
What a remarkable piece of marketing and digital PR software—if anything, that’s an understatement!
Despite having written and published three books, I was still struggling to pull 40+ years of knowledge, expertise, and practice into a focused “lived experience” narrative. I found it hard to share my “who-what-where-why-how” in a way that felt coherent. I was simply too close to myself and my work to articulate and communicate it all clearly.
Enter Pressmaster and The Twin. The interview process has been remarkable for me—a real game-changer. It functions like a journalist, researcher, and biographer, asking questions that expand your thinking and challenging what you take for granted about your work. It wants to understand you to the core, makes you dig deeper, and prompts you with questions you might not have asked yourself. The result, for me, is that I can see myself and my work as others see it, which has been a genuinely great experience. I now have a comprehensive personal brand voice that mirrors my own writing and speaking style—precisely. Taking the time to train your Twin and chat with it daily brings rewards well beyond the time investment.
Then there is Supernova—the social media agent and content support creator. This genius application has removed my resistance to posting across the various platforms it supports. Why? Because it can take a piece of existing content and repurpose it intelligently, in the correct style and format (best practice) for each platform. WHOOP. It will also plan and create a series of content on one topic, delivering up to 30 days of content for each platform, all in my voice and cadence. So far, I’ve been extremely impressed. As a former Marketing Director, I can tell you that the same task—interviewing a client, creating two 2000-word articles, repurposing for seven platforms, and posting—in 2016 would have taken my team of six a full week.
I achieved this in minutes. Every piece is designed to grow my authority, and it’s bang on the money. Review collected by and hosted on G2.com.
You have to know a system before you can make the best use of it. I have found the basic onboarding training confusing and disjointed. I would love a walk-through video of each feature with slides on the side. That would be ideal. Customer support can be slow to respond to questions. And slow to respond when reporting bugs – once they are on your case the fixes are excellent. Having said that, you can join a technical webinar most weeks and request a one on one onboarding session. That is valuable. Review collected by and hosted on G2.com.
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Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

