# Medallia Customer Experience vs Qualtrics Customer Experience Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Medallia Customer Experience excels in user satisfaction, with a higher overall rating compared to Qualtrics. Users appreciate its straightforward interface, particularly highlighting Medallia Agile Research as a great fit for small to mid-sized businesses.
- **Users say** that Qualtrics Customer Experience offers impressive flexibility and depth, allowing for highly customized surveys with advanced logic. Reviewers specifically mention the platform's capabilities in segmentation and targeting, which enhance their ability to gather meaningful insights.
- **According to verified reviews** , Medallia has a strong presence in the enterprise market, with a significant portion of its reviews coming from larger organizations. This suggests that it may be particularly well-suited for businesses looking for robust solutions tailored to complex needs.
- **Reviewers mention** that while both platforms provide quality support, Medallia's support is noted for being equally effective as Qualtrics, with users feeling well-supported in their customer experience initiatives.
- **Users highlight** that Qualtrics shines in its analytics and reporting capabilities, making it easy to collect and act on customer feedback across multiple touchpoints. This feature is particularly valuable for organizations that prioritize data-driven decision-making.
- **G2 reviewers indicate** that Medallia's ease of use is a significant advantage, with many users finding the onboarding process intuitive. This contrasts with some feedback on Qualtrics, where users have noted a steeper learning curve due to its extensive features.



| | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 206 | 751 | 
| **Largest Market Segment** | Enterprise (67.7% of reviews) | Enterprise (51.5% of reviews) | 
| **Entry Level Price** | Contact Us Per Year | Contact Us | 

---
## Top Pros & Cons

### Medallia Customer Experience

Pros:
- Feedback Management (15 reviews)
- Ease of Use (13 reviews)

Cons:
- Steep Learning Curve (6 reviews)
- AI Limitations (5 reviews)

### Qualtrics Customer Experience

Pros:
- Ease of Use (18 reviews)
- Analytics (14 reviews)

Cons:
- Complexity (7 reviews)
- Improvement Needed (7 reviews)

---
## Ratings Comparison
| Rating | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
  | **Meets Requirements** | 8.7 (149 reviews) | 8.6 (602 reviews) | 
  | **Ease of Use** | 8.6 (159 reviews) | 8.4 (605 reviews) | 
  | **Ease of Setup** | 7.3 (114 reviews) | 7.6 (362 reviews) | 
  | **Ease of Admin** | 7.7 (85 reviews) | 7.9 (349 reviews) | 
  | **Quality of Support** | 8.5 (132 reviews) | 8.5 (569 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (89 reviews) | 8.5 (341 reviews) | 
  | **Product Direction (% positive)** | 9.5 (144 reviews) | 8.6 (579 reviews) | 

---
## Pricing

### Medallia Customer Experience

#### Entry-Level Pricing

Plan: Medallia Experience Cloud

Price: Contact Us Per Year

Key Features:
- Medallia Experience Cloud

[Learn more about Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews)

#### Free Trial

Yes

### Qualtrics Customer Experience

#### Entry-Level Pricing

Plan: Frontline Care

Price: Contact Us

Description: Best for customer experience and contact center leaders who want to retain and upsell more customers

Key Features:
- Contact Center Analytics
- Quality Management and Compliance (add-on)
- Real-Time Agent Productivity (add-on)

[Browse all 4 editions](https://www.g2.com/products/qualtrics-customer-experience/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Customer Experience** | 8.3/10 | 86 |

#### Social Analytics

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Competitor Analysis** | Not enough data | 8.2 (59 reviews) | 
| **Follower Analysis** | Not enough data | 8.2 (65 reviews) | 
| **Post Performance** | Not enough data | 8.5 (68 reviews) | 
| **Paid Campaign Tracking** | Not enough data | Not enough data | 
| **Attribution** | Not enough data | Not enough data | 
| **Hashtag Analytics** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Report Customizability** | Not enough data | 8.2 (72 reviews) | 
| **Report Exporting** | Not enough data | 8.2 (73 reviews) | 
| **Scalability** | Not enough data | 8.3 (71 reviews) | 
| **White Label** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Contact Center Quality Assurance

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Customer Experience** | 8.8/10 | 44 |

#### Quality Assurance

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Evaluation** | Not enough data | 9.1 (37 reviews) | 
| **Calibration** | Not enough data | 8.8 (36 reviews) | 
| **Reports** | Not enough data | 8.4 (38 reviews) | 

#### Engagement

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Feedback** | Not enough data | 8.4 (39 reviews) | 
| **Dashboards** | Not enough data | 8.8 (39 reviews) | 
| **Training** | Not enough data | 8.7 (35 reviews) | 

#### Performance

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Integrations** | Not enough data | 8.7 (34 reviews) | 
| **Compliance** | Not enough data | 9.3 (35 reviews) | 

