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Compare Braze and Pushwoosh 
Featured Products
At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Small-Business (63.6% of reviews)
Entry-Level Pricing
No pricing available
Starting at $0.00 Per Month
Braze
Star Rating
(1,446)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazePushwoosh
Star Rating
(46)4.4 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $0.00 Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Pushwoosh. Users appreciate its powerful capabilities for executing personalized customer journeys, highlighting features like robust segmentation and event-based triggering.
- Users say that Pushwoosh offers a more accessible entry point for small businesses, with many praising its affordable pricing and quick implementation process. One user noted that they were able to send their first email the same day thanks to the intuitive setup and helpful support.
- Reviewers mention that while Pushwoosh shines in ease of use and customization, Braze provides a more comprehensive solution for mid-market companies. Users of Braze appreciate its technical capabilities and webhook integrations, which facilitate complex audience paths and external tool integration.
- According to verified reviews, Pushwoosh's segmentation features are particularly strong, allowing users to target audiences based on behavior and attributes effectively. This capability has been highlighted as a key advantage for users looking to enhance their campaign accuracy.
- Users highlight that Braze's documentation and support are top-notch, making it easier for teams to navigate its features. This contrasts with some feedback for Pushwoosh, where users noted that while support is helpful, the overall complexity can sometimes be a hurdle for new users.
- G2 reviewers indicate that both platforms have their strengths, but Pushwoosh's focus on simplicity and affordability makes it a great choice for smaller businesses, while Braze's advanced features and scalability cater well to larger organizations looking for a robust marketing automation solution.
Pricing
Entry-Level Pricing
Braze
No pricing availablePushwoosh
Marketing
Starting at $0.00
Per Month
Our scalable pricing model aligns costs with volume
- Unlimited push sends (mobile & web)
- 1,000 free push subscribers
- Unlimited in-app impressions
Free Trial
Braze
Free Trial is available
Pushwoosh
Free Trial is available
Ratings
Meets Requirements
8.5
952
9.0
28
Ease of Use
8.3
1,160
9.0
29
Ease of Setup
7.6
644
8.5
18
Ease of Admin
8.5
354
8.3
13
Quality of Support
8.5
905
8.8
27
Has the product been a good partner in doing business?
8.9
362
8.6
13
Product Direction (% positive)
9.2
917
8.5
24
Features by Category
Email Marketing
8.8
564
Not enough data
8.8
536
Not enough data
8.4
539
Not enough data
8.3
449
Not enough data
Online Marketing
6.9
356
Feature Not Available
8.4
478
Not enough data
8.7
519
Not enough data
8.4
493
Not enough data
7.3
371
Feature Not Available
Lead Management
7.5
390
Not enough data
7.5
397
Not enough data
8.6
533
Not enough data
6.8
324
Not enough data
7.4
352
Not enough data
7.5
380
Not enough data
Feature Not Available
Not enough data
7.8
381
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
325
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
329
Not enough data
Reporting & Analytics
7.8
530
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.7
399
Not enough data
Feature Not Available
Not enough data
Platform
8.3
445
Not enough data
Feature Not Available
Not enough data
8.5
442
Not enough data
7.7
349
Not enough data
7.7
400
Not enough data
8.5
430
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.8
447
Not enough data
8.1
430
Not enough data
7.9
391
Not enough data
Campaigns
8.6
447
9.8
10
9.0
483
9.5
10
8.6
442
9.2
8
8.8
491
10.0
9
8.9
467
9.5
10
Analytics
8.2
489
8.5
10
7.7
451
8.8
10
Optimization
8.7
470
9.2
8
8.8
480
9.1
9
8.3
391
9.2
8
8.1
389
8.9
9
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
Feature Not Available
8.0
66
Feature Not Available
8.7
67
Not enough data
8.2
64
Feature Not Available
8.1
63
Feature Not Available
8.1
65
Feature Not Available
8.7
66
Feature Not Available
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Feature Not Available
8.4
63
Feature Not Available
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
108
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Messaging Channels
Not enough data
9.7
5
Not enough data
9.7
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Administration
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.4
6
Not enough data
9.2
6
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Feature Not Available
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
383
Not enough data
7.7
472
|
Verified
Not enough data
7.1
341
|
Verified
Not enough data
6.9
369
|
Verified
Not enough data
Campaigns
7.6
328
|
Verified
Not enough data
9.0
461
|
Verified
Not enough data
7.6
310
Not enough data
6.6
231
Feature Not Available
8.9
440
|
Verified
Not enough data
8.7
453
|
Verified
Not enough data
Engagement
7.5
266
Not enough data
Platform
8.3
390
Not enough data
8.2
362
|
Verified
Not enough data
7.9
319
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Pushwoosh are categorized as Push Notification, Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Unique Categories
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Customer Journey Analytics, and RCS Business Messaging
Pushwoosh is categorized as Customer Journey Mapping, Proactive Notification, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pushwoosh
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Information Technology and Services
13.6%
Marketing and Advertising
11.4%
Computer Software
11.4%
Internet
6.8%
Retail
4.5%
Other
52.3%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
Is Pushwoosh free?
1 Comment
Official Response from Pushwoosh
Pushwoosh has a limited set of features that new users can try for free using Pushwoosh Demo App. Otherwise, there are several paid plans available — all of...Read more
What is a mobile push notification?
1 Comment
FH
Push notifications look like SMS text messages and mobile alerts, but they only reach users who have installed your app. All the mobile platforms – iOS,...Read more
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