Ortto Features

Based on 214 Ortto reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.

Based on 210 Ortto reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Based on 169 Ortto reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Based on 200 Ortto reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements

Based on 149 Ortto reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Based on 209 Ortto reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Enables users to view and transact business with the same content in multiple languages and currencies. 42 reviewers of Ortto have provided feedback on this feature.

Based on 112 Ortto reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Based on 220 Ortto reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Based on 93 Ortto reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

Based on 23 Ortto reviews and verified by the G2 Product R&D team. Optimizes marketing campaigns for mobile devices.

Based on 22 Ortto reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.

Based on 20 Ortto reviews and verified by the G2 Product R&D team. Facilitates global text message and mobile marketing campaigns.

Based on 16 Ortto reviews. Syncs lead data within the sales database for consistency and accuracy

As reported in 15 Ortto reviews. Provides analysis on lead scores, funnel insights, and both open and closed opportunities

Based on 397 Ortto reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically

Based on 383 Ortto reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending.

Based on 377 Ortto reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Based on 344 Ortto reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores

Based on 197 Ortto reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.

Based on 202 Ortto reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

Based on 209 Ortto reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

Based on 266 Ortto reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages.

Based on 166 Ortto reviews and verified by the G2 Product R&D team. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

Based on 297 Ortto reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

Based on 270 Ortto reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database.

Based on 324 Ortto reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Based on 238 Ortto reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

Based on 321 Ortto reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Based on 288 Ortto reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

Based on 277 Ortto reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

Based on 260 Ortto reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system.

Based on 217 Ortto reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

As reported in 142 Ortto reviews. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.

Based on 62 Ortto reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.

As reported in 51 Ortto reviews. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. 115 reviewers of Ortto have provided feedback on this feature.

Based on 96 Ortto reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. This feature was mentioned in 62 Ortto reviews.

As reported in 55 Ortto reviews. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

Based on 102 Ortto reviews and verified by the G2 Product R&D team. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

Based on 346 Ortto reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

Based on 246 Ortto reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

Based on 188 Ortto reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

Based on 159 Ortto reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. This feature was mentioned in 122 Ortto reviews.

Based on 18 Ortto reviews and verified by the G2 Product R&D team. Attributes app installs to the marketing campaigns and media sources that drove it.

Based on 22 Ortto reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns.

Based on 17 Ortto reviews and verified by the G2 Product R&D team. Measures user-level uninstall insights.

Based on 21 Ortto reviews and verified by the G2 Product R&D team. Creates custom data views to suit every team member's needs.

Collects geo-location data on mobile users to customize relevant campaigns. This feature was mentioned in 21 Ortto reviews.

Based on 17 Ortto reviews. Pushes notifications or text messages to mobile devices

Provides templates for mass mobile messaging campaigns 19 reviewers of Ortto have provided feedback on this feature.

Based on 16 Ortto reviews and verified by the G2 Product R&D team. Facilitates two-way text messaging to encourage consumer engagement and loyalty

Based on 25 Ortto reviews and verified by the G2 Product R&D team. Personalizes and optimizes email mobile marketing campaigns.

Based on 23 Ortto reviews and verified by the G2 Product R&D team. Identifies the most granular audience segments based on actions, inactions, and user properties.

Ability to target specific visitors based on referrer, geo-location, cookies, or previous history

Ability to trigger time-based or behavior-based pop-up campaigns 13 reviewers of Ortto have provided feedback on this feature.

Tools for creating split A/B tests This feature was mentioned in 10 Ortto reviews.

Based on 13 Ortto reviews. Measure and visualize campaign performance and conversion rates

Based on 18 Ortto reviews and verified by the G2 Product R&D team. Sends out coupons and promotions to reward and entice mobile device users.

As reported in 13 Ortto reviews. Aligns lead scores with predefined lead distribution criteria

Matches and assigns leads to the correct sales representative 12 reviewers of Ortto have provided feedback on this feature.

As reported in 11 Ortto reviews. Determines which leads should be prioritized and then accelerates them up the pipeline

Integrates with lead capture and lead intelligence tools to discover leads This feature was mentioned in 13 Ortto reviews.

Creates and assigns scoring system to rank the viability of leads 15 reviewers of Ortto have provided feedback on this feature.

Integrates with CRM or marketing automation tools to contextualize lead data This feature was mentioned in 12 Ortto reviews.

Based on 11 Ortto reviews. Reports on and analyzes lead scores to determine the conversion rate of lead opportunities

Based on 14 Ortto reviews. Aligns lead scores and strategy with existing sales operations

Based on 32 Ortto reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Based on 44 Ortto reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns

Based on 41 Ortto reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history

Based on 38 Ortto reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Based on 53 Ortto reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy

Based on 53 Ortto reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns

Based on 41 Ortto reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities

Based on 41 Ortto reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels

Based on 43 Ortto reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization 18 reviewers of Ortto have provided feedback on this feature.

