Ruler Analytics Features

Phone Number Management (3)

ROI Tracking: Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection: Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights: Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access: Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management: Includes features for budgeting, forecasting, and managing marketing investments
White Label: Offers a white labeling service for agencies or resellers to customize platform branding

Campaign Insights: Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards: Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness: Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking: Collects marketing campaign performance data across multiple channels
Brand Optimization: Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics: Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Templates: Provide templates for customer journey mapping to jumpstart the process.
Exporting: Ability to export customer journey maps in a variety of formats to present and analyze.
Multi-user Access and Collaboration: Allow team members to invite others to collaborate on journey maps and make direct changes.
Multiple Personas: Provide the ability to compare the experiences of multiple personas in one journey map.
Data Analytics: Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation.
Dynamic Segmentation: Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).
Journey Optimization: Automates the testing and optimization of customer-facing messaging and campaigns.

Single-Touch Attribution: Uses an attribution model that assigns credit to one touchpoint in the customer’s journey.
Multi-Touch Attribution: Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.
Algorithmic Attribution: Uses machine learning to create an attribution model.
Cross-Device Attribution: Tracks customer interactions across mobile and desktop.
Offline Attribution: Allows users to track touchpoints through offline channels, such as events.
Custom Attribution: Allows the user to create a custom attribution model.

Martech Integrations: Integrates with marketing software such as CRM, marketing automation, and digital advertising to measure and optimize the customer journey across channels
Privacy, Security, and Compliance: Helps companies ensure they comply with industry-specific standards for data management and privacy, such as PII, PCI, HIPAA, and GDPR
Performance and Reliability: Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took

Journey Reporting: Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).
Trends Reporting: Ability to measure product usage by feature, campaign performance by source, and other trending metrics.
Dashboards: Provides dashboards to combine and visualize quantitative and qualitive customer journey data.
Advanced Data Filtering: Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.