[
Membrain Reviews
](https://www.g2.com/products/membrain/reviews)

[
Membrain Reviews
](https://www.g2.com/products/membrain/reviews)

# Membrain Features

##### ## Platform (10)

Customization

Allows administrators to customize to accommodate their unique processes. Includes ability to create custom objects, fields, rules, calculations, and views.

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Internationalization

Enables users to view and transact business with the same content in multiple languages and currencies.

Sandbox / Test Environments

Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Document & Content Mgmt.

Allows consuming, publishing and editing content from a central interface. Content management for CRM systems might include presentations, documents, images and other related electronic files.

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Output Document Generation

Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

Mobile Access

Access software remotely via mobile devices

Lead Generation

Manage the process of attracting and converting business prospects into leads

Show More

##### ## Sales Force Automation (10)

Contact & Account Management

Store and retrieve information associated to customer contacts and accounts. Track company-wide communication and information about contacts and accounts.

Partner Relationship Mgmt. (PRM)

Manage partners by tracking channel partner leads and sales opportunities. Provide a partner portal to collaborate with channels on sales opportunities and to share product, pricing, quoting, ordering, and training information

Opportunity & Pipeline Mgmt.

Manage sales opportunities through their lifecycle from lead to order. Track stages, values, and probabilities of close. Manage sales pipelines by individual sales rep, team, region, and company-wide.

Task / Activity Management

Manage and track tasks and activities. Assign due dates and integrate to calendars to manage daily schedules and priorities.

Territory & Quota Management

Assign and manage sales quotas and territories. Track progress against quotas. Change as needed.

Desktop Integration

Allows users to sync their Email, Calendar and Contact tools with their CRM system. Includes Microsoft Outlook and Google integration.

Product & Price List Management

Enter product/part numbers and manage the prices associated with them. Typically functionality allows users to add products and prices to opportunities and quotes if these modules are provided within the same system.

Quote & Order Management

Allows users to create a quote to be provided to a customer that contain at least products, prices and associated discounts. Order management allows users to process orders that contain products, prices and associated discounts.

Customer Contract Management

Management of contracts made with customers. Contract management includes negotiating the terms and conditions in contracts and ensuring compliance with the terms and conditions, as well as documenting and agreeing on any changes or amendments that may arise during its implementation or execution.

Contract/License Management

Track, store, and access client contracts or licenses

Show More

##### ## Marketing Automation (6)

Email Marketing

Allows users to send email to contacts in bulk. Common features include: Built in Email templates, social media integration, Subscriber list management, sign up forms, success rate reports, AB testing and auto-responders.

Lead Management

Allows users to manage and track leads though a process. The lead process typically involves steps such as: 1. Lead Generation, 2. Customer Inquiry, Inquiry Capture, Lead Filtering, Lead Grading, Lead Distribution and Lead Qualification.

Marketing ROI Analytics

Enables analysis of effectiveness of an organizations various marketing activities

Email Management

Manage, store and organize emails within the system or via third-party apps

File Management

Create, save, and store files

Deal Management

Defines specific deal parameters to negotiate and secure deals

Show More

##### ## Customer Support (20)

Case Management

Tracks issues/help requests reported by customers through the resolution process.

Customer Support Portal

Provides a convenient way for customers to get answers to inquiries, post service issues, place orders, view order histories, and gain access to other information contained in the knowledge base.

Knowledge Base

Information repository that provides a means for information to be collected, organized, shared, searched and utilized. Allows customers to get answers to common questions.

Call Center Features

Allows customer support professionals access to all information required to support the customer including customer information, case history and related customer social activity. Common features include: call recording, analytics, workforce management, call script management, and compliance management.

Support Analytics

Enables analysis of customer support activities to optimize customer support professionals, processes and tools.

Workflow Management

Create, design and manage workflows for repetitive tasks

Opportunity Management

Track all opportunities for potential sales and convert them into recurring revenue

Sales Pipeline Management

Pipeline view and tracking lead status

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Calendar Management

Track and manage schedules and meetings via an integrated calendar

Pipeline Management

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Communication Management

Manage and track all internal and external communication conducted via calls, email, text, or chat

Visual Analytics

Interact with data visualization elements, such as charts and graphs, to drill down into data

Template Management

Create, save, and re-purpose templates for emails, forms, etc.

