# Medallia Customer Experience vs Qualtrics Customer Experience Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Medallia Customer Experience excels in user satisfaction, with a higher overall rating compared to Qualtrics. Users appreciate its straightforward interface, particularly highlighting Medallia Agile Research as a great fit for small to mid-sized businesses.
- **Users say** that Qualtrics Customer Experience offers impressive flexibility and depth, allowing for highly customized surveys with advanced logic. Reviewers specifically mention the platform's capabilities in segmentation and targeting, which enhance their ability to gather meaningful insights.
- **According to verified reviews** , Medallia has a strong presence in the enterprise market, with a significant portion of its reviews coming from larger organizations. This suggests that it may be particularly well-suited for businesses looking for robust solutions tailored to complex needs.
- **Reviewers mention** that while both platforms provide quality support, Medallia's support is noted for being equally effective as Qualtrics, with users feeling well-supported in their customer experience initiatives.
- **Users highlight** that Qualtrics shines in its analytics and reporting capabilities, making it easy to collect and act on customer feedback across multiple touchpoints. This feature is particularly valuable for organizations that prioritize data-driven decision-making.
- **G2 reviewers indicate** that Medallia's ease of use is a significant advantage, with many users finding the onboarding process intuitive. This contrasts with some feedback on Qualtrics, where users have noted a steeper learning curve due to its extensive features.



---
## Frequently Asked Questions

### What is the difference between Medallia Customer Experience vs Qualtrics Customer Experience?

Medallia Customer Experience stands out for its higher G2 rating, stronger support, and feedback management focus, while Qualtrics Customer Experience is noted for analytics and dashboard usability.

| [Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews) | [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) |
| --- | --- |
| G2 Rating (reviews): 4.5/5 (210 reviews) | G2 Rating (reviews): 4.3/5 (751 reviews) |
| Largest Segment: Enterprise | Largest Segment: Enterprise |
| Ease of Setup score: 7.4 | Ease of Setup score: 7.6 |
| Quality of Support score: 8.6 | Quality of Support score: 8.5 |
| Top Reviewer-Cited Strength: Feedback Management (17 all-time mentions) | Top Reviewer-Cited Strength: Ease of Use (18 all-time mentions) |



### How do the pricing models of Medallia Customer Experience and Qualtrics Customer Experience compare?

Medallia Customer Experience is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Qualtrics Customer Experience.

- **Medallia Customer Experience:** Reviewers note that while the platform can be expensive, they feel the value is justified by its robust features and support.
- **Qualtrics Customer Experience:** Reviewers frequently mention that the platform is expensive, especially for smaller teams, and that advanced features may require additional investment.
- **Switching reasons:** Some reviewers consider switching from Medallia to Qualtrics due to perceived limitations in AI and text analytics, but cost remains a concern for both products.



### What are the best alternatives to Medallia Customer Experience and Qualtrics Customer Experience?

The top three alternatives to Medallia Customer Experience and Qualtrics Customer Experience are Reputation, AskNicely, and Birdeye.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews) | 4.5/5 (210 reviews) | Enterprise | Reviewers note high value despite higher cost | Feedback Management (17 all-time mentions) |
| [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) | 4.3/5 (751 reviews) | Enterprise | Frequently cited as expensive, especially for small teams | Ease of Use (18 all-time mentions) |
| [Reputation](https://www.g2.com/products/reputation/reviews) | 4.5/5 (2469 reviews) | Mid-Market | — | — |
| [AskNicely](https://www.g2.com/products/asknicely/reviews) | 4.7/5 (1050 reviews) | Mid-Market | — | — |
| [Birdeye](https://www.g2.com/products/birdeye/reviews) | 4.7/5 (4205 reviews) | Small-Business | — | — |



### Which Experience Management features should I prioritize when comparing Medallia Customer Experience and Qualtrics Customer Experience?

Buyers should prioritize Feedback Management, Ease of Use, Analytics, Dashboard Usability, and Customer Support when comparing Medallia Customer Experience and Qualtrics Customer Experience.

