Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.



Operative gives media companies the power of an open, data-driven, highly configurable architecture that works across all linear, digital and converged deals.

Work for Operative.One?

Learning about Operative.One?

We can help you find the solution that fits you best.

Operative.One Reviews

Chat with a G2 Advisor
Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • Industry
Company Size
User Role
Showing 2 Operative.One reviews
LinkedIn Connections
Operative.One review by User in Publishing
User in Publishing
Validated Reviewer
Review Source

"Operative.One Review"

What do you like best?

The ease of adding in new products to match the media plan I'm putting together.

What do you dislike?

Operative one is not a user friendly interface. It is extremely outdated and needs a facelift.

What business problems are you solving with the product? What benefits have you realized?

I use operative to book my media plan deals. Once a deal is in Operative, it syncs back with SalesForce and our DFP platform

Sign in to G2 to see what your connections have to say about Operative.One
Operative.One review by Administrator
Validated Reviewer
Review Source

"Able to streamline digital ads end to end"

What do you like best?

Ability to manage monthend reconciliation and easy financial integrations

What do you dislike?

Difficult to get custom enhancements in a timely manner.

What business problems are you solving with the product? What benefits have you realized?

Digital advertising order management with greater visibility and automation

What Supply Side Platform (SSP) solution do you use?

Thanks for letting us know!

There are not enough reviews of Operative.One for G2 to provide buying insight. Below are some alternatives with more reviews:

AppNexus Publisher SSP Logo
AppNexus Publisher SSP
Maximize your revenue by working with the world’s largest independent programmatic marketplace. Built on top of AppNexus’ truly open and transparent platform, the AppNexus Publisher SSP provides advanced controls that let you use your proprietary data to manage your demand partners across desktop, mobile, native and video.
PubMatic Logo
PubMatic enables premium publishers to realize the full potential of their digital assets.
Adform Publisher Edge Logo
Adform Publisher Edge
Making display advertising simple, relevant, and rewarding for advertisers, agencies and publishers.
NEWSCYCLE Advertising Logo
NEWSCYCLE Advertising
NEWSCYCLE Advertising facilitates user-friendly and efficient selling in any possible combination of your print, digital and broadcast medias publications.
AdBook Logo
Quite simply, it is the next evolution of revenue management. Faster, more scalable, and even easier to use, AdBook+ brings sales enablement, yield management and workflow automation together in a single platform: a Revenue Management Platform.
SmartyAds SSP Logo
SmartyAds SSP
SmartyAds Supply Side Platform is a publisher-focused solution designed to streamline the process of cross-channel media-selling and inventory management. In real-time SmartyAds SSP provides publishers with a holistic overview of their inventory performance, and delivers effective bid optimization through header-bidding technology that maximizes demand and naturally grows the level of yields.
360 Polaris Logo
360 Polaris
360 Polaris is a revolutionary ad monetisation platform for video, web and mobile publishers. A all-in-one solution for content providers that integrates advanced capabilities and offers unparalleled transparency and control, no matter what their sales strategy.
The company enables brands to scale native advertising campaigns across premium and niche publishers, while publishers benefit from access to ADYOULIKE’s marketplace.
Q1Media Logo
Hydra creates new, incremental, 100% viewable ad inventory for publishers and optimizes the entire inventory set for the burgeoning programmatic ecosystem.
ConvertMedia PACT Logo
ConvertMedia PACT
Publishers use ConvertMedia’s Breakthrough Video portfolio to expand their supply of quality video ad inventory. These outstream video ad units are served through our dedicated programmatic monetization platform, which maximizes fill rates.
Show more
Kate from G2

Learning about Operative.One?

I can help.
* We monitor all Operative.One reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.