--- title: Ruler Analytics Reviews meta\_title: 'Ruler Analytics Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 30 reviews by the users' company size, role or industry to find out how Ruler Analytics works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 30 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Ruler Analytics Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Ruler Analytics but has limited features. Are you part of the Ruler Analytics team? [Upgrade your plan](https://my.g2.com/ruler-analytics/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! A marketing measurement and attribution platform connecting siloed marketing, sales and customer data to: - Provide a full view of your customer journey - Accurately attribute revenue at channel, campaign, content and keyword levels - Create multi-touch attribution reports using 6 attribution models - Enrich your ad platform(s), CRM and BI tools with customer journey data - Measure and forecast the impact of offline touchpoints and 'dark social' activities - Overcome accuracy issues caused by blocked cookies with 1st party data - Measure the impact of ToFu marketing tactics that don't generate clicks Get a demo of Ruler and join CMOs worldwide in making better-informed, data-led marketing decisions. * * * Seller [Ruler Analytics](https://www.g2.com/sellers/ruler-analytics) Discussions [Ruler Analytics Community](https://www.g2.com/products/ruler-analytics/discuss) Languages Supported English Solution Type All-in-One Overview by Jamie Hallitt (Head of Growth @ Ruler Analytics) Show More ## Pricing Pricing provided by Ruler Analytics. ### Small/Medium Business Starting at £179.00 Per Month ### Medium Business Starting at £584.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/ruler-analytics/pricing) ## Top-Rated Alternatives [ ![Act-On](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Act-On") Act-On 4.1/5(1,071) ](https://www.g2.com/products/act-on/reviews) [ ![CallRail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CallRail") CallRail 4.5/5(1,835) ](https://www.g2.com/products/callrail/reviews) [ ![Lead Forensics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lead Forensics") Lead Forensics 4.4/5(1,154) ](https://www.g2.com/products/lead-forensics/reviews) [ View All Alternatives ](https://www.g2.com/products/ruler-analytics/competitors/alternatives) ## User Insights Average based on 30 real user reviews. Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ![Verified User in Logistics and Supply Chain](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Logistics and Supply Chain") UL Verified User in Logistics and Supply Chain Mid-Market (51-1000 emp.) 12/7/2023 "The perfect solution for B2B call tracking & marketing attribution!" 4.5/5 What do you like best about Ruler Analytics? Ruler Analytics has allowed us to make more informed decisions about our marketing strategy. It tracks Form fills, Phone Calls (Online & Offline) and even Web Chat conversations! We now know which Paid campaigns/ keywords are bringing the most revenue (vs spend) and we can now use data-driven decisions when managing our PPC budget(s). Review collected by and hosted on G2.com. What do you dislike about Ruler Analytics? Only a small point but the setup and integration with Salesforce could be simpler if there was a managed package to install. However, I appreciate not all Ruler Analytics clients will use Salesforce. Review collected by and hosted on G2.com. What problems is Ruler Analytics solving and how is that benefiting you? I wanted to segment our Leads, Opportunities, Sales and Revenue by marketing channel. Tracking calls allowed us to understand the impact of inbound calls, but we used other methods to generate leads. So, while we understood our traffic, we didn’t know our true return on investment (ROI) before we started using Ruler’s marketing analytics tool. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Robin C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Robin C.") RC Robin C. Small-Business (50 or fewer emp.) 10/16/2023 "Great insights" 4.5/5 What do you like best about Ruler Analytics? Seeing the detail of every form submission and phone call, from what source, the duration of the call and the pages that led to a conversion is a real eye-opener. I've worked with Ruler for 15 years on and off, and when we have collaborated, it's been incredibly useful to my clients and really does expose the referring sources that are working best and helps to inform the wider digital marketing strategy. A must for any lead-gen business. Review collected by and hosted on G2.com. What do you dislike about Ruler Analytics? It can be difficult to get clients to use this data as frequently and thoroughly as they should do - getting buy-in is sometimes a challenge. But persevering provides invaluable results. Review collected by and hosted on G2.com. What problems is Ruler Analytics solving and how is that benefiting you? Visibility of call origin. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic JF Jack F. Head Of Performance Marketing & Customer Acquisition Mid-Market (51-1000 emp.) 11/27/2023 "Fixed our problem with revenue attribution" 5/5 What do you like best about Ruler Analytics? the platform fixed our attribution modeling. It does everything in the backend and requires no human intervention. Data as and when we need it. It also integrates really well will Google, Bing & Hubspot etc... Account manager is really responsive and always happy to help. Review collected by and hosted on G2.com. What do you dislike about Ruler Analytics? 