#### Generative AI

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | 8.0/10 | 70 |
| **Qualtrics Customer Experience** | 8.4/10 | 138 |

#### Analytics

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Net Promoter Score (NPS)** | 9.4 (55 reviews) | 9.1 (111 reviews) | 
| **Customer Satisfaction (CSAT) Score** | 9.2 (54 reviews) | 8.9 (109 reviews) | 
| **Customer Effort Score (CES)** | 8.7 (47 reviews) | 8.8 (105 reviews) | 
| **Gamification** | 5.9 (43 reviews) | 7.7 (60 reviews) | 

#### Customization

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Stakeholder Management** | 8.5 (51 reviews) | 8.4 (94 reviews) | 
| **Multilanguage Support** | 7.9 (45 reviews) | 8.4 (101 reviews) | 
| **Multiple Branding Support** | 8.5 (44 reviews) | 8.6 (94 reviews) | 
| **Vertical-specific Solutions** | 8.2 (44 reviews) | 8.4 (91 reviews) | 

#### Generative AI

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **AI Text Generation** | 6.5 (24 reviews) | 8.3 (11 reviews) | 
| **AI Text Summarization** | 6.4 (24 reviews) | 7.7 (11 reviews) | 

#### Agentic AI - Experience Management

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.3 (7 reviews) | 8.0 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | 8.1/10 | 57 |
| **Qualtrics Customer Experience** | 8.3/10 | 132 |

#### Feedback Management

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Tagging** | 8.3 (43 reviews) | 8.3 (92 reviews) | 
| **Segmentation** | 8.5 (41 reviews) | 8.6 (99 reviews) | 
| **Custom Reports and Dashboards** | 8.4 (48 reviews) | 8.3 (118 reviews) | 

#### Feedback Analysis

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Thematic Analysis** | 8.1 (47 reviews) | 8.3 (102 reviews) | 
| **Sentiment Analysis** | 8.4 (48 reviews) | 8.3 (104 reviews) | 
| **NPS/CSAT Scoring** | 9.4 (49 reviews) | 8.7 (103 reviews) | 

#### Feedback Sources

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Online Reviews** | 8.3 (37 reviews) | 8.3 (94 reviews) | 
| **Surveys** | 9.2 (46 reviews) | 9.0 (121 reviews) | 
| **Social Media** | 7.1 (34 reviews) | 8.4 (82 reviews) | 
| **Customer Service Channels** | 8.1 (37 reviews) | 8.7 (85 reviews) | 

#### Generative AI

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **AI Text Generation** | 6.7 (21 reviews) | 7.7 (10 reviews) | 
| **AI Text Summarization** | 6.5 (23 reviews) | 7.5 (10 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Customer Experience** | 7.7/10 | 97 |

#### Monitoring & Listening

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Social Measurement** | Not enough data | 8.4 (82 reviews) | 
| **Influencer Identification** | Not enough data | 7.7 (72 reviews) | 
| **Brand Monitoring** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Competitor Analysis** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Sentiment Analysis** | Not enough data | 7.2 (81 reviews) | 
| **Social Reporting** | Not enough data | 7.8 (83 reviews) | 
| **Alerts and Notifications** | Not enough data | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 

### Proactive Customer Retention

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Customer Experience** | 8.7/10 | 48 |

#### Platform

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Health Score** | Not enough data | 8.5 (45 reviews) | 
| **Customer Profiles** | Not enough data | 9.1 (45 reviews) | 
| **Notifications** | Not enough data | 8.9 (45 reviews) | 

#### Predictions

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Service Quality Assurance** | Not enough data | 8.9 (44 reviews) | 
| **Analytics** | Not enough data | 8.7 (45 reviews) | 
| **Revenue Impact** | Not enough data | Feature Not Available | 
| **Artificial Intelligence** | Not enough data | 8.4 (44 reviews) | 
| **Sentiment** | Not enough data | 8.9 (46 reviews) | 
| **Retention** | Not enough data | 8.7 (46 reviews) | 

#### Generative AI

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.5 (8 reviews) | 
| **AI Text Summarization** | Not enough data | 8.8 (8 reviews) | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Customer Experience** | 8.4/10 | 157 |

#### Generative AI

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Process

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Mentions** | Not enough data | 8.7 (133 reviews) | 
| **Tickets** | Not enough data | 8.3 (97 reviews) | 
| **Macros** | Not enough data | 8.4 (73 reviews) | 

#### Channels

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Email** | Not enough data | 8.5 (67 reviews) | 
| **Social** | Not enough data | 8.8 (136 reviews) | 
| **Live Chat** | Not enough data | Feature Not Available | 
| **Phone** | Not enough data | Feature Not Available | 
| **Text** | Not enough data | 8.2 (51 reviews) | 

