--- title: Nosto Reviews meta_title: 'Nosto Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 235 reviews by the users' company size, role or industry to find out how Nosto works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 235 scale: '5' date_modified: '2026-07-17' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Nosto Reviews **Vendor:** Nosto Solutions **Category:** [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization) **Average Rating:** 4.6/5.0 **Total Reviews:** 235 ## About Nosto Nosto is the agentic Commerce Experience Platform (CXP) that gives ecommerce leaders intuitively designed tools and AI agents to increase online revenue through end-to-end commerce experience management. With experience.AI™, Nosto’s intelligence engine, brands can enrich and connect customer, product, and content data in real-time. This unified data layer makes it actionable to personalize every step of the customer journey—from high-relevance Site Search to automated Category Merchandising, A/B testing and 1to1 Product Recommendations. To accelerate productivity, Nosto introduces Huginn, an always-on AI commerce agent. Huginn orchestrates a network of purpose-built agents to automate complex workflows, allowing teams to move from ideation to execution faster than ever before. Trusted by over 1,500 global brands—including Kylie Cosmetics, Muji, Dermalogica, and New Era—Nosto is built for scale. It empowers brands with significant SKUs to launch and optimize compelling onsite experiences without extensive IT resources. With offices in New York, London, Paris, Berlin, and Stockholm, Nosto pairs innovative agentic technology with expert support to help brands maximize their digital potential. ## Nosto Pros & Cons **What users like:** - Users praise Nosto for its **easy installation** and **excellent support** , enhancing customer personalization and boosting sales. (14 reviews) - Users rave about the **responsive customer support** from Nosto, ensuring quick resolutions and ongoing assistance. (11 reviews) - Users value the **personalization capabilities** of Nosto, enhancing customer experiences and driving sales effortlessly. (11 reviews) - Users appreciate the **automated product recommendations** from Nosto, significantly enhancing merchandising efficiency and increasing revenue. (11 reviews) - Users value Nosto for its **automated product recommendations** , which enhance personalization and streamline manual tasks. (10 reviews) - Ease of Use (9 reviews) - Customer Satisfaction (8 reviews) - Automation (7 reviews) - Easy Setup (7 reviews) - Helpful (7 reviews) **What users dislike:** - Users find Nosto's platform to have a **difficult learning curve** , requiring time and guidance to fully utilize its features. (5 reviews) - Users find the **learning curve steep** without sufficient support, making initial understanding of features challenging. (4 reviews) - Users note **missing features** like improved reporting tools and limited customization options hinder their experience with Nosto. (4 reviews) - Users find Nosto to be **expensive** , particularly challenging for small businesses facing higher costs. (3 reviews) - Users report **feature limitations** in Nosto, including inadequate customization and ineffective customer support experiences. (3 reviews) - Users find Nosto **not user-friendly** , often facing complications and a steep learning curve in navigating its features. (3 reviews) - Complexity (2 reviews) - Complex Reporting (2 reviews) - Dashboard Issues (2 reviews) - Learning Difficulty (2 reviews) ## Nosto Reviews ### 1. Saves us so much time! **Rating:** 4.5/5.0 stars **Reviewed by:** Lucy J. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2019 **What do you like best about Nosto?** Nosto does loads of things for us that we jsut haven't got time to do and couldn't do as well. From cross sells to personalisation in newsletters to facebook ads, it's a great tool and we get good results. **What do you dislike about Nosto?** Sometimes things can be a little complicated to work out. However I've great account manager support and we always get there. **Recommendations to others considering Nosto:** Give it a go, it's easy to try and simple to measure results. **What problems is Nosto solving and how is that benefiting you?** Time saving a personalisation. ### 2. Great Search Tool that uplifts UX! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2020 **What do you like best about Nosto?** Improved and accurate Search Results that have maximized CTR on results and have direct impact on Conversion Rate and Revenue. Searchnode is easily connected with no developing needed. It works great with other languages apart from English. **What do you dislike about Nosto?** A control panel is needed to make fine tunings on search results and have a complete reporting mechanism in order to optimise. **What problems is Nosto solving and how is that benefiting you?** Onsite search is easier and more efficient than ever. Searchnode providew great results on Greek, synonyms and also Greeklish. ### 3. This is an investment, not an expense **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2019 **What do you like best about Nosto?** As a mid size company we have of course a big tec stack. The Nosto solution stands out. Why? Because it is an investment and not an expense. You see the numbers coming in and they cover the expenses, which is good. You can actually measure the ROI and hence this is a profitable solution for us. The team at Nosto is always open to optimize what you have with you, so we see them as a business partner. Their approach is not the quick sale. They do not want to sell you the next bigger package. They are happy when you are and THEN they introduce to what else could be done in Nosto. Hence proof comes first, then the up-sell. Great! **What do you dislike about Nosto?** Nothing that I can think of, honestly. Sorry. **Recommendations to others considering Nosto:** When you get Nosto on board, they really care about you and help you get started. They want you to be happy and achieve your goals. **What problems is Nosto solving and how is that benefiting you?** I would not call it a problem. Nosto for us is not a problem solver. Nosto is one way to increase the sell out of our ecom estate. So you could see them as an opimization tool, as you personalize the content to the person visiting. ### 4. Great personalization platform! