SAP Customer Data Platform Features

Uses external data sources to improve customer profiles. This feature was mentioned in 35 SAP Customer Data Platform reviews.

As reported in 31 SAP Customer Data Platform reviews. Can be updated to accept new sources and types of data.

Can act as a content marketing platform. 33 reviewers of SAP Customer Data Platform have provided feedback on this feature.

As reported in 33 SAP Customer Data Platform reviews. Can engage with customers across any device with a consistent message.

As reported in 27 SAP Customer Data Platform reviews. Provides analysis of marketing program ROI and efficiency.

Based on 32 SAP Customer Data Platform reviews. Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.

Uses artificial intelligence to provide suggestions based on desired outcomes. 31 reviewers of SAP Customer Data Platform have provided feedback on this feature.