- **Feedback Management:** Medallia Customer Experience (17 all-time mentions), Qualtrics Customer Experience (7 all-time mentions)
- **Ease of Use:** Medallia Customer Experience (15 all-time mentions, score 8.7), Qualtrics Customer Experience (18 all-time mentions, score 8.4)
- **Analytics:** Medallia Customer Experience (11 all-time mentions), Qualtrics Customer Experience (14 all-time mentions)
- **Dashboard Usability:** Medallia Customer Experience (4 all-time mentions), Qualtrics Customer Experience (7 all-time mentions)
- **Customer Support:** Medallia Customer Experience (11 all-time mentions, score 8.6), Qualtrics Customer Experience (7 all-time mentions, score 8.5)



### What are the pros and cons of Medallia Customer Experience vs Qualtrics Customer Experience?

Medallia Customer Experience is strongest in feedback management, while Qualtrics Customer Experience excels in analytics and dashboard usability.

- **Medallia Customer Experience strengths:** Feedback Management (17 all-time mentions), Helpful (16), Ease of Use (15), Customer Support (11), Insights Generation (11)
- **Medallia Customer Experience trade-offs:** Learning Curve (6), Limitations (6), Steep Learning Curve (6), AI Limitations (5), Difficult Reporting (4)
- **Qualtrics Customer Experience strengths:** Ease of Use (18), Analytics (14), Helpful (13), Insights Generation (9), Reporting (9), Dashboard Usability (7)
- **Qualtrics Customer Experience trade-offs:** Complexity (7), Improvement Needed (7), Limited Customization (7), Not Intuitive (7), Expensive (6), Limitations (6), Steep Learning Curve (6)



### Is Medallia Customer Experience or Qualtrics Customer Experience better for small businesses?

Birdeye is the better fit for small businesses, as it is the only top alternative with a Small-Business segment focus, while both Medallia Customer Experience and Qualtrics Customer Experience are Enterprise-focused.

- **Medallia Customer Experience:** Largest segment is Enterprise; reviewers note the platform can be expensive and complex for smaller organizations.
- **Qualtrics Customer Experience:** Largest segment is Enterprise; reviewers frequently mention high cost and complexity as challenges for small teams.



### Which Experience Management platform has better integrations?

Qualtrics Customer Experience is favored for integrations, with reviewers highlighting its flexibility and API options.

- **Medallia Customer Experience:** Reviewers mention easy integrations, including CRM systems, but do not cite specific third-party tools in recent reviews.
- **Qualtrics Customer Experience:** Reviewers highlight integrations with Salesforce and APIs, noting flexibility in importing and exporting data.



### How do Medallia Customer Experience and Qualtrics Customer Experience compare on customer support?

Medallia Customer Experience and Qualtrics Customer Experience are rated at parity on Quality of Support, with scores of 8.6 and 8.5 respectively.

- **Medallia Customer Experience:** Reviewers frequently praise the helpfulness and responsiveness of the support team, with 11 all-time mentions for Customer Support.
- **Qualtrics Customer Experience:** Reviewers note helpful and knowledgeable support, but also mention occasional delays and lack of expertise in resolving complex issues, with 7 all-time mentions for Customer Support.



### Which is easier to implement, Medallia Customer Experience or Qualtrics Customer Experience?

Qualtrics Customer Experience has a slight edge in Ease of Setup, scoring 7.6 versus Medallia Customer Experience's 7.4, which is below the materiality threshold for a clear winner.

- **Medallia Customer Experience:** Reviewers describe the setup as complex and sometimes lengthy, with a notable learning curve and resource requirements for implementation.
- **Qualtrics Customer Experience:** Reviewers report that setup can be complex for advanced features but generally find it straightforward for basic use cases, with some praising easy initial implementation.



### Which product has better Feedback?

Medallia Customer Experience is stronger on Feedback, with more reviewer-cited mentions and a higher focus on feedback management.

