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Reply

By Reply.io

4.6 out of 5 stars

How would you rate your experience with Reply?

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Reply Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Reply easy to use, highlighting its simple accessibility and automation that streamlines their sales routines. (113 mentions)
Users commend the responsive customer support of Reply, highlighting prompt assistance and effective issue resolution by agents. (88 mentions)
Users love Reply.io's robust feature set, which includes seamless CRM integration and excellent customer support for sales prospecting. (87 mentions)
Users appreciate the automation capabilities of Reply.io, seamlessly managing email campaigns and enhancing outreach efforts effectively. (84 mentions)
Users find Reply.io to be highly accessible and automated, enhancing their email campaigns and CRM integration seamlessly. (84 mentions)
Users find the learning curve of Reply a bit overwhelming, requiring time to become comfortable and intuitive. (26 mentions)
Users express disappointment with the missing features, particularly the lack of multi-platform support and calendar view. (25 mentions)
Users find the learning difficulty challenging at first, necessitating time and tutorials for optimal use. (23 mentions)
Users are frustrated by the expensive pricing practices of Reply, feeling exploited and unappreciated as loyal customers. (22 mentions)
Users often face software bugs that can be confusing and lead to slow upload times, affecting experience. (22 mentions)
Users face integration issues with Outlook, hindering effective use of Reply's features and causing some workflow challenges. (21 mentions)
Users note the limited features of Reply, expressing a desire for enhanced functionality and usability improvements. (13 mentions)

Top Pros or Advantages of Reply

1. Ease of Use
Users find Reply easy to use, highlighting its simple accessibility and automation that streamlines their sales routines.
See 113 mentions

See Related User Reviews

Yana S.
YS

Yana S.

Small-Business (50 or fewer emp.)

5.0/5

"Great service, nice tool"

What do you like about Reply?

The tool is very easy to use and comes with many nice additional features, which make our sales routine much easier. I really appreciate the quick ass

John I.
JI

John I.

Small-Business (50 or fewer emp.)

5.0/5

"Reply.io Great Starter Pack"

What do you like about Reply?

Reply.io is easily accessible and can automate your email campaigns, integrates with your CRM, and provides user dashboards and insights.

2. Customer Support
Users commend the responsive customer support of Reply, highlighting prompt assistance and effective issue resolution by agents.
See 88 mentions

See Related User Reviews

Yana S.
YS

Yana S.

Small-Business (50 or fewer emp.)

5.0/5

"Great service, nice tool"

What do you like about Reply?

The tool is very easy to use and comes with many nice additional features, which make our sales routine much easier. I really appreciate the quick ass

Neil W.
NW

Neil W.

Small-Business (50 or fewer emp.)

5.0/5

"Great sales tool with responsive support, but some UI improvements would be nice"

What do you like about Reply?

Reply.io has been a game-changer for my sales prospecting. It offers a highly competitive price considering its robust feature set, which made it an e

3. Features
Users love Reply.io's robust feature set, which includes seamless CRM integration and excellent customer support for sales prospecting.
See 87 mentions

See Related User Reviews

Yana S.
YS

Yana S.

Small-Business (50 or fewer emp.)

5.0/5

"Great service, nice tool"

What do you like about Reply?

The tool is very easy to use and comes with many nice additional features, which make our sales routine much easier. I really appreciate the quick ass

Neil W.
NW

Neil W.

Small-Business (50 or fewer emp.)

5.0/5

"Great sales tool with responsive support, but some UI improvements would be nice"

What do you like about Reply?

Reply.io has been a game-changer for my sales prospecting. It offers a highly competitive price considering its robust feature set, which made it an e

4. Automation
Users appreciate the automation capabilities of Reply.io, seamlessly managing email campaigns and enhancing outreach efforts effectively.
See 84 mentions

See Related User Reviews

Neil W.
NW

Neil W.

Small-Business (50 or fewer emp.)

5.0/5

"Great sales tool with responsive support, but some UI improvements would be nice"

What do you like about Reply?

