Perion One Features
Channel Functionality (1)
Display Functionality
Overall product functionality for display advertising.
Video Functionality (1)
Video Functionality
Overall product functionality for video advertising.
Social Functionality (1)
Social Functionality
As reported in 37 Perion One reviews.
Product functionality for social advertising.
Mobile Functionality (1)
Mobile Functionality
Overall product functionality for mobile advertising.
Campaign Management (13)
Campaign Dashboard
20 reviewers of Perion One have provided feedback on this feature.
Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
Based on 20 Perion One reviews.
Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
As reported in 19 Perion One reviews.
Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
As reported in 19 Perion One reviews.
Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
This feature was mentioned in 16 Perion One reviews.
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety
As reported in 17 Perion One reviews.
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping
As reported in 18 Perion One reviews.
Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing
This feature was mentioned in 18 Perion One reviews.
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
This feature was mentioned in 19 Perion One reviews.
Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
This feature was mentioned in 18 Perion One reviews.
Supports rich media display and video ads that involve user interaction.
In-App Ads
Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction.
Targeting (4)
Targeting
18 reviewers of Perion One have provided feedback on this feature.
Able to target desired audiences based on demographics and behavior variables.
Retargeting
Based on 17 Perion One reviews.
Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
16 reviewers of Perion One have provided feedback on this feature.
Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
Able to match the marketer's ad with specific content on a site or page.
Mobile (3)
Mobile Tracking
Able to track consumers on their mobile devices where cookies do not apply.
In-App Ads
Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction.
Platform (17)
API / Integrations
Based on 18 Perion One reviews.
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
As reported in 18 Perion One reviews.
Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Based on 20 Perion One reviews.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
20 reviewers of Perion One have provided feedback on this feature.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
As reported in 18 Perion One reviews.
Provides features to allow scaling for large organizations.
Customization
This feature was mentioned in 20 Perion One reviews.
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
As reported in 19 Perion One reviews.
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
16 reviewers of Perion One have provided feedback on this feature.
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
16 reviewers of Perion One have provided feedback on this feature.
Alerts marketer of the performance of particular campaigns.
APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Notifications
Able to set custom alerts to notify you of changes to key performance indicators.
Customization
Able to customize metrics and other platform features based on personalized needs.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Provides features to allow scaling for large organizations.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Enables users to view and transact business with the same content in multiple languages and currencies.
Campaign Management & Optimization (11)
Paid Keyword Optimization
Helps find the right keywords to drive relevant traffic to your website.
Bid Rules
Able to set rules to minimize pay per click cost or maximize conversions from your keywords.
Ad Creation and Editing
Can manage and bulk upload changes to multiple platforms.
Ad and Landing Page Scheduling
Automate copy changes by scheduling changes in advance.
Scenario Planning
Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign.
Portfolio Bid Optimization
Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return.
Advanced Targeting Options
Target customers by options beyond keywords such as location, time of day or week, or by devices.
Offline Capabilities
Able to quickly make bulk changes through a desktop editor.
Extensions
Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads.
Product Listing Ads
Supports product listing ads, allowing users to edit ads and track PLA performance.
Budget Execution & Monitoring
Set a budget plan and automate it’s execution with monitoring capabilities.
Analytics & Administration (3)
Ad and Conversion Tracking
Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions.
Attribution
Able to track click path of users that come to your site via paid search and if they convert to customers.
Reports
Reports created by the user to cater to specific metrics and key performance indicators.
Marketing Operations (6)
ROI Tracking
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Based on 11 Perion One reviews.
Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
As reported in 11 Perion One reviews.
Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
11 reviewers of Perion One have provided feedback on this feature.
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Includes features for budgeting, forecasting, and managing marketing investments
White Label
Offers a white labeling service for agencies or resellers to customize platform branding
Campaign Activity (6)
Campaign Insights
As reported in 11 Perion One reviews.
Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Based on 11 Perion One reviews.
Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Based on 10 Perion One reviews.
Collects marketing campaign performance data across multiple channels
Brand Optimization
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
10 reviewers of Perion One have provided feedback on this feature.
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Platform Basics (4)
Retargeting
Ability to retarget the correct buyer personas within targeted accounts from your website.
Search Redirection
Ability to redirect search queries from an extension, browser, or mobile app to search partners and affiliates.