Predictive Analytics

Predict future data based on historical data sets

Document Management

Store, manage, and track all electronic documents in a centralized location

Channel Management

Manage various distribution channels, build relations with channel partners, and track their performance

Commission Management

Tracking, calculating, and paying commissions and earnings to employees

Field Sales Management

Manage or track sales completed by field teams/employees

Show More

##### ## Integration (8)

Data Import & Export Tools

Ability to input, modify and extract data from the application in bulk through a structured file.

Integration APIs

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Breadth of Partner Applications

To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Third-Party Integration

Addition of necessary external data, applications, tools, or features

Internal Chat Integration

Incorporation of a chat or messaging system within an organization's internal communication infrastructure

Collaboration Tools

Provides a channel for team members to share media files, communicate, and work together

Prospecting Tools

Tools designed to streamline the process of lead generation and management for sales teams

Real-Time Data

Receive data and information in real time

Show More

##### ## Mobile & Social (7)

Social Collaboration Features

Enables multiple users to interact by sharing information to achieve a common goal. Social collaboration focus's on the identification of groups and collaboration spaces in which messages are explicitly directed at the group and the group activity feed is seen the same way by everyone

Social Network Integration

Use public social networks to listen and engage with customers. Allows users to filter what’s important and respond quickly. Often this functionality allows questions and requests from customers on social networks to case management.

Mobile User Support

Allows software to be easily used on multiple mobile devices include phone and tablet devices.

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Customer Support

Provide online support for your customers through live chat or help desk functionality

Multi-Channel Social Integration

Integrate with more than one social media network

Show More

##### ## Reporting & Analytics (3)

Reporting

Enables reporting of all data contained within the system. Typically contains standard reports as well as the ability to create ad-hoc reports.

Dashboards

An easy to read, often single page, real-time user interface, showing a graphical presentation of the current status and historical trends of an organization’s Key Performance Indicators (KPIs) to enable instantaneous and informed decisions to be made at a glance

Forecasting

Enables projection of sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates.

Show More

##### ## Content Management (7)

Content Import

Ability to import sales and marketing collateral built outside of the solution

Content Creation

Provides capabilities for building unique sales and marketing content within the product.

Templates

Provides pre-built templates for fast and simple content creation.

Advanced Search

Able to easily search, locate, and retrieve relevant content.

Content Library

Centralized repository to store content and assets

Email Management

Manage, store and organize emails within the system or via third-party apps

Customizable Templates

Pre-designed layouts that can be customized to match preferences and requirements

Show More

##### ## Analytics (5)

Reporting

Provides real-time reporting and analytics that track metrics and engagement data on sales enablement content, resources, activities, learning, etc.l

Alerts

Sends a notification when a prospect engages or interacts with content.

Account-Based Engagement

Tracks the level of engagement for a specific account based on the presented content.

Content Utilization

Tracks how frequently a particular piece of content is being used and monitors its effectiveness.

Prioritization

Arrange tasks based on the level of priority or urgency

Show More

##### ## Training (4)

Knowledge Base

Organizes knowledge from fellow sales representatives and other experienced employees for reference.

Coaching Materials

Offers content and training for new hires within the tool.

Playbook Creation

Allows for the creation of a customized playbook that new hires can use for reference in understanding company-specific sales processes.

Video Record

Records users' practice or live pitches for future reference and improvement.

Show More

##### ## Feedback (6)

Review

Lets managers review recorded video pitches to discuss areas of skill and areas that require improvement.

Scorecard

Provides a scorecard to display team and/or individual performance.

Coaching Card

Allows managers to utilize and snapshot scorecards to coach new hires and assign action items.

Leaderboard

Projects team sales performance publicly to reward and motivate employees.

Real-Time Updates

Updates sales data in real-time so as to help teams remain close to their goals.

Notifications

Notifies users of company-specified "danger zones" to correct behaviors and re-align sales processes in the right direction.

Show More

##### ## Incentives (4)

Badges

Assigns achievement badges to high-performing employees based on pre-determined standards.

Triggers

Automatically recognizes achievements that should be added to the leaderboard.

Commission Calculator

Helps users determine sales goals by calculating potential commission rates.

Leaderboards

Highlights top-performing employees to publicly reward their achievements.

Show More

##### ## Personalization (6)

Profiles

Creates user profiles similar to social media pages that display private or public statuses and updates.

Custom Reports

Generates reports with customizable fields to further understand employee performance.

Dashboards

Visualizes individual and team insights such as new leads and outbound calls.

Goal Setting/Tracking

Establish measurable goals and objectives and track their progress over a specific period of time

Sales Reports

Reports specific to sales analysis for trends and strategies

Incentive Management

Manages incentive programs such as profit sharing, stock awards, and individual bonus plans

Show More

##### ## Administrative (3)

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Employee Structure

Organizes team members by roles, activities and objectives and weighs tasks by importance.