- **Medallia Customer Experience:** Feedback Management (17 all-time mentions), Customer Feedback (9), and a top reviewer-cited strength in this area.
- **Qualtrics Customer Experience:** Feedback Management (7 all-time mentions), with reviewers noting multiple ways to capture feedback but fewer mentions overall.



| | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 211 | 752 | 

---
## Top Pros & Cons

### Medallia Customer Experience

Pros:
- Feedback Management (15 reviews)
- Ease of Use (13 reviews)

Cons:
- Steep Learning Curve (6 reviews)
- AI Limitations (5 reviews)

### Qualtrics Customer Experience

Pros:
- Ease of Use (14 reviews)
- Analytics (12 reviews)

Cons:
- Complexity (6 reviews)
- Improvement Needed (6 reviews)

---
## Ratings Comparison
| Rating | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
  | **Meets Requirements** | 8.7 (154 reviews) | 8.6 (603 reviews) | 
  | **Ease of Use** | 8.6 (164 reviews) | 8.4 (606 reviews) | 
  | **Ease of Setup** | 7.4 (119 reviews) | 7.6 (363 reviews) | 
  | **Ease of Admin** | 7.7 (86 reviews) | 7.9 (350 reviews) | 
  | **Quality of Support** | 8.6 (137 reviews) | 8.5 (570 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (90 reviews) | 8.5 (342 reviews) | 
  | **Product Direction (% positive)** | 9.5 (148 reviews) | 8.6 (580 reviews) | 

---
## Pricing

### Medallia Customer Experience

#### Entry-Level Pricing

Plan: Medallia Experience Cloud

Price: Contact Us Per Year

Key Features:
- Medallia Experience Cloud

[Learn more about Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews)

#### Free Trial

Yes

### Qualtrics Customer Experience

#### Entry-Level Pricing

Plan: Frontline Care

Price: Contact Us

Description: Best for customer experience and contact center leaders who want to retain and upsell more customers

Key Features:
- Contact Center Analytics
- Quality Management and Compliance (add-on)
- Real-Time Agent Productivity (add-on)

[Browse all 4 editions](https://www.g2.com/products/qualtrics-customer-experience/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Call & Contact Center

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Customer Experience** | N/A | N/A |

#### Additional Functionality

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Call Reporting** | Not enough data | Not enough data | 
| **Automatic Call Distribution** | Not enough data | Not enough data | 
| **Call Whispering** | Not enough data | Not enough data | 
| **Callback Scheduling** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Call Tagging** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Call Recording** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Call Transcription** | Not enough data | Not enough data | 
| **Queue Management** | Not enough data | Not enough data | 
| **Manual Dialer** | Not enough data | Not enough data | 
| **Call Tracking** | Not enough data | Not enough data | 
| **Auto-Dialer** | Not enough data | Not enough data | 
| **Call Monitoring** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Progressive Dialer** | Not enough data | Not enough data | 
| **Voice Recognition** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **IVR** | Not enough data | Not enough data | 
| **Call Logging** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Outbound Call Center** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Voice Mail** | Not enough data | Not enough data | 
| **Call Routing** | Not enough data | Not enough data | 
| **Automated Responses** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Call Transfer** | Not enough data | Not enough data | 
| **AI Summarization** | Not enough data | Not enough data | 
| **Call Center Management** | Not enough data | Not enough data | 
| **Inbound Call Center** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Predictive Dialer** | Not enough data | Not enough data | 
| **Blended Call Center** | Not enough data | Not enough data | 
| **Caller ID** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Computer Telephony Integration** | Not enough data | Not enough data | 
| **Call Scripting** | Not enough data | Not enough data | 

### Social Media Marketing

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Customer Experience** | N/A | N/A |

#### Additional Functionality

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Customer Experience** | 8.3/10 | 87 |

#### Social Analytics

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Competitor Analysis** | Not enough data | 8.2 (59 reviews) | 
| **Follower Analysis** | Not enough data | 8.2 (65 reviews) | 
| **Post Performance** | Not enough data | 8.5 (68 reviews) | 
| **Paid Campaign Tracking** | Not enough data | Not enough data | 
| **Attribution** | Not enough data | Not enough data | 
| **Hashtag Analytics** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Lead Attribution** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Report Customizability** | Not enough data | 8.2 (73 reviews) | 
| **Report Exporting** | Not enough data | 8.2 (74 reviews) | 
| **Scalability** | Not enough data | 8.4 (72 reviews) | 
| **White Label** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### Contact Center Quality Assurance

