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Compare ActiveCampaign and Ortto 
At a Glance
Market Segments
Small-Business (92.0% of reviews)
Small-Business (70.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $199.00 5000 Contacts
ActiveCampaign
Star Rating
(14,598)4.5 out of 5
Market Segments
Small-Business (92.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansOrtto
Star Rating
(621)4.4 out of 5
Market Segments
Small-Business (70.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in providing a balanced mix of power and usability, making it a favorite for users who need robust marketing tools without overwhelming complexity. Many users appreciate its segmentation engine, which allows for highly personalized customer journeys.
- Users say that Ortto shines in its intuitive interface, making it easy to manage customer data and run campaigns from a single platform. Reviewers highlight how simple journey building and clear insights contribute to a smooth user experience.
- According to verified reviews, ActiveCampaign's scalability is a significant advantage, especially for businesses handling large contact batches or multiple automations. Users note that the system remains stable under heavy loads, which is crucial for maintaining operational efficiency.
- Reviewers mention that while Ortto is easy to learn and integrates well with existing CRMs, it may not offer the same depth of features as ActiveCampaign. Users appreciate its all-in-one capabilities but sometimes find it lacking in advanced automation options.
- G2 reviewers highlight that ActiveCampaign combines automation, CRM, and email marketing seamlessly, allowing users to build comprehensive marketing strategies without relying on multiple tools. This integration is often cited as a key reason for its high satisfaction ratings.
- Users report that while Ortto provides solid analytics and user behavior tracking, ActiveCampaign's more extensive feature set and higher overall satisfaction scores make it a more compelling choice for businesses looking for a comprehensive marketing solution.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Ortto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
Free Trial
ActiveCampaign
Free Trial is available
Ortto
Free Trial is available
Ratings
Meets Requirements
8.8
11,124
8.5
560
Ease of Use
8.2
11,240
8.7
565
Ease of Setup
8.0
7,173
8.6
313
Ease of Admin
8.4
6,330
8.8
296
Quality of Support
8.5
10,297
8.9
528
Has the product been a good partner in doing business?
8.8
6,188
8.9
287
Product Direction (% positive)
8.2
10,531
8.9
557
Features by Category
Sales Force Automation
8.2
2099
|
Verified
Not enough data
7.0
1015
Not enough data
7.9
1761
|
Verified
Not enough data
7.7
1676
|
Verified
Not enough data
7.0
1218
|
Verified
Not enough data
7.6
1428
|
Verified
Not enough data
7.0
1204
|
Verified
Not enough data
6.9
1136
|
Verified
Not enough data
7.3
1275
|
Verified
Not enough data
Marketing Automation
9.0
2310
|
Verified
Not enough data
8.8
2199
|
Verified
Not enough data
8.5
2146
|
Verified
Not enough data
7.8
1479
|
Verified
Not enough data
Customer Support
7.6
1466
|
Verified
Not enough data
7.7
1625
|
Verified
Not enough data
7.9
1758
|
Verified
Not enough data
7.0
1321
|
Verified
Not enough data
7.5
1447
|
Verified
Not enough data
Reporting & Analytics
7.7
1948
|
Verified
Not enough data
7.9
2140
|
Verified
Not enough data
7.1
1287
|
Verified
Not enough data
Mobile & Social
7.3
1221
|
Verified
Not enough data
7.3
1325
|
Verified
Not enough data
7.1
1368
|
Verified
Not enough data
Platform
7.8
1978
|
Verified
Not enough data
8.0
1931
|
Verified
Not enough data
8.1
2024
|
Verified
Not enough data
7.3
1449
|
Verified
Not enough data
7.0
1347
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
2096
|
Verified
Not enough data
7.4
1474
|
Verified
Not enough data
Integration
8.1
1927
|
Verified
Not enough data
8.1
1933
|
Verified
Not enough data
7.8
1633
|
Verified
Not enough data
Generative AI
6.1
642
Not enough data
Agentic AI - CRM
6.5
88
Not enough data
6.5
87
Not enough data
6.7
89
Not enough data
6.3
85