Behavior Monitoring

Allows managers and administrators to peruse profiles and monitor employee behavior and performance.

Show More

##### ## Lead Facilitation (4)

Customer-facing Chatbot

Offers a chatbot to initiate and carryout inital conversations with prospects and leads.

Lead Qualification

Automatically calculates which leads are the most likely to become a customer.

Lead Follow-up

Automatically contacts all leads.

Meeting Scheduling

Utilizes natural language processing to set up meetings.

Show More

##### ## Organization (15)

Opportunity and Pipeline Management

Manages sales opportunities through their full lifecycle from lead to order, tracking stages, values, and close probabilities across pipelines by individual rep, team, region, and company-wide

Data Entry

Automates the entry of collected data.

Integrations / APIs

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Meeting Management

Manage the process of planning and scheduling meetings, including agenda creation

Calendar Management

Track and manage schedules and meetings via an integrated calendar

Call Management

Document Management

Store, manage, and track all electronic documents in a centralized location

Contact Management

Manage, organize, and store contact information

Task Management

Create, manage and track all task activities and progression

Lead Management

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Notes Management

Allow users to create, edit, and sort multiple notes

Sales Activity Management

Define, track, and/or automate sales activities and sales processes

Email Management

Manage, store and organize emails within the system or via third-party apps

Show More

##### ## Performance Analysis (4)

Coaching

Provides real-time coaching to sales representatives.

Peformance Tracking

Tracks and analyzes sales representative performance.

Email Tracking

Track delivered, received, and opened emails

Call Tracking

Process to identify source of incoming calls, date, time, duration or caller type using a unique phone number

Show More

##### ## Sales Analysis (2)

ROI Forecasting

Measure return on investment and leverage data to predict profitability of future projects.

Sales Forecasting

Enables projection of sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates.

Show More

##### ## Integrated Workflows (13)

Task Management

Automates in-system tasks and provides reminders and details for manual tasks for sales team members to complete.

Email Tracking/Automation

Integrates tightly with email inbox and allows the scheduling and tracking of email outreach and correspondence.

Calls and Voice

Provides sales dialer functionality or integrates tightly with dialer software, with useful automation and high-quality calls.

Other Outreach Options

Provides relevant automation in sales channels outside of email and calls, like social media posts, SMS text messages and more.

CRM Integration

Provides two-way integration with sales CRM: (1) Tracking sales team actions and prospect responses and (2) Pulling CRM data to populate and personalize sales outreach.

Calendar

Integrates with calendar software so users can seamlessly schedule calls.

Shared Records

Automatically assign strategic leads and accounts to individual reps in a shared bucket for anyone to work on.

Business Process Automation

Helps automate and manage information, tasks, and procedures by establishing routines and patterns associated with processes

Performance Management

Organize and manage the accomplishments and development of employees or performance of applications or systems

Calendar Management

Track and manage schedules and meetings via an integrated calendar

Sales Pipeline Management

Pipeline view and tracking lead status

Communication Management

Manage and track all internal and external communication conducted via calls, email, text, or chat

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Show More

##### ## Repeatability and Reportability (5)

Content Management

Retains and incorporates company-approved messaging and presentations into emails, calls, meetings, etc.

Workflow Management

Orchestrates automated sales tasks and outreach across a number of channels (email, calls, social media, etc.) and/or integrated systems.

Workflow Performance

Reports on the effectiveness of an entire outreach workflow as well as the effectiveness of specific marketing materials, messaging, outreach tactics, and team members.

Sales Coaching and Insights

Surfaces relevant insights about how a team member can perform better, either with improved sales techniques or prospect-specific hints.

Gamification

Provides gamifaction features to rank sales reps on performance

Show More

##### ## AI and Automation (5)

Lead Prioritization

Allows users to create lead prioritization rules to prioritize the msot important bueyrs and customers.

Lead Scoring

Provides lead scoring features that allow user to target leads that are the most qualified and likely to engage

Best Time of Day Scheduling

Provides features that allow users to identify and automate the best time to send out emails or other sales engagement communcations

Buyer Intelligence

Provides features that allow users to have insight into buyer profiles such as likelihood to respond to emails and calls.

Machine Learning

Provides AI and machine learning features that offer predictive recommendations no how to engage with buyers based on historical buyer behavior.