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2020 **What do you like best about Nosto?** I like the ability to customize any and all parts of our website with Nosto. I also like how helpful and friendly the Nosto staff is - they're a pleasure to work with! **What do you dislike about Nosto?** I dislike the limitations of the A/B testing tool, but I'm confident that improvements will be worth the wait. **What problems is Nosto solving and how is that benefiting you?** We're solving problems with catering to our different types of customers. ### 5. Recommended, but requires resources **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2020 **What do you like best about Nosto?** Nosto allows one to test almost all elements on the site. **What do you dislike about Nosto?** A very complex tool, not easy to set up. **Recommendations to others considering Nosto:** Make sure to assign a dedicated colleague to learn the tool and own it. It's a complex tool that requires time and experience to master. **What problems is Nosto solving and how is that benefiting you?** Improve personal recommendations and their relevance to the user. As a result - increase CR and AOV. ### 6. A great personal experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2020 **What do you like best about Nosto?** Makes using personalised recommendations easy. We are able to deliver a unique experience with the use of this tool. **What do you dislike about Nosto?** With having multiple stores, it sometimes takes longer to implement different blocks in block based emails when you are wanting to pull through price. This is because currencies change dependant on store. **Recommendations to others considering Nosto:** My advice would be to give it a go and see what learnings you can take from the platform about your own audience. **What problems is Nosto solving and how is that benefiting you?** We now have the opportunity to send out realtime personalised product recommendations which also take into consideration stock levels and fallback products. ### 7. Stackla have been a dream to work with. Great product - excellent support. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2020 **What do you like best about Nosto?** I can't speak highly enough of their support team in Sydney. Conscientious, technically skilled, dedicated team. **What do you dislike about Nosto?** Not much to dislike for me. I think some of their use cases have been challenged by changes Facebook has made to protect user privacy. The product is good enough to weather this, if you have a clear plan around UGC. **What problems is Nosto solving and how is that benefiting you?** Deepening engagement with customers and demonstrating this engagement across multiple digital touchpoints. ### 8. Search Note Reliable Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2020 **What do you like best about Nosto?** Search Node has solid statistc to offer. **What do you dislike about Nosto?** I dont have issue yet. Everything work fine at this moment **What problems is Nosto solving and how is that benefiting you?** Trend on Covid situation ### 9. Johnells likes Nosto **Rating:** 5.0/5.0 stars **Reviewed by:** Nico A. | Key Account Manager - E-Commerce, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2019 **What do you like best about Nosto?** The service from Jacob Nordgren. It sets the bar for our other partners. The on going development of services. Relevant products shown for our visitors. **What do you dislike about Nosto?** The setup around the basket reminder email is too complexed and can be simplified. **What problems is Nosto solving and how is that benefiting you?** Helping our customers finding the right items for them. Increased loyalty from existing customers and increased average order value. ### 10. Great opportunities and good support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2020 **What do you like best about Nosto?** The Nosto consultants offer proactive support and regularly bring new suggestions for optimizations. **What do you dislike about Nosto?** Functionality could still be expanded. **What problems is Nosto solving and how is that benefiting you?** We were able to increase conversion through Nosto and target customers more specifically. ### 11. Effective **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2020 **What do you like best about Nosto?** Nosto is easy to use and takes away of a lot of manual work. **What do you dislike about Nosto?** It could take some time to find out where everything is in the back end. However the team are very useful with clear direction via emailed screenshots or video calls. **Recommendations to others considering Nosto:** It Is really easy to use once you become familiar with where everything is. Also the team are very supportive. **What problems is Nosto solving and how is that benefiting you?** Building a countdown banner with the Nosto development team. ### 12. Great tool with loads of possibilities **Rating:** 5.0/5.0 stars **Reviewed by:** Olivia D. | Senior Ecommerce & Performance Markating Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2019 **What do you like best about Nosto?** Recommandations on site & popups + personalisation of any element on site **What do you dislike about Nosto?** Nothing - but it's asking me at least 40 characters **What problems is Nosto solving and how is that benefiting you?** Lead generation has increased drastically, we've even used popups to direct to our crowdfunding page. We're able to push high margin products on-site which is great for a business like ours that works with super tight margins. ### 13. Nosto helps a lot! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2020 **What do you like best about Nosto?** Flawless integration without technical complexity **What do you dislike about Nosto?** Nothing to dislikem maybe pricing could be more flexible... **What problems is Nosto solving and how is that benefiting you?** upselling and cross selling - on average a lift of around 15% ### 14. Very easy to use, actually works like it's supposed to **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2020 **What do you like best about Nosto?** Easy implementation and very low downtime **What do you dislike about Nosto?** Nothing comes to mind for now. The suppport is good and the product works **Recommendations to others considering Nosto:** If your site search doesn't work, then consider SearchNode **What problems is Nosto solving and how is that benefiting you?