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# Braze vs Pushwoosh Comparison - What are their main differences?

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BrazePushwoosh[+ Add Product](#)

Reviews

**Braze** [

4.4/5(1,933)

](https://www.g2.com/products/braze/reviews#reviews)

**Pushwoosh** [

4.4/5(52)

](https://www.g2.com/products/pushwoosh/reviews#reviews)

Pricing

**Braze**
Free Trial

**Contact Us** · Braze Go

**Pushwoosh**
Free Trial

**Starting at $0.00** Per Month · Marketing

**Pricing Insights**
from reviews

Time to Implement

**Braze**
3 months

Based on 82 responses

**Pushwoosh**
Not enough reviews yet

Return on Investment

**Braze**
11 months

Based on 73 responses

**Pushwoosh**
Not enough reviews yet

Perceived Cost

**Braze**
$$$$$

**Pushwoosh**
$$$$$

Average Discount

**Braze**
11%

**Pushwoosh**
Not enough reviews yet

 ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze")

 ![Pushwoosh](https://images.g2crowd.com/uploads/product/hd_favicon/eb6c32cb1ae93ca5c0e5413eadfbcff6/pushwoosh.svg "Pushwoosh")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

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Pros & Cons

**Braze**
[
Ease of Use (385)
](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677228&qs=pros-and-cons#reviews)[
Intuitive (189)
](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677044&qs=pros-and-cons#reviews)[
Learning Curve (159)
](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677028&qs=pros-and-cons#reviews)[
Missing Features (149)
](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1676176&qs=pros-and-cons#reviews)

**Pushwoosh**
[
Ease of Use (21)
](https://www.g2.com/products/pushwoosh/reviews?filters%5Bsentiment_snippet%5D=1725409&qs=pros-and-cons#reviews)[
Customer Support (11)
](https://www.g2.com/products/pushwoosh/reviews?filters%5Bsentiment_snippet%5D=1725304&qs=pros-and-cons#reviews)[
Reporting Issues (5)
](https://www.g2.com/products/pushwoosh/reviews?filters%5Bsentiment_snippet%5D=1725640&qs=pros-and-cons#reviews)[
Dashboard Issues (3)
](https://www.g2.com/products/pushwoosh/reviews?filters%5Bsentiment_snippet%5D=1724982&qs=pros-and-cons#reviews)

Integrations

**Braze**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-campaign.png "Product Avatar Image")

Adobe Campaign

](https://www.g2.com/products/adobe-campaign/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-redshift.jpg "Product Avatar Image")

Amazon Redshift

](https://www.g2.com/products/amazon-redshift/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cacdec8b8edeace9b3c89e0c2cded695/amazon-s3-glacier.jpg "Product Avatar Image")

Amazon S3 Glacier

](https://www.g2.com/products/amazon-s3-glacier/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-analytics.png "Product Avatar Image")

Amplitude

](https://www.g2.com/products/amplitude-analytics/reviews)[
View all
](https://www.g2.com/products/braze/integrations)

**Pushwoosh**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9cc557d277a8386ade97a6eec11c9d52/appsflyer.png "Product Avatar Image")

AppsFlyer

](https://www.g2.com/products/appsflyer/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_44f4cd6223b389cff33f217026c7d8e6/kotlin.png "Product Avatar Image")

Kotlin

](https://www.g2.com/products/kotlin/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f7ef451650e6fd5700254f552a3a7399/solitics.png "Product Avatar Image")

Solitics

](https://www.g2.com/products/solitics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cebb4787c3b66ac6e92f41c50b15271e/swift.png "Product Avatar Image")

Swift

](https://www.g2.com/products/swift/reviews)[
View all
](https://www.g2.com/products/pushwoosh/integrations)

Screenshots

**Braze**
 ![Braze screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1464905/data-activation.png)

**Pushwoosh**
 ![Pushwoosh screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/115193/Pushwoosh-Campaign-Builder.png)

Ratings

Meets Requirements

**Braze**

8.5

8.51,083

**Pushwoosh**

9.1

9.133

Ease of Use

**Braze**

8.3

8.31,443

**Pushwoosh**

9.0

9.034

Ease of Setup

**Braze**

7.6

7.6910

**Pushwoosh**

8.8

8.823

Ease of Admin

**Braze**

8.5

8.5374

**Pushwoosh**

8.5

8.514

Quality of Support

**Braze**

8.4

8.41,027

**Pushwoosh**

9.0

9.032

Has the product been a good partner in doing business?