Not enough data
6.5
87
Not enough data
6.5
86
Not enough data
6.6
87
Not enough data
Email Marketing
8.7
6474
|
Verified
8.4
397
|
Verified
8.9
6306
|
Verified
8.9
383
|
Verified
8.5
6137
|
Verified
8.3
377
|
Verified
8.8
5764
|
Verified
9.1
344
|
Verified
Online Marketing
7.4
4386
|
Verified
7.0
197
|
Verified
7.9
4075
|
Verified
7.9
202
|
Verified
7.8
3533
|
Verified
8.2
209
|
Verified
8.1
4863
|
Verified
8.3
266
|
Verified
7.8
3467
|
Verified
7.6
166
|
Verified
Lead Management
8.3
4358
|
Verified
8.2
298
|
Verified
8.0
3960
|
Verified
7.8
270
|
Verified
8.5
5104
|
Verified
8.5
324
|
Verified
8.0
3488
|
Verified
7.8
238
|
Verified
8.5
4351
|
Verified
8.8
322
|
Verified
8.1
3996
|
Verified
8.5
288
|
Verified
8.2
3792
|
Verified
8.7
277
|
Verified
8.0
3569
|
Verified
8.3
260
|
Verified
Campaign Management
8.0
3488
|
Verified
7.9
217
|
Verified
7.8
3104
|
Verified
7.6
142
7.2
2634
7.5
62
|
Verified
6.8
2334
|
Verified
7.1
51
Social
6.9
2320
|
Verified
6.6
115
7.3
2675
|
Verified
7.3
96
|
Verified
7.3
2546
|
Verified
7.7
62
7.1
2439
|
Verified
7.5
55
7.0
2397
|
Verified
7.8
102
|
Verified
Reporting & Analytics
8.1
5186
|
Verified
8.2
347
|
Verified
7.6
3586
|
Verified
7.5
246
|
Verified
7.2
2915
|
Verified
7.1
188
|
Verified
7.1
2721
|
Verified
6.8
159
|
Verified
6.9
2439
|
Verified
6.1
122
Platform
7.9
3718
|
Verified
8.1
200
|
Verified
8.2
3519
|
Verified
8.6
150
|
Verified
8.3
3703
|
Verified
8.3
209
|
Verified
7.5
2400
|
Verified
7.6
42
7.0
2133
|
Verified
6.8
112
|
Verified
8.4
3713
|
Verified
8.6
220
|
Verified
7.5
2424
|
Verified
7.4
93
|
Verified
Agentic AI - Marketing Automation
6.3
217
8.1
14
6.4
221
8.0
14
6.5
220
7.9
14
6.5
218
7.7
14
6.3
220
8.0
14
6.5
220
8.2
14
Integration
8.1
3754
|
Verified
8.5
214
|
Verified
8.1
3650
|
Verified
8.4
210
|
Verified
7.8
3127
|
Verified
7.9
169
|
Verified
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2018
8.0
81
|
Verified
6.3
1514
6.9
52
|
Verified
7.0
1614
7.7
57
|
Verified
7.6
1678
8.6
59
Edit
7.4
1753
8.4
63
|
Verified
8.0
1966
8.5
82
|
Verified
7.4
1660
Feature Not Available
Logistics
7.8
1815
8.1
82
|
Verified
7.0
1578
7.2
66
|
Verified
7.8
1772
7.8
80
|
Verified
7.8
1542
7.7
45
Generative AI
6.0
838
6.7
6
6.1
674
8.1
6
Agentic AI - Email Template Builder
6.2
109
Not enough data
6.2
108
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Data Sourcing
Not enough data
7.7
27
Not enough data
8.1
31
Not enough data
8.6
36
Not enough data
8.3
28
Intelligence
Not enough data
8.2
36
Not enough data
6.6
20
Not enough data
6.7
22
Platform Basics
Not enough data
7.8
72
Not enough data
7.9
61
Not enough data
8.4
63
Not enough data
7.9
47
Not enough data
7.8
51
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
7.7
201
6.9
14
7.6
196
8.3
14
8.1
178
7.7
13
8.0
188
8.7
10
Campaigns
7.9
167
9.1
9
8.3
178
9.1
13
7.9
145
8.5
10
7.8
179
8.1
13
Integrations
8.1
171
7.3
13
6.7
114
Not enough data
7.9
129
7.5
6
7.3
142
7.8
6
Generative AI
6.1
64
Not enough data
Agentic AI - Vulnerability Scanner
6.7
15
Not enough data
7.0
15
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
200
Not enough data
Agentic AI - Social Media Advertising
7.1(won by default)
16
Not enough data
7.4(won by default)
16
Not enough data
7.3(won by default)
16
Not enough data
7.1(won by default)
16
Not enough data
7.0(won by default)
16
Not enough data
7.4(won by default)
16
Not enough data
Social Functionality
7.9(won by default)
299
Not enough data
Campaign Management
8.3(won by default)
347
Not enough data
8.3(won by default)
319
Not enough data
8.1(won by default)
304
Not enough data
7.8(won by default)
283
Not enough data
7.9(won by default)
272
Not enough data
8.3(won by default)
263
Not enough data
8.2(won by default)
256
Not enough data
7.9(won by default)
237
Not enough data
7.7(won by default)
229
Not enough data
7.9(won by default)
263
Not enough data
7.8(won by default)
237
Not enough data
7.5(won by default)
219
Not enough data
7.7(won by default)
221
Not enough data
Targeting
8.3(won by default)
293
Not enough data
8.3(won by default)
281
Not enough data
7.8(won by default)
254
Not enough data
8.0(won by default)