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Customer Experience** | 8.8/10 | 44 |

#### Quality Assurance

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Evaluation** | Not enough data | 9.1 (37 reviews) | 
| **Calibration** | Not enough data | 8.8 (36 reviews) | 
| **Reports** | Not enough data | 8.4 (38 reviews) | 

#### Engagement

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Feedback** | Not enough data | 8.4 (39 reviews) | 
| **Dashboards** | Not enough data | 8.8 (39 reviews) | 
| **Training** | Not enough data | 8.7 (35 reviews) | 
| **Activity Dashboard** | Not enough data | Not enough data | 

#### Performance

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Third-Party Integrations** | Not enough data | 8.7 (34 reviews) | 
| **Compliance** | Not enough data | 9.3 (35 reviews) | 

#### Generative AI

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **Call Routing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Employee Coaching Tools** | Not enough data | Not enough data | 
| **Queue Management** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Call Monitoring** | Not enough data | Not enough data | 
| **Quality Management** | Not enough data | Not enough data | 
| **Customer Surveys** | Not enough data | Not enough data | 
| **Agent Interface** | Not enough data | Not enough data | 
| **Knowledge Base Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Leaderboards** | Not enough data | Not enough data | 
| **Employee Reward Programs** | Not enough data | Not enough data | 
| **Workforce Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Predictive Dialer** | Not enough data | Not enough data | 
| **Video Conferencing** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **KPI Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **IVR** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Multiple Scoring Models** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Call Recording** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Screen Recording** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | 8.1/10 | 75 |
| **Qualtrics Customer Experience** | 8.4/10 | 139 |

#### Analytics

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Net Promoter Score (NPS)** | 9.4 (57 reviews) | 9.1 (112 reviews) | 
| **Customer Satisfaction (CSAT) Score** | 9.2 (55 reviews) | 8.9 (110 reviews) | 
| **Customer Effort Score (CES)** | 8.7 (49 reviews) | 8.8 (106 reviews) | 
| **Gamification** | 6.1 (44 reviews) | 7.7 (60 reviews) | 

#### Customization

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Stakeholder Management** | 8.6 (53 reviews) | 8.4 (94 reviews) | 
| **Multilanguage Support** | 7.9 (46 reviews) | 8.4 (102 reviews) | 
| **Multiple Branding Support** | 8.6 (45 reviews) | 8.6 (95 reviews) | 
| **Vertical-specific Solutions** | 8.3 (45 reviews) | 8.4 (91 reviews) | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Knowledge Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Negative Feedback Management** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **AI Text Generation** | 6.5 (25 reviews) | 8.3 (11 reviews) | 
| **AI Text Summarization** | 6.5 (25 reviews) | 7.7 (11 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Experience Management

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | 8.0 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.3 (5 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **NPS Survey Structure** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Text Analysis** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | 8.1/10 | 59 |
| **Qualtrics Customer Experience** | 8.4/10 | 133 |

#### Feedback Management

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Tagging** | 8.3 (44 reviews) | 8.3 (92 reviews) | 
| **Segmentation** | 8.4 (42 reviews) | 8.6 (100 reviews) | 
| **Custom Reports and Dashboards** | 8.4 (50 reviews) | 8.3 (119 reviews) | 

#### Feedback Analysis

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Thematic Analysis** | 8.1 (48 reviews) | 8.3 (103 reviews) | 
| **Sentiment Analysis** | 8.4 (50 reviews) | 8.3 (104 reviews) | 
| **NPS/CSAT Scoring** | 9.3 (50 reviews) | 8.7 (104 reviews) | 

#### Feedback Sources

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Online Reviews** | 8.3 (38 reviews) | 8.3 (95 reviews) | 
| **Surveys** | 9.2 (48 reviews) | 9.1 (122 reviews) | 
| **Social Media** | 7.2 (35 reviews) | 8.4 (82 reviews) | 
| **Customer Service Channels** | 8.2 (38 reviews) | 8.7 (85 reviews) | 