**Braze**

8.9

8.9382

**Pushwoosh**

8.7

8.714

Product Direction (% positive)

**Braze**

9.2

9.2974

**Pushwoosh**

8.4

8.429

Features

Marketing Automation[Hide 106 FeaturesShow 106 Features](javascript:void(0);)

7.7

795

9.7

6

Email Marketing

Building and Personalizing Emails

8.8(won by default)

591

Not enough data

Sending Outbound Emails

8.8(won by default)

549

Not enough data

Manage Email Deliverability

8.4(won by default)

549

Not enough data

Automated Email Responses

8.4(won by default)

456

Not enough data

Online Marketing

Landing Pages and Forms

6.8(won by default)

360

Feature Not Available

Dynamic Content

8.4(won by default)

496

Not enough data

A/B Testing

8.6(won by default)

539

Not enough data

Mobile Optimized

8.4(won by default)

495

Not enough data

Search Tracking and Optimization

7.3(won by default)

372

Feature Not Available

Conversion Rate Optimization

Not enough data

Not enough data

Multivariate Testing

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Lead Management

Marketing Lead Database

7.5(won by default)

393

Not enough data

Data Quality Management

7.4(won by default)

401

Not enough data

Segmentation

8.6(won by default)

572

Not enough data

Lead Scoring and Grading

6.8(won by default)

324

Not enough data

Lead Nurturing

7.4(won by default)

355

Not enough data

Email Tracking

7.5(won by default)

389

Not enough data

Automated Alerts and Tasks

7.4(won by default)

129

Not enough data

CRM Lead Integration

7.8(won by default)

388

Not enough data

Third-Party Integrations

7.9(won by default)

7

Not enough data

Real-Time Data

7.8(won by default)

9

Not enough data

Email Marketing

9.0(won by default)

12

Not enough data

Multi-Channel Marketing

10.0(won by default)

20

Not enough data

SMS Marketing

8.8(won by default)

8

Not enough data

Social Marketing

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Search Marketing

Not enough data

Not enough data

Website Visitor Tracking

Not enough data

Not enough data

Campaign Management

Program Management

7.8(won by default)

153

Not enough data

Calendaring

6.8(won by default)

132

Not enough data

Campaign Management

7.5(won by default)

6

Not enough data

Workflow Management

7.6(won by default)

13

Not enough data

Event / Webinar Marketing

Feature Not Available

Not enough data

Budgeting

Feature Not Available

Not enough data

Template Management

Not enough data

Not enough data

Social

Social Sharing

6.7(won by default)

326

Not enough data

Social Campaigns

6.4(won by default)

109

Not enough data

Social Media Advertising

6.6(won by default)

329

Not enough data

Social Listening

Feature Not Available

Not enough data

Social Media Engagement

Feature Not Available

Not enough data

Drip Campaigns

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Reporting & Analytics

Basic Reporting

7.7(won by default)

545

Not enough data

Web Analytics

7.1(won by default)

129

Not enough data

ROI Analytics

7.0(won by default)

128

Not enough data

Revenue Analytics

6.6(won by default)

402

Not enough data

Campaign Analytics

8.0(won by default)

5

Not enough data

SEO / Keyword Analytics

Feature Not Available

Not enough data

Behavior Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Sales Analytics

Not enough data

Not enough data

Platform

Customization 

8.3(won by default)

483

Not enough data

Workflow Capability

8.5(won by default)

187

Not enough data

User, Role, and Access Management

8.5(won by default)

452

Not enough data

Internationalization

7.7(won by default)

352

Not enough data

Sandbox / Test Environments

7.7(won by default)

408

Not enough data

Performance and Reliability

8.5(won by default)

456

Not enough data

Lead Management

3.0(won by default)

