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Compare Lytics and Treasure Data Customer Data Platform 
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At a Glance
Market Segments
Mid-Market (57.6% of reviews)
Enterprise (39.1% of reviews)
Entry-Level Pricing
Contact Us
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Lytics
Star Rating
(69)3.9 out of 5
Market Segments
Mid-Market (57.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 2 pricing plansTreasure Data Customer Data Platform
Star Rating
(158)4.5 out of 5
Market Segments
Enterprise (39.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about Treasure Data Customer Data PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Lytics excels in Data Enrichment with a score of 9.2, highlighting its ability to enhance customer profiles effectively, while Treasure Data's score of 8.4 indicates it may not be as robust in this area.
- Reviewers mention that Treasure Data shines in Quality of Support, achieving a score of 9.0 compared to Lytics' 8.1, suggesting that users find Treasure Data's customer service more responsive and helpful.
- G2 users note that Lytics has a strong performance in Data Analytics with a score of 9.3, which reviewers say allows for deeper insights into customer behavior, whereas Treasure Data's analytics capabilities are rated slightly lower.
- Users on G2 highlight that Lytics offers superior Dynamic Segmentation with a score of 8.8, enabling more precise targeting of customer segments, while Treasure Data's segmentation features are perceived as less flexible.
- Reviewers mention that Treasure Data's Integrations score of 9.2 is a significant advantage, as it supports a wider range of third-party applications, making it easier for businesses to connect their existing tools.
- Users say that Lytics' Journey Mapping feature, rated at 8.8, provides a more intuitive user experience for tracking customer journeys, while Treasure Data's journey optimization tools are seen as less user-friendly.
Pricing
Entry-Level Pricing
Lytics
Cloud Connect
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With Lytics Cloud Connect, a reverse ETL solution, you can take customer data straight from your data warehouse and use it to create highly specific segments in your existing ad networks. Eliminate silos, gain better insights, and use those insights to improve marketing ROI. Activate your data warehouse with Cloud Connect.
- SQL Audience Builder
- Destinations
- Data warehouse connections
Treasure Data Customer Data Platform
Custom Quote
Contact Us
Pricing to fit your needs
We would love to walk you through pricing. Keep in mind that all of our plans include full onboarding support and can be customized to meet your needs. Contact us to get started!
- Custom Pricing based on your requirements
Free Trial
Lytics
Free Trial is available
Treasure Data Customer Data Platform
No trial information availableRatings
Meets Requirements
7.6
61
8.5
135
Ease of Use
7.8
61
8.4
138
Ease of Setup
7.1
29
8.3
80
Ease of Admin
7.6
30
8.5
78
Quality of Support
8.1
60
8.9
133
Has the product been a good partner in doing business?
8.0
30
9.1
80
Product Direction (% positive)
7.8
58
9.1
131
Features by Category
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.1
15
|
Verified
8.3
102
|
Verified
8.0
16
|
Verified
8.7
98
|
Verified
8.0
16
|
Verified
7.5
88
|
Verified
8.2
16
|
Verified
8.2
93
|
Verified
Intelligence
8.2
15
|
Verified
8.0
91
|
Verified
7.7
15
|
Verified
7.8
85
|
Verified
8.6
13
|
Verified
7.8
80
|
Verified
Platform Basics
Not enough data
7.4
25
Not enough data
8.7
29
Not enough data
8.4
29
Not enough data
8.1
25
Not enough data
8.8
28
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
8.8
36
Not enough data
8.3
34
Platform Data
Not enough data
8.4
33
Not enough data
8.2
33
Not enough data
7.9
35
Not enough data
8.5
35
Platform Additional Functionality
Not enough data
8.5
33
Not enough data
9.3
38
Not enough data
8.3
34
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Lytics and Treasure Data Customer Data Platform are categorized as Identity Resolution and Customer Data Platform (CDP)
Unique Categories
Treasure Data Customer Data Platform is categorized as Customer Journey Analytics and Customer Journey Mapping
Reviews
Reviewers' Company Size
Lytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Treasure Data Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Publishing
31.8%
Marketing and Advertising
10.6%
Financial Services
10.6%
Media Production
7.6%
Computer Software
6.1%
Other
33.3%
Marketing and Advertising
16.6%
Food & Beverages
9.3%
Information Technology and Services
7.3%
Automotive
7.3%
Retail
6.6%
Other
53.0%
Alternatives
Discussions
As a business that does not have an e-commerce platform, how are you using Lytics for lead gen?
1 Comment
AW
Hi there, Great question. Although you dont sell products Lytics can still be a great tool for driving leads. I work a lot with industries that are not...Read more
Lytics has no more discussions with answers
How i can do a Netsuite Integration with Treasure Data?
1 Comment
KM
Hi Rafael. We are sorry to hear that you are having issues with the Netsuite Integration. Please contact our support team through one of the channels...Read more
How do I add more AI/ML features to CDP
1 Comment
NS
Hi Aditya,
You can bring in your AI/ML models on to the Platform and use them on the TD itself. It is one of the strongest feature in TD that allows...Read more
What does a customer data platform do?
1 Comment
RR
A CDP is an all-in-one customer database solution hosted by a single provider as a packaged software-as-a-service (SaaS). It builds a customer data...Read more
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