Show More

##### ## Revenue Sourcing and Forecasting (7)

Revenue History

Allows users to track how previous revenue forecasts have developed over time

Pipeline Management

Allows users to track pipeline to identify deals that are stalled, at risks and future opportunities

Dashboard Analytics

Reports results on revenue attainment, conversion rate, and overall revenue analytics

Multi-Device Data Visualization

Allows users to view data visualizations on several devices

Data Segmentation

Enables user to segment customer or prospect revenue data in meaningful ways such as by industry or region.

Predictive Forecasting

Provides users with ability to predict upcoming forecast based on AI insights and deal health

Revenue Operations Cadence

Provides users with ability to analyze weekly, monthly, and quarterly operational cadences to ensure success

Show More

##### ## CRM Data Enrichment (5)

Calendar Sync

Automatically associates calendar invites to update deal progress in a CRM

Email Activity Capture

Automatically associates sales activities within emails to the relevant accounts in your CRM

Conversation Intelligence

Automatically associates sales activities within conversation intelligence tools to the relevant accounts in your CRM

Marketing Leads

Automatically links marketing leads to sales generated opportunities in your CRM

Contact Capture

Automatically captures contacts engaged with and associates to relevant accounts in a CRM

Show More

##### ## Account Management (6)

Nonengaged Accounts

Identifies accounts that sales reps aren't engaging with

Account optimization

Maximizes account coverage by determining the optimal number of accounts per rep

Historical Patterns

Identifies common themes among historical deals that are won or lost

Rep Performance

Identifies common themes and actions amongst reps that close the most deals

Account Engagement

Allows users to track the level of engagement with each account and provides insights on frequency of engagement

Historical Win/Loss Patterns

Identifies common themes among historical deals that are won or lost to provide insights into successful strategies

Show More

##### ## Generative AI (11)

AI Text Generation

Allows users to generate text based on a text prompt.

AI Text Summarization

Condenses long documents or text into a brief summary.

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

AI Text Generation

Allows users to generate text based on a text prompt.

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Proposal Generation

Create proposals based on costs of labor and materials

AI Text Summarization

Condenses long documents or text into a brief summary.

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

AI Text Generation

Allows users to generate text based on a text prompt.

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Lead Generation

Manage the process of attracting and converting business prospects into leads

Show More

##### ## Agentic AI - Revenue Operations & Intelligence (RO&I) (8)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Website Integration

Seamlessly integrates with 3rd party websites

Show More

##### ## Agentic AI - CRM (8)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Calendar/Reminder System

Notifications/alerts for upcoming events or tasks

Show More

##### ## Agentic AI - Sales Performance Management (3)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Show More

##### ## Agentic AI - Sales Coaching (6)

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Decision Making

Makes informed choices based on available data and objectives

AI/Machine Learning

Software program that continuously adjusts its behavior based on observed data

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Show More

##### ## Agentic AI - Sales Enablement (3)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Show More

##### ## Agentic AI - Sales Engagement (8)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Strategic Planning

At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them

Show More

##### ## Agentic AI - AI Sales Assistant (8)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

AI/Machine Learning

Software program that continuously adjusts its behavior based on observed data

Show More

##### ## Learning Management - Sales Enablement (3)

Sales Training

Provides interactive learning to improve skill gaps through role-playing, practicing pitches, scenario-based simulations, etc.

Sales Coaching

Offers real-time feedback and actionable insights from structured, customized sales coaching assessments and templates.

Sales Onboarding

Provides personalized, interactive training to onboard new hires successfully while monitoring their progress and readiness.

Show More

##### ## Revenue Enablement - Sales Enablement (4)

Cross-Functional Alignment

Provides the tools and resources for alignment of all revenue-generating teams to engage customers in a consistent and personalized way

AI and Automation

Uses AI for predictive insights, recommendations for content, or automating workflows for onboarding and learning assignments

End-to-End Customer Journey Insights

Delivers a holistic view of interaction data and behavioral patterns across the entire customer journey to improve the buying experience and drive revenue growth

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Show More

##### ## Agentic AI - Revenue AI Platforms (6)

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Connects to multiple software systems or databases to gather relevant context data for AI agents

Decision Making

Makes informed choices based on available data and objectives

Adaptive Learning

Improves performance based on feedback and experience

Show More

##### ## Platform - Revenue AI Platforms (9)

Conversation Intelligence

Turns unstructured conversation data into clear, actionable insights for coaching, deal analysis, and operational improvement

Predictive Forecasting

Provides users with ability to predict upcoming forecast based on AI insights and deal health