5

Not enough data

Output Document Generation

Feature Not Available

Not enough data

Lead Generation

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

List Management

Not enough data

Not enough data

Mobile Access

Feature Not Available

Not enough data

Agentic AI - Marketing Automation

Autonomous Task Execution

6.5(won by default)

40

Not enough data

Multi-step Planning

6.5(won by default)

38

Not enough data

Cross-system Integration

6.8(won by default)

38

Not enough data

Adaptive Learning

6.5(won by default)

37

Not enough data

Proactive Assistance

6.4(won by default)

37

Not enough data

Decision Making

6.4(won by default)

36

Not enough data

Campaign Planning

Not enough data

Not enough data

Integration

Data Import & Export Tools

7.9

465

9.7(won by 1.8)

5

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Integration APIs

8.1(won by default)

459

Not enough data

Breadth of Partner Applications

7.9(won by default)

402

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

Reporting & Statistics

5.0(won by default)

6

Not enough data

Generative AI

8.6(won by default)

7

Not enough data

Marketing Automation

10.0(won by default)

8

Not enough data

Event Triggered Actions

9.0(won by default)

5

Not enough data

Multi-Channel Communication

9.3(won by default)

14

Not enough data

Social Promotion

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Live Chat

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Mass Texting

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Media Monitoring

Feature Not Available

Not enough data

Activity Dashboard

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Marketing Calendar

Not enough data

Not enough data

Customizable CTAs

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Push Notification[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

7.9

642

9.2

12

Campaigns

Customize

8.6

463

9.8(won by 1.2)

10

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Scheduling

9.0

502

9.5(won by 0.5)

10

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Retarget

8.6

451

9.2(won by 0.6)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Segmentation

8.8

518

10.0(won by 1.2)

10

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Triggered Notifications

8.9

487

9.5(won by 0.6)

11

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Customer Segmentation

8.1(won by default)

13

Not enough data

Analytics

Campaign Performance

8.2

505

8.5(won by 0.3)

10

Audience Insights

7.7

461

8.8(won by 1.1)

10

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Drip Campaigns

3.3(won by default)

9

Not enough data

Optimization

A/B Testing

8.6

483

9.2(won by 0.6)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Personalization

8.8

504

9.1(won by 0.3)

9

Rich Notifications

8.3

395

9.2(won by 0.9)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Integrations

8.1

407

8.9(won by 0.8)

9

 (There is a greater than 0.5 difference between this product's rating and its competitors)

App Notifications

Not enough data

Not enough data

SMS Notifications

Not enough data

Not enough data

Web Notifications

Not enough data

Not enough data

Agentic AI - Push Notification

Autonomous Task Execution

6.3(won by default)

41

Not enough data

Adaptive Learning

6.7(won by default)

42

Not enough data

Proactive Assistance

6.4(won by default)

40

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Additional Functionality

Multi-Channel Marketing

8.0(won by default)

10

Not enough data

Reporting/Analytics

6.7(won by default)

8

Not enough data

Customer Journey Mapping

10.0(won by default)

5

Not enough data

Visual Workflow Management

8.0(won by default)

5

Not enough data

Campaign Management

7.0(won by default)

5

Not enough data

Workflow Automation

9.3(won by default)

7

Not enough data

API

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Subscriber Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Notification Editor

Not enough data

Not enough data

Personalization Engines[Hide 16 FeaturesShow 16 Features](javascript:void(0);)

7.7

230

Not enough data

Segmentation

A/B Testing

8.8(won by default)

214

Not enough data

Customer Profiles

8.5(won by default)

200

Not enough data

Targeting

Behavioral Targeting

8.6(won by default)

196

Not enough data

Contextual Targeting

8.5(won by default)

178

Not enough data

Triggered Content

Geofencing

7.8(won by default)

118

Not enough data

Triggered Emails

9.1(won by default)

204

Not enough data

Triggered Messages

9.1(won by default)

198

Not enough data

Personalized Content

Recommendation Engine

7.4(won by default)

117

Not enough data

Personalized Discounts

7.1(won by default)

111

Not enough data

Website Personalization

7.0(won by default)

108

Not enough data

Agentic AI - Personalization Engines

Autonomous Task Execution

7.0(won by default)