248
Not enough data
Platform
8.2(won by default)
307
Not enough data
8.0(won by default)
286
Not enough data
8.5(won by default)
299
Not enough data
8.5(won by default)
335
Not enough data
8.4(won by default)
269
Not enough data
8.3(won by default)
301
Not enough data
8.6(won by default)
296
Not enough data
8.1(won by default)
241
Not enough data
8.1(won by default)
285
Not enough data
Page Customization
8.2
584
Not enough data
7.9
610
Not enough data
7.8
528
Not enough data
7.6
550
Not enough data
Page Optimization
7.6
423
Not enough data
7.8
527
Not enough data
7.5
470
Not enough data
7.2
411
Not enough data
Integrations
7.5
403
Not enough data
8.5
540
Not enough data
8.2
513
Not enough data
Generative AI
6.2
165
Not enough data
Agentic AI - Landing Page Builders
6.7
21
Not enough data
Lead Monitoring
Not enough data
8.5
31
Not enough data
8.1
32
Not enough data
7.5
21
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.6
23
Not enough data
8.9
21
Not enough data
8.2
17
Not enough data
8.4
24
Analytics
Not enough data
8.1
27
Not enough data
7.9
32
Customization
Not enough data
8.4
27
Not enough data
8.3
28
Not enough data
7.9
29
Not enough data
7.8
27
Development
Not enough data
6.7
21
Not enough data
7.1
17
Management
Not enough data
8.6
21
Not enough data
7.9
19
Integration Options
Not enough data
8.0
11
Not enough data
8.1
9
Not enough data
7.8
20
Not enough data
8.0
9
Customization
8.0
658
8.7
9
7.5
550
8.9
9
6.8
462
8.3
6
7.4
651
8.8
8
Additional Functionality
7.9
669
9.3
9
5.7
421
Feature Not Available
7.4
529
8.6
7
6.2
431
Not enough data
7.0
505
Feature Not Available
Generative AI
6.7
28
Not enough data
6.8
28
Not enough data
6.3
28
Not enough data
Communication
8.3
126
Not enough data
8.1
113
Not enough data
8.4
118
Not enough data
7.7
94
Not enough data
7.8
78
Not enough data
Internal Use
7.9
166
Not enough data
7.8
98
Not enough data
8.2
103
Not enough data
8.1
99
Not enough data
7.7
87
Not enough data
8.1
100
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
10
Not enough data
8.0
10
Not enough data
8.2
10
Not enough data
8.7
10
Not enough data
8.2
10
Not enough data
8.2
10
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.7
10
Not enough data
8.7
10
Not enough data
8.5
10
Not enough data
8.5
10
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
431
8.6
13
8.1
408
7.4
12
8.0
390
7.4
11
Discovery
8.1
442
7.7
13
8.2
449
8.6
15
8.0
398
8.6
12
Management
8.0
383
7.9
11
8.3
425
8.6
14
Platform
8.1
404
8.6
16
8.1
433
8.3
15
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.4
18
|
Verified
Not enough data
9.3
22
|
Verified
Not enough data
8.3
17
|
Verified
Not enough data
7.9
21
|
Verified
Campaigns
Not enough data
7.5
21
Not enough data
8.9
17
Not enough data
8.2
19
Not enough data
8.8
16
|
Verified
Not enough data
9.3
25
|
Verified
Not enough data
8.9
23
|
Verified
Engagement
Not enough data
8.4
18
|
Verified
Platform
Not enough data
8.7
23
|
Verified
Not enough data
8.3
22
|
Verified
Not enough data
8.1
20
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.9
32
|
Verified
Not enough data
8.6
44
|
Verified
Not enough data
8.4
42
|
Verified
Not enough data
8.8
38
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
53
|
Verified
Not enough data
8.6
53
|
Verified
Not enough data
8.1
41
|
Verified
Not enough data
8.3
41
|
Verified
Not enough data
8.1
43
|
Verified
Not enough data
8.5
18
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Ortto are categorized as Pop-Up Builder, Marketing Automation, Email Template Builder, Online Form Builder, and Lead Scoring
Unique Categories
ActiveCampaign is categorized as CRM, WhatsApp Marketing, SMS Marketing, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Ortto is categorized as Customer Journey Mapping, Personalization, Customer Data Platform (CDP), E-Commerce Data Integration, Marketing Analytics, Lead Capture, and Mobile Marketing
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
13.6%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.9%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
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