Compare ActiveCampaign and Ortto 
Featured Products
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (70.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $199.00 5000 Contacts
ActiveCampaign
Star Rating
(14,619)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansOrtto
Star Rating
(622)4.4 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in its automation capabilities, with users praising the flexibility of its workflow builder. Many find it invaluable for creating detailed customer journeys based on user behavior, which significantly streamlines their marketing efforts.
- Users say that Ortto offers a clean and intuitive interface that makes managing customer data and running campaigns straightforward. Reviewers appreciate how easy it is to build customer journeys and access insights, making it a solid choice for those who prioritize simplicity.
- According to verified reviews, ActiveCampaign's advanced segmentation and integrated CRM features are standout elements that allow users to create personalized campaigns and track customer engagement effectively. This comprehensive approach is often highlighted as a key advantage over competitors.
- Reviewers mention that while Ortto is easy to learn and integrates well with existing CRMs, it may not offer the same depth of features as ActiveCampaign. Users have noted that while it serves basic needs well, it might fall short for those looking for more advanced marketing automation tools.
- G2 reviewers highlight that ActiveCampaign's recent updates and user feedback indicate a strong commitment to product direction, with many users feeling that the platform is evolving to meet their needs. This responsiveness is a significant factor in its high satisfaction ratings.
- Users report that while both platforms have similar star ratings, the sheer volume of reviews for ActiveCampaign suggests a more robust user experience overall. With over 14,000 reviews compared to Ortto's 608, ActiveCampaign's feedback is likely to provide a more reliable picture of user satisfaction and product performance.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Ortto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
Free Trial
ActiveCampaign
Free Trial is available
Ortto
Free Trial is available
Ratings
Meets Requirements
8.8
11,140
8.5
561
Ease of Use
8.2
11,256
8.7
566
Ease of Setup
8.0
7,189
8.6
313
Ease of Admin
8.4
6,337
8.8
295
Quality of Support
8.5
10,312
8.9
527
Has the product been a good partner in doing business?
8.8
6,195
8.9
286
Product Direction (% positive)
8.2
10,545
8.9
557
Features by Category
Sales Force Automation
8.2
2102
|
Verified
Not enough data
7.0
1018
Not enough data
7.9
1764
|
Verified
Not enough data
7.7
1680
|
Verified
Not enough data
7.0
1220
|
Verified
Not enough data
7.6
1431
|
Verified
Not enough data
7.0
1206
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1280
|
Verified
Not enough data
Marketing Automation
9.0
2316
|
Verified
Not enough data
8.8
2204
|
Verified
Not enough data
8.5
2150
|
Verified
Not enough data
7.8
1483
|
Verified
Not enough data
Customer Support
7.6
1470
|
Verified
Not enough data
7.7
1628
|
Verified
Not enough data
7.9
1762
|
Verified
Not enough data
7.0
1323
|
Verified
Not enough data
7.5
1450
|
Verified
Not enough data
Reporting & Analytics
7.7
1952
|
Verified
Not enough data
7.9
2144
|
Verified
Not enough data
7.1
1289
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1983
|
Verified
Not enough data
8.0
1937
|
Verified
Not enough data
8.1
2028
|
Verified
Not enough data
7.3
1452
|
Verified
Not enough data
7.0
1349
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2100
|
Verified
Not enough data
7.4
1475
|
Verified
Not enough data
Integration
8.1
1929
|
Verified
Not enough data
8.1
1935
|
Verified
Not enough data
7.8
1635
|
Verified
Not enough data
Generative AI
6.1
644
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6477
|
Verified
8.4
398
|
Verified
8.9
6310
|
Verified
8.9
383
|
Verified
8.5
6138
|
Verified
8.3
377
|
Verified
8.8
5772
|
Verified
9.1
344
|
Verified
Online Marketing
7.4
4386
|
Verified
7.0
197
|
Verified
7.9
4073
|
Verified
7.9
202
|
Verified
7.8
3532
|
Verified
8.2
210
|
Verified
8.1
4863
|
Verified
8.3
266
|
Verified
7.8
3467
|
Verified
7.6
166
|
Verified
Lead Management
8.3
4358
|
Verified
8.2
297
|
Verified
8.0
3960
|
Verified
7.8
270
|
Verified
8.5
5104
|
Verified
8.5
323
|
Verified
8.0
3487
|
Verified
7.8
237
|
Verified
8.5
4355
|
Verified
8.8
320
|
Verified
8.1
3997
|
Verified
8.5
288
|
Verified
8.2
3793
|
Verified
8.7
277
|
Verified
8.0
3571
|
Verified
8.3
261
|
Verified
Campaign Management
8.0
3487
|
Verified
7.9
217
|
Verified
7.8
3103
|
Verified
7.6
142
7.2
2634
7.5
62
|
Verified
6.8
2334
|
Verified
7.1
51
Social
6.9
2320
|
Verified
6.6
115
7.3
2676
|
Verified
7.3
96
|
Verified
7.3
2546
|
Verified
7.7
62
7.1
2439
|
Verified
7.5
55
7.0
2397
|
Verified
7.8
102
|
Verified
Reporting & Analytics
8.1
5187
|
Verified
8.2
346
|
Verified
7.6
3587
|
Verified
7.5
246
|
Verified
7.2
2916
|
Verified
7.1
188
|
Verified