9

Not enough data

Cross-system Integration

7.0(won by default)

10

Not enough data

Adaptive Learning

7.5(won by default)

10

Not enough data

Natural Language Interaction

6.7(won by default)

9

Not enough data

Proactive Assistance

6.9(won by default)

9

Not enough data

Decision Making

6.5(won by default)

9

Not enough data

Email Template Builder[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

7.2

166

Not enough data

Templates

Text and Themes

7.8(won by default)

131

Not enough data

Proofing

7.5(won by default)

125

Not enough data

Mobile Responsive

7.9(won by default)

132

Not enough data

Stock Images

Feature Not Available

Not enough data

Edit

Pre-Made

7.1(won by default)

125

Not enough data

Build

8.3(won by default)

132

Not enough data

HTML

7.9(won by default)

128

Not enough data

Logistics

Analytics

7.2(won by default)

132

Not enough data

Issues

7.1(won by default)

125

Not enough data

Integrations

7.7(won by default)

127

Not enough data

Shareable Link

7.0(won by default)

45

Not enough data

Generative AI

AI Text Generation

6.8(won by default)

88

Not enough data

AI Text Summarization

Feature Not Available

Not enough data

Agentic AI - Email Template Builder

Autonomous Task Execution

5.6(won by default)

31

Not enough data

Cross-system Integration

5.6(won by default)

31

Not enough data

SMS Marketing[Hide 76 FeaturesShow 76 Features](javascript:void(0);)

7.7

94

Not enough data

Text Messaging

Bulk SMS

8.6(won by default)

70

Feature Not Available

Two-Way Text Messaging

7.7(won by default)

69

Feature Not Available

Text Scheduler

8.5(won by default)

69

Not enough data

Automatic Replies

8.2(won by default)

65

Feature Not Available

Automatic URL Shortening

8.1(won by default)

64

Feature Not Available

MMS Marketing

8.1(won by default)

65

Feature Not Available

Personalization

8.6(won by default)

68

Feature Not Available

Transactional SMS

8.3(won by default)

66

Not enough data

Link Shortening

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Scheduled Messaging

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

2-Way Messaging

Not enough data

Not enough data

SMS Platform

Reporting

7.8(won by default)

65

Not enough data

Marketing Automation

8.5(won by default)

64

Not enough data

Short Codes

8.4(won by default)

63

Feature Not Available

API Integration

7.9(won by default)

63

Not enough data

White Label

Feature Not Available

Not enough data

Text-to-Landline

Feature Not Available

Feature Not Available

QR Codes

Feature Not Available

Not enough data

Agentic AI - SMS Marketing

Autonomous Task Execution

6.3(won by default)

16

Not enough data

Multi-step Planning

6.5(won by default)

16

Not enough data

Cross-system Integration

6.5(won by default)

16

Not enough data

Natural Language Interaction

6.8(won by default)

16

Not enough data

Proactive Assistance

6.6(won by default)

16

Not enough data

Decision Making

6.4(won by default)

16

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

AI Automation - SMS Marketing

AI SMS

Not enough data

Not enough data

AI Content Generation - SMS Marketing

AI SMS

Not enough data

Not enough data

Additional Functionality

Campaign Scheduling

Not enough data

Not enough data

Reputation Management

Not enough data

Not enough data

Polls/Voting

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

API

Not enough data

Not enough data

Text-to-Win

Not enough data

Not enough data

Mobile Coupons

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Mass Texting

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Consent Management

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Open Rate Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Automated Responses

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Survey Builder

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

MMS

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Mobile Keywords

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Customer Journey Analytics[Hide 13 FeaturesShow 13 Features](javascript:void(0);)

7.4

128

Not enough data

Platform Basics

Dynamic Segmentation

8.3(won by default)

110

Not enough data

Journey Optimization

8.6(won by default)

109

Not enough data

Platform Data

Journey Reporting

7.5(won by default)

110

Not enough data

Trends Reporting

7.4(won by default)

103

Not enough data

Dashboards

7.6(won by default)

111

Not enough data

Advanced Data Filtering

7.5(won by default)

107

Not enough data

Platform Additional Functionality

Journey Mapping

7.8(won by default)