** Search actually works as it should for the customers, with little to no impact on overall performance ### 15. Great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Nosto?** Incredible tech and great customer service, good at problem solving, really excited to see the potential at Nosto **What do you dislike about Nosto?** Nothing, i am happy with everything to date **What problems is Nosto solving and how is that benefiting you?** Bundling, recommendation blocks to get higher AOV ### 16. Nosto provides user personalised content with ease **Rating:** 5.0/5.0 stars **Reviewed by:** Ethan B. | Junior Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2019 **What do you like best about Nosto?** Nosto works brilliantly to provide our customer with tailored content that matches their preferences and browsing history. The dotdigital integration gives us another marketing tool that works automatically without our input. **What do you dislike about Nosto?** We had some initial set up issues with interesting dotdigital, but I cannot say these were deal breakers- this is the only issue that I have found. **What problems is Nosto solving and how is that benefiting you?** Nosto allows us to create user personalised content without individually tracking each customers patterns. It provides a time effective tool that gives our customer segmented products. ### 17. Fit to your needs and easy to implement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Enterprise (> 1000 emp.) **Reviewed Date:** July 03, 2019 **What do you like best about Nosto?** Firstly, implementation of SearchNode was very easy - I needed only to send them a data feed, decide on which columns we need best relevancy and test. There was no frontend mess on my side, so I had to have small resources in my company. **What do you dislike about Nosto?** Than our website is changing (styles and layout) and we have to buy extra hours to correct it on search results. **Recommendations to others considering Nosto:** If you have limited recourse in your company, and a need to have better understating of your language, this solution is for you. I have experience very suited to my needs approach ex. adding voice search or integration with recommendations engine - BitRec. **What problems is Nosto solving and how is that benefiting you?** Now I just need to search for bad queries and send it to SearchNode - they will adapt search engine, without effort on my side. ### 18. Highly recommended company and tool for Your ecommerce customer experience and conversion rate boost **Rating:** 5.0/5.0 stars **Reviewed by:** Aušra B. | Products Manager, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** September 09, 2019 **What do you like best about Nosto?** Team attitude, speed and dedication to customers. **What do you dislike about Nosto?** Improving functionality and search results are also improvement for competitors, who use SearchNode. **Recommendations to others considering Nosto:** Why invent something that's already on the market. Young, motivated and result oriented company provides solution that ecommerce site wouldn't live without. Shared reports provides not only your site results, but also trends. There're possibility to create tests. **What problems is Nosto solving and how is that benefiting you?** Search tool development and maintenance. Easier development management, faster results, emerged reporting. ### 19. Powerful and Easy to use tool **Rating:** 4.5/5.0 stars **Reviewed by:** James R. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2019 **What do you like best about Nosto?** -A powerful tool, HTML editing allows you to edit anything and everything within the platform yourself, without having to rely on devs or Nosto (though they'll be more than helpful if needed) which means you can implement things near enough instantly -Being able to edit everything has allowed us to use Nosto above and beyond it's 'core' features by adapting elements for other purposes -Doesn't rely on a product feed, seamlessly & instantly integrates with E-commerce platform so set up is instant -Continuously developing new, useful features -Very friendly and helpful London based guys, CSM & support team help with issues very quickly **What do you dislike about Nosto?** -You can't share the data across storefronts, which weakens the benefit of the AI Algorithm for storefronts with little traffic/transactions. Making a change on one storefront (e.g. one language version) has to be copied across to the others which is sometimes a pain if you have multiple accounts. Then again this can be a plus because you can tailor the experience at a really granular level **What problems is Nosto solving and how is that benefiting you?** -Easily and instantly implemented industry 'standard' features across all our sites saving development costs -Automating product upsell and cross-sell across all touchpoints on the site -Ability to build 'dummy' category pages that tailor product lists to the user -Abandon basket implementation -Understanding user purchasing behaviour through segmentation and analytics -Utilizing pop-ups in a number of varied use cases -Allows us to create virtual bundles that users can add to basket in one click -Allows us to test editing page elements on the fly, to highlight trust features and USPs in different areas for different customers ### 20. Excellent service - not only technically very good, but also customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Jorens K. | Head of Marketing and Communication, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2019 **What do you like best about Nosto?** Flexibility of the team - they can do what you want and even more. Think about the target you want to achieve, express this need to the team and enjoy the results. **What do you dislike about Nosto?** Its pretty hard to tell what I dont like about the solution I like. I always would like to test new things and not everything is invented so far. But there needs to be a bigger demand for IT solution to start new developments than just one company. **Recommendations to others considering Nosto:** Go for it! Really valuable experience to your customers whatever you do. Especially good with ecom. **What problems is Nosto solving and how is that benefiting you?** Our internal search did not help customers at all, so we just needed to have a smart, nicely working, adaptable search. Here it is! ### 21. Best e-commerce conversion **Rating:** 5.0/5.0 stars **Reviewed by:** Lucien G. | Responsable e-commerce, Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2019 **What do you like best about Nosto?