Nosto Features
Visitor Behavior (3)
Monitoring
Based on 79 Nosto reviews and verified by the G2 Product R&D team. Monitor the behavior of website and online store visitors
Targeting
Based on 86 Nosto reviews and verified by the G2 Product R&D team. Ability to target website visitors based on behavioral patterns
Guided Selling
Based on 71 Nosto reviews and verified by the G2 Product R&D team. Adapt the selling process to each visitor, including content and pricing
Templates (3)
Library
Based on 70 Nosto reviews and verified by the G2 Product R&D team. Provide a library of templates for various purposes such as website engagement or e-commerce
Customization
Based on 84 Nosto reviews and verified by the G2 Product R&D team. Allows users to customize templates and use them on multiple channels easily
Optimization
Based on 76 Nosto reviews and verified by the G2 Product R&D team. Track the performance of different versions of templates and suggest optimizations
Personalization (8)
Recommendation
Based on 94 Nosto reviews and verified by the G2 Product R&D team. Recommend products based on order history and online behavior
Content
Based on 73 Nosto reviews and verified by the G2 Product R&D team. Provide custom content to website visitors based on their online behavior
Cart Abandonment
Based on 59 Nosto reviews and verified by the G2 Product R&D team. Deliver messages targeted at buyers who are about to leave an online store
Search
Based on 44 Nosto reviews and verified by the G2 Product R&D team. Optimize search based on the role of the user or inventory availability
Personalization Engine
Based on 60 Nosto reviews and verified by the G2 Product R&D team. Machine learning or artificial intelligence that powers the personalization features of the platform.
Product Recommendations
Based on 77 Nosto reviews and verified by the G2 Product R&D team. Tools to automatically recommend products to a customer based on their viewing or purchasing history.
A/B Testing
Based on 60 Nosto reviews and verified by the G2 Product R&D team. The ability to test various configurations and recommendations to determine which are most successful with customers.
Personalized Messaging
Based on 42 Nosto reviews and verified by the G2 Product R&D team. Tools to create personalized messaging based on customer data collected from purchases or viewing history.
Multichannel (3)
Web
Based on 77 Nosto reviews and verified by the G2 Product R&D team. Integrate personalized content and recommendations on websites
Email
Based on 61 Nosto reviews and verified by the G2 Product R&D team. Define customized email templates which are sent automatically
Mobile
Based on 69 Nosto reviews and verified by the G2 Product R&D team. Include personalization features that are mobile-friendly and responsive
Segmentation (1)
A/B Testing
Based on 10 Nosto reviews. Provides native A/B testing for content and campaigns.
Targeting (2)
Behavioral Targeting
Presents messaging depending on customer behavior.
Contextual Targeting
Presents messaging depending on customer context.
Triggered Content (3)
Geofencing
Content triggered by customer's given geolocation.
Triggered Emails
Emails triggered by customer activity or behavior.
Triggered Messages
Messages triggered by customer activity or behavior.
Personalized Content (2)
Recommendation Engine
Provides recommendations based on customer metrics. This feature was mentioned in 11 Nosto reviews.
Website Personalization
Personalizes web experiences and presented content based on customer metrics.
Administration (4)
Marketing Campaigns
Based on 40 Nosto reviews and verified by the G2 Product R&D team. The ability to create and customize marketing campaigns based on user data.
Reports & Analytics
Based on 67 Nosto reviews and verified by the G2 Product R&D team. Easily digestible visual representations of data collected by the platform.
User Data
Based on 53 Nosto reviews and verified by the G2 Product R&D team. Data collected from customers to be analyzed by analytics tools or other e-commerce software.
Integrations
Based on 55 Nosto reviews and verified by the G2 Product R&D team. The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.
Analytics (6)
Reports & Analytics
The ability to analyze and visually represent relevant data collected from an e-commerce store and e-merchandising tool. 34 reviewers of Nosto have provided feedback on this feature.
Customer Data
Data collected from customers that can be used to better refine merchandising efforts to entice similar customers. This feature was mentioned in 32 Nosto reviews.
Reporting and Analytics
Based on 26 Nosto reviews. Provides reporting and analytics tools to quantify the results of the experiment.
Product Insights
Analyze social media sales to determine which products sell better
Social Listening
Monitor social media interactions to identify consumer trends
Campaigns
Track the performance of marketing campaigns and social media advertising
Merchandising (5)
Product Recommendations
Products recommended to customers based on their purchasing or viewing history. This feature was mentioned in 38 Nosto reviews.
Product Search
A search function to help customers easily find products in an online store. This feature was mentioned in 22 Nosto reviews.
Product Display
As reported in 26 Nosto reviews. Tools to optimize how product images are represented on the site.