109

Not enough data

Integrations

7.6(won by default)

105

Not enough data

Automated Alerts

7.5(won by default)

34

Not enough data

Agentic AI - Customer Journey Analytics

Autonomous Task Execution

6.5(won by default)

31

Not enough data

Cross-system Integration

6.6(won by default)

31

Not enough data

Adaptive Learning

6.7(won by default)

30

Not enough data

Proactive Assistance

6.6(won by default)

30

Not enough data

Proactive Notification[Hide 8 FeaturesShow 8 Features](javascript:void(0);)

Not enough data

9.6

10

Messaging Channels

SMS Messaging

Not enough data

9.7(won by default)

5

Email

Not enough data

9.8(won by default)

8

Voice Messaging

Not enough data

Feature Not Available

Two way messaging

Not enough data

Feature Not Available

Administration

Scheduling

Not enough data

9.7(won by default)

6

Triggered Notifications

Not enough data

9.6(won by default)

9

Segmentation

Not enough data

9.6(won by default)

8

Integrations

Not enough data

9.3(won by default)

7

WhatsApp Marketing[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

8.3

20

Not enough data

WhatsApp Messaging - WhatsApp Marketing

Transactional Messages

8.5(won by default)

14

Not enough data

Bulk WhatsApp Messaging

7.8(won by default)

15

Not enough data

Conversational Messaging

8.5(won by default)

13

Not enough data

Personalization

8.9(won by default)

12

Not enough data

Promotional Messages

7.9(won by default)

13

Not enough data

Automated Replies

8.3(won by default)

12

Not enough data

WhatsApp Business Platform - WhatsApp Marketing

Segmentation

8.5(won by default)

12

Not enough data

API Integration

8.3(won by default)

14

Not enough data

Analytics

7.8(won by default)

15

Not enough data

WhatsApp Commerce

Not enough data

Feature Not Available

Personalization[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

6.3

47

Not enough data

Agentic AI - Personalization

Autonomous Task Execution

6.5(won by default)

33

Not enough data

Cross-system Integration

6.3(won by default)

33

Not enough data

Adaptive Learning

6.4(won by default)

32

Not enough data

Natural Language Interaction

6.3(won by default)

33

Not enough data

Proactive Assistance

6.2(won by default)

32

Not enough data

Decision Making

6.2(won by default)

32

Not enough data

Third-Party Integrations

Not enough data

Not enough data

AI Personalization - Personalization

Predictive Recommendations

Not enough data

Not enough data

Audience Segmentation

Not enough data

Not enough data

Adaptive Content

Not enough data

Not enough data

Additional Functionality

AI Copilot

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Website Personalization

Not enough data

Not enough data

Recommendations

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Content Analytics

Not enough data

Not enough data

Behavioral Targeting

Not enough data

Not enough data

Account Based Marketing

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

API

Not enough data

Not enough data

Abandoned Cart Saver

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Experience Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Mobile Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);)

7.6

579

Not enough data

Analysis

Application Attribution

7.5(won by default)

384

Not enough data

Campaign Analysis

7.7(won by default)

479

|

Verified

Not enough data

Uninstall Tracking

7.0(won by default)

346

|

Verified

Not enough data

Activity Dashboard

6.8(won by default)

377

|

Verified

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Campaigns

Proximity Marketing

7.5(won by default)

330

|

Verified

Not enough data

Alerts/Notifications

9.0(won by default)

469

|

Verified

Not enough data

Bulk SMS

7.6(won by default)

312

Not enough data

Two-Way Text Messaging

6.6(won by default)

232

Feature Not Available

Email Campaigns

8.9(won by default)

446

|

Verified

Not enough data

Audience Segmentation

8.7(won by default)

474

|

Verified

Not enough data

Multi-Channel Marketing

9.7(won by default)

6

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Location-Based Marketing

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Engagement

Coupons and Promotions

7.4(won by default)

269

Not enough data

Social Promotion

Not enough data

Not enough data

Platform

Optimization

8.3(won by default)

390

Not enough data

Integrations - Mobile Marketing

8.2(won by default)

371

|

Verified

Not enough data

Internationalization

7.9(won by default)

