Lytics Features

Provides native A/B testing for content and campaigns.

Allows users to build and analyze customer profiles.

Presents messaging depending on customer behavior.

Presents messaging depending on customer context.

Content triggered by customer's given geolocation.

Emails triggered by customer activity or behavior.

Messages triggered by customer activity or behavior.

Provides recommendations based on customer metrics.

Personalizes web experiences and presented content based on customer metrics.

View ETL process data via reports and visualizations like charts and graphs.

Record ETL historical data for auditing and potential data correction needs.

Extract data from the designated source(s) like relational databases, JSON files, and XML files.

Cleanse and re-format extracted data to the needed target format.

Load reformatted data into target database, data warehouse, or other storage location.

Arrange ETL processes to occur automatically on needed time schedule (e.g., daily, weekly, monthly).

Capable of scaling processing power up or down based on ETL volume.

Automatically retrieve and pull information from documents, websites, images, data sets, and other sources

Ensures live debugging to alert if any failure during data sync.

Supports the creation of automated workflows and data pipelines.

Supports notifications in messaging applications such as Slack, and even in workflows.

Provides several pre-built connectors and API integrations to build data workflows.

Programmatic trigger of syncs via public APIs

Native support for incremental syncing

Move sync logs back into warehouse for auditing

Uses external data sources to improve customer profiles.

Can be updated to accept new sources and types of data.

Can act as a content marketing platform.

Can engage with customers across any device with a consistent message.

Create and send email blasts/campaigns

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Receive data and information in real time

Provides analysis of marketing program ROI and efficiency.

Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.

Uses artificial intelligence to provide suggestions based on desired outcomes.

Supports the creation of SQL models to query any data warehouse.

Detailed logging for auditing needs.

Real-time visibility into the reverse ETL process.

Configures data mapping from data warehouse to target tools.

View the reverse ETL data via reports and charts through data viz and sync progress.

Supports industry standards (GDPR, CCPA etc) before, during, and after the reverse ETL process.

Ensures data encryption across multiple levels of the reverse ETL process.

Allows users to generate text based on a text prompt.

Capability to perform complex tasks without constant human input

Improves performance based on feedback and experience

Software program that continuously adjusts its behavior based on observed data

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Tracks metrics that provide insight into how a user interacts with any interface or product

Manage, organize, and store contact information

Visualize and analyze customer experience across all touchpoints and channels

Use AI to generate content in the form of text, images, videos, etc.

Application programming interface that allows for integration with other systems/databases

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Manage the process of attracting and converting business prospects into leads

Combining data from different sources and providing a unified view

A report showing what actions customers perform

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Group campaigns by project, client, or campaign for better management.

Automatically identify and save contact information of potential customers

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Track visitors'/audience's responses across web pages and other optimized content

Analyze and gain insights into data in real-time

Manage, store and organize emails within the system or via third-party apps

Score a lead on their quality or likelihood to buy based on certain behaviors

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Create, save, and re-purpose templates for emails, forms, etc.

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Predict future data based on historical data sets

Gauge satisfaction and receive information for improvement and success

Adjust communications based on previous interactions or personal preferences

Plan and strategize marketing campaigns

Set up connections to third-party platforms to improve business processes

Track and analyse user behavior within a system or network

Track delivered, received, and opened emails

Track and interpret campaign performance metrics

Process of dividing customers into groups based on common characteristics

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Manage various distribution channels, build relations with channel partners, and track their performance

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Ensure compliance with the General Data Protection Regulation protocols

Record customer information, purchase history, and other notes

A collection of customer information such as contact details, demographics, previous interactions, etc.

Allows users to manage data from a number of sources

Predefined actions automatically performed on the occurance of specific events

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Pre-designed layouts that can be customized to match preferences and requirements

Track the management and flow of data throughout the organization

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Identify which applications need to exchange data and enable these data connections

View and track pertinent metrics to find patterns and gain insights from data

Define levels of authorization for access to specific files or systems

Application programming interface that allows for integration with other systems/databases

Looking at data from different sources and finding possible duplicates, or identical matches

Active monitoring of systems, applications, or networks

Collect and maintain structured information that describes data or content

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

Planning and managing the execution of tasks or jobs within a computer system, network, or other automated environments

Creation and customization of dashboards

Manage and store data in a database

Allows users to manage data from a number of sources

Import and export data to and from software applications

Use AI to generate content in the form of text, images, videos, etc.

Establish guidelines about how much and what kind of data can be stored in the repository

Connect to big data sources

Alter the layout and content of reports

Allow users to access multiple services after entering their login credentials once

Track revisions and updates made to files and navigate between different versions

Interact with data visualization elements, such as charts and graphs, to drill down into data

Integrate with a third-party accounting system

Receive data and information in real time

Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Graphical representation of data

Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access

Search and filter data across systems to locate required information by entering keywords or certain criteria

Analyze and gain insights into data in real-time

Import, collect, and capture data from multiple sources

Provides a channel for team members to share media files, communicate, and work together

Organize and manage the accomplishments and development of employees or performance of applications or systems

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Assemble applications and processes by dragging over and arranging pre-built components

Process of copying and storing data in more than one site or node

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Supports common databases such as MySQL and Oracle

Create, design and manage workflows for repetitive tasks

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Predict future data based on historical data sets

Move from one database to another, or upgrade the version of database software being used

Set up connections to third-party platforms to improve business processes

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Analyze survey results via statistical testing or crosstabs directly within the software