** With Nosto, we found a simple and effective solution to monitor product recommendations on our e-commerce site. Previously, we had to manually configure our recommendations. Dynamic recommendation is a real advantage for conversion. Additionally, the teams are always ready to invest in finding solutions and meeting our expectations. The implementations are quite simple, allowing us to easily test and improve the configurations in place. Moreover, the solution makes it easy to implement other elements like pop-ups or automatic reminder emails. **What do you dislike about Nosto?** So far so good... With the arrival of the GDPR, the abandoned cart function remains effective even though we target fewer visitors. **What problems is Nosto solving and how is that benefiting you?** By adapting to our graphic charter, the solution integrates perfectly with a fairly intuitive back office. With Nosto and its recommendations, we have real increases in the conversion rate! Thanks to Nosto, it's not our ideas that take precedence but the desires of the customers. ### 22. Quite simply EXTRA! Excellent support & Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2019 **What do you like best about Nosto?** Since 2016, Nosto has been supporting us in optimizing our customer journey. The simplicity of the tool's use, the powerful features, as well as a responsive and proactive team, allow us to fully leverage the potential of the solution. We are supported by a Customer Success Manager who constantly helps us optimize the tool to achieve our goals. In short, it is a privileged partner, very attentive to its clients, that continuously improves its tool and innovates. **What do you dislike about Nosto?** So far, so good. We have no bad experience to report. **What problems is Nosto solving and how is that benefiting you?** Thanks to its artificial intelligence, Nosto allows us to personalize the entire customer journey from on-site product recommendations to automated emails and popups, thus enhancing the customer experience and conversions. Beyond pure personalization, by unifying the data, Nosto enables us to offer a consistent experience across all touchpoints. ### 23. Excellent On-Boarding Experience and Results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2019 **What do you like best about Nosto?** Nosto has delivered great results for the merchant and the on-boarding experience was fast and very helpful. **What do you dislike about Nosto?** There isn't anything that we haven't liked about our Nosto experience thus far. **What problems is Nosto solving and how is that benefiting you?** Increasing AOV and improving customer experience ### 24. Great platform **Rating:** 5.0/5.0 stars **Reviewed by:** Kim M. | Senior Digital Content Executive , Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2019 **What do you like best about Nosto?** Great to be able to personalise the user experience to such a specific extent, we have seen good results so far. **What do you dislike about Nosto?** There have not been many issues with the service **What problems is Nosto solving and how is that benefiting you?** We are able to deliver more relevant content to our users so better suit their shopping needs. ### 25. Forward Thinking Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Dora C. | Ecommerce & Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2019 **What do you like best about Nosto?** The integration was seamless and we were able to start using features such as recommendations straight away. The onsite content personalisation has been a game changer as we’re now able to present dynamic content to different segments based on their browsing behaviour or product affinity. It’s early days but we’ve already seen a significant increase in engagement and conversion. Alice, our CSM has been an amazing support and has a great strategic approach for getting features live in a timely but achievable manner. I like that Nosto are constantly investing in R&D and are welcome to feedback and suggestions to improve existing features. **What do you dislike about Nosto?** Nothing so far. We still have more features to utilise but the time limitations are in-house rather than with Nosto. **What problems is Nosto solving and how is that benefiting you?** For a small digital team, it’s taken the guesswork and time out of doing things manually as all the tools and features are automated and data driven. ### 26. Competitive Conversion Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Jacob B. | Freelance Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2019 **What do you like best about Nosto?** Overall, I valued the email and popup features the most. Email is a huge new market, and I'm glad that Nosto had such great tools in place. **What do you dislike about Nosto?** I felt that Nosto may be a little bit expensive for a new business. Nevertheless, it was worth every penny, but I know some of my friends that I recommended it to were skeptical, given the price. **Recommendations to others considering Nosto:** Make sure to thoroughly review all the intro materials that Nosto provides. If you want to get the most out of the service, you must master the software like you would Excel or Photoshop. **What problems is Nosto solving and how is that benefiting you?** I used Nosto to make Facebook and Instagram ads that I had previously struggled with. Additionally, I used Nosto to create an email list. These benefits earned me many new customers from social media, in addition to getting many repeat customers through emails. ### 27. A dream **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2019 **What do you like best about Nosto?** I love how easy the platform is. Creating a new campaign literally takes minutes and the results you see are fab. Also, the team are always on hand to help with anything and explain everything super clearly. **What do you dislike about Nosto?** Having only used it personally for a month or so i have yet to find something that i dislike. **Recommendations to others considering Nosto:** Just try it and the results will speak for themselves. **What problems is Nosto solving and how is that benefiting you?