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At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Small-Business (63.6% of reviews)
Entry-Level Pricing
No pricing available
Starting at $0.00 Per Month
Braze
Star Rating
(1,431)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazePushwoosh
Star Rating
(46)4.4 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $0.00 Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Pushwoosh excels in campaign customization with a perfect score of 10.0, allowing for highly tailored marketing strategies, while Braze scores 8.6 in this area, indicating a more limited customization capability.
- Reviewers mention that Pushwoosh's segmentation features are top-notch, scoring 10.0, which enables precise targeting of audiences, whereas Braze's segmentation score of 8.8 suggests it may not be as robust in this critical area.
- G2 users highlight that Pushwoosh offers superior email marketing capabilities, particularly in building and personalizing emails with a score of 8.8, compared to Braze's lack of specific ratings in this category, indicating a potential gap in email marketing features.
- Users on G2 report that Pushwoosh's ease of setup is rated at 8.5, making it user-friendly for new adopters, while Braze's lower score of 7.5 suggests a steeper learning curve for users.
- Reviewers mention that both platforms have similar scores for quality of support, each rated at 8.5, indicating that users can expect a comparable level of assistance when using either software.
- Users say that Pushwoosh's triggered notifications score of 9.4 demonstrates its effectiveness in engaging users at the right moments, while Braze's score of 9.0, although strong, indicates it may not be as effective in this area.
Pricing
Entry-Level Pricing
Braze
No pricing availablePushwoosh
Marketing
Starting at $0.00
Per Month
Our scalable pricing model aligns costs with volume
- Unlimited push sends (mobile & web)
- 1,000 free push subscribers
- Unlimited in-app impressions
Free Trial
Braze
Free Trial is available
Pushwoosh
Free Trial is available
Ratings
Meets Requirements
8.5
943
9.0
28
Ease of Use
8.3
1,150
9.0
29
Ease of Setup
7.6
636
8.5
18
Ease of Admin
8.5
350
8.3
13
Quality of Support
8.5
898
8.8
27
Has the product been a good partner in doing business?
8.9
358
8.6
13
Product Direction (% positive)
9.2
909
8.5
24
Features by Category
Email Marketing
8.8
563
Not enough data
8.8
534
Not enough data
8.4
539
Not enough data
8.3
449
Not enough data
Online Marketing
6.9
356
Feature Not Available
8.4
478
Not enough data
8.7
519
Not enough data
8.4
493
Not enough data
7.3
371
Feature Not Available
Lead Management
7.5
390
Not enough data
7.5
397
Not enough data
8.6
530
Not enough data
6.8
324
Not enough data
7.4
351
Not enough data
7.5
380
Not enough data
Feature Not Available
Not enough data
7.8
381
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
325
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
329
Not enough data
Reporting & Analytics
7.8
530
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.7
399
Not enough data
Feature Not Available
Not enough data
Platform
8.3
444
Not enough data
Feature Not Available
Not enough data
8.5
442
Not enough data
7.7
349
Not enough data
7.7
399
Not enough data
8.5
428
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.8
447
Not enough data
8.1
430
Not enough data
7.9
391
Not enough data
Campaigns
8.6
447
9.8
10
9.0
484
9.5
10
8.6
443
9.2
8
8.8
492
10.0
9
8.9
467
9.5
10
Analytics
8.2
490
8.5
10
7.7
452
8.8
10
Optimization
8.7
471
9.2
8
8.8
480
9.1
9
8.3
392
9.2
8
8.1
390
8.9
9
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
129
Not enough data
Edit
7.1
124
Not enough data
8.3
127
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
66
Feature Not Available
8.0
66
Feature Not Available
8.7
67
Not enough data
8.2
64
Feature Not Available
8.1
63
Feature Not Available
8.1
65
Feature Not Available
8.7
66
Feature Not Available
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Feature Not Available
8.4
63
Feature Not Available
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
8.3
109
Not enough data
8.5
105
Not enough data
Platform Data
7.7
107
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Messaging Channels
Not enough data
9.7
5
Not enough data
9.7
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Administration
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.4
6
Not enough data
9.2
6
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Feature Not Available
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
472
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
369
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
460
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Feature Not Available
8.9
438
|
Verified
Not enough data
8.7
452
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Pushwoosh are categorized as Push Notification, Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Unique Categories
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Customer Journey Analytics, and RCS Business Messaging
Pushwoosh is categorized as Customer Journey Mapping, Proactive Notification, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pushwoosh
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.8%
Other
62.3%
Information Technology and Services
13.6%
Marketing and Advertising
11.4%
Computer Software
11.4%
Internet
6.8%
Retail
4.5%
Other
52.3%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
Is Pushwoosh free?
1 Comment
Official Response from Pushwoosh
Pushwoosh has a limited set of features that new users can try for free using Pushwoosh Demo App. Otherwise, there are several paid plans available — all of...Read more
What is a mobile push notification?
1 Comment
FH
Push notifications look like SMS text messages and mobile alerts, but they only reach users who have installed your app. All the mobile platforms – iOS,...Read more
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