Media File Storage
As reported in 19 Nosto reviews. Tools to store and organize product images, videos, and 3D renderings.
Web Content Management
As reported in 23 Nosto reviews. Tools to optimize and organize product descriptions and other content published to an online store.
Administration (2)
Integrations
As reported in 32 Nosto reviews. The ability to integrate with a variety of e-commerce software in order to share data and functionality.
Dashboard
A means to display relevant reports and other data in one, easily accessible place. This feature was mentioned in 36 Nosto reviews.
Search Setup (4)
Indexing
Analyze and index e-commerce data and define searchable fields 12 reviewers of Nosto have provided feedback on this feature.
Auto Complete
As reported in 12 Nosto reviews. Provide algorithms to provide users with suggested results as they type
Product Information
As reported in 13 Nosto reviews. Define how product information (attributes, brand, type) can be searched and in what combination
Stemming
Search for alternative variations of a word to deliver more accurate results This feature was mentioned in 12 Nosto reviews.
Product Discovery (4)
Recommendations
Based on 14 Nosto reviews. Provide recommendations based on what users are searching for
Personalization
Allow companies to personalize the search experience for their shoppers This feature was mentioned in 14 Nosto reviews.
Faceted Search
Buyers can refine product searches using filters and product attributes. 12 reviewers of Nosto have provided feedback on this feature.
Ranking and Relevancy
Rank search results based on relevance, availability, or popularity 13 reviewers of Nosto have provided feedback on this feature.
Integration (3)
E-Commerce
Provide integration with e-commerce platforms and shoppping cart software 14 reviewers of Nosto have provided feedback on this feature.
PIM
Integrate with Product Information Management (PIM) software
Merchadising
As reported in 10 Nosto reviews. Support integration with e-merchadising and similar retail software
Experimental Design (3)
Multivariate testing capacities
Based on 22 Nosto reviews. Allows for the testing of multiple variables at a time during a single test.
Concurrent Testing
Allows multiple experiments to be deployed simultaneously. 17 reviewers of Nosto have provided feedback on this feature.
Mobile Testing
Allows mobile web pages to be tested during A/B experiments. This feature was mentioned in 18 Nosto reviews.
Computing (3)
WYSIWYG
As reported in 19 Nosto reviews. What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding.
AI/Machine Learning
Based on 20 Nosto reviews. Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing.
Little to No Coding
As reported in 25 Nosto reviews. Requires little to no knowledge of coding. Usually this means it comes with prewritten code.
Content (4)
Types
Manages multiple types of social content such as text, documents, videos, and images
Migration
Allows users to migrate content and product data from other systems such as Product information Management (PIM)
Publishing
Include workflows and rules for content sharing and publishing
UGC
Provide features or integrate with sfotware to manage user-generated content (UGC)
Engagement (4)
Live Streaming
Allows users to live stream content, which can be recorded and replayed on demand
Omnichannel
Support engagement on multiple channels such as email, phone, and in-store
Personalization
Provide pesonalization options such as dynamic templates, localized content, amd recommendations
Moderation
Include rules and workflows for moderation of social engagement
Social Shopping (4)
Promotions
Provide coupons or discounts that are available exclusively on social media
Shoppable Media
Manage shoppable content such as images or videos that buyers can click to access a store
AR/VR
Utilize augmented reality (AR) and virtual reality (VR) technology to engage with social media users
Social Store
Create social stores and customizable branded landing pages
Visual UGC (4)
Campaign Customization
Provides users with tools to rebrand users’ content with creative customizations, themes, promotional elements, etc.
Widget Customization
Allows users to customize the UGC widget with their own logo and branding
Widget
Allows users to display a UGC gallery on their website
Media Library
Gives users a central place to store and manage UGC through folders, tags, etc.
Integrations (4)
Social Media
Integrates with social media platforms to collect customer posts that mention or display a particular brand
Content Creation
Integrates with content creation tools to allow users to edit and customize content
Marketing Automation
Integrates with marketing automation software to feed content into existing marketing workflows
Rights Management
Integrates with social media platforms to allow brands to reach out directly to users to request rights to reuse their content
Support (2)
Onboarding
Provides personalized onboarding sessions to help brands get started
24/7 Client Support
Provides 24/7 customer support and technical assistance through different channels like email, chat, call, and video
Performance (2)
UGC Analytics
Gives users insights into customer behavior and campagin performance by tracking clicks, views, content metrics, and user sentiments
Lazy-Loading
Enables UGC galleries to intelligently load only when they are ready to be used, reducing overall page weight and improving website performance
Agentic AI - A/B Testing (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Personalization Engines (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - E-Commerce Personalization (2)
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting





