Nosto Features

Monitor the behavior of website and online store visitors

Ability to target website visitors based on behavioral patterns

Adapt the selling process to each visitor, including content and pricing

Provide a library of templates for various purposes such as website engagement or e-commerce

Allows users to customize templates and use them on multiple channels easily

Track the performance of different versions of templates and suggest optimizations

Recommend products based on order history and online behavior

Provide custom content to website visitors based on their online behavior

Deliver messages targeted at buyers who are about to leave an online store

Optimize search based on the role of the user or inventory availability

Machine learning or artificial intelligence that powers the personalization features of the platform.

Tools to automatically recommend products to a customer based on their viewing or purchasing history.

The ability to test various configurations and recommendations to determine which are most successful with customers.

Tools to create personalized messaging based on customer data collected from purchases or viewing history.

Integrate personalized content and recommendations on websites

Define customized email templates which are sent automatically

Include personalization features that are mobile-friendly and responsive

Provides native A/B testing for content and campaigns.

Presents messaging depending on customer behavior.

Presents messaging depending on customer context.

Content triggered by customer's given geolocation.

Emails triggered by customer activity or behavior.

Messages triggered by customer activity or behavior.

Provides recommendations based on customer metrics.

Personalizes web experiences and presented content based on customer metrics.

The ability to create and customize marketing campaigns based on user data.

Easily digestible visual representations of data collected by the platform.

Data collected from customers to be analyzed by analytics tools or other e-commerce software.

The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.

The ability to analyze and visually represent relevant data collected from an e-commerce store and e-merchandising tool.

Data collected from customers that can be used to better refine merchandising efforts to entice similar customers.

Provides reporting and analytics tools to quantify the results of the experiment.

Interact with data visualization elements, such as charts and graphs, to drill down into data

Analyze social media sales to determine which products sell better

Monitor social media interactions to identify consumer trends

Track the performance of marketing campaigns and social media advertising

Products recommended to customers based on their purchasing or viewing history.

A search function to help customers easily find products in an online store.

Tools to optimize how product images are represented on the site.

Tools to store and organize product images, videos, and 3D renderings.

Tools to optimize and organize product descriptions and other content published to an online store.

The ability to integrate with a variety of e-commerce software in order to share data and functionality.

A means to display relevant reports and other data in one, easily accessible place.

Analyze and index e-commerce data and define searchable fields

Provide algorithms to provide users with suggested results as they type

Define how product information (attributes, brand, type) can be searched and in what combination

Search for alternative variations of a word to deliver more accurate results

Provide recommendations based on what users are searching for

Allow companies to personalize the search experience for their shoppers

Buyers can refine product searches using filters and product attributes.

Rank search results based on relevance, availability, or popularity

Provide integration with e-commerce platforms and shoppping cart software

Integrate with Product Information Management (PIM) software

Support integration with e-merchadising and similar retail software

Allows for the testing of multiple variables at a time during a single test.

Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.)

Allows mobile web pages to be tested during A/B experiments.

Uses AI to generate or suggest experiment variations to test website versions.

Uses AI or machine learning to automatically optimize traffic distribution between experiment variations.

Create many versions of emails, forms, or actions and gauge which is most effective

What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding.

Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing.

Requires little to no knowledge of coding. Usually this means it comes with prewritten code.

Use AI to generate content in the form of text, images, videos, etc.

Manages multiple types of social content such as text, documents, videos, and images

Allows users to migrate content and product data from other systems such as Product information Management (PIM)

Include workflows and rules for content sharing and publishing

Provide features or integrate with sfotware to manage user-generated content (UGC)

Allows users to live stream content, which can be recorded and replayed on demand

Support engagement on multiple channels such as email, phone, and in-store

Provide pesonalization options such as dynamic templates, localized content, amd recommendations

Include rules and workflows for moderation of social engagement

Provide coupons or discounts that are available exclusively on social media

Manage shoppable content such as images or videos that buyers can click to access a store

Utilize augmented reality (AR) and virtual reality (VR) technology to engage with social media users

Create social stores and customizable branded landing pages

Provides users with tools to rebrand users’ content with creative customizations, themes, promotional elements, etc.

Allows users to customize the UGC widget with their own logo and branding

Allows users to display a UGC gallery on their website

Gives users a central place to store and manage UGC through folders, tags, etc.

Integrates with social media platforms to collect customer posts that mention or display a particular brand

Integrates with content creation tools to allow users to edit and customize content

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Integrates with social media platforms to allow brands to reach out directly to users to request rights to reuse their content

Set up automation to request user-generated content from creators/influencers

Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

Organize and manage interactive contests or challenges

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Create, design and manage workflows for repetitive tasks

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Provides personalized onboarding sessions to help brands get started

Provides 24/7 customer support and technical assistance through different channels like email, chat, call, and video

Gives users insights into customer behavior and campagin performance by tracking clicks, views, content metrics, and user sentiments

Enables UGC galleries to intelligently load only when they are ready to be used, reducing overall page weight and improving website performance

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Set up connections to third-party platforms to improve business processes

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Gauge satisfaction and receive information for improvement and success

Access software remotely via mobile devices

Pre-designed layouts that can be customized to match preferences and requirements

Create, design and manage workflows for repetitive tasks

Alter the layout and content of reports

Program to edit text files that renders the content in accordance with embedded markup code such as HTML

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Define levels of authorization for access to specific files or systems

Group campaigns by project, client, or campaign for better management.

An extended application or connector that enables users to perform additional services with their current set of tools

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Method of analysis that visualizes the series of events that lead towards a defined goal.

Assemble applications and processes by dragging over and arranging pre-built components

Application programming interface that allows for integration with other systems/databases

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Track visitors'/audience's responses across web pages and other optimized content

Create landing pages or online forms designed to capture new leads and prospects

Tracks metrics that provide insight into how a user interacts with any interface or product

Geographic location of visitors determines behavior of the software

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Observe and track the demand, usage, progress or quality of a system, product, or user

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Add customized logos and colors to align with company branding

Receive data and information in real time

Creation, administration, and evaluation of assessments or tests

Search and filter data across systems to locate required information by entering keywords or certain criteria

Graphical representation of data

Apply statistical/mathematical models to sets of data

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Access software remotely via mobile devices

Define levels of authorization for access to specific files or systems

Provides a channel for team members to share media files, communicate, and work together

For creative teams and agencies

Intended to be used by online stores

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Schedules specific times for content to appear on social media platforms, blogs, websites etc.

Group leads or contacts based on their specific characteristics

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

See past and upcoming campaigns and communications in a calendar view

Search and filter data across systems to locate required information by entering keywords or certain criteria

Track the usage of certain hashtags

Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks

Software program that continuously adjusts its behavior based on observed data

Log and store the source of contacts/leads

Accept and process online payment transactions

Tracks metrics that provide insight into how a user interacts with any interface or product

Tool to send questionnaires to customers to gauge feedback

Ratings/Reviews

Distributing content through various platforms or channels

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Adjust communications based on previous interactions or personal preferences

Track and monitor a specific set of keywords

Manage the process of evaluating documents or requests submitted for approval

Collect user-generated content in the form of videos, photos, text reviews, and more

Use AI to generate content in the form of text, images, videos, etc.

Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases

Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion

Encourage your customers to promote your company by providing materials, tools, and reward programs

Create professional looking videos by manipulating video footage with filters, special effects, trimming, filters and transitions