CRM Data Enrichment

Augments, improves or enriches CRM data

Actionable Insights

Gathers actionable insights from customer interactions for strategic decison making

Risk Flagging

Flags deals at risk, declined engagement, stalled opportunities, or other warnings in order to prevent issues from escalating

Workflow Orchestration

Coordinates and aligns on actions across sales, marketing, customer success, and RevOps in a unified platform

Sales Coaching

Surface insights from key deals, account signals, conversations, and win/loss patterns for offering data-driven coaching or feedback

Pipeline & Deal Management

Allows users to track pipeline to identify deals that are stalled, at risk, and future opportunities

Customer Data Capture

Collects and organizes customer interaction data from multiple channels or systems

Show More

##### ## Additional Functionality (250)

Email Response Control

Speech Recognition

Train your system to interpret and transcribe voice messages

Customer Engagement

Initiate interactions with customers by proactively starting conversations or providing informational content

Dashboard

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Chat/Messaging

Communicate using direct chat or messages within the system

AI Writing Assistant

Generates and edits text using machine learning

For Sales Teams/Organizations

Caters to sales teams

Sales Automation

Automate processes to manage leads, contacts, opportunities and sales activities

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

CRM

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Predictive Analytics

Predict future data based on historical data sets

Lead Scoring

Score a lead based on quality or likelihood to buy/convert based on predetermined criteria

Templates

Sample files or documents that could be customized as needed or used as is

Reminders

Timed notification for any upcoming task, deadline, appointment, or activity

Email Templates

Pre-made examples and templates for emails

SMS Messaging

Send messages via SMS

Personalization

Adjust communications based on previous interactions or personal preferences

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Conversation Intelligence

Recording, transcription, and analysis of sales calls for the purpose of training and generating insights

Lead Engagement

Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels

Customer Database

A collection of customer information such as contact details, demographics, previous interactions, etc.

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Omnichannel Outreach

Using different methods or channels to connect with customers

Workflow Automation

Streamlining repetitive tasks and activities through automated and predefined workflows

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Data Import/Export

Import and export data to and from software applications

Lead Capture

Automatically identify and save contact information of potential customers

Batch Processing

Software's ability to perform similar action on multiple similar files simultaneously

Email Tracking

Track delivered, received, and opened emails

Tagging

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Pipeline Reports

Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals.

Drag & Drop

Assemble applications and processes by dragging over and arranging pre-built components

Segmentation

Group leads or contacts based on their specific characteristics

Customizable Fields

Customize data fields to support various needs and use cases

Role-Based Permissions

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Interaction Tracking

Track interaction history by documenting conversations for contacts

CRM

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Document Storage

Store and organize documents in a centralized system

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Contact Database

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Referral Tracking

Log and store the source of contacts/leads

Quotes/Estimates

Generate quotes or estimates for customers

Multi-Channel Communication

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Lead Qualification

Score a lead on their quality or likelihood to buy based on certain behaviors

Marketing Automation

Automate workflows and trigger campaigns based on customer actions

Email Templates

Pre-made examples and templates for emails

Sales Reports

Reports specific to sales analysis for trends and strategies

Customer Journey Mapping

Visualize and analyze customer experience across all touchpoints and channels

Reminders

Timed notification for any upcoming task, deadline, appointment, or activity

Lead Scoring

Score a lead based on quality or likelihood to buy/convert based on predetermined criteria

Data Security

Protect sensitive data for digital privacy

Customizable Reports

Alter the layout and content of reports

Calendar Sync

Synchronize with other calendars to view mutual availability and schedules

For Startups

Primarily serving startup companies

Performance Metrics

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Sales Trend Analysis

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.

For iPad Devices

Operate/access software on iPad Devices

Customizable Templates

Pre-designed layouts that can be customized to match preferences and requirements

Activity Tracking

Track and document all activities across devices, networks, and other systems

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

For Mac Devices

Operate/access software on Mac Devices

Landing Pages/Web Forms

Create landing pages or online forms designed to capture new leads and prospects

Lead Nurturing

Engage with a lead throughout the sales process by actively providing information

Gamification

Games or game-like elements to track progress and reward accomplishments

Prioritization

Arrange tasks based on the level of priority or urgency

Web-based Deployment

SaaS, web-based, online deployment

Softphone

Use your computer as a phone device to make calls over the internet

Single Sign On

Allow users to access multiple services after entering their login credentials once

Customer Database

A collection of customer information such as contact details, demographics, previous interactions, etc.