** We have added in the recommendations to our email campaigns and also looking at how to implement via our social channels to drive upsell. ### 28. Greatest full service internal search engine **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Enterprise (> 1000 emp.) **Reviewed Date:** June 28, 2019 **What do you like best about Nosto?** Full service - everything is done from A to Z. All I needed to do was sending data-feed , explanation of fields, and acceptance of front end and way of working. Before we had to do any correction by ourselves, without special knowledge about search engines. Now Search Node is not doing corrections, that works for week or two, but they are doing fine tuning, so it is working correctly for a long time. **What do you dislike about Nosto?** That in a monthly fee, we have only a few hours of development. Our website is changing constantly, so search results also needs to change. I am not very happy, that I need to pay in a few places when change comes from our HQ. **What problems is Nosto solving and how is that benefiting you?** Elastic search engine, where I do not have to care how it is done. ### 29. Best search engine for your online store ! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2019 **What do you like best about Nosto?** Customers make a lot of typos? SearchNode helps clients find what they are looking for. This results in a significant increase in confidence and hence conversions. **What do you dislike about Nosto?** In my opinion, everything is ok. I have nothing to fault. **Recommendations to others considering Nosto:** Contact SearchNode - Ask for a company that uses their solutions and fits your profile. Test Test Test Test! **What problems is Nosto solving and how is that benefiting you?** Increase in revenue due to increased conversion and customer confidence. ### 30. Amazing **Rating:** 4.5/5.0 stars **Reviewed by:** Abduallah O. | Digital Marketing Specialist, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2019 **What do you like best about Nosto?** The email triggered and the changing of the recommendations on the website **What do you dislike about Nosto?** need more details and to be easier when creating the campaigns **What problems is Nosto solving and how is that benefiting you?** the recommendation slots are so helpful and using the emails for the abandoned cart ### 31. The chatbox support team is the best one I've worked with so far **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2019 **What do you like best about Nosto?** The chat box team gets the job done, clarify questions, with humor and entrepreneurial spirit. What I appreciate most is we found solutions together. It's not just robots routine job for them. They are genuine and like buddies for me. The best is all the GIF. **What do you dislike about Nosto?** I think the account service team is overloaded sometimes and so not responding in time. **What problems is Nosto solving and how is that benefiting you?** Like function enhancement. We are using a bespoke e-commerce platform so there's a lot of new issues & enhancements we discovered together with chatbox team. Like click KPI tracking. import csv function failure etc. ### 32. Great service and a great product **Rating:** 5.0/5.0 stars **Reviewed by:** Andy W. | Ecommerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2019 **What do you like best about Nosto?** Nosto removes the manual work and thought processes behind up and cross selling on our websites. From day 1 we saw an instant uplift in sales and since then have continued to see some fantastic results. The platform is super easy to use and navigate round and the reporting is great for us to see what works and what requires optimising. We are also utilising these product recommendations within our emails to provide an overall better shopping experience. Nosto has been a worthy investment and we are looking forward to seeing what the next 12 months will bring. Our conversations began with Melody who was very easy to talk to, informative and clear in what we would be getting from the platform. Integrations then began with Rory who again was very easy to talk to and he effortlessly explained where we needed to place code on our site and assisted in setting everything up which was really fast. Our CSM is Becky who has also been a pleasure to deal with. From calls to emails, everything is clearly explained and easy to follow. **What do you dislike about Nosto?** Nothing, this has been a great asset to our websites. **Recommendations to others considering Nosto:** I would say if you are not using Nosto then you are seriously missing out. **What problems is Nosto solving and how is that benefiting you?** We have drastically reduced the amount of time and resource we invest into merchandising on our websites. Nosto provides product recommendations that not only improve our conversion rates but also drive our average order values and provide our customers with a fantastic shopping experience. ### 33. Determined to the best. **Rating:** 4.5/5.0 stars **Reviewed by:** Artūras Ervinas K. | Merchandiser, Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2019 **What do you like best about Nosto?** I like their passion for what they do and how they do it, I like that they are proactive and think twice before making any changes. **What do you dislike about Nosto?** Maybe one thing that bothers that SearchNode doesn't have a dashboard where you could manipulate your data, make corrections for listing or sorting, everything is done through code. **What problems is Nosto solving and how is that benefiting you?** SearchNode helps us run smoothly as an e-commerce platform while taking care of our search functionality and relevance. ### 34. Nosto is just what we needed. **Rating:** 4.0/5.0 stars **Reviewed by:** Briar B. | Web Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2019 **What do you like best about Nosto?** I love how agile the integration has been, how well the widgets have fit right into the look and feel of our site, and the performance of the recommendations. **What do you dislike about Nosto?** The integration with our ESP Bronto has been a disappointment. I am forced to manually upload any emails captured through Nosto into Bronto, which obviously causes a delay and the contacts are not put into our normal workflow. Also because of the lack of Bronto integration I must manually set permissions for any new email added. Nosto and Bronto's contact statuses do not talk to each other, which is a bummer. **Recommendations to others considering Nosto:** Only use with a fully integrated ESP. **What problems is Nosto solving and how is that benefiting you?