1. [Home](https://www.g2.com/) 2. ... 3. [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) 4. [SAP Customer Data Platform Discussions](https://www.g2.com/products/sap-customer-data-platform/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d7a53e3f1d29e84ae00193a07789a2e4/sap-customer-data-platform.jpg "Product Avatar Image") ](/products/sap-customer-data-platform/reviews) [ SAP Customer Data Platform ](/products/sap-customer-data-platform/reviews) (56)4.4/5 SAP Customer Data Platform (CDP) is an enterprise-grade, cloud-native data management platform designed to unify customer data scattered across the front office (marketing, sales) and the back office (ERP, supply chain). By integrating transactional and operational data from SAP S/4HANA with interaction data, CDP creates a single, unified, and real-time customer profile. This provides a 360-degree view and allows organizations to segment audiences, fuel hyper-personalized marketing and sales engagements across all touchpoints, and, critically, ensure compliance with global data privacy regulations like GDPR and CCPA. Show More * * * ### 70.0 Nps Score Already have SAP Customer Data Platform? ### All SAP Customer Data Platform Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - [ # What is SAP Customer Data Platform used for? ](/discussions/what-is-sap-customer-data-platform-used-for) What is SAP Customer Data Platform used for? [ Customer Data Platforms (CDP) ](https://www.g2.com/tags/customer-data-platforms-cdp) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+SAP+Customer+Data+Platform+questions+and+get+answers+from+expert+users+in+our+SAP+Customer+Data+Platform+Discussions+section.&title=SAP+Customer+Data+Platform+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsap-customer-data-platform%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=SAP+Customer+Data+Platform+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsap-customer-data-platform%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsap-customer-data-platform%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=SAP+Customer+Data+Platform+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsap-customer-data-platform%2Fdiscuss%0aAsk+SAP+Customer+Data+Platform+questions+and+get+answers+from+expert+users+in+our+SAP+Customer+Data+Platform+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=SAP+Customer+Data+Platform+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsap-customer-data-platform%2Fdiscuss%0aAsk+SAP+Customer+Data+Platform+questions+and+get+answers+from+expert+users+in+our+SAP+Customer+Data+Platform+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/sap-customer-data-platform/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/b0844d5fcc6ad47046cbf81bed040395/sap-customer-data-platform.svg "Product Avatar Image") ### Have you used SAP Customer Data Platform before? Answer a few questions to help the SAP Customer Data Platform community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsap-customer-data-platform%2Fdiscuss%3Fsmall_ask%3Dsap-customer-data-platform) No