizable Fields Not enough data Not enough data Reminders Not enough data Not enough data Mobile Alerts Not enough data Not enough data Automated Scheduling Not enough data Not enough data Campaign Management Not enough data Not enough data MMS Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Mobile Keywords Not enough data Not enough data Audience Targeting Not enough data Not enough data Activity Dashboard Not enough data Not enough data Template Management Not enough data Not enough data Autoresponders Not enough data Not enough data Survey/Poll Management Not enough data Not enough data Customer Data Platform (CDP)[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 9.1 43 Not enough data Data Sourcing Data Enrichment 9.3(won by default) 35 Not enough data Expandability 9.1(won by default) 31 Not enough data Content Marketing 8.8(won by default) 33 Not enough data Multiple Devices 9.0(won by default) 33 Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Real-Time Data Not enough data Not enough data Intelligence Marketing Metrics 9.1(won by default) 27 Not enough data Predictive Modeling 9.1(won by default) 32 Not enough data Recommendation Engine 9.1(won by default) 31 Not enough data Additional Functionality Engagement Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data Not enough data API Not enough data Not enough data A/B Testing Not enough data Not enough data Lead Generation Not enough data Not enough data Data Integration Not enough data Not enough data Customer Activity Tracking Not enough data Not enough data Activity Dashboard Not enough data Not enough data Activity Tracking Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Lead Capture Not enough data Not enough data Contact Database Not enough data Not enough data Campaign Management Not enough data Not enough data Behavior Tracking Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Email Management Not enough data Not enough data Lead Qualification Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Template Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Predictive Analytics Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Personalization Not enough data Not enough data Campaign Planning Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Behavioral Analytics Not enough data Not enough data Email Tracking Not enough data Not enough data Campaign Analytics Not enough data Not enough data Customer Segmentation Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Lead Management Not enough data Not enough data Channel Management Not enough data Not enough data AI Copilot Not enough data Not enough data Audience Targeting Not enough data Not enough data GDPR Compliance Not enough data Not enough data Customer Profiles Not enough data Not enough data Customer Database Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Tagging Not enough data Not enough data Customizable Templates Not enough data Not enough data Customer Journey Analytics[Hide 13 FeaturesShow 13 Features](javascript:void(0);) Not enough data 8.2 59 Platform Basics Dynamic Segmentation Not enough data 8.6(won by default) 50 Journey Optimization Not enough data 8.6(won by default) 48 Platform Data Journey Reporting Not enough data 8.1(won by default) 45 Trends Reporting Not enough data 8.0(won by default) 47 Dashboards Not enough data 8.4(won by default) 51 Advanced Data Filtering Not enough data 7.9(won by default) 44 Platform Additional Functionality Journey Mapping Not enough data 7.8(won by default) 44 Integrations Not enough data 8.1(won by default) 42 Automated Alerts Not enough data 7.9(won by default) 40 Agentic AI - Customer Journey Analytics Autonomous Task Execution Not enough data 8.0(won by default) 10 Cross-system Integration Not enough data 8.3(won by default) 10 Adaptive Learning Not enough data 8.0(won by default) 10 Proactive Assistance Not enough data 8.3(won by default) 9 Loyalty Management[Hide 50 FeaturesShow 50 Features](javascript:void(0);) Not enough data 8.1 28 Loyalty Experience Loyalty Engine Not enough data 8.4(won by default) 15 Rewards Not enough data 8.6(won by default) 15 Membership Not enough data 8.4(won by default) 17 Personalization Not enough data 8.5(won by default) 22 Gamification Not enough data 7.4(won by default) 12 Loyalty Cards Not enough data 7.8(won by default) 13 Loyalty Platform Communication Tools Not enough data 8.7(won by default) 15 Customer Relationship Management (CRM) Not enough data 8.7(won by default) 18 Loyalty Analytics Not enough data 8.3(won by default) 15 Localization Not enough data 8.5(won by default) 16 Integrations Not enough data 8.8(won by default) 18 Gift Card Management Not enough data Not enough data Membership Management Not enough data Not enough data Discount Management Not enough data Not enough data Survey/Poll Management Not enough data Not enough data Rewards Management Not enough data Not enough data Promotions Management Not enough data Not enough data eCommerce Management Not enough data Not enough data Campaign Management Not enough data Not enough data Communication Management Not enough data Not enough data Agentic AI - Loyalty Management Autonomous Task Execution Not enough data 6.9(won by default) 6 Cross-system Integration