Integrated Search Feed
Ability to integrate a search box into a website, app, or extension and shows users with search results pages.
Ad Formats
Ability to deliver different ad formats to users.
Platform Data (4)
Campaign Measurement
Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics.
Attribution
Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website.
Reporting
Provides reporting of real-time analytics and the associated profit/revenue generated from the number of ad clicks.
Dashboards
Provides analytics dashboards to showcase RPM rates, or revenue per thousand impressions.
Platform Additional Functionality (2)
Multivariate Testing
Ability to test and optimize ad creative and content.
Integrations
Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data.
Platform Interoperability (4)
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
As reported in 14 Perion One reviews.
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Ad Serving & Management - Publisher Ad Server (5)
Real-Time Bidding (RTB) Support
Enables real-time participation in programmatic ad auctions.
Ad Delivery Optimization & Management
Ensures ads are delivered efficiently based on targeting, pacing, and performance goals.
Ad Inventory Management
Allows publishers to manage and organize ad spaces across multiple properties.
Dynamic Ad Placement
Supports automatically adjusting ad placements based on user behavior and content.
Ad Tag Management
Provides tools to generate and manage ad tags for easy ad placement.
Targeting & Personalization - Publisher Ad Server (6)
Geo-Targeting
Allows ads to be displayed to users based on their geographic location.
A/B Testing for Ads
Enables testing of multiple ad variations to optimize targeting, creative effectiveness, and placements for better personalization.
Multi-Device & Cross-Platform Delivery
Ensures seamless ad serving across web, mobile, CTV, and other digital channels.
Audience Targeting
Enables publishers to deliver ads to specific user segments based on demographics, interests, behaviors, and device type.
Frequency Capping
Limits the number of times a user sees the same ad to prevent fatigue.
Contextual Targeting
Matches ads to relevant content using keyword analysis and machine learning.
Monetization & Reporting - Publisher Ad Server (4)
Header Bidding Support
Enables multiple demand sources to bid on ad inventory simultaneously.
Ad Revenue Share & Payout Management
Facilitates revenue sharing and payments to partners or publishers.
Revenue Forecasting
Estimates potential revenue based on current performance and market trends.
Performance & Engagement Analytics
Provides real-time and historical insights into ad performance, including revenue, viewability, and user engagement metrics to evaluate overall campaign effectiveness.
Campaign Management - Ad Networks (7)
Video Advertising
It supports in-stream and out-stream video ads, enabling brands to engage users through rich, immersive media content.
Ad Inventory Quality
Allows users to assess and rate the quality, diversity, and performance of the ad network’s inventory to ensure alignment with campaign goals.
Advanced Targeting Options
Enables precise audience targeting based on demographics, location, interests, and behavior to maximize ad relevance and effectiveness.
Mobile Ad Support
Provides specialized ad formats optimized for mobile devices, ensuring seamless integration and user experience on smartphones and tablets.
Diverse Ad Formats
Offers a variety of ad formats, such as display banners, native ads, video ads, pop-unders, and push notifications to support varied advertising strategies.
AI-Driven Optimization
Uses artificial intelligence to continuously optimize campaigns, adjusting bids and targeting strategies based on real-time data and performance.
Real-Time Bidding (RTB)
Utilizes RTB technology to let advertisers bid on individual impressions in real time, optimizing ad spending and performance
Reporting & Analytics - Ad Networks (3)
Performance Tracking
Provides detailed analytics and reporting tools to track ad performance, including impressions, clicks, conversions, and ROI metrics.
Fraud Detection & Prevention
Implements mechanisms to identify and prevent ad fraud, ensuring the integrity of ad campaigns and protecting advertiser investments.
Budget & Revenue Optimization Insights
Offers data-driven insights and tools to help manage and optimize ad budgets and revenue strategies. Includes customizable reports to evaluate spending efficiency and maximize returns.
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Account-Based Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Display Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Mobile Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Video Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Ad Networks (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Publisher Ad Server (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Search Monetization (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Cross-Channel Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Native Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Retargeting plays a vital role in online advertising by attracting and re-engaging bounced traffic. Learn more about retargeting, its benefits, and different retargeting strategies businesses can adopt for effective marketing.
Scenario planning is how businesses plan for potential uncertainties by creating various strategies to ensure the company remains up and running. Learn more about the best practices when scenario planning and the many benefits it can bring to an organization.