Event Triggered Actions

Predefined actions automatically performed on the occurance of specific events

Mobile App

Access the system via a mobile application

Email Sequences

Set up automated email sequences to streamline outreach and engage leads/contacts

Customer Segmentation

Process of dividing customers into groups based on common characteristics

Lead Assignment

Manually or automatically assign leads to sales reps

For Small Businesses

Designed for small businesses

Live Chat

Ability to chat online in real time

Business Card/Badge Scanning

Capture contact information by scanning a physical item and having the system automatically extract data from the scan

Data Visualization

Graphical representation of data

Customer Social Profiles

Track customers' activities across social networks and maintain details about their demographics, preferences & more

Social Promotion

Market event via social media tools

Monitoring

Observe and track the demand, usage, progress or quality of a system, product, or user

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Social Media Monitoring

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Customer Engagement

Initiate interactions with customers by proactively starting conversations or providing informational content

Sentiment Analysis

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Brand Tracking

Monitor social media posts or web that mention a particular brand

Audience Targeting

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Workflow Automation

Streamlining repetitive tasks and activities through automated and predefined workflows

Performance Metrics

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Feedback Management

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Mobile Access

Access software remotely via mobile devices

Collaboration Tools

Provides a channel for team members to share media files, communicate, and work together

Gamification

Games or game-like elements to track progress and reward accomplishments

Automatic Transcription

Use AI to convert voice into text automatically

Call Recording

Record the audio of phone conversations for quality assurance purposes

Sales Reports

Reports specific to sales analysis for trends and strategies

Real-Time Analytics

Analyze and gain insights into data in real-time

Commenting/Notes

Leave comments and notes on documents for others to view

Built-in Course Authoring

Tools that allow users to create and publish courses and course material/content

Learning Paths/Tracks

Designing course materials to be completed in a sequential order for personalized learning purposes

Assessment Management

Creation, administration, and evaluation of assessments or tests

Video Conferencing

Connect with meeting participants remotely over video

Conversation Intelligence

Recording, transcription, and analysis of sales calls for the purpose of training and generating insights

Call Monitoring

Listen to live phone conversations for the purpose of training and assessing agent performance

Goal Setting/Tracking

Establish measurable goals and objectives and track their progress over a specific period of time

Workflow Management

Create, design and manage workflows for repetitive tasks

Learning Management

Organize and track educational activities

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Training Management

Track employee/learner's progression through training programs

Document Management

Store, manage, and track all electronic documents in a centralized location

Content Library

Centralized repository to store content and assets

Recommendations

Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Call Tracking

Process to identify source of incoming calls, date, time, duration or caller type using a unique phone number

Performance Management

Organize and manage the accomplishments and development of employees or performance of applications or systems

Onboarding

Process of familiarizing new clients, stakeholders or employees with the company, a new location, or a service

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

Chat/Messaging

Communicate using direct chat or messages within the system

Prospecting Tools

Tools designed to streamline the process of lead generation and management for sales teams

Content Delivery

Distributing content through various platforms or channels

Personalization

Adjust communications based on previous interactions or personal preferences

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Task Management

Create, manage and track all task activities and progression

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Activity Tracking

Track and document all activities across devices, networks, and other systems

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

API

Application programming interface that allows for integration with other systems/databases

CRM

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Audio/Video Recording

Record audio and/or video

Collaboration Tools

Provides a channel for team members to share media files, communicate, and work together

Appointment Scheduling

Schedule appointments via a calendar

Real-Time Notifications

Notifications that are delivered to users as soon as an event occurs

Contact Database

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

For Sales Teams/Organizations

Caters to sales teams

Lead Management

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Scheduling

Plan availability and assign specific time slots for tasks and resources

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Email Tracking

Track delivered, received, and opened emails

User Management

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Interaction Tracking

Track interaction history by documenting conversations for contacts

Workflow Management

Create, design and manage workflows for repetitive tasks

Calendar Management

Track and manage schedules and meetings via an integrated calendar

Lead Capture

Automatically identify and save contact information of potential customers

Call Recording

Record the audio of phone conversations for quality assurance purposes

Template Management

Create, save, and re-purpose templates for emails, forms, etc.

Customizable Branding

Add customized logos and colors to align with company branding

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Performance Management

Organize and manage the accomplishments and development of employees or performance of applications or systems

Lead Nurturing

Engage with a lead throughout the sales process by actively providing information

Document Management

Store, manage, and track all electronic documents in a centralized location

Sales Trend Analysis

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.