Not enough data 7.2(won by default) 6 Adaptive Learning Not enough data 7.3(won by default) 5 Proactive Assistance Not enough data 6.9(won by default) 6 Additional Functionality Customizable Templates Not enough data Not enough data AI Copilot Not enough data Not enough data Transaction History Not enough data Not enough data SMS Marketing Not enough data Not enough data Referral Tracking Not enough data Not enough data Customizable Branding Not enough data Not enough data Customer Surveys Not enough data Not enough data Member Portal Not enough data Not enough data Campaign Planning Not enough data Not enough data Client Portal Not enough data Not enough data Loyalty Program Not enough data Not enough data Email Marketing Not enough data Not enough data Customer History Not enough data Not enough data Activity Dashboard Not enough data Not enough data Performance Metrics Not enough data Not enough data Multi-Campaign Not enough data Not enough data Engagement Tracking Not enough data Not enough data Customer Profiles Not enough data Not enough data Social Promotion Not enough data Not enough data Customer Segmentation Not enough data Not enough data Customer Database Not enough data Not enough data API Not enough data Not enough data Point of Sale (POS) Not enough data Not enough data Generative AI Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Customer Activity Tracking Not enough data Not enough data Mobile Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);) Not enough data 7.6 91 Analysis Application Attribution Not enough data 8.0(won by default) 43 Campaign Analysis Not enough data 8.3(won by default) 69 | Verified Uninstall Tracking Not enough data 7.7(won by default) 38 Activity Dashboard Not enough data 8.1(won by default) 54 Multi-Channel Attribution Not enough data Not enough data ROI Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Campaigns Proximity Marketing Not enough data 7.9(won by default) 42 | Verified Alerts/Notifications Not enough data 8.4(won by default) 46 | Verified Bulk SMS Not enough data 8.4(won by default) 39 | Verified Two-Way Text Messaging Not enough data 7.8(won by default) 32 Email Campaigns Not enough data 9.1(won by default) 64 Audience Segmentation Not enough data 8.8(won by default) 62 Campaign Segmentation Not enough data Not enough data Drip Campaigns Not enough data Not enough data Multi-Campaign Not enough data Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Location-Based Marketing Not enough data Not enough data SMS Marketing Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Mobile Alerts Not enough data Not enough data Engagement Coupons and Promotions Not enough data 8.1(won by default) 52 Social Promotion Not enough data Not enough data Platform Optimization Not enough data 8.4(won by default) 59 Integrations - Mobile Marketing Not enough data 8.1(won by default) 28 | Verified Internationalization Not enough data 8.3(won by default) 43 Social Media Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Agentic AI - Mobile Marketing Autonomous Task Execution Not enough data 6.3(won by default) 8 Multi-step Planning Not enough data 6.0(won by default) 8 Cross-system Integration Not enough data 5.4(won by default) 9 Adaptive Learning Not enough data 6.0(won by default) 8 Proactive Assistance Not enough data 6.4(won by default) 7 Decision Making Not enough data 7.4(won by default) 7 Campaign Planning Not enough data Not enough data Additional Functionality Visual Analytics Not enough data Not enough data Autoresponders Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data Campaign Analytics Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Contact Management Not enough data Not enough data Text-to-Win Not enough data Not enough data CRM Not enough data Not enough data AI Copilot Not enough data Not enough data Data Import/Export Not enough data Not enough data Contextual Targeting Not enough data Not enough data Real-Time Data Not enough data Not enough data Mobile Access Not enough data Not enough data API Not enough data Not enough data Coupons Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data A/B Testing Not enough data Not enough data Generative AI Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Campaign Management Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Contact Database Not enough data Not enough data Customizable Branding Not enough data Not enough data Reminders Not enough data Not enough data Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);) Not enough data 8.1 112 Marketing Operations ROI Tracking Not enough data 8.0(won by default) 70 | Verified Data Collection Not enough data 8.5(won by default) 83 | Verified Customer Insights Not enough data 8.3(won by default) 80 | Verified Multi-User Access Not enough data 8.8(won by default) 81 | Verified Spend Management Not enough data Feature Not Available White Label Not enough data Feature Not Available Multi-Channel Data Collection Not enough data Not enough data Engagement Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Campaign Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data SEO Management Not enough data Not enough data Tag Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Activity