** We've consolidated a bunch of 3rd party extensions to one service which has been great. We also have provided dynamic product recos on our website, which Magento doesn't provide on its own. ### 35. Great e-commerce personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Bendic K. | e-commerce specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2019 **What do you like best about Nosto?** Nosto is very convenient for doing retargeting on facebook. **What do you dislike about Nosto?** It would be great to have more design options on carousel ads through facebook. ex. more colorful price tags. **What problems is Nosto solving and how is that benefiting you?** Reduce abandonment cart rate and increase cart value. ### 36. Good experience both as a SaaS provider and with the custom development tasks **Rating:** 5.0/5.0 stars **Reviewed by:** Julija V. | Junior Digital Marketing Specialist, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2019 **What do you like best about Nosto?** Searchnode team is a fast responding team, they quickly react to both bug fixes and to custom development demands. **What do you dislike about Nosto?** Sometimes some custom developments can take more time than expected. **What problems is Nosto solving and how is that benefiting you?** We don't need to have a team for onsite search, but can have a product prepared by field experts that we can personalise. ### 37. Great tool for recommendation and minimize drop-outs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2019 **What do you like best about Nosto?** Nosto offers a great tool with many useful functions such as: - AI-based personalized recommendations - A good API towards FB/Insta in order to do personalized retargeting and look-a-like advertising - Retargeting e-mails - Intention based or rule based pop-ups - e-mail widget with personal product recommendations. They also offer a great and friendly customer service which provides good support. **What do you dislike about Nosto?** They seem to drop the connection to FB sometimes which causes us to manually have to re-login and connect the nosto API to our FB My business account again. However I am not sure weather the problem is caused by FB or the nosto API failing to reconnect. **Recommendations to others considering Nosto:** Definately worth looking into if you are looking for a good recommendation engine. **What problems is Nosto solving and how is that benefiting you?** I am using several parts of their functionality such as product recommendations on many page types, pop-up with welcoming offer, retargeting e-mails as well as retargeting and look-a-like advert advertising. I have seen a definate increase in CR on all our websites after implementing nosto's different functions. ### 38. Great eCommerce Conversion Driver **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2019 **What do you like best about Nosto?** Nosto is super simple to set-up and implement quickly. We use Shopify and using the Nosto app we were able to get recommendations on the site very quickly and easily. Since then we've seen a really decent revenue return on the recommendation slots. We're also really excited about the new AI functionality to help provide a more personalised shopping experience for the customer, although we're yet to implement this. Nosto's support and Customer Success team (our main contact is Alice) are also extremely helpful, and always willing to help. **What do you dislike about Nosto?** The threshold to get access to the new AI features does seem quite high - but I understand there is flexibility to pay a little more for this if the threshold isn't met - so this isn't an issue. **What problems is Nosto solving and how is that benefiting you?** Providing a more tailored user journey for customers, to show relevant products based on their history. Increasing AOV by strategically adding recommendations to specific areas of the site. Ensuring there is no end point in a journey, i.e. adding recommendations onto 404 and no search result pages. ### 39. Great personal customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Martin B. | Md , Small-Business (50 or fewer emp.) **Reviewed Date:** June 21, 2019 **What do you like best about Nosto?** Our CSM Jemma is the perfect combo of reactive and proactive help. She started in the best foot by actually visiting us to see our business and put faces to names to work out our priorities. **What do you dislike about Nosto?** Looks expensive initially for smaller businesses. **What problems is Nosto solving and how is that benefiting you?** We are trying to improve our conversion rate. Working directly with our CSM we can see just what results as possible. ### 40. A good tool for your ecommerce **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Graphic Design | Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2019 **What do you like best about Nosto?** Smooth search, ajax enabled, can search between products and categories. **What do you dislike about Nosto?** Integrating it with your ecommerce, it can get abit pain in the back. **Recommendations to others considering Nosto:** Be ready to spend good time to integrate it. **What problems is Nosto solving and how is that benefiting you?** search engine for ecommerce platform. ### 41. Seamless Personalisation **Rating:** 5.0/5.0 stars **Reviewed by:** Ciaran D. | Head Of Ecommerce & Digital Marketing, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2018 **What do you like best about Nosto?** Nosto was extremely easy to integrate into our site. There was very little development needed and the tool began delivering results for us from day 1. The UI enables marketers to market for than getting caught up in technical aspects. **What do you dislike about Nosto?** The only initial downfall was a CTA cost model that made it somewhat difficult to budget for, while their costs are tied to your success, it is not always ideal to be hit with a larger than expected bill. However, their recent change to fixed pricing will make a huge difference to our business. **Recommendations to others considering Nosto:** Be sure to engage with their CSM as they are great at showing you how to really leverage the power of the tool. Review performance regularly and tweak what is and isn't working. **What problems is Nosto solving and how is that benefiting you?