#### Generative AI

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **AI Text Generation** | 6.7 (22 reviews) | 7.7 (10 reviews) | 
| **AI Text Summarization** | 6.5 (24 reviews) | 7.5 (10 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Customer Experience** | 7.8/10 | 97 |

#### Monitoring & Listening

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Social Measurement** | Not enough data | 8.4 (82 reviews) | 
| **Influencer Identification** | Not enough data | 7.7 (72 reviews) | 
| **Brand Monitoring** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Competitor Analysis** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Hashtag Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Impact Measurement** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Sentiment Analysis** | Not enough data | 7.2 (81 reviews) | 
| **Social Reporting** | Not enough data | 7.8 (83 reviews) | 
| **Alerts and Notifications** | Not enough data | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Audience Analytics** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Audience Engagement** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Content Discovery** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Optical Character Recognition** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Boolean Search** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Social Listening** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

### Proactive Customer Retention

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Customer Experience** | 8.7/10 | 48 |

#### Platform

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Health Score** | Not enough data | 8.5 (45 reviews) | 
| **Customer Profiles** | Not enough data | 9.1 (45 reviews) | 
| **Notifications** | Not enough data | 8.9 (45 reviews) | 
| **NPS of Customers** | Not enough data | Not enough data | 

#### Predictions

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Service Quality Assurance** | Not enough data | 8.9 (44 reviews) | 
| **Predictive Analytics** | Not enough data | 8.7 (45 reviews) | 
| **Revenue Impact** | Not enough data | Feature Not Available | 
| **Artificial Intelligence** | Not enough data | 8.4 (44 reviews) | 
| **Sentiment** | Not enough data | 8.9 (46 reviews) | 
| **Retention** | Not enough data | 8.7 (46 reviews) | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **Usage Tracking/Analytics** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.5 (8 reviews) | 
| **AI Text Summarization** | Not enough data | 8.8 (8 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Loyalty Program** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Campaign Personalization** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Email Campaign Management** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Knowledge Base Management** | Not enough data | Not enough data | 
| **Renewal Management** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Retention Tracking** | Not enough data | Not enough data | 
| **Support Ticket Management** | Not enough data | Not enough data | 
| **User Onboarding** | Not enough data | Not enough data | 
| **Lifecycle Management** | Not enough data | Not enough data | 
| **Customer Surveys** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Real-time Alerts** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Cancellation Management** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Review Monitoring** | Not enough data | Not enough data | 
| **Customer Data Management** | Not enough data | Not enough data | 
| **Referral Tracking** | Not enough data | Not enough data | 
| **Customer Communication** | Not enough data | Not enough data | 
| **Churn Management** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 
| **Referral Management** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Messaging** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Customer Experience** | 8.4/10 | 157 |

#### Generative AI

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Process

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Mentions** | Not enough data | 8.7 (133 reviews) | 
| **Tickets** | Not enough data | 8.3 (97 reviews) | 
| **Macros** | Not enough data | 8.4 (73 reviews) | 

#### Channels

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Email** | Not enough data | 8.5 (67 reviews) | 
| **Social** | Not enough data | 8.8 (136 reviews) | 
| **Live Chat** | Not enough data | Feature Not Available | 
| **Phone** | Not enough data | Feature Not Available | 
| **Text** | Not enough data | 8.2 (51 reviews) | 

#### Insight

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Surveys** | Not enough data | 8.3 (69 reviews) | 
| **Reporting** | Not enough data | 8.3 (123 reviews) | 
| **Visitor Activity** | Not enough data | 8.1 (50 reviews) | 
| **Help Desk** | Not enough data | Feature Not Available | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Customer Experience** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Genesys AppFoundry Marketplace

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Customer Experience** | N/A | N/A |

#### Agentic AI - Genesys AppFoundry Marketplace

| Feature | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Experience Management Software](https://www.g2.com/categories/experience-management)