Tracking Not enough data Not enough data Click Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Channel Management Not enough data Not enough data Template Management Not enough data Not enough data Workflow Management Not enough data Not enough data Campaign Activity Campaign Insights Not enough data 8.3(won by default) 94 | Verified Reports and Dashboards Not enough data 8.4(won by default) 101 | Verified Campaign Stickiness Not enough data 8.1(won by default) 74 | Verified Multichannel Tracking Not enough data 8.0(won by default) 75 | Verified Brand Optimization Not enough data 8.4(won by default) 72 | Verified Predictive Analytics Not enough data 8.1(won by default) 73 Multi-Campaign Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Drip Campaigns Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customizable Reports Not enough data Not enough data Agentic AI - Marketing Analytics Autonomous Task Execution Not enough data 7.2(won by default) 16 Cross-system Integration Not enough data 7.5(won by default) 16 Proactive Assistance Not enough data 7.3(won by default) 16 Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Event Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Generation Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Customizable Forms Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Templates Not enough data Not enough data Email Templates Not enough data Not enough data Web Forms Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Branding Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Campaign Planning Not enough data Not enough data A/B Testing Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Autoresponders Not enough data Not enough data Drag & Drop Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Email Marketing Not enough data Not enough data API Not enough data Not enough data Customizable Fields Not enough data Not enough data Contact Database Not enough data Not enough data Data Visualization Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Source Connectors Not enough data Not enough data Search/Filter Not enough data Not enough data Multi-Channel Attribution Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data KPI Monitoring Not enough data Not enough data Cohort Analysis Not enough data Not enough data Show 3 feature categories with incomplete data Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Tagging Not enough data Not enough data Natural Language Processing Not enough data Not enough data Data Extraction Not enough data Not enough data Multi-Language Not enough data Not enough data Predictive Analytics Not enough data Not enough data Drag & Drop Not enough data Not enough data Speech Recognition Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Data Storage Management Not enough data Not enough data Virtual Personal Assistant (VPA) Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Segmentation Not enough data Not enough data Collaboration Tools Not enough data Not enough data Data Import/Export Not enough data Not enough data Generative AI Not enough data Not enough data For eCommerce Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Customizable Branding Not enough data Not enough data Search/Filter Not enough data Not enough data Monitoring Not enough data Not enough data Document Management Not enough data Not enough data API Not enough data Not enough data Data Visualization Not enough data Not enough data Trend Analysis Not enough data Not enough data Machine Learning Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Performance Metrics Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Mobile App Not enough data Not enough data Multiple Data Sources Not enough data Not enough data For Sales Teams/Organizations Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Activity Dashboard Not enough data Not enough data Chatbot Not enough data Not enough data Workflow Automation Not enough data Not enough data AI Marketing Agents[Hide 54 FeaturesShow 54 Features](javascript:void(0);) Not enough data Not enough data Performance Optimization & Learning - AI Marketing Agents Send-Time Optimization Not enough data Not enough data Autonomous A/B Testing Not enough data Not enough data Autonomous Campaign Orchestration - AI Marketing Agents End-to-End Campaign Execution Not enough data Not enough data Goal-Based Campaign Planning Not enough data Not enough data Cross-Channel Orchestration Not enough data Not enough data Conversational Campaign Setup Not enough data Not enough data Real-Time Campaign Adaptation Not enough data Not enough data AI Content Generation - AI Marketing Agents Dynamic Content Optimization Not enough data Not enough data AI Copy Generation Not enough data Not enough data Personalized Content Creation Not enough data Not enough data Generative AI Not enough data Not enough data Lead Generation Not enough data Not enough data Ad Optimization Not enough data Not enough data Audience Intelligence & Segmentation - AI Marketing Agents Predictive Modeling Not enough data Not enough data Behavioral Triggering Not enough data Not enough data Predictive Audience Segmentation Not enough data Not enough data Marketing Automation Not enough data Not enough data AI Writing