** Nosto solved our problem of delivering a personalised experience to our customers and help to grow our online revenues. It also delivered easily to digest information on what our customers were shopping for, clicking on and purchasing. ### 42. Efficient & Effective **Rating:** 5.0/5.0 stars **Reviewed by:** Laura G. | Ecommerce Manager, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2018 **What do you like best about Nosto?** Nosto takes all the manual work out of creating related products and up-sells not only on PDP's but across the full website and emails. It uses data to make intelligent decisions on what products to show customers so the conversion on up-sells and related product blocks is much higher now compared to when we used to manually merchandise them. The reporting dashboard is really clear and informative, it allows to effortlessly track performance and make changes where required. (We also have the ability to test and change algorithms as and when we wish.) **What do you dislike about Nosto?** Nothing so far, Nosto is a very easy platform to use and the cost model is great for us as a growing business as it gives us the freedom to scale up. **Recommendations to others considering Nosto:** Really easy to setup and pretty much guarantees a return on investment **What problems is Nosto solving and how is that benefiting you?** By allowing Nosto to make data driven recommendations we spend less time & resource manually merchandising. This means there are less un-related items merchandised in the up-sell / cross-sell blocks from opinion based decisions, the Nosto algorithm allows us to deliver the results the customer expects / wishes to see thus improves conversion. ### 43. Pleasantly Surprised **Rating:** 5.0/5.0 stars **Reviewed by:** Colby B. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2018 **What do you like best about Nosto?** We recently onboarded with Nosto just before BFCM and I couldn't be more impressed with the team and the functionality of the software. We saw 8% of our sales through BFCM weekend came from a Nosto widget. They have been very helpful with any customization we've wanted. Overall we're very impressed and still haven't even dove into some the personalization functionalities that we look forward to implementing at the beginning of the new year. **What do you dislike about Nosto?** Nothing so far. Everything has been smooth sailing. **Recommendations to others considering Nosto:** Give it a shot and I think you'll be pleasantly surprised on the impact it will have with your visitors. I was a bit hesitant/skeptical but I have quickly been proven wrong. **What problems is Nosto solving and how is that benefiting you?** Currently we're only using the recommended products widgets across the site. At the beginning of the new year we want to have a dynamic site (imagery, collections, style) depending on the visitor that lands on our site. In other words we're using Nosto to make our site hyper personalized to the visitor. ### 44. Our experience with Nosto **Rating:** 3.5/5.0 stars **Reviewed by:** Primal M. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2018 **What do you like best about Nosto?** Nosto's user interface is simple to use and to get your head around. Its great that you can configure a variety of elements to tailor the experience for your site. The account management has been really great too (thanks Kitty!) as the team have gone over and above to help us optimize our configurations. Nosto also allows us to configure programmes from other platforms like facebook, which makes digital marketing management that much easier. **What do you dislike about Nosto?** There are certain limitations to what can be configured, so we have had to manually code some displays for them to appear as per our requirements, but the Nosto team were quite happy to support us in making the changes needed **What problems is Nosto solving and how is that benefiting you?** Website conversion has improved and also interaction on the website. We still have a lot of tools to utilise within Nosto over the coming months to improve the personalisation for our customers. ### 45. Best data driven automated recommendation channel **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2019 **What do you like best about Nosto?** Data driven automated personalised recommendations to each and every users, which can be easily embedded within website, marketing emails, printed despatch notes, increased the sales for us. Other quite useful features like Facebook ads, dynamic bundles, pop ups and more are cherry on top. **What do you dislike about Nosto?** Honestly, i really cant think of anything. **What problems is Nosto solving and how is that benefiting you?** All manual recommendation merchandising is removed with this automated and more effective solution and including this with other features like fb ads, pop ups are proven as incremental growth success features. ### 46. Recommended to everyone i know not using it already **Rating:** 5.0/5.0 stars **Reviewed by:** Phil M. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2018 **What do you like best about Nosto?** The staff, they clearly explain and demo everything and will even help walk you through set up. Sad to say in this day and age we take things like reporting and metrics for granted but their interface and set up is very easy to use and gives you clear metrics to make better decisions quickly. **What do you dislike about Nosto?** The only bug so far is that sometimes Facebook Ads dont sync so although they keep working and bring a positive return, the figures aren't always exact. When this is the case there is a message as soon as you log into the software to let you know so it really cant be faulted as the issue lies with Facebook **What problems is Nosto solving and how is that benefiting you?** Its raised our ATV and conversion rate where any Nosto element has been used so basically its a no brainer ### 47. Huge help for small companys **Rating:** 5.0/5.0 stars **Reviewed by:** Noomi E. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2018 **What do you like best about Nosto?** What I like most about Nosto is how easy it is to begin working with it. Choose what type of targeting you want to do and go for it. You can't go totally wrong and you learn so much. **What do you dislike about Nosto?** Well, our business is for swedish customers only but everything in Nosto have to be done in english. Sometimes we find it hard to get the right categories or interest for the customers we'd like to attract. **What problems is Nosto solving and how is that benefiting you?