--- title: Nosto Reviews meta_title: 'Nosto Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 235 reviews by the users' company size, role or industry to find out how Nosto works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 235 scale: '5' date_modified: '2026-08-04' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Nosto Reviews **Vendor:** Nosto Solutions **Category:** [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization) **Average Rating:** 4.6/5.0 **Total Reviews:** 235 ## About Nosto Nosto is the agentic Commerce Experience Platform (CXP) that gives ecommerce leaders intuitively designed tools and AI agents to increase online revenue through end-to-end commerce experience management. With experience.AI™, Nosto’s intelligence engine, brands can enrich and connect customer, product, and content data in real-time. This unified data layer makes it actionable to personalize every step of the customer journey—from high-relevance Site Search to automated Category Merchandising, A/B testing and 1to1 Product Recommendations. To accelerate productivity, Nosto introduces Huginn, an always-on AI commerce agent. Huginn orchestrates a network of purpose-built agents to automate complex workflows, allowing teams to move from ideation to execution faster than ever before. Trusted by over 1,500 global brands—including Kylie Cosmetics, Muji, Dermalogica, and New Era—Nosto is built for scale. It empowers brands with significant SKUs to launch and optimize compelling onsite experiences without extensive IT resources. With offices in New York, London, Paris, Berlin, and Stockholm, Nosto pairs innovative agentic technology with expert support to help brands maximize their digital potential. ## Nosto Pros & Cons **What users like:** - Users praise Nosto for its **easy installation** and **excellent support** , enhancing customer personalization and boosting sales. (14 reviews) - Users rave about the **responsive customer support** from Nosto, ensuring quick resolutions and ongoing assistance. (11 reviews) - Users value the **personalization capabilities** of Nosto, enhancing customer experiences and driving sales effortlessly. (11 reviews) - Users appreciate the **automated product recommendations** from Nosto, significantly enhancing merchandising efficiency and increasing revenue. (11 reviews) - Users value Nosto for its **automated product recommendations** , which enhance personalization and streamline manual tasks. (10 reviews) - Ease of Use (9 reviews) - Customer Satisfaction (8 reviews) - Automation (7 reviews) - Easy Setup (7 reviews) - Helpful (7 reviews) **What users dislike:** - Users find Nosto's platform to have a **difficult learning curve** , requiring time and guidance to fully utilize its features. (5 reviews) - Users find the **learning curve steep** without sufficient support, making initial understanding of features challenging. (4 reviews) - Users note **missing features** like improved reporting tools and limited customization options hinder their experience with Nosto. (4 reviews) - Users find Nosto to be **expensive** , particularly challenging for small businesses facing higher costs. (3 reviews) - Users report **feature limitations** in Nosto, including inadequate customization and ineffective customer support experiences. (3 reviews) - Users find Nosto **not user-friendly** , often facing complications and a steep learning curve in navigating its features. (3 reviews) - Complexity (2 reviews) - Complex Reporting (2 reviews) - Dashboard Issues (2 reviews) - Learning Difficulty (2 reviews) ## Nosto Discussions - [What's the implementation of SearchNode?](https://www.g2.com/discussions/what-s-the-implementation-of-searchnode) - 1 comment, 2 upvotes - [How is SearchNode unique in search market?](https://www.g2.com/discussions/how-is-searchnode-unique-in-search-market) - 1 comment, 2 upvotes - [how do i integrate this in every search including in client desktop?](https://www.g2.com/discussions/14304-how-do-i-integrate-this-in-every-search-including-in-client-desktop) - 1 comment, 1 upvote - [What is Nosto used for?](https://www.g2.com/discussions/what-is-nosto-used-for) - 1 comment - [View Nosto pricing details and edition comparison](https://www.g2.com/products/nosto/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-08-06+08%3A59%3A50+-0500&secure%5Bsession_id%5D=d1bc06b0-0038-4b32-b15c-6113c65e1388&secure%5Btoken%5D=4d58aec2c9bb1fc9fed5b142c7a3b70d8825848431449f617f59dfcaab9e8bf5&format=llm_user) ## Nosto Integrations - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [Shopware](https://www.g2.com/products/shopware/reviews) - [Tapcart](https://www.g2.com/products/tapcart-tapcart/reviews) ## Nosto Features **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing **Merchandising** - Product Recommendations - Product Search - Product Display - Media File Storage - Web Content Management **Search Setup** - Indexing - Auto Complete - Product Information - Stemming **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding - Generative AI **Content** - Types - Migration - Publishing - UGC **Visual UGC** - Campaign Customization - Widget Customization - Widget - Media Library **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Analytics** - Reports & Analytics - Customer Data **Product Discovery** - Recommendations - Personalization - Faceted Search - Ranking and Relevancy **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations - Multivariate Testing **Engagement** - Live Streaming - Omnichannel - Personalization - Moderation **Integrations** - Social Media - Content Creation - Marketing Automation - Rights Management - UGC Request Automation - Influencer Relationship Management - Feedback Management - Contest Management - Campaign Management - Workflow Management - Social Media Integration **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Administration** - Integrations - Dashboard **Integration** - E-Commerce - PIM - Merchadising **Analytics** - Reporting and Analytics - Visual Analytics **Social Shopping** - Promotions - Shoppable Media - AR/VR - Social Store **Support** - Onboarding - 24/7 Client Support **Additional Functionality** - Alerts/Notifications - Surveys & Feedback - Mobile Access - Customizable Templates - Workflow Management - Customizable Reports - Visual Editor - Conversion Rate Optimization - Access Controls/Permissions - Campaign Segmentation - Widgets - Activity Dashboard - Funnel Analysis - Drag & Drop - API - Content Management - Behavior Tracking - Landing Pages/Web Forms - Engagement Tracking - Geotargeting - AI Copilot - Monitoring - Conversion Tracking - Customizable Branding - Real-Time Data - Assessment Management - Search/Filter - Data Visualization - Statistical Analysis **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Website Personalization **Analytics** - Product Insights - Social Listening - Campaigns **Performance** - UGC Analytics - Lazy-Loading **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Audience Targeting - Third-Party Integrations **Additional Functionality** - Sentiment Analysis - Alerts/Notifications - Mobile Access - Access Controls/Permissions - Collaboration Tools - For Creative Agencies - For eCommerce - ROI Tracking - Post Scheduling - Segmentation - Activity Dashboard - Marketing Calendar - Search/Filter - Hashtag Tracking - Influencer Discovery - AI/Machine Learning - Referral Tracking - Online Payments - Engagement Tracking - Customer Surveys - Ratings/Reviews - Content Delivery - AI Copilot - Personalization - Keyword Tracking - Approval Process Control - UGC Collection - Generative AI - Loyalty Program - Influencer Tracking - Customer Advocacy - Video Editing **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance ## Top Nosto Alternatives - [Algolia](https://www.g2.com/products/algolia/reviews) - 4.5/5.0 (430 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (766 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,397 reviews)