Meeting Management

Manage the process of planning and scheduling meetings, including agenda creation

Lead Qualification

Score a lead on their quality or likelihood to buy based on certain behaviors

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Video Support

Supports various video file formats

Microsoft Outlook Integration

Audio File Management

Supports audio files

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Contact Management

Manage, organize, and store contact information

Goal Management

Allows employees to set and manage work or career related goals

Sales Planning

Define sales targets and create strategies to meet goals or marketing results

Mobile Access

Access software remotely via mobile devices

CRM Integration

Integration with third-party CRM systems

Pipeline Management

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

Conversation Intelligence

Recording, transcription, and analysis of sales calls for the purpose of training and generating insights

Access Controls/Permissions

Define levels of authorization for access to specific files or systems

Gamification

Games or game-like elements to track progress and reward accomplishments

Lead Scoring

Score a lead based on quality or likelihood to buy/convert based on predetermined criteria

Opportunity Management

Track all opportunities for potential sales and convert them into recurring revenue

Microlearning

Distribute training content in bite-size pieces that can be consumed in short periods of time

Content Sharing

Digitally share pre-made materials and self-created content with others

Real-Time Data

Receive data and information in real time

Workflow Automation

Streamlining repetitive tasks and activities through automated and predefined workflows

Prospecting Tools

Tools designed to streamline the process of lead generation and management for sales teams

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Auto-Dialer

System that automatically dials calls

For Sales Teams/Organizations

Caters to sales teams

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Gamification

Games or game-like elements to track progress and reward accomplishments

Real-Time Updates

Receive system updates as soon as any changes are made

Employee Reward Programs

Builds a system of recognition and rewards to encourage employee performance and link outcomes to business needs

Employee Management

Track employee schedules, availability, and performance across projects and tasks

Ongoing Performance Tracking

Provides real-time feedback and assessments on employee performance, skills, and accomplishments

Benchmarking

Compare key metrics for the business against prominent players in the industry

Commission Management

Tracking, calculating, and paying commissions and earnings to employees

For Sales Teams/Organizations

Caters to sales teams

Performance Metrics

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Sales Planning

Define sales targets and create strategies to meet goals or marketing results

Single Sign On

Allow users to access multiple services after entering their login credentials once

Performance Management

Organize and manage the accomplishments and development of employees or performance of applications or systems

Forecasting

Form predictions based on past and present data/trends

Quota Planning

Plan target quotas that sales representatives are expected to meet within a specific period.

Accounting

Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc.

Workflow Management

Create, design and manage workflows for repetitive tasks

Compliance Management

Track and manage adherence to policies for any service, product, process, or supplier

User Management

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Rewards Points

A type of incentive earned through making purchases in select categories.

Organizational Charting

Diagram that shows the structure of an organization and the relationships between parts

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Access Controls/Permissions

Define levels of authorization for access to specific files or systems

Customizable Branding

Add customized logos and colors to align with company branding

Milestone Tracking

Monitor task progress and planned accomplishments to better manage project status

Territory Management

Organize customer data and accounts by user or geography

Performance Appraisal

Evaluation process that provides feedback on an employee's job performance

Calendar Management

Track and manage schedules and meetings via an integrated calendar

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Sales Onboarding & Training

Process of training new hires by providing them with sales tools and knowledge needed to complete the job

Employee Recognition

Acknowledge and reward employees for reaching specific goals and/or for exemplary performance

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Ratings/Reviews

Ratings/Reviews

API

Application programming interface that allows for integration with other systems/databases

Feedback Management

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

Training Management

Track employee/learner's progression through training programs

Goal Management

Allows employees to set and manage work or career related goals

Assignment Management

Assign issues and tasks based on availability or required skills

Lead Scoring

Score a lead based on quality or likelihood to buy/convert based on predetermined criteria

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

Electronic Signature

Digitally sign online documents

Collaboration Tools

Provides a channel for team members to share media files, communicate, and work together

Kanban Board

Visualization tool to organize and optimize tasks and track their status at every stage of workflow

Email Management

Manage, store and organize emails within the system or via third-party apps

Commenting/Notes

Leave comments and notes on documents for others to view

Data Import/Export

Import and export data to and from software applications

Prospecting Tools

Tools designed to streamline the process of lead generation and management for sales teams

Interaction Tracking

Track interaction history by documenting conversations for contacts

Product Catalog

Present a catalog of inventory that customers can view

Live Chat

Ability to chat online in real time

Sales Pipeline Management

Pipeline view and tracking lead status

Appointment Scheduling

Schedule appointments via a calendar

Email Templates

Pre-made examples and templates for emails

Event Triggered Actions

Predefined actions automatically performed on the occurance of specific events

Transfers/Routing

Transfer queries and organize messages between agents

Activity/News Feed

Continuous profile-based stream of news and activity

Lead Management

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Revenue Management

Monitor sales and make necessary adjustment in order to increase demand and revenue