** We are solving a huge amount of communication and recommendations for our customers, both new and revisiting ones. It would take a whole lot of time to focus all attention, and get it right, if we would do this manually. Nosto really helps with the automatications of things you would never think about but really need to make a difference. ### 48. Quite good but not too known **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** April 12, 2019 **What do you like best about Nosto?** Nosto is a very easy and effectual way to lift up the customer experience and engaging customers. I like how my shopping experience is more personalized and semi accurately too. **What do you dislike about Nosto?** It is not too visible right now and I can understand a lot of customer's concerns with privacy and security if information. As a finnish company I believe this has been taken care of though. **What problems is Nosto solving and how is that benefiting you?** Personally I have not seen a direct impact in my position but I have sene numbers and would attribute the increase of complimentary product orders to nosto in some extent. Mostly I have experiences as a shopper and customer in online retail. ### 49. Time Is Money - Nosto Is Worth The Cost **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2019 **What do you like best about Nosto?** We tried a variety of up-sell and content personalization apps before we finally settled on Nosto and gave it a shot. I wish we would have pulled the trigger a lot earlier because we are having a lot of success with Nosto and it's driving a great ROI. If you're looking to scale your E-commerce brand/company and put the right products in front of your customers faces, this is a must have. Nosto is spearheading new development and I'm confident we are in good hands with Nosto. In this business, you want to be the first to start adopting new technology and leverage the bleeding edge of what's available to stay relevant. Nosto recognizes this and then takes action to develop the best tools for the business. Great job! **What do you dislike about Nosto?** We haven't experienced too many cons. In the beginning, we were reluctant because of the higher cost than less robust alternatives. Ultimately, the price point is fine because it allows Nosto to have an impressive R&D budget, which is obvious they're using to roll out new features often. **Recommendations to others considering Nosto:** If you're a smaller business and tempted to try other cheaper alternatives, save yourself the headache and recognize that Nosto is going to bring an ROI. We were on the fence for the first few months, but ultimately we saw the returns. **What problems is Nosto solving and how is that benefiting you?** Efficiency configuring segmented content recommendation, dynamic advertising, audience analysis, etc. ### 50. Quick, Smart and Helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Anna M. | E-Commerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2018 **What do you like best about Nosto?** I love how it personalizes our website! In the best way, you can 'set it and forget it' and it's like having a sales person on your site. Offering up suggested products in a smart, slick way. Implantation was fast, our team was helpful and immediately understood our goals and brand. **What do you dislike about Nosto?** We just launched and don't have a ton of experience - not one thing bad to say. **What problems is Nosto solving and how is that benefiting you?** How to personalize our website without hours of manpower from our e-commerce team. ## Nosto Discussions - [What's the implementation of SearchNode?](https://www.g2.com/discussions/what-s-the-implementation-of-searchnode) - 1 comment, 2 upvotes - [How is SearchNode unique in search market?](https://www.g2.com/discussions/how-is-searchnode-unique-in-search-market) - 1 comment, 2 upvotes - [how do i integrate this in every search including in client desktop?](https://www.g2.com/discussions/14304-how-do-i-integrate-this-in-every-search-including-in-client-desktop) - 1 comment, 1 upvote - [What is Nosto used for?](https://www.g2.com/discussions/what-is-nosto-used-for) - 1 comment - [View Nosto pricing details and edition comparison](https://www.g2.com/products/nosto/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-03+22%3A04%3A32+-0500&secure%5Bsession_id%5D=4aa66b9e-4b0a-499a-9a6b-b09b2a5d2683&secure%5Btoken%5D=bff61a12baae5366ad057d3f5650176d675f69a350409dee85bcff665f8f9dc2&format=llm_user) ## Nosto Integrations - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [Shopware](https://www.g2.com/products/shopware/reviews) - [Tapcart](https://www.g2.com/products/tapcart-tapcart/reviews) ## Nosto Features **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing **Merchandising** - Product Recommendations - Product Search - Product Display - Media File Storage - Web Content Management **Search Setup** - Indexing - Auto Complete - Product Information - Stemming **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Content** - Types - Migration - Publishing - UGC **Visual UGC** - Campaign Customization - Widget Customization - Widget - Media Library **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Analytics** - Reports & Analytics - Customer Data **Product Discovery** - Recommendations - Personalization - Faceted Search - Ranking and Relevancy **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **Engagement** - Live Streaming - Omnichannel - Personalization - Moderation **Integrations** - Social Media - Content Creation - Marketing Automation - Rights Management **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Administration** - Integrations - Dashboard **Integration** - E-Commerce - PIM - Merchadising **Analytics** - Reporting and Analytics **Social Shopping** - Promotions - Shoppable Media - AR/VR - Social Store **Support** - Onboarding - 24/7 Client Support **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Website Personalization **Analytics** - Product Insights - Social Listening - Campaigns **Performance** - UGC Analytics - Lazy-Loading **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance ## Top Nosto Alternatives - [Algolia](https://www.g2.com/products/algolia/reviews) - 4.5/5.0 (430 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (766 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,397 reviews)