[
SAP Cus... Reviews
](https://www.g2.com/products/sap-customer-data-platform/reviews)

[
SAP Cus... Reviews
](https://www.g2.com/products/sap-customer-data-platform/reviews)

# SAP Customer Data Platform Features

##### 
## Data Sourcing (4)

Data Enrichment

Uses external data sources to improve customer profiles.

Expandability

Can be updated to accept new sources and types of data.

Content Marketing

Can act as a content marketing platform.

Multiple Devices

Can engage with customers across any device with a consistent message.

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##### 
## Intelligence (3)

Marketing Metrics

Provides analysis of marketing program ROI and efficiency.

Predictive Modeling

Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.

Recommendation Engine

Uses artificial intelligence to provide suggestions based on desired outcomes.

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[

 ![Adobe Customer Journey Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-customer-journey-analytics.svg "Adobe Customer Journey Analytics")

Sponsored

Adobe Customer Journey Analytics

4.3/5

(182)

Visit Website

](javascript:void(0))

## Top-Rated Alternatives

[

 ![Twilio Segment](https://images.g2crowd.com/uploads/product/hd_favicon/2cc23fc6f4c2974f7ceb353c91b99af6/twilio-segment.svg "Twilio Segment")

Twilio Segment

4.5/5

(555)

](https://www.g2.com/products/twilio-segment/reviews)

[

 ![Salesforce Data 360 (formerly Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/salesforce-data-360-formerly-data-cloud.svg "Salesforce Data 360 (formerly Data Cloud)")

Salesforce Data 360 (formerly Data Cloud)

4.3/5

(292)

](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

[

 ![Tealium Customer Data Hub](https://images.g2crowd.com/uploads/product/hd_favicon/24b73c0e4a43618f3d763aafd7650741/tealium-customer-data-hub.svg "Tealium Customer Data Hub")

Tealium Customer Data Hub

4.3/5

(445)

](https://www.g2.com/products/tealium-customer-data-hub/reviews)

[
View All Alternatives
](https://www.g2.com/products/sap-customer-data-platform/competitors/alternatives)

SAP Customer Data Platform Comparisons

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_676380d9d2944794a923b5cfd111773d/sap-engagement-cloud-formerly-sap-emarsys.png "Product Avatar Image")

SAP Engagement Cloud...

4.3/5

(630)

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Compare Now
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 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3535f71b2a0f16cb37247f249d1d534c/salesforce-data-360-formerly-data-cloud.jpeg "Product Avatar Image")

Salesforce Data 360...

4.3/5

(304)

[
Compare Now
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 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_205c43a22cc9f5d110bca0feac5ef444/twilio-segment.png "Product Avatar Image")

Twilio Segment

4.5/5

(566)

[
Compare Now
](https://www.g2.com/compare/sap-customer-data-platform-vs-twilio-segment)

##### Categories on G2

[
Customer Data Platform (CDP)
](https://www.g2.com/categories/customer-data-platform-cdp)

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