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Compare Lytics and Treasure Data Customer Data Platform 
At a Glance
Market Segments
Mid-Market (57.6% of reviews)
Enterprise (40.3% of reviews)
Entry-Level Pricing
Contact Us
Free Trial Per Year
Lytics
Star Rating
(69)3.9 out of 5
Market Segments
Mid-Market (57.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 2 pricing plansTreasure Data Customer Data Platform
Star Rating
(164)4.5 out of 5
Market Segments
Enterprise (40.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Year
Learn more about Treasure Data Customer Data PlatformLytics vs Treasure Data Customer Data Platform
When assessing the two solutions, reviewers found Treasure Data Customer Data Platform easier to use, set up, and administer. Reviewers also preferred doing business with Treasure Data Customer Data Platform overall.
- Reviewers felt that Treasure Data Customer Data Platform meets the needs of their business better than Lytics.
- When comparing quality of ongoing product support, reviewers felt that Treasure Data Customer Data Platform is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Treasure Data Customer Data Platform over Lytics.
Pricing
Entry-Level Pricing
Lytics
Cloud Connect
Contact Us
With Lytics Cloud Connect, a reverse ETL solution, you can take customer data straight from your data warehouse and use it to create highly specific segments in your existing ad networks. Eliminate silos, gain better insights, and use those insights to improve marketing ROI. Activate your data warehouse with Cloud Connect.
- SQL Audience Builder
- Destinations
- Data warehouse connections
Treasure Data Customer Data Platform
Try for free
Free Trial
Per Year
Treasure Data offers complimentary proof of concepts (POCs) to try our CDP for free using your own data. Through the Trade-Up program, you can also switch Treasure Data and only pay in full after your incumbent CDP contract ends.
- https://www.treasuredata.com/product/pricing/
- https://www.treasuredata.com/cdp-poc/
- https://www.treasuredata.com/cdp-trade-up/
Free Trial
Lytics
Free Trial is available
Treasure Data Customer Data Platform
Free Trial is available
Ratings
Meets Requirements
7.6
61
8.5
137
Ease of Use
7.8
61
8.4
141
Ease of Setup
7.1
29
8.3
83
Ease of Admin
7.6
30
8.4
80
Quality of Support
8.1
60
8.9
135
Has the product been a good partner in doing business?
8.0
30
9.1
82
Product Direction (% positive)
7.8
58
9.1
133
Features by Category
Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Online Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.1
15
|
Verified
8.3
103
|
Verified
8.0
16
|
Verified
8.7
101
|
Verified
8.0
16
|
Verified
7.5
88
|
Verified
8.2
16
|
Verified
8.2
93
|
Verified
Intelligence
8.2
15
|
Verified
8.0
92
|
Verified
7.7
15
|
Verified
7.8
85
|
Verified
8.6
13
|
Verified
7.8
80
|
Verified
Platform Basics
Not enough data
7.4
25
Not enough data
8.7
29
Not enough data
8.4
29
Not enough data
8.1
25
Not enough data
8.8
28
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
8.8
36
Not enough data
8.3
34
Platform Data
Not enough data
8.4
33
Not enough data
8.2
33
Not enough data
7.9
35
Not enough data
8.5
35
Platform Additional Functionality
Not enough data
8.5
33
Not enough data
9.3
38
Not enough data
8.3
34
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Lytics and Treasure Data Customer Data Platform are categorized as Identity Resolution and Customer Data Platform (CDP)
Unique Categories
Treasure Data Customer Data Platform is categorized as Marketing Automation, Customer Journey Analytics, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Lytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Treasure Data Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Publishing
31.8%
Marketing and Advertising
10.6%
Financial Services
10.6%
Media Production
7.6%
Computer Software
6.1%
Other
33.3%
Marketing and Advertising
16.2%
Food & Beverages
9.1%
Information Technology and Services
7.8%
Automotive
7.1%
Retail
6.5%
Other
53.2%
Alternatives
Discussions
As a business that does not have an e-commerce platform, how are you using Lytics for lead gen?
1 Comment
AW
Hi there, Great question. Although you dont sell products Lytics can still be a great tool for driving leads. I work a lot with industries that are not...Read more
Lytics has no more discussions with answers
How i can do a Netsuite Integration with Treasure Data?
1 Comment
KM
Hi Rafael. We are sorry to hear that you are having issues with the Netsuite Integration. Please contact our support team through one of the channels...Read more
How do I add more AI/ML features to CDP
1 Comment
NS
Hi Aditya,
You can bring in your AI/ML models on to the Platform and use them on the TD itself. It is one of the strongest feature in TD that allows...Read more
What does a customer data platform do?
1 Comment
RR
A CDP is an all-in-one customer database solution hosted by a single provider as a packaged software-as-a-service (SaaS). It builds a customer data...Read more
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