1. Sometimes the platform is slow 2. user access rights have to be directed through account manager Review collected by and hosted on G2.com. What problems is Ruler Analytics solving and how is that benefiting you? Revenue Attribution, we can now clearly see where a customer has been prior to site and attribute the revenue accordingly Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 12/9/2023 "Invaluable data visibility" 4.5/5 What do you like best about Ruler Analytics? Ruler gives us that link between online and offline, enabling us to make educated decisions on our marketing efforts, it's a real game changer! It's become an integral part of our day to day analaysis. Customer support are always rapid in response too. Great bit of tech. Review collected by and hosted on G2.com. What do you dislike about Ruler Analytics? Niggles like 90 day window on analysing data has been addressed in the new UI. I would say there could be more hand holding rather than self fact finding. Review collected by and hosted on G2.com. What problems is Ruler Analytics solving and how is that benefiting you? Helping us have visibility of conversion data in our digital platforms to help optimise our marketing efforts. Talking to our CRM to allow us to attribute leads, opportunities and revenuve to makreting source. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic AM anand m. Mid-Market (51-1000 emp.) 11/27/2023 "Ruler is very user friendly in terms of analytic report. It gives complete details related to leads." 5/5 What do you like best about Ruler Analytics? Get the exact details of leads and revenue. Also, it analyzes correctly which page of your website getting good visibility. Review collected by and hosted on G2.com. What do you dislike about Ruler Analytics? Sometimes websites get hanged, which is normal. We can improve the UI to give it mor Review collected by and hosted on G2.com. What problems is Ruler Analytics solving and how is that benefiting you? Solving the Inbound call tracking in the very best way. In terms of marketing analytic, GA4 gives information but when it comes to strategies, Ruler helps us to understand it in a better way. Explain each term in very detail. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Lee H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lee H.") LH Lee H. Digital Marketing and Transformation Mid-Market (51-1000 emp.) 8/30/2023 "Simple to use, and hlpeful support team." 4.5/5 What do you like best about Ruler Analytics? Their support staff are always quick to offer assistance. Their integrations with common platforms make it really simple for us to get access to their data in a format we're already used to. Review collected by and hosted on G2.com. What do you dislike about Ruler Analytics? Not much to dislike, the platform works well for us. Review collected by and hosted on G2.com. What problems is Ruler Analytics solving and how is that benefiting you? It helps validate spend decisions by tracking calls on the website, and attributing offline activity back to sources of traffic. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Professional Training & Coaching](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Professional Training & Coaching") UP Verified User in Professional Training & Coaching Small-Business (50 or fewer emp.) 9/18/2023 "Great" 5/5 What do you like best about Ruler Analytics? Ruler have been great for all our requirements, Alex has always been very helpful. Review collected by and hosted on G2.com. What do you dislike about Ruler Analytics? There is nothing that is disliked about Ruler it has been positive overall. Review collected by and hosted on G2.com. What problems is Ruler Analytics solving and how is that benefiting you? Ruler has helped us solve a multitude of different problems Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Warren M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Warren M.") WM Warren M. Executive & Leadership Coach, Master NLP Coach & Trainer, Master Hypnotherapist Small-Business (50 or fewer emp.) 4/11/2023 "Linking actual data" 5/5 What do you like best about Ruler Analytics? Ruler Analytics helps us discover what is relevant and what isn't. Especially when you are paying for ads and aren't sure which are bringing in traffic and which aren't. Review collected by and hosted on G2.com. What do you dislike about Ruler Analytics? Not much to dislike about probably the only app that works in the way you need it to. Review collected by and hosted on G2.com. What problems is Ruler Analytics solving and how is that benefiting you? Marketing analytics Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Ezrul M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ezrul M.") EM Ezrul M. Senior Demand-Gen Consultant Small-Business (50 or fewer emp.) 5/20/2022 "A must-have to track leads across multiple tech-stacks!" 