Assistant Not enough data Not enough data Integrations & Data Connectivity - AI Marketing Agents Event & Data Ingestion Not enough data Not enough data CRM & CDP Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Grammar Check Not enough data Not enough data Campaign Analytics Not enough data Not enough data For Marketing and Advertising Not enough data Not enough data AI Copilot Not enough data Not enough data Content Ideas Not enough data Not enough data Trend Analysis Not enough data Not enough data SMS Marketing Not enough data Not enough data Performance Metrics Not enough data Not enough data Email Marketing Not enough data Not enough data Chat/Messaging Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Competitor Monitoring Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Content Marketing Not enough data Not enough data API Not enough data Not enough data Predictive Analytics Not enough data Not enough data Personalization Not enough data Not enough data Template Management Not enough data Not enough data Behavior Analytics Not enough data Not enough data AI/Machine Learning Not enough data Not enough data Text Editing Not enough data Not enough data Collaboration Tools Not enough data Not enough data Dashboard Not enough data Not enough data Campaign Management Not enough data Not enough data SEO Management Not enough data Not enough data Natural Language Processing Not enough data Not enough data Product Recommendations Not enough data Not enough data Tone Selection Not enough data Not enough data Chatbot Not enough data Not enough data Keyword Research Tools Not enough data Not enough data Marketing Management Not enough data Not enough data Brand Guidelines Not enough data Not enough data Omnichannel Outreach Not enough data Not enough data AI Agents[Hide 7 FeaturesShow 7 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - AI Agents Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data User Insights Reviewers' Company Size [![SAP Customer Data Platform](https://images.g2crowd.com/uploads/product/hd_favicon/b0844d5fcc6ad47046cbf81bed040395/sap-customer-data-platform.svg "SAP Customer Data Platform")](https://www.g2.com/products/sap-customer-data-platform/reviews) SAP Customer Data Platform Small-Business(50 or fewer emp.) 18.0% Mid-Market(51-1000 emp.) 36.0% Enterprise(\> 1000 emp.) 46.0% [![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)")](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) SAP Engagement Cloud (formerly SAP Emarsys) Small-Business(50 or fewer emp.) 23.8% Mid-Market(51-1000 emp.) 53.1% Enterprise(\> 1000 emp.) 23.1% Small-Business (50 or fewer emp.) 18.0% 23.8% Mid-Market (51-1000 emp.) 36.0% 53.1% Enterprise (\> 1000 emp.) 46.0% 23.1% Reviewers' Industry [![SAP Customer Data Platform](https://images.g2crowd.com/uploads/product/hd_favicon/b0844d5fcc6ad47046cbf81bed040395/sap-customer-data-platform.svg "SAP Customer Data Platform")](https://www.g2.com/products/sap-customer-data-platform/reviews) SAP Customer Data Platform Information Technology and Services 16.0% Higher Education 10.0% Computer Software 10.0% Business Supplies and Equipment 8.0% Pharmaceuticals 6.0% Other 50.0% [![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)")](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) SAP Engagement Cloud (formerly SAP Emarsys) Retail 27.9% Apparel & Fashion 10.5% Consumer Goods 5.3% Marketing and Advertising 4.7% Sporting Goods 3.8% Other 47.8% Alternatives **SAP Customer Data Platform Alternatives** ![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)") [ Data 360 (formerly Salesforce Data Cloud) ](/products/data-360-formerly-salesforce-data-cloud/reviews) ![Twilio Segment](https://images.g2crowd.com/uploads/product/hd_favicon/2cc23fc6f4c2974f7ceb353c91b99af6/twilio-segment.svg "Twilio Segment") [ Twilio Segment ](/products/twilio-segment/reviews) ![Tealium](https://images.g2crowd.com/uploads/product/hd_favicon/ab5785ba5f2b55a17cd0b0784fd34381/tealium-2026-07-21.svg "Tealium") [ Tealium ](/products/tealium-2026-08-12/reviews) ![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One") [ Insider One ](/products/insider-one/reviews) **SAP Engagement Cloud (formerly SAP Emarsys) Alternatives** ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/bd1c9b522032d3a05f46dab9de39c3a0/moengage.svg "MoEngage") [ MoEngage ](/products/moengage/reviews) ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud") [ Salesforce Marketing Cloud ](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") [ Braze ](/products/braze/reviews) ## SAP Customer Data Platform vs SAP Engagement Cloud (formerly SAP Emarsys) When assessing the two solutions, reviewers found SAP Customer Data Platform easier to use, set up, and do business with overall. However, reviewers preferred the ease of administration with SAP Engagement Cloud (formerly SAP Emarsys). - Reviewers felt that SAP Customer Data Platform meets the needs of their business better than SAP Engagement Cloud (formerly SAP Emarsys). - When comparing quality of ongoing product support, reviewers felt that SAP Customer Data Platform is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of SAP Customer Data Platform over SAP Engagement Cloud (formerly SAP Emarsys).