Opal Pricing Overview

Opal does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

According to G2 data, Opal pricing in 2026 starts at $12,000.00. Pricing may vary based on billing terms or usage, so users should review the Opal's official pricing page for the most current details.

Based on G2 reviewer demographics and sentiment, Opal's pricing is best suited for enterprise and mid-market marketing, social media, and communications teams managing complex, multi-channel content operations. G2 reviewers from enterprise organizations across information technology, computer software, marketing and advertising, and consumer goods industries consistently report the highest satisfaction, citing cross-team visibility, approval workflows, and calendar planning as core value drivers. G2 reviews of Opal also show adoption among mid-market agencies coordinating with brand clients. Smaller businesses using Opal tend to note it feels like overkill for lean teams, reinforcing that Opal's pricing model is optimized for larger, multi-stakeholder organizations.

G2's pricing data for Opal shows no free tier and no publicly listed pricing tiers. Opal operates exclusively on a custom-quote enterprise model. There is no free version available. Prospective buyers must engage Opal's sales team directly to receive pricing. G2 reviewers note that Opal's pricing structure requires organizational commitment and multi-team buy-in, suggesting contracts are scoped to team size and use case. Because no standardized tiers exist, feature access, user seats, and integrations such as Sprinklr connectivity are negotiated per engagement rather than unlocked through self-serve plan upgrades.

G2 reviewers present a mixed but generally positive value assessment of Opal's pricing. High-rating reviewers frequently cite the all-in-one nature of Opal as justifying the cost, with one G2 reviewer explicitly stating the pricing model is great for what a company actually gets, including onboarding and continued support. However, G2 reviews of Opal also surface notable concerns: at least one reviewer calls Opal very expensive, and another notes that Opal's cost requires buy-in from multiple teams. Lower-rated G2 reviewers flag bugs and missing integrations as value detractors. Overall, Opal delivers strong value for enterprise marketing operations teams but may feel cost-prohibitive for smaller organizations.