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Customer Data Platforms (CDP)
SAP Customer Data Platform
SAP Customer Data Platform Features

Meltwater

Sponsored

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Meltwater

4/5

(2,461)

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SAP Customer Data Platform

By SAP

4.4/5

(56)

4.4 out of 5 stars

1 star

0%

How would you rate your experience with SAP Customer Data Platform?

See all 56 SAP Customer Data Platform reviews

Meltwater

Sponsored

You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.

Meltwater

4/5

(2,461)

Visit Website

SAP Cus... Reviews

SAP Customer Data Platform Features

Data Sourcing (4)

Data Enrichment: Uses external data sources to improve customer profiles. This feature was mentioned in 35 SAP Customer Data Platform reviews.
Expandability: Can be updated to accept new sources and types of data. This feature was mentioned in 31 SAP Customer Data Platform reviews.
Content Marketing: Can act as a content marketing platform. 33 reviewers of SAP Customer Data Platform have provided feedback on this feature.
Multiple Devices: Can engage with customers across any device with a consistent message. 33 reviewers of SAP Customer Data Platform have provided feedback on this feature.

Intelligence (3)

Marketing Metrics: Provides analysis of marketing program ROI and efficiency. 27 reviewers of SAP Customer Data Platform have provided feedback on this feature.
Predictive Modeling: Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. This feature was mentioned in 32 SAP Customer Data Platform reviews.
Recommendation Engine: As reported in 31 SAP Customer Data Platform reviews. Uses artificial intelligence to provide suggestions based on desired outcomes.

Meltwater

Sponsored

You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.

Meltwater

4/5

(2,461)

Visit Website

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SAP Emarsys

4.3/5

(540)

Salesforce Data Cloud

4.3/5

(206)

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4.5/5

(561)

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