323

Not enough data

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Agentic AI - Mobile Marketing

Autonomous Task Execution

6.9(won by default)

45

Not enough data

Multi-step Planning

6.7(won by default)

42

Not enough data

Cross-system Integration

6.7(won by default)

40

Not enough data

Adaptive Learning

6.6(won by default)

40

Not enough data

Proactive Assistance

6.6(won by default)

41

Not enough data

Decision Making

6.6(won by default)

42

Not enough data

Campaign Planning

Not enough data

Not enough data

Additional Functionality

Visual Analytics

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Text-to-Win

Not enough data

Not enough data

CRM

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Coupons

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Show 6 feature categories with incomplete data

Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Tagging

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Speech Recognition

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Virtual Personal Assistant (VPA)

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

For eCommerce

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Machine Learning

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Mobile App

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Customer Data Platform (CDP)[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

Not enough data

Not enough data

Data Sourcing

Data Enrichment

Not enough data

Not enough data

Expandability

Not enough data

Not enough data

Content Marketing

Not enough data

Feature Not Available

Multiple Devices

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Intelligence

Marketing Metrics

Not enough data

Not enough data

Predictive Modeling

Not enough data

Not enough data

Recommendation Engine

Not enough data

Not enough data

Additional Functionality

Engagement Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Data Integration

Not enough data

Not enough data

Customer Activity Tracking

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

GDPR Compliance

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Customer Journey Mapping[Hide 56 FeaturesShow 56 Features](javascript:void(0);)

Not enough data

Not enough data

Platform Basics

Customizable Templates

Not enough data

Not enough data

Exporting

Not enough data

Feature Not Available

Multi-user Access and Collaboration

Not enough data

Not enough data

Multiple Personas

Not enough data

Feature Not Available

Data Analytics 

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Agentic AI - Customer Journey Mapping

Autonomous Task Execution

Not enough data

Not enough data

Additional Functionality

Multi-Channel Marketing

Not enough data

Not enough data

Map Creation

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

API

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Data Linking

Not enough data

Not enough data

Whiteboard

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Brainstorming

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Attribution Modeling

Not enough data

Not enough data

Action Management

Not enough data

Not enough data

Map Sharing

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customer Touchpoints

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Diagramming

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Storyboarding

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

RCS Business Messaging[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

Not enough data

Not enough data

Messaging - RCS Business Messaging

Personalization

Not enough data

Not enough data

Rich Media

Not enough data

Not enough data

Interactive Messages

Not enough data

Not enough data

Branded Templates

Not enough data

Not enough data

Automation

Not enough data

Not enough data

Conversational RCS

Not enough data

Not enough data

Transactional RCS

Not enough data

Not enough data

Promotional RCS

Not enough data

Not enough data

Security / Verification - RCS Business Messaging

Verified Sender

Not enough data

Not enough data

Encryption

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Analytics / Deliverability - RCS Business Messaging

Read Receipts

Not enough data

Not enough data

Analytics

Not enough data

Not enough data

SMS Fallback

Not enough data

Not enough data

AI - RCS Business Messaging

AI

Not enough data

Not enough data

AI Marketing Agents[Hide 54 FeaturesShow 54 Features](javascript:void(0);)

