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Compare Braze and Pushwoosh 
At a Glance
Market Segments
Mid-Market (56.6% of reviews)
Small-Business (63.6% of reviews)
Entry-Level Pricing
No pricing available
Starting at $0.00 Per Month
Braze
Star Rating
(1,491)4.5 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazePushwoosh
Star Rating
(46)4.4 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $0.00 Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Pushwoosh excels in ease of use, with users appreciating its clean and intuitive interface. One user highlighted that they were able to send their first email the same day thanks to the helpful guidance from the support team, making it a great choice for those new to marketing automation.
- Users say that Braze stands out for its advanced segmentation capabilities. Reviewers have noted that it allows for highly targeted email communications, ensuring that the right messages reach the right audience, which is crucial for effective marketing campaigns.
- According to verified reviews, Pushwoosh offers a cost-effective solution for small businesses, providing a full suite of email marketing tools at a lower price point than many competitors. This affordability, combined with its robust features, makes it appealing for budget-conscious users.
- Reviewers mention that Braze's integration capabilities are a significant advantage, particularly with its RestApi feature. Users have found it invaluable for pulling and posting data from various sources, enhancing their overall marketing efficiency.
- G2 reviewers highlight that while Pushwoosh has a strong focus on segmentation and triggered notifications, some users feel that Braze's overall performance in campaign management is slightly more polished, with a more comprehensive approach to audience insights and campaign performance metrics.
- Users report that while Pushwoosh has a higher score in customization and scheduling, Braze's recent reviews indicate a consistent push for improvement in product direction, suggesting that it is actively evolving to meet user needs more effectively.
Pricing
Entry-Level Pricing
Braze
No pricing availablePushwoosh
Marketing
Starting at $0.00
Per Month
Our scalable pricing model aligns costs with volume
- Unlimited push sends (mobile & web)
- 1,000 free push subscribers
- Unlimited in-app impressions
Free Trial
Braze
Free Trial is available
Pushwoosh
Free Trial is available
Ratings
Meets Requirements
8.5
971
9.0
28
Ease of Use
8.3
1,179
9.0
29
Ease of Setup
7.6
658
8.5
18
Ease of Admin
8.5
362
8.3
13
Quality of Support
8.5
921
8.8
27
Has the product been a good partner in doing business?
8.9
370
8.6
13
Product Direction (% positive)
9.2
934
8.5
24
Features by Category
Email Marketing
8.8
567
Not enough data
8.8
537
Not enough data
8.4
539
Not enough data
8.3
450
Not enough data
Online Marketing
6.9
356
Feature Not Available
8.4
479
Not enough data
8.7
521
Not enough data
8.4
493
Not enough data
7.2
371
Feature Not Available
Lead Management
7.5
391
Not enough data
7.5
397
Not enough data
8.6
536
Not enough data
6.8
324
Not enough data
7.4
353
Not enough data
7.5
381
Not enough data
Feature Not Available
Not enough data
7.8
383
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
326
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
330
Not enough data
Reporting & Analytics
7.7
533
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
399
Not enough data
Feature Not Available
Not enough data
Platform
8.3
449
Not enough data
Feature Not Available
Not enough data
8.5
445
Not enough data
7.7
350
Not enough data
7.7
401
Not enough data
8.5
431
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
451
Not enough data
8.1
433
Not enough data
7.9
393
Not enough data
Campaigns
8.6
448
9.8
10
9.0
484
9.5
10
8.6
443
9.2
8
8.8
492
10.0
9
8.9
469
9.5
10
Analytics
8.2
490
8.5
10
7.7
452
8.8
10
Optimization
8.7
472
9.2
8
8.8
482
9.1
9
8.3
393
9.2
8
8.1
391
8.9
9
Agentic AI - Push Notification
6.4
40
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
211
Not enough data
8.5
199
Not enough data
Targeting
8.6
193
Not enough data
8.5
178
Not enough data
Triggered Content
7.7
117
Not enough data
9.1
200
Not enough data
9.1
196
Not enough data
Personalized Content
7.4
117
Not enough data
7.1
111
Not enough data
7.0
108
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
125
Not enough data
7.9
131
Not enough data
Edit
7.1
125
Not enough data
8.3
129
Not enough data
7.9
128
Not enough data
Logistics
7.3
128
Not enough data
7.0
123
Not enough data
7.6
123
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
86
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
68
Feature Not Available
7.9
67
Feature Not Available
8.7
68
Not enough data
8.2
65
Feature Not Available
8.1
64
Feature Not Available
8.1
65
Feature Not Available
8.7
67
Feature Not Available
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Feature Not Available
8.4
63
Feature Not Available
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
109
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Messaging Channels
Not enough data
9.7
5
Not enough data
9.7
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Administration
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.4
6
Not enough data
9.2
6
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Feature Not Available
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
385
Not enough data
7.7
475
|
Verified
Not enough data
7.1
343
|
Verified
Not enough data
6.9
371
|
Verified
Not enough data
Campaigns
7.6
330
|
Verified
Not enough data
9.0
465
|
Verified
Not enough data
7.6
312
Not enough data
6.6
233
Feature Not Available
8.9
444
|
Verified
Not enough data
8.7
461
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.2
391
Not enough data
8.2
367
|
Verified
Not enough data
7.9
323
Not enough data
Agentic AI - Mobile Marketing
6.5
41
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Pushwoosh are categorized as Push Notification, Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Unique Categories
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Customer Journey Analytics, and RCS Business Messaging
Pushwoosh is categorized as Customer Journey Mapping, Proactive Notification, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pushwoosh
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.2%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.4%
Information Technology and Services
13.6%
Marketing and Advertising
11.4%
Computer Software
11.4%
Internet
6.8%
Retail
4.5%
Other
52.3%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Is Pushwoosh free?
1 Comment
Official Response from Pushwoosh
Pushwoosh has a limited set of features that new users can try for free using Pushwoosh Demo App. Otherwise, there are several paid plans available — all of...Read more
What is a mobile push notification?
1 Comment
FH
Push notifications look like SMS text messages and mobile alerts, but they only reach users who have installed your app. All the mobile platforms – iOS,...Read more
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