Reply.io has been a game-changer for my sales prospecting. It offers a highly competitive price considering its robust feature set, which made it an e

John I.
JI

John I.

Small-Business (50 or fewer emp.)

5.0/5

"Reply.io Great Starter Pack"

What do you like about Reply?

Reply.io is easily accessible and can automate your email campaigns, integrates with your CRM, and provides user dashboards and insights.

5. Helpful
Users find Reply.io to be highly accessible and automated, enhancing their email campaigns and CRM integration seamlessly.
See 84 mentions

See Related User Reviews

Yana S.
YS

Yana S.

Small-Business (50 or fewer emp.)

5.0/5

"Great service, nice tool"

What do you like about Reply?

The tool is very easy to use and comes with many nice additional features, which make our sales routine much easier. I really appreciate the quick ass

John I.
JI

John I.

Small-Business (50 or fewer emp.)

5.0/5

"Reply.io Great Starter Pack"

What do you like about Reply?

Reply.io is easily accessible and can automate your email campaigns, integrates with your CRM, and provides user dashboards and insights.

Top Cons or Disadvantages of Reply

1. Learning Curve
Users find the learning curve of Reply a bit overwhelming, requiring time to become comfortable and intuitive.
See 26 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Awesome software made by even better people"

What do you dislike about Reply?

Can't really complain too much. It's a bit overwhelming at first but once you spend some time trying to figure it out, it's actually quite intuitive.

Sofiia B.
SB

Sofiia B.

Small-Business (50 or fewer emp.)

4.0/5

"Solid platform for multichannel outreach"

What do you dislike about Reply?

Sometimes the platform feels a bit overwhelming because of how many features it has, and it takes time for new users to get comfortable. A few things

2. Missing Features
Users express disappointment with the missing features, particularly the lack of multi-platform support and calendar view.
See 25 mentions

See Related User Reviews

Daniel G.
DG

Daniel G.

Small-Business (50 or fewer emp.)

5.0/5

"We use reply.io for client reachout"

What do you dislike about Reply?

The fact it's doesn't fully support multi-platforms. We couldn't use LinkedIn for example.

Rebecka N.
RN

Rebecka N.

Small-Business (50 or fewer emp.)

5.0/5

"Wounderful system the help't me more than 5 years"

What do you dislike about Reply?

Maybe that you can't choose to resend to the same customer again, even if it's been like 4 years. Other than that, nothing.

3. Learning Difficulty
Users find the learning difficulty challenging at first, necessitating time and tutorials for optimal use.
See 23 mentions

See Related User Reviews

Katrin S.
KS

Katrin S.

Small-Business (50 or fewer emp.)

5.0/5

"In german you would say "schockverliebt""

What do you dislike about Reply?

It's quite complex in its features, so you need to take some time to get familiar with it and read up, but that also brings possibilities that others

Yasmine D.
YD

Yasmine D.

Small-Business (50 or fewer emp.)

5.0/5

"Head of talent department"

What do you dislike about Reply?

maybe not 100% user friendly, tutorial required

4. Expensive
Users are frustrated by the expensive pricing practices of Reply, feeling exploited and unappreciated as loyal customers.
See 22 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

1.0/5

"Bait and switch / AVOID"

What do you dislike about Reply?

They could definitely handle pricing changes more fairly. I’m super disappointed that they decided to triple the price for existing users after years

Swarnendu D.
SD

Swarnendu D.

Small-Business (50 or fewer emp.)

1.5/5

"Increasing price without informing"

What do you dislike about Reply?

Finding newer ways of increasing price, sometimes without even informing. Here's what happened - our Credit card has expired and when we tried to conn

5. Software Bugs
Users often face software bugs that can be confusing and lead to slow upload times, affecting experience.
See 22 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Easy to use for email drip campaigns"

What do you dislike about Reply?

There are often errors that are confusing, and sometimes it's slow to upload.

Filipa F.
FF

Filipa F.