Not enough data

Not enough data

Performance Optimization & Learning - AI Marketing Agents

Send-Time Optimization

Not enough data

Not enough data

Autonomous A/B Testing

Not enough data

Not enough data

Autonomous Campaign Orchestration - AI Marketing Agents 

End-to-End Campaign Execution

Not enough data

Not enough data

Goal-Based Campaign Planning

Not enough data

Not enough data

Cross-Channel Orchestration

Not enough data

Not enough data

Conversational Campaign Setup

Not enough data

Not enough data

Real-Time Campaign Adaptation

Not enough data

Not enough data

AI Content Generation - AI Marketing Agents 

Dynamic Content Optimization

Not enough data

Not enough data

AI Copy Generation

Not enough data

Not enough data

Personalized Content Creation

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Ad Optimization

Not enough data

Not enough data

Audience Intelligence & Segmentation - AI Marketing Agents 

Predictive Modeling

Not enough data

Not enough data

Behavioral Triggering

Not enough data

Not enough data

Predictive Audience Segmentation

Not enough data

Not enough data

Marketing Automation

Not enough data

Not enough data

AI Writing Assistant

Not enough data

Not enough data

Integrations & Data Connectivity - AI Marketing Agents 

Event & Data Ingestion

Not enough data

Not enough data

CRM & CDP Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Grammar Check

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

For Marketing and Advertising

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Content Ideas

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Competitor Monitoring

Not enough data

Not enough data

Alerts/Notifications

Feature Not Available

Not enough data

Content Marketing

Not enough data

Not enough data

API

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Behavior Analytics

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Text Editing

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

SEO Management

Feature Not Available

Not enough data

Natural Language Processing

Not enough data

Not enough data

Product Recommendations

Not enough data

Not enough data

Tone Selection

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Keyword Research Tools

Feature Not Available

Not enough data

Marketing Management

Not enough data

Not enough data

Brand Guidelines

Not enough data

Not enough data

Omnichannel Outreach

Not enough data

Not enough data

AI Agents[Hide 7 FeaturesShow 7 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - AI Agents

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze")](https://www.g2.com/products/braze/reviews)

Braze

Small-Business(50 or fewer emp.)

18.9%

Mid-Market(51-1000 emp.)

53.1%

Enterprise(\> 1000 emp.)

28.1%

[![Pushwoosh](https://images.g2crowd.com/uploads/product/hd_favicon/eb6c32cb1ae93ca5c0e5413eadfbcff6/pushwoosh.svg "Pushwoosh")](https://www.g2.com/products/pushwoosh/reviews)

Pushwoosh

Small-Business(50 or fewer emp.)

60.0%

Mid-Market(51-1000 emp.)

30.0%

Enterprise(\> 1000 emp.)

10.0%

Small-Business

(50 or fewer emp.)

18.9%

60.0%

Mid-Market

(51-1000 emp.)

53.1%

30.0%

Enterprise

(\> 1000 emp.)

28.1%

10.0%

Reviewers' Industry

[![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze")](https://www.g2.com/products/braze/reviews)
Braze

Financial Services

13.0%

Marketing and Advertising

7.2%

Information Technology and Services

6.0%

Retail

5.8%

Health, Wellness and Fitness

5.6%

Other

62.4%

[![Pushwoosh](https://images.g2crowd.com/uploads/product/hd_favicon/eb6c32cb1ae93ca5c0e5413eadfbcff6/pushwoosh.svg "Pushwoosh")](https://www.g2.com/products/pushwoosh/reviews)
Pushwoosh

Information Technology and Services

12.2%

Computer Software

10.2%

Marketing and Advertising

10.2%

Retail

6.1%

Banking

6.1%

Other

55.1%

Alternatives

**Braze Alternatives**

 ![Iterable](https://images.g2crowd.com/uploads/product/hd_favicon/1bf77060f8ae9c8d49864d81c92f41d9/iterable.svg "Iterable")

[
Iterable
](/products/iterable/reviews)

 ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud")

[
Salesforce Marketing Cloud
](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)

 ![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One")

[
Insider One
](/products/insider-one/reviews)

 ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")

[
Klaviyo
](/products/klaviyo/reviews)

**Pushwoosh Alternatives**

 ![OneSignal](https://images.g2crowd.com/uploads/product/hd_favicon/8673c259241abc89782745e0f4687f64/onesignal.svg "OneSignal")

[
OneSignal
](/products/onesignal/reviews)

 ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/bd1c9b522032d3a05f46dab9de39c3a0/moengage.svg "MoEngage")

[
MoEngage
](/products/moengage/reviews)

 ![CleverTap](https://images.g2crowd.com/uploads/product/hd_favicon/15c9ef7616b710d990e8701018e610fc/clevertap.svg "CleverTap")

[
CleverTap
](/products/clevertap/reviews)

 ![Omnisend](https://images.g2crowd.com/uploads/product/hd_favicon/c0f501f06a970bbfecf6da058f184e71/omnisend.svg "Omnisend")

[
Omnisend
](/products/omnisend/reviews)