# Operative.One Reviews **Vendor:** Operative **Category:** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) **Average Rating:** 3.9/5.0 **Total Reviews:** 4 ## About Operative.One Operative.One is the gold standard for digital ad management—powering the world’s top streaming platforms and over 100 distinct CTV services. As the industry’s leading order management system (OMS), Operative.One helps digital media companies maximize yield across channels, streamline operations, and accelerate revenue. This unified platform connects the entire quote-to-cash workflow, enabling sales and ops teams to do more with less. Sales teams can book more deals across linear and digital channels, while operations teams process more work with tools that free up time for strategic, high-value tasks. Whether you're monetizing video, display, mobile, or CTV, Operative.One transforms advertising operations into a revenue-generating machine, driving growth, efficiency, and scale. ## Operative.One Reviews ### 1. Excellent integration with other tools **Rating:** 4.5/5.0 stars **Reviewed by:** Luiz S. | Global Media Solutions Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2024 **What do you like best about Operative.One?** The agility in integrating information with other tools and the possibility of having several processes for several countries simultaneously. **What do you dislike about Operative.One?** Prior training is required as the tool is not intuitive. **What problems is Operative.One solving and how is that benefiting you?** Operative.One help me to create media plans and export these plans to present to your clients. In addition, with this tool you can manage the execution of services and manage the receipt of the amounts paid for these services, as well as interacting with other tools such as SalesForce in my case. ### 2. Great software that makes sure business goes live as soon as possible **Rating:** 4.5/5.0 stars **Reviewed by:** Parasuram V. | Associate Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2022 **What do you like best about Operative.One?** The great thing about Operative.one is that with the help of their Software as a Service solution they make sure that the client's product goes live as fast as possible. With their solution they make sure that the software is able to produce the maximum output. They analyze and suggest methods by which to maximize to improvelthe productivity of the product. All this is done in a very quick manner. Another great thing about Operative.one is their customer service. They make sure that if there are any queries by the customers or clients they solve it as quick as possible which is great from a customer standpoint. **What do you dislike about Operative.One?** All these premium services comes at a price however and compared to other services the price that Operative.one charges for their products and solutions are on the higher side. It would have been better if there was some kind of lite or basic plan by Operative.one with just the basic services so that even customers who are on a low or tight budget would have been able to make use of some if not all of their premium offerings. However considering all the services and the quality with which they provide them the price that they charge for all of them taken together is fair. **What problems is Operative.One solving and how is that benefiting you?** With the help of Operative.one solution we are able to maximize the amount from our product along with that it helps in managing the inventory in abetter way than it was previously done. If for any doubts once we call the customer service they immediately answer and solve any queries that is present in a very timely manner. This means that productivity has increased by a lot. As productivity increased it has helped in increasing the revenue that is generated. They have made sure that with their solution we are able to go live as soon as possible. This has also meant that the billing is also able to be better than it previously was. ### 3. Operative.One Review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2019 **What do you like best about Operative.One?** The ease of adding in new products to match the media plan I'm putting together. **What do you dislike about Operative.One?** Operative one is not a user friendly interface. It is extremely outdated and needs a facelift. **What problems is Operative.One solving and how is that benefiting you?** I use operative to book my media plan deals. Once a deal is in Operative, it syncs back with SalesForce and our DFP platform ### 4. Able to streamline digital ads end to end **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2018 **What do you like best about Operative.One?** Ability to manage monthend reconciliation and easy financial integrations **What do you dislike about Operative.One?** Difficult to get custom enhancements in a timely manner. **What problems is Operative.One solving and how is that benefiting you?** Digital advertising order management with greater visibility and automation ## Operative.One Discussions - [What is Operative.One used for?](https://www.g2.com/discussions/what-is-operative-one-used-for) - [View Operative.One pricing details and edition comparison](https://www.g2.com/products/operative-one/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-16+03%3A01%3A49+-0500&secure%5Bsession_id%5D=87b59429-4154-4788-bc06-6793cdd88903&secure%5Btoken%5D=d2eaf6688deca8322ae0cae59d9d7e17dc90e91d096fa9468452d01421ded8dd&format=llm_user) ## Operative.One Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Supply Side Platform (SSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Sales Workflow Management - Media Sales Software** - Contract & Deal Management - Workflow Automation & Approvals - Order & Booking Management - Proposal & Quote Creation - Rate Card Management **Video Functionality** - Video Functionality **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Inventory & Forecasting - Media Sales Software** - Multi-Channel Inventory Management - Inventory Forecasting - Audience & Targeting Integration - Yield & Revenue Optimization - Inventory & Availability Management **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Execution & Trafficking - Media Sales Software** - Ad Server Integration - Campaign Booking & Scheduling - Campaign Performance Tracking - DSP & Programmatic Integration - Trafficking & Delivery Management **SSP Functionality ** - SSP Functionality **Billing & Revenue Management - Media Sales Software** - Payments & Collections - Revenue Recognition & Tracking - Billing & Invoicing - Financial Reconciliation **Reporting & Integrations - Media Sales Software** - CRM Integration - Revenue & Sales Reporting - Inventory Utilization Reporting - Custom Dashboards & Analytics - Data Export & API Access **SSP** - Ad Unit Availability - Impression Targeting - Floor Price - Advertiser Restrictions - Bid Reporting **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Operative.One Alternatives - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (861 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (754 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - 4.3/5.0 (646 reviews)