#### Insight

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Surveys** | Not enough data | 8.3 (69 reviews) | 
| **Reporting** | Not enough data | 8.3 (123 reviews) | 
| **Visitor Activity** | Not enough data | 8.1 (50 reviews) | 
| **Help Desk** | Not enough data | Feature Not Available | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Customer Experience** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Genesys AppFoundry Marketplace

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Customer Experience** | N/A | N/A |

#### Agentic AI - Genesys AppFoundry Marketplace

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Experience Management Software](https://www.g2.com/categories/experience-management)


**Unique to Qualtrics Customer Experience (7):** [Proactive Customer Retention Software](https://www.g2.com/categories/proactive-customer-retention), [Genesys AppFoundry Marketplace](https://www.g2.com/categories/genesys-appfoundry-marketplace), [SAP Store Software](https://www.g2.com/categories/sap-store), [Contact Center Quality Assurance Software](https://www.g2.com/categories/contact-center-quality-assurance), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Small-Business** | 10.1% | 12.7% | 
| **Mid-Market** | 22.2% | 35.8% | 
| **Enterprise** | 67.7% | 51.5% | 

### By Industry

#### Medallia Customer Experience

- **Hospitality:** 14.0%
- **Financial Services:** 10.2%
- **Information Technology and Services:** 7.5%
- **Retail:** 7.0%
- **Telecommunications:** 5.4%
- **Automotive:** 5.4%
- **Insurance:** 4.8%
- **Health, Wellness and Fitness:** 3.8%
- **Banking:** 3.2%
- **Consumer Goods:** 2.2%
- **Other:** 36.6%

#### Qualtrics Customer Experience

- **Information Technology and Services:** 10.4%
- **Higher Education:** 6.9%
- **Computer Software:** 5.3%
- **Marketing and Advertising:** 5.3%
- **Education Management:** 5.3%
- **Telecommunications:** 4.4%
- **Financial Services:** 4.2%
- **Insurance:** 3.3%
- **Market Research:** 2.8%
- **Banking:** 2.8%
- **Other:** 49.3%

---
## Alternatives

### Alternatives to Medallia Customer Experience

- [InMoment Experience Improvement (XI) Platform](https://www.g2.com/products/inmoment-experience-improvement-xi-platform/reviews) — 4.7/5 stars (319 reviews)
- [Verint Voice of the Customer](https://www.g2.com/products/verint-verint-voice-of-the-customer/reviews) — 4.2/5 stars (41 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4065 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23551 reviews)
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3016 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
- [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews) — 4.5/5 stars (1736 reviews)
- [Forsta](https://www.g2.com/products/forsta/reviews) — 4.2/5 stars (335 reviews)
- [CustomerGauge](https://www.g2.com/products/customergauge/reviews) — 4.6/5 stars (50 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews)

### Alternatives to Qualtrics Customer Experience

- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4065 reviews)
- [InMoment Experience Improvement (XI) Platform](https://www.g2.com/products/inmoment-experience-improvement-xi-platform/reviews) — 4.7/5 stars (319 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23551 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
- [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews) — 4.5/5 stars (1736 reviews)
- [Forsta](https://www.g2.com/products/forsta/reviews) — 4.2/5 stars (335 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1141 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2063 reviews)
- [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) — 4.4/5 stars (1549 reviews)

---
## Top Discussions

### Medallia Customer Experience

No discussions available for this product.

### Qualtrics Customer Experience

- Title: [How do other school districts use the platform?  We are always looking for ways to improve our use.](https://www.g2.com/discussions/15011-how-do-other-school-districts-use-the-platform-we-are-always-looking-for-ways-to-improve-our-use) — 3 comments, 1 upvote
  > **Top comment:** "@shawnwigg on Twitter is an excellent resource on this use case"
- Title: [What does qualtrics software do?](https://www.g2.com/discussions/what-does-qualtrics-software-do) — 1 comment
  > **Top comment:** "It acts an listening agent where you  an build, collect and organise data and gain insights out of the visualised data. 
Provides the summary for next..."
- Title: [Is qualtrics a CRM?](https://www.g2.com/discussions/is-qualtrics-a-crm) — 1 comment
  > **Top comment:** "Not exactly. Though it can be integrated with a lot of CRMs but Qualtrics is a survey tool and helps to collect data and provide feedback. Not a CRM system. "
- Title: [What is a customer experience platform?](https://www.g2.com/discussions/what-is-a-customer-experience-platform) — 1 comment, 1 upvote
  > **Top comment:** "good work "
- Title: [What is qualtrics CX?](https://www.g2.com/discussions/what-is-qualtrics-cx) — 1 comment
  > **Top comment:** "It is their branded name for Customer eXperience, it is a series of tools and automations that allows you to collect and act on data"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/medallia-customer-experience-vs-qualtrics-customer-experience)