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Operative.One Reviews & Product Details

Operative.One is the gold standard for digital ad management—powering the world’s top streaming platforms and over 100 distinct CTV services. As the industry’s leading order management system (OMS), Operative.One helps digital media companies maximize yield across channels, streamline operations, and accelerate revenue. This unified platform connects the entire quote-to-cash workflow, enabling sales and ops teams to do more with less. Sales teams can book more deals across linear and digital channels, while operations teams process more work with tools that free up time for strategic, high-value tasks. Whether you're monetizing video, display, mobile, or CTV, Operative.One transforms advertising operations into a revenue-generating machine, driving growth, efficiency, and scale.

Seller

Operative

Product Description

Operative gives media companies the power of an open, data-driven, highly configurable architecture that works across all linear, digital and converged deals.

Overview by

Katie Pierce

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Operative.One Media

Operative.One Demo - Maximize Yield Across Channels

Operative.One provides a complete and unified ad management platform for digital media companies to help grow revenue and drive efficient sales processes.

Operative.One Demo - Supercharge Operations

Process more work each month with proven tools that enable Operations teams to focus resources on high-value work.

Operative.One Demo - Connect Across the Workflow

Drive quote-to-cash workflows with ease, freeing up more of your Sales teams time and enabling them to book more deals across multiple channels.

Operative.One Reviews (4)

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LS

Luiz S.

Global Media Solutions Manager

Enterprise (> 1000 emp.)

3/12/2024

"Excellent integration with other tools"

4.5/5

What do you like best about Operative.One?

The agility in integrating information with other tools and the possibility of having several processes for several countries simultaneously. Review collected by and hosted on G2.com.

What do you dislike about Operative.One?

Prior training is required as the tool is not intuitive. Review collected by and hosted on G2.com.

What problems is Operative.One solving and how is that benefiting you?

Operative.One help me to create media plans and export these plans to present to your clients. In addition, with this tool you can manage the execution of services and manage the receipt of the amounts paid for these services, as well as interacting with other tools such as SalesForce in my case. Review collected by and hosted on G2.com.

PV

Parasuram V.

Associate Software Engineer

Enterprise (> 1000 emp.)

7/31/2022

"Great software that makes sure business goes live as soon as possible"

4.5/5

What do you like best about Operative.One?

The great thing about Operative.one is that with the help of their Software as a Service solution they make sure that the client's product goes live as fast as possible. With their solution they make sure that the software is able to produce the maximum output. They analyze and suggest methods by which to maximize to improvelthe productivity of the product. All this is done in a very quick manner. Another great thing about Operative.one is their customer service. They make sure that if there are any queries by the customers or clients they solve it as quick as possible which is great from a customer standpoint. Review collected by and hosted on G2.com.

What do you dislike about Operative.One?

All these premium services comes at a price however and compared to other services the price that Operative.one charges for their products and solutions are on the higher side. It would have been better if there was some kind of lite or basic plan by Operative.one with just the basic services so that even customers who are on a low or tight budget would have been able to make use of some if not all of their premium offerings. However considering all the services and the quality with which they provide them the price that they charge for all of them taken together is fair. Review collected by and hosted on G2.com.

What problems is Operative.One solving and how is that benefiting you?

With the help of Operative.one solution we are able to maximize the amount from our product along with that it helps in managing the inventory in abetter way than it was previously done. If for any doubts once we call the customer service they immediately answer and solve any queries that is present in a very timely manner. This means that productivity has increased by a lot. As productivity increased it has helped in increasing the revenue that is generated. They have made sure that with their solution we are able to go live as soon as possible. This has also meant that the billing is also able to be better than it previously was. Review collected by and hosted on G2.com.