**Unique to Qualtrics Customer Experience (7):** [Proactive Customer Retention Software](https://www.g2.com/categories/proactive-customer-retention), [Genesys AppFoundry Marketplace](https://www.g2.com/categories/genesys-appfoundry-marketplace), [SAP Store Software](https://www.g2.com/categories/sap-store), [Contact Center Quality Assurance Software](https://www.g2.com/categories/contact-center-quality-assurance), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Medallia Customer Experience | Qualtrics Customer Experience | 
|---|---|---|
| **Small-Business** | 9.8% | 12.7% | 
| **Mid-Market** | 21.6% | 35.8% | 
| **Enterprise** | 68.6% | 51.5% | 

### By Industry

#### Medallia Customer Experience

- **Hospitality:** 13.6%
- **Financial Services:** 11.0%
- **Information Technology and Services:** 7.3%
- **Retail:** 6.8%
- **Insurance:** 5.8%
- **Automotive:** 5.2%
- **Telecommunications:** 5.2%
- **Health, Wellness and Fitness:** 4.2%
- **Banking:** 3.1%
- **Consumer Goods:** 2.1%
- **Other:** 35.6%

#### Qualtrics Customer Experience

- **Information Technology and Services:** 10.4%
- **Higher Education:** 6.9%
- **Computer Software:** 5.3%
- **Marketing and Advertising:** 5.3%
- **Education Management:** 5.3%
- **Telecommunications:** 4.4%
- **Financial Services:** 4.2%
- **Insurance:** 3.3%
- **Banking:** 2.9%
- **Market Research:** 2.8%
- **Other:** 49.2%

---
## Alternatives

### Alternatives to Medallia Customer Experience

- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1051 reviews)
- [InMoment Experience Improvement (XI) Platform](https://www.g2.com/products/inmoment-experience-improvement-xi-platform/reviews) — 4.7/5 stars (319 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4231 reviews)
- [Verint Voice of the Customer](https://www.g2.com/products/verint-verint-voice-of-the-customer/reviews) — 4.2/5 stars (48 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (24030 reviews)
- [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) — 4.4/5 stars (3019 reviews)
- [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews) — 4.5/5 stars (1763 reviews)
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- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)

### Alternatives to Qualtrics Customer Experience

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- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1051 reviews)
- [InMoment Experience Improvement (XI) Platform](https://www.g2.com/products/inmoment-experience-improvement-xi-platform/reviews) — 4.7/5 stars (319 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (24030 reviews)
- [Forsta](https://www.g2.com/products/forsta/reviews) — 4.2/5 stars (335 reviews)
- [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews) — 4.5/5 stars (1763 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2064 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1161 reviews)
- [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) — 4.4/5 stars (1577 reviews)

---
## Top Discussions

### Medallia Customer Experience

No discussions available for this product.

### Qualtrics Customer Experience

- Title: [How do other school districts use the platform?  We are always looking for ways to improve our use.](https://www.g2.com/discussions/15011-how-do-other-school-districts-use-the-platform-we-are-always-looking-for-ways-to-improve-our-use) — 3 comments, 1 upvote
  > **Top comment:** "@shawnwigg on Twitter is an excellent resource on this use case"
- Title: [What does qualtrics software do?](https://www.g2.com/discussions/what-does-qualtrics-software-do) — 1 comment
  > **Top comment:** "It acts an listening agent where you  an build, collect and organise data and gain insights out of the visualised data. 
Provides the summary for next..."
- Title: [Is qualtrics a CRM?](https://www.g2.com/discussions/is-qualtrics-a-crm) — 1 comment
  > **Top comment:** "Not exactly. Though it can be integrated with a lot of CRMs but Qualtrics is a survey tool and helps to collect data and provide feedback. Not a CRM system. "
- Title: [What is a customer experience platform?](https://www.g2.com/discussions/what-is-a-customer-experience-platform) — 1 comment, 1 upvote
  > **Top comment:** "good work "
- Title: [What is qualtrics CX?](https://www.g2.com/discussions/what-is-qualtrics-cx) — 1 comment
  > **Top comment:** "It is their branded name for Customer eXperience, it is a series of tools and automations that allows you to collect and act on data"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/medallia-customer-experience-vs-qualtrics-customer-experience)