Mid-Market (51-1000 emp.)

5.0/5

"Great produt for email outreach"

What do you dislike about Reply?

Every now and then there is a problem with the platform but it it's fixed shortly.

6. Integration Issues
Users face integration issues with Outlook, hindering effective use of Reply's features and causing some workflow challenges.
See 21 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"A solid platform that keeps improving — great for scaling outbound with control"

What do you dislike about Reply?

The reporting dashboards could offer a bit more granularity and custom filtering. Also, while it supports multichannel well, the LinkedIn integration

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Easy to use (even for those new to email outreach)"

What do you dislike about Reply?

I had previously had issues with LinkedIn integration, but the team has worked to improve this functionality over the last few months.

7. Limited Features
Users note the limited features of Reply, expressing a desire for enhanced functionality and usability improvements.
See 13 mentions

See Related User Reviews

Martin S.
MS

Martin S.

Enterprise (> 1000 emp.)

4.5/5

"Automate your outreach but keep things personalized!"

What do you dislike about Reply?

❌ Deliverability Can Be Tricky – Like most cold email tools, hitting the inbox isn’t guaranteed, so you’ll need to warm up domains. ❌ Pricing Adds Up

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Great Email Automation Tool"

What do you dislike about Reply?

It is a basic program so unless you can code it's difficult to make adjustments to font etc

Reply Reviews (1,514)

View 3 Video Reviews
Reviews

Reply Reviews (1,514)

View 3 Video Reviews
4.6
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Stacy S.
SS
Director of Growth
Small-Business (50 or fewer emp.)
"Powerful & flexible system for bulk emails that appear 1:1"
What do you like best about Reply?

I use it daily to reach out to prospects. The emails look 1:1, although they are mass. There are a lot of options to customize/personalize, including spintax and AI help writing optional messages to test. It ensures I don't have people in two sequences at the same time. It allows me to blacklist (unsubscribe) people. Automated help is better than usual, and human help (although you may have to wait an hour or so to get it) is really good. Review collected by and hosted on G2.com.

What do you dislike about Reply?

It has a lot of capabilities, which makes it complex, which gives it a bit of a learning curve. There are some minor features that could be easier to use. Review collected by and hosted on G2.com.

komeil g.
KG
CTO
Small-Business (50 or fewer emp.)
"A practical, reliable tool built with real email marketing experience"
What do you like best about Reply?

As someone who has built and used in-house email marketing solutions, I really appreciate how practical and well-designed Reply is. The workflows, automation logic, and team collaboration features clearly reflect a deep understanding of cold outreach and best practices. It’s intuitive but powerful, and has made campaign management much smoother for us Review collected by and hosted on G2.com.

What do you dislike about Reply?

So far, my experience has been very positive, and I haven’t run into any major issues. If I had to mention something, I’d say that some analytics and reporting features could offer a bit more granularity for advanced users — but overall, everything works very well for my needs. Review collected by and hosted on G2.com.

Verified User in Construction
UC
Small-Business (50 or fewer emp.)
"Effortless Sequence Creation Makes Outreach a Breeze"
What do you like best about Reply?

I love the ease of creating and running sequences. Review collected by and hosted on G2.com.

What do you dislike about Reply?

I don't like that it is hard to track follow ups for one specific person. I wish I could set a date to follow up and it go right into my tasks. Review collected by and hosted on G2.com.

Vadym B.
VB
Business Growth Partner
Mid-Market (51-1000 emp.)
"expert-level experience in campaign design, automation and performance tracking for B2B crypto sales"
What do you like best about Reply?

Reply.io is a Ukrainian product — professional, reliable, and globally competitive. It feels great to support a homegrown company that built a world-class sales automation tool. Review collected by and hosted on G2.com.

What do you dislike about Reply?

We don’t have anything bad in mind regarding Reply.io Review collected by and hosted on G2.com.