7.1
2722
|
Verified
6.8
159
|
Verified
6.9
2440
|
Verified
6.1
122
Platform
7.9
3720
|
Verified
8.1
199
|
Verified
8.2
3521
|
Verified
8.6
151
|
Verified
8.3
3703
|
Verified
8.3
209
|
Verified
7.5
2400
|
Verified
7.6
42
7.0
2133
|
Verified
6.8
112
|
Verified
8.4
3716
|
Verified
8.6
219
|
Verified
7.5
2425
|
Verified
7.4
93
|
Verified
Agentic AI - Marketing Automation
6.3
217
8.1
14
6.4
221
8.0
14
6.5
220
7.9
14
6.4
218
7.7
14
6.3
220
8.0
14
6.4
220
8.2
14
Integration
8.1
3754
|
Verified
8.5
214
|
Verified
8.1
3651
|
Verified
8.4
210
|
Verified
7.8
3126
|
Verified
7.9
170
|
Verified
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
780
Not enough data
6.3
497
Not enough data
6.8
523
Not enough data
7.6
630
Not enough data
6.9
542
Not enough data
6.9
514
Not enough data
Repeatability and Reportability
7.5
621
Not enough data
7.5
619
Not enough data
7.4
583
Not enough data
6.7
514
Not enough data
6.0
470
Not enough data
AI and Automation
7.1
555
Not enough data
7.1
557
Not enough data
7.2
563
Not enough data
6.6
496
Not enough data
6.4
474
Not enough data
Generative AI
6.1
413
Not enough data
Agentic AI - Sales Engagement
6.9
35
Not enough data
6.7
35
Not enough data
7.0
35
Not enough data
6.5
35
Not enough data
6.6
35
Not enough data
6.6
35
Not enough data
6.9
35
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2020
8.0
81
|
Verified
6.3
1515
6.9
52
|
Verified
7.0
1616
7.7
57
|
Verified
7.5
1680
8.6
59
Edit
7.4
1754
8.4
63
|
Verified
8.0
1968
8.5
82
|
Verified
7.4
1662
Feature Not Available
Logistics
7.8
1817
8.1
82
|
Verified
7.0
1580
7.2
66
|
Verified
7.8
1774
7.8
80
|
Verified
7.8
1543
7.7
45
Generative AI
6.0
838
6.7
6
6.1
674
8.1
6
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Data Sourcing
Not enough data
7.7
27
Not enough data
8.1
31
Not enough data
8.6
36
Not enough data
8.3
28
Intelligence
Not enough data
8.2
36
Not enough data
6.6
20
Not enough data
6.7
22
Platform Basics
Not enough data
7.8
72
Not enough data
7.9
61
Not enough data
8.4
63
Not enough data
7.9
47
Not enough data
7.8
51
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
7.7
203
6.9
14
7.6
198
8.3
14
8.1
180
7.7
13
8.0
190
8.7
10
Campaigns
7.9
169
9.1
9
8.3
180
9.1
13
7.9
147
8.5
10
7.8
181
8.1
13
Integrations
8.1
173
7.3
13
6.7
116
Not enough data
7.9
131
7.5
6
7.3
144
7.8
6
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Lead Monitoring
Not enough data
8.5
31
Not enough data
8.1
32
Not enough data
7.5
21
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.6
23
Not enough data
8.9
21
Not enough data
8.2
17
Not enough data
8.4
24
Analytics
Not enough data
8.1
27
Not enough data
7.9
32
Customization
Not enough data
8.4
27
Not enough data
8.3
28
Not enough data
7.9
29
Not enough data
7.8
27
Development
Not enough data
6.7
21
Not enough data
7.1
17
Management
Not enough data
8.6
21
Not enough data
7.9
19
Integration Options
Not enough data
8.0
11
Not enough data
8.1
9
Not enough data
7.8
20
Not enough data
8.0
9
Customization
8.0
659
8.7
9
7.5
551
8.9
9
6.8
463
8.3
6
7.4
652
8.8
8
Additional Functionality
7.9
670
9.3
9
5.7
422
Feature Not Available
7.4
530
8.6
7
6.2
432
Not enough data
7.0
506
Feature Not Available
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
8.6
13
8.1
409
7.4
12
8.0
391
7.4
11
Discovery
8.1
443
7.7
13
8.2
450
8.6
15
8.0
399
8.6
12
Management
8.0
384
7.9
11
8.3
426
8.6
14
Platform
8.1
405
8.6
16
8.1
434
8.3
15
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.4
18
|
Verified
Not enough data
9.3
22
|
Verified
Not enough data
8.3
17
|
Verified
Not enough data
7.9
21
|
Verified
Campaigns
Not enough data
7.5
21
Not enough data
8.9
17
Not enough data
8.2
19
Not enough data
8.8
16
|
Verified
Not enough data
9.3
25
|
Verified
Not enough data
8.9
23
|
Verified
Engagement
Not enough data
8.4
18
|
Verified
Platform
Not enough data
8.7
23
|
Verified
Not enough data
8.3
22
|
Verified
Not enough data
8.1
20
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.9
32
|
Verified
Not enough data
8.6
43
|
Verified
Not enough data
8.4
41
|
Verified
Not enough data
8.8
38
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
52
|
Verified
Not enough data
8.5
52
|
Verified
Not enough data
8.1
41
|
Verified
Not enough data
8.3
41
|
Verified
Not enough data
8.1
43
|
Verified
Not enough data
8.5
18
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Ortto are categorized as Marketing Automation, Pop-Up Builder, Email Template Builder, Online Form Builder, and Lead Scoring
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, CRM, Email Deliverability, SMS Marketing, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Ortto is categorized as Customer Journey Mapping, Personalization, Customer Data Platform (CDP), E-Commerce Data Integration, Marketing Analytics, Lead Capture, and Mobile Marketing
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
13.5%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.9%
Alternatives
Discussions
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
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