SAP Customer Data Platform Reviews & Product Details

SAP CDP provides a perfect platform for managing organizational Customer Data like Customer behavior history and market trend with reviews and help to analyze the complete view of the customer data and help to understand and improve the relationship bw company and customer Review collected by and hosted on G2.com.

SAP CDP Is a beneficial and worthy solution for any BC business. But this can be much better with the easy deployment and the integration with other applications . Review collected by and hosted on G2.com.

The ability to use AI for analyzing data in real-time and learning identity patterns makes it a perfect choice when you need to know your customer well in advance which is not possible manually. Review collected by and hosted on G2.com.

Learning SAP is a bit challenging as compared to Salesforce products where with the help of trailhead and Salesforce's vast community we can learn anything easily whereas, in the case of SAP, it's a challenge. Training is mostly paid which makes entry a big barrier. Review collected by and hosted on G2.com.

Helps in tracking customer activities, interests and in taking actions on them from various sources. This gives you control over large size of customer data at a single place. Review collected by and hosted on G2.com.

There is lack on Analytics side. More insightful analytics can be implemented along with automated dashboads. Review collected by and hosted on G2.com.

With SAP CDP I was able to unify customer data from various sources and build powerful insights for different segments and how to target them from a brand positioning perspective. Review collected by and hosted on G2.com.

Requires a skilled implementation manager to navigate through the various integrations which are essential to make use of all the features of the product. Review collected by and hosted on G2.com.

The best thing about the SAP Customer Data Platform is the charts and the visualizations that the platform provides. It's much easier for me and my team to understand and show our customers' expenditures and make better relevant decisions on our product. Review collected by and hosted on G2.com.

It's really difficult for me to criticize this product of SAP. But yeah the documentation part of using the tool could be better. I would like to have better tutorials on how to use the platform for my juniors. Review collected by and hosted on G2.com.

It collects, unifies, and activates customer data from various sources. Real-time data processing and activation for timely engagement. There are multiple security and compliance features for data privacy and regulatory as well. Review collected by and hosted on G2.com.

Initial implementation and customization may require significant resources and expertise. More interactive documentation and tutorials will help a lot. Review collected by and hosted on G2.com.

It allows businesses to consolidate customer data from various sources, providing a holistic and unified view of customer information. This helps organizations understand their customers better and make more informed decisions. Review collected by and hosted on G2.com.

It is a comprehensive and feature-rich platform, which can lead to a steep learning curve for users who are new to the system. Implementing and configuring the platform may require technical expertise and dedicated resources. Review collected by and hosted on G2.com.

There are multiple feature which i liked such as

- Data consolidations and syncups

- Highly customized data UIs

- User behaviors can be tracked in details

- Having multiple roles and data privacy

- Role based model Review collected by and hosted on G2.com.

- Integrations with SAP and Non-SAP system

- Data recommendations and predict analytics

- Dependency on single source of truth

- Data cleanup process is very time consuming Review collected by and hosted on G2.com.

The platform's data management and analytics features have enabled me to gain a deeper understanding of my customers and their preferences, which has allowed me to create more relevant and engaging marketing campaigns. Review collected by and hosted on G2.com.

Some users may find the platform's user interface to be less intuitive compared to more modern customer data platforms. Also bit expensive for small scale businesses Review collected by and hosted on G2.com.

It helps in supply chain optimization and product innovation. Review collected by and hosted on G2.com.

It does not show respect for customer data privacy Review collected by and hosted on G2.com.