SM
Tyson
Small-Business (50 or fewer emp.)
"launch email campaigns in 5 steps"
What do you like best about Reply?

literally set up campaigns in just 5 steps

access campaigns from any login and do edits at any of the campaign timeline

its been over a year and we have grown our account to almost 12 additional seats saving $43 dollars on each seat started using from day 1

now its a marketing platform powerhouse as we have integrated and established our workflows directly without any human interventions

atleast 1 campaign is set up daily and its a breeze, super amazing UI Review collected by and hosted on G2.com.

What do you dislike about Reply?

support takes a bit of time yet answers all the questions i think most of the things are really great Review collected by and hosted on G2.com.

Pavel Z.
PZ
Business Development Manager
Small-Business (50 or fewer emp.)
"Effortless Multichannel Campaigns Made Easy"
What do you like best about Reply?

This tool will help you easily start your multichannel campaigns. The tool is easily customizable and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Reply?

If you've used other products before, some features may not be immediately obvious. Review collected by and hosted on G2.com.

Verified User in Publishing
UP
Small-Business (50 or fewer emp.)
"Great Email Automation Tool"
What do you like best about Reply?

Reply.io has been a game changer for my outreach efforts. One of the things I appreciate most is its ease of use — the platform is intuitive and straightforward, making it easy to set up and manage campaigns without a steep learning curve.

The ability to send personalized mass emails at scale has helped me reach a wider audience efficiently, while still maintaining a personal touch. I also love that Reply.io provides detailed analytics, including open rates, click-through rates, and response data. These insights have been incredibly valuable in helping me understand what messaging resonates and in optimizing future outreach.

Overall, Reply.io has made my email outreach faster, smarter, and more effective. I highly recommend it to anyone looking to streamline their sales or marketing communication! Review collected by and hosted on G2.com.

What do you dislike about Reply?

It is a basic program so unless you can code it's difficult to make adjustments to font etc Review collected by and hosted on G2.com.

Alexander S.
AS
Lead generation manager
Mid-Market (51-1000 emp.)
"The platform is incredibly user-friendly,"
What do you like best about Reply?

The analytics and reporting features are a game changer, too. I can track open rates, responses, and overall campaign performance in real-time, which helps me constantly improve my strategy. Plus, the integration with other tools I use saves me a lot of time!

What really stands out for me is the support team. They’ve been super responsive and helpful whenever I've had questions or needed guidance. It’s great to know there are real people behind the platform who care about my success. Review collected by and hosted on G2.com.

What do you dislike about Reply?

I've been exploring the Reply platform, and while it has some great features, there are a few things that didn't quite work for me. I found the user interface a bit overwhelming at times, and it took me a while to get used to it. Additionally, some automation options felt a bit limited for my specific needs. Review collected by and hosted on G2.com.

AK
Head of IT Consulting
Enterprise (> 1000 emp.)
"Awesome outreach multi-tool that just works"
What do you like best about Reply?

If you need to create an effective outreach sequence - than this is the right choice. It only takes a few steps to start a campaign and you can always edit it at any time. Moreover, it allows you to select the time zones for different countries across the globe. And my favourite - Reply gives the freedom to mix multiple channels and the way you engage with leads, be it email, WhatsApp or LinkedIn.

I'm not even going to mention AI, CRM integration - it's there and it's working. Review collected by and hosted on G2.com.

What do you dislike about Reply?

I would say it's definitely not for noobs, as the learning curve might be a little steep for most people, especially if you're not in areas like IT or tech in general. I'd appreciate if LinkedIn integration could be better and if they could add Dark or even Black sorta AMOLED mode. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market (51-1000 emp.)
"Powerful Automation and Analytics for Campaign Success"
What do you like best about Reply?

The automation and analysis of capabilities as well as tracking replies to emails within campaigns. I also like that there is a help button that I can reach out to someone if there's any issues. Review collected by and hosted on G2.com.

What do you dislike about Reply?

Sometimes when I set up a campaign to launch an email "immediately" it takes some time to start sending. Review collected by and hosted on G2.com.