Document Management

Store, manage, and track all electronic documents in a centralized location

Task Management

Create, manage and track all task activities and progression

File Sharing

Public or private sharing of digital files such as documents, audio/video, images, and more

Mobile Access

Access software remotely via mobile devices

Reminders

Timed notification for any upcoming task, deadline, appointment, or activity

Mobile App

Access the system via a mobile application

Call Logging

Collects essential call data such as call origin, call destination, call length, and other transaction details

Workflow Automation

Streamlining repetitive tasks and activities through automated and predefined workflows

Show More

## Top-Rated Alternatives

[

 ![Agentforce Sales (formerly Salesforce Sales Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Agentforce Sales (formerly Salesforce Sales Cloud)")

Agentforce Sales (formerly Salesforce Sales Cloud)

4.4/5(25,876)

](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

[

 ![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub")

HubSpot Sales Hub

4.4/5(13,909)

](https://www.g2.com/products/hubspot-sales-hub/reviews)

[

 ![Zoho CRM](https://images.g2crowd.com/uploads/product/hd_favicon/27ab543b51f7ec2623c5b2613dcf73e2/zoho-crm.svg "Zoho CRM")

Zoho CRM

4.1/5(2,948)

](https://www.g2.com/products/zoho-crm/reviews)

[
View All Alternatives
](https://www.g2.com/products/membrain/competitors/alternatives)

## Technology Glossary Features

View full feature definition

View definitions of the features and discover new technology terms.

[View Glossary](/glossary)

[Case Management](/glossary/case-management)

Case management refers to the processing of data and procedures for resolving cases. Learn more about case management, its benefits, and its applications.

[Machine Learning](/glossary/machine-learning-definition)

What is machine learning and why is it important as a software feature? Our G2 guide can help you understand machine learning and popular software with machine learning features.

Membrain Comparisons

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c7667c650c352acba4bfca38ee89457b/agentforce-sales-formerly-salesforce-sales-cloud.png "Product Avatar Image")

Agentforce Sales

4.4/5(25,876)

[
Compare Now
](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-membrain)

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d36350231b3ef5d41ad1126abc6f14a0/nimble.png "Product Avatar Image")

Nimble

4.5/5(1,114)

[
Compare Now
](https://www.g2.com/compare/membrain-vs-nimble)

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_11df00d92568ecc89d4d15e072df8cc6/pipedrive.png "Product Avatar Image")

Pipedrive

4.3/5(3,111)

[
Compare Now
](https://www.g2.com/compare/membrain-vs-pipedrive)

##### Categories on G2

[AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[Sales Engagement](https://www.g2.com/categories/sales-engagement)[CRM](https://www.g2.com/categories/crm)

[AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[Sales Engagement](https://www.g2.com/categories/sales-engagement)[CRM](https://www.g2.com/categories/crm)[Sales Performance Management](https://www.g2.com/categories/sales-performance-management)[Sales Coaching](https://www.g2.com/categories/sales-coaching)[Sales Enablement](https://www.g2.com/categories/sales-enablement)[Revenue Operations & Intelligence (RO&I)](https://www.g2.com/categories/revenue-operations-intelligence-ro-i)[Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms)

[Show MoreShow Less](javascript:void(0);)

##### Explore More

[What are the best AR content management systems for designers accessing diverse 3D asset libraries quickly?](https://www.g2.com/discussions/what-are-the-best-ar-content-management-systems-for-designers-accessing-diverse-3d-asset-libraries-quickly)[Which analytics platform is best for in-app purchase tracking?](https://www.g2.com/discussions/which-analytics-platform-is-best-for-in-app-purchase-tracking)[Which service offers the best procurement software](https://www.g2.com/discussions/which-service-offers-the-best-procurement-software)

[How to choose the best payment processor](https://www.g2.com/discussions/gateway-to-greatness-help-me-choose-the-best-payment-processor)[Which managed IoT services platforms are most reliable based on reviews from long-term enterprise users?](https://www.g2.com/discussions/which-managed-iot-services-platforms-are-most-reliable-based-on-reviews-from-long-term-enterprise-users)[Pros and Cons Details](https://www.g2.com/products/membrain/reviews?qs=pros-and-cons)

[Show MoreShow Less](javascript:void(0);)