5/5 What do you like best about Ruler Analytics? - Great customer support - Easy implementation - Powerful online and offline tracking capabilities - Integrations across different tech stacks (Pipedrive, ActiveCampaign, Google Analytics, etc) - Incredible insights into a web visitor's journey (including being able to capture UTMs and passing over that information elsewhere!) Review collected by and hosted on G2.com. What do you dislike about Ruler Analytics? - Slightly dated UI - Reporting features are okay, but we often find ourselves tunneling the data to our CRM and Google Data Studio for a more comprehensive report. Review collected by and hosted on G2.com. Recommendations to others considering Ruler Analytics: If marketing attribution is important to you and you do not have the budget for enterprise-level software, that Ruler is the best option out there. Review collected by and hosted on G2.com. What problems is Ruler Analytics solving and how is that benefiting you? As a B2B agency, proving marketing ROI to our clients is crucial. But with all the different tech stacks that they use combined with the complexity of their sales process, setting up a marketing attribution system has been a headache for us. We've researched dozens of other tools to help us close the loop. Unfortunately, none of them could fit our budget quite like Ruler did. Thanks to Alex and the team at Ruler, setting up our tracking system has been a breeze! We were able to develop an ROI report to prove our marketing contributions and secure a larger marketing investment from one of our clients. It's only been a couple of months but we already see tremendous value from the software. We expect to roll this out for our other clients as well. Check out our Brighttail case study on Ruler's website to read more about it! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Baris Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Baris Z.") BZ Baris Z. CEO Marketing and Advertising Small-Business (50 or fewer emp.) 2/6/2023 "king of attribution" 5/5 What do you like best about Ruler Analytics? It's obviously hard to collect and combine all attribution data from different channels, but Ruler makes it so easy for you as unique approach that they have. Review collected by and hosted on G2.com. What do you dislike about Ruler Analytics? Dashboard can be improved but I know they are working on it. Review collected by and hosted on G2.com. What problems is Ruler Analytics solving and how is that benefiting you? Collecting correct attribution data is hard and mostly impossible but Ruler makes it easy. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Ruler Analytics? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Ruler Analytics ](https://www.g2.com/products/ruler-analytics/discussions/new) GU Guest User • Last activity almost 3 years ago What is Ruler Analytics used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-ruler-analytics-used-for) ![Rob R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob R.") RR Rob Robinson • Last activity over 2 years ago How to get Correct Google Shopping Search Term Attribution 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/ruler-analytics-how-to-get-correct-google-shopping-search-term-attribution) [ View all Discussions ](https://www.g2.com/products/ruler-analytics/discuss) ## Pricing Options Pricing provided by Ruler Analytics. ### Small/Medium Business Starting at £179.00 Per Month ### Medium Business Starting at £584.00 Per Month ### Large Business Starting at £999.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/ruler-analytics/pricing) ##### ##### Ruler Analytics Features Marketing Operations ROI Tracking Data Collection Customer Insights Campaign Activity Campaign Insights Reports and Dashboards Campaign Stickiness Reporting Dashboards [ View More Features ](https://www.g2.com/products/ruler-analytics/features) ##### Categories on G2 [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Visitor Identification](https://www.g2.com/categories/visitor-identification)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Visitor Identification](https://www.g2.com/categories/visitor-identification)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Attribution](https://www.g2.com/categories/attribution)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping)[Inbound Call Tracking](https://www.g2.com/categories/inbound-call-tracking) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which IT compliance services have excellent support based on reviews praising responsive customer service and rapid issue resolution?](https://www.g2.com/discussions/which-it-compliance-services-have-excellent-support-based-on-reviews-praising-responsive-customer-service-and-rapid-issue-resolution)[What are the best education ERP suites for mid-size colleges managing 3,000 or more students without legacy system chaos?](https://www.g2.com/discussions/what-are-the-best-education-erp-suites-for-mid-size-colleges-managing-3-000-or-more-students-without-legacy-system-chaos)[ServiceNow HR Service Delivery vs Leapsome for a mid-size company that wants to modernize how employees interact with HR without committing to a full platform migration?](https://www.g2.com/discussions/hr-service-delivery-servicenow-hr-service-delivery-vs-leapsome-for-a-mid-size-company-that-wants-to-modernize-how-employe) [Which Sage Intacct channel partners provide intercompany management and compliance automation expertise for complex multi-entity organisations?](https://www.g2.com/discussions/which-sage-intacct-channel-partners-provide-intercompany-management-and-compliance-automation-expertise-for-complex-multi-entity-organisations)[What are the most trusted regulatory information management systems by compliance teams based on user reviews?](https://www.g2.com/discussions/what-are-the-most-trusted-regulatory-information-management-systems-by-compliance-teams-based-on-user-reviews%20)[Pros and Cons Details](https://www.g2.com/products/ruler-analytics/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)