Based on 81 Ortto reviews and verified by the G2 Product R&D team. Allow users to edit text and themes on email templates

Based on 52 Ortto reviews and verified by the G2 Product R&D team. Provide a library of stock images to use for emails

Based on 57 Ortto reviews and verified by the G2 Product R&D team. Offer email proofing capabilities

As reported in 59 Ortto reviews. Provide mobile responsive email templates

Based on 63 Ortto reviews and verified by the G2 Product R&D team. Offer pre-made email templates

Based on 82 Ortto reviews and verified by the G2 Product R&D team. Allow users to create their own email templates

Based on 82 Ortto reviews and verified by the G2 Product R&D team. Provide analytics reporting so that users can see how their campaigns perform

Based on 66 Ortto reviews and verified by the G2 Product R&D team. Allow for users to identify potential issues that would stop their emails from sending

Based on 80 Ortto reviews and verified by the G2 Product R&D team. Integrate with email software or email marketing and marketing automation platforms

Based on 45 Ortto reviews. Ability to share email templates via a link to collect feedback on the created emails easily

Uses external data sources to improve customer profiles. 27 reviewers of Ortto have provided feedback on this feature.

Can be updated to accept new sources and types of data. This feature was mentioned in 31 Ortto reviews.

Based on 36 Ortto reviews. Can act as a content marketing platform.

Can engage with customers across any device with a consistent message. This feature was mentioned in 28 Ortto reviews.

Based on 36 Ortto reviews. Provides analysis of marketing program ROI and efficiency.

Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. This feature was mentioned in 20 Ortto reviews.

Uses artificial intelligence to provide suggestions based on desired outcomes. This feature was mentioned in 22 Ortto reviews.

Based on 72 Ortto reviews. Provide templates for customer journey mapping to jumpstart the process.

As reported in 61 Ortto reviews. Ability to export customer journey maps in a variety of formats to present and analyze.

Allow team members to invite others to collaborate on journey maps and make direct changes. This feature was mentioned in 63 Ortto reviews.

Provide the ability to compare the experiences of multiple personas in one journey map. 47 reviewers of Ortto have provided feedback on this feature.

As reported in 51 Ortto reviews. Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation.

As reported in 14 Ortto reviews. Provides pre-designed themes and templates for pop-up messages

Offers a variety of different pop-ups such as opt-in forms, welcome mats, top bars, CTAs, etc. 14 reviewers of Ortto have provided feedback on this feature.

As reported in 13 Ortto reviews. Allows users to customize pop-up designs through a drag-and-drop editor or other no-code interface

Pop-ups are optimized to display correctly on mobile devices This feature was mentioned in 10 Ortto reviews.

Based on 13 Ortto reviews. Integrates with popular CRMs and email marketing software

Integrates with web content management systems

Integrates with e-commerce platforms

Integrates with social networks

Provides features to create and manage lists of potential customers This feature was mentioned in 31 Ortto reviews.

Based on 32 Ortto reviews. Monitors form’s performance and contribution to the sales pipeline

Identifies the visitor, tracks the pages that they are visiting, and the time they are spending on each page 21 reviewers of Ortto have provided feedback on this feature.

Based on 23 Ortto reviews. Records leads using different types of devices

Captures form submissions from existing forms on websites or landing pages 21 reviewers of Ortto have provided feedback on this feature.

Based on 17 Ortto reviews. Captures leads across social media channels

As reported in 24 Ortto reviews. Captures measurable, real customer data gathered directly from a website

Exports and imports lead data to and from various formats like plain text, spreadsheets, etc. This feature was mentioned in 27 Ortto reviews.

Based on 32 Ortto reviews. Supports basic data reporting which includes user engagement analysis, entry and exit statistics, referrer information, etc.

As reported in 27 Ortto reviews. Creates custom lead capture forms for specific uses, such as an e-book download or email newsletter

As reported in 28 Ortto reviews. Changes colors, calls to action, or form length to personalize lead capture

Provides pre-configured templates that can be customized by users This feature was mentioned in 29 Ortto reviews.

As reported in 27 Ortto reviews. Integrates with sales and marketing software solutions to transfer lead data between them

Allows users to add custom fields to forms that aren't already on the templates

Enables forms to hide or show certain fields based on respondents' answers

Allows users to create forms with more than one page

Gives users the ability to customize the design of forms (e.g. logo, brand colors, fonts, etc.)

Based on 21 Ortto reviews. Facilitiates API development and integrations with prebuilt connectors, templates, and examples.

As reported in 17 Ortto reviews. Provides the ability to create connectors from existing services and APIs in catalog.

Provides dashboards to gain real-time insights into API performance, usage, and errors. 21 reviewers of Ortto have provided feedback on this feature.

As reported in 19 Ortto reviews. Facilitates to and fro data map according to the data model between applications/web services.

As reported in 11 Ortto reviews. Provides integrations to ERP Systems.

Provides integrations to accounting Systems.

Based on 20 Ortto reviews. Provides integrations to customer relationship management and marketing automation systems.

Provides integrations to EDI service providers.

Enables forms to be embedded onto a website without having to create code from scratch

Sends notifications when a completed form is recieved

Contains integrations with payment processors, enabling users to accept payments through forms

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Allows users to generate text based on a text prompt.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Makes informed choices based on available data and objectives

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Capability to perform complex tasks without constant human input

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input 14 reviewers of Ortto have provided feedback on this feature.

As reported in 14 Ortto reviews. Ability to break down and plan multi-step processes

Based on 14 Ortto reviews. Works across multiple software systems or databases

Improves performance based on feedback and experience 14 reviewers of Ortto have provided feedback on this feature.

As reported in 14 Ortto reviews. Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives 14 reviewers of Ortto have provided feedback on this feature.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases