PhotoShelter for Brands Reviews & Product Details

PhotoShelter for Brands is a comprehensive digital asset management (DAM) solution designed to help organizations organize, manage, distribute, and collaborate on digital content. This platform equips users with essential tools to streamline their content workflows, enabling teams to efficiently share and access assets while ensuring a high level of security. With over 5 billion assets managed and nearly 100 million downloads annually, PhotoShelter has positioned itself as a trusted resource for brands aiming to enhance their digital content strategies. Thousands of organizations, including the NFL, Delta Air Lines, FreshDirect, Purdue University, and Wendy’s, rely on PhotoShelter to support their success. Targeted primarily at marketing and creative teams, PhotoShelter for Brands is particularly beneficial for those who need a centralized location for their digital assets, enabling seamless collaboration among team members. Use cases include managing marketing materials, product images, and promotional content, as well as facilitating quick access to assets for social media campaigns and other marketing initiatives. Key features of PhotoShelter include robust asset organization capabilities, advanced AI search and auto-tagging, and permission-based sharing. These functionalities allow brands to find the assets they need when they need them, and distribute them across various channels in real-time with minimal effort. The acquisition of Socialie further enriches PhotoShelter's offerings by enabling brands to activate the social channels of their stakeholders. This integration allows for automated content distribution and provides valuable insights into the performance of social content across partner channels. By leveraging these capabilities, organizations can significantly expand their audience reach and drive higher engagement. PhotoShelter for Brands stands out in the digital asset management category by providing a user-friendly interface, robust organizational tools, powerful distribution capabilities, and automated workflows. These features contribute to improved efficiency and a better return on investment for content-driven marketing strategies, making it an essential tool for any organization seeking to optimize its digital content management processes.

Product Website

Seller

PhotoShelter

Discussions

PhotoShelter for Brands Community

Languages Supported

English

Overview by

Christina Kyriazi

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

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PhotoShelter for Brands Integrations

(5)

Verified by PhotoShelter for Brands

PhotoShelter for Brands Media

PhotoShelter for Brands Demo - PhotoShelter for Brands library

You can store and organize any file type - from images to videos to audio files, presentations, or more with PhotoShelter for Brands.

PhotoShelter for Brands Demo - PhotoShelter for Brands Portal

Create a branded portal fully customizable to your brand. Add your logo, customize your links and fully control who gets to view and download your content - all at the click of a button.

PhotoShelter for Brands Demo - AI Visual Search

Make your assets instantly findable with AI Visual Search - no metadata required.

PhotoShelter for Brands Demo - AI-powered Metadata

Automatically add metadata tags to your assets with PhotoShelter's AI. Tag objects, people (including players), and logos.

PhotoShelter for Brands Demo - Asset versions

Share the right file with everyone, every time with PhotoShelter's versions feature.

PhotoShelter for Brands Demo - PhotoShelter for Brands integrations

Your PhotoShelter for Brands asset library works seamlessly with other apps to create your team’s fastest creative workflow with our integrations.

PhotoShelter is the leading Digital Asset Management platform, serving thousands of the world's top brands. Learn more about PhotoShelter.

Learn how PhotoShelter for Brands can help you drive brand engagement, achieve better ROI from content, and improve team efficiency.

PhotoShelter for Brands has gotten an upgrade! Meet Lumen, our new, modern, easier-to-use library.

PhotoShelter's AI Visual Search makes your assets instantly searchable even when you don't have metadata.

Know how your content is performing and what your stakeholders need with PhotoShelter Analytics.

Official Downloads

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Interactive Demo

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Try an interactive demo created by the software seller (right here on G2).

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PhotoShelter for Brands Reviews (1,081)

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Taris S.

Staff Photographer

Mid-Market (51-1000 emp.)

11/25/2025

"Super useful, great people to work with"

5/5

What do you like best about PhotoShelter for Brands?

Photoshelter is an amazing software that is super versatile and easy to teach to others. Photoshelter is the most used website in our department. Our reps are PS are also super helpful, responsive and care about our organization and how PS can fit us best with its use. Review collected by and hosted on G2.com.

What do you dislike about PhotoShelter for Brands?

I do wish the platform had more affordable add ons, we love PS but we do spend a ton of money on it every year and would love to see more affordable integration options! Review collected by and hosted on G2.com.

What problems is PhotoShelter for Brands solving and how is that benefiting you?

We shoot every game /event in our department and PS puts organization to everything we shoot. It is super user friendly and allows people who don't work in creative ease of access to images with its searchable data base. This makes our job alot easier not having to field photo pull requests everytime someone needs something, they have the ability to go in and search themselves. Review collected by and hosted on G2.com.

Josh L.

11/25/2025

"Streamlined Asset Management with Room for Improvement"

4.5/5

What do you like best about PhotoShelter for Brands?

I really enjoy the look and feel of PhotoShelter for Brands more than anything else; it significantly enhances the aesthetic experience while using it. The workspace feature is another aspect I appreciate a lot. It not only makes my work more enjoyable but also simplifies processes for others by reducing the need for frequent photo requests. The simplified usage prevents people from being overwhelmed, especially when dealing with specific requests, making the platform user-friendly and not perceived as overly complex or daunting. Overall, these aspects have greatly improved my workflow and ease of use. Review collected by and hosted on G2.com.

What do you dislike about PhotoShelter for Brands?

The search bar and searching of tags in PhotoShelter for Brands is not intuitive. Users often give up after a few tries as it is not as effective as expected, particularly with AI. It feels repetitive with images, and there should be a simpler way to eliminate or not display duplicate images. Review collected by and hosted on G2.com.

What problems is PhotoShelter for Brands solving and how is that benefiting you?

I use PhotoShelter for Brands to efficiently distribute image assets across departments, streamline graphic design and social media processes, and provide proofs for sales and sponsorship. It helps manage images for events, reduces photo requests, and is user-friendly in showcasing collections. Review collected by and hosted on G2.com.

Verified User in Higher Education

Enterprise (> 1000 emp.)

11/20/2025

"Centralized Asset Management, But Permissions and Search Need Improvement"

3/5

What do you like best about PhotoShelter for Brands?

Our assets used to be stored on many different computers and locations. It's so helpful to have one central location for most of our assets. My co-workers were always looking for photos and now it's easy to direct them to where they are in our library or they can do a simple search themselves. Review collected by and hosted on G2.com.

What do you dislike about PhotoShelter for Brands?

Setting up permissions for users to access different folders can be a cumbersome and confusing process. Also, search results don't always appear right away and show up as grey boxes. This is not good UX if we want our users to keep coming back. Review collected by and hosted on G2.com.

What problems is PhotoShelter for Brands solving and how is that benefiting you?

Our assets used to be stored on many different computers and locations. It's so helpful to have one central location for most of our assets. We used to work in silos but Photoshelter helps us to work much more collaboratively. We have our library set up so that users from around our university are able to upload their own photos and assets that they believe will be useful for all of the communications staff. We create a lot of social media posts so the tool that crops photos to common social media image sizes is very helpful and saves us a lot of time. Review collected by and hosted on G2.com.

Juliette D.

11/20/2025

"Streamlines Content Management with Room for Accessibility Improvements"

3.5/5

What do you like best about PhotoShelter for Brands?

I like the high quality and the ability to share content easily with others. These features streamline our processes and make collaboration a breeze. Using PhotoShelter for Brands, I can efficiently organize and make content for my organization. The ease with which I can manage and distribute high-quality content significantly benefits my workflow, making it a valuable tool for any organization aiming to improve its content management and sharing capabilities. Review collected by and hosted on G2.com.

What do you dislike about PhotoShelter for Brands?

I sometimes find the accessibility features limited and believe there could be more options to cater to different needs. Additionally, I think better integration with other platforms would enhance usability. It would also be beneficial to have short instructional videos to make different parts of PhotoShelter for Brands more usable. Review collected by and hosted on G2.com.

Debbie M.

Digital Strategy Manager

Mid-Market (51-1000 emp.)

7/22/2025

"Has helped us scale our photography assets"

4.5/5

What do you like best about PhotoShelter for Brands?

I appreciate the excellent customer service, their search features, the AI image tagging, PeopleID, and the permissions controls.

Prior to switching to the platform, we were a bit of a mess with our photo assets, with photos living in different places, and finding the right image was a challenge. We moved to PhotoShelter for Brands and brought on a photography coordinator and we've been able to stay very well organized in an ever-growing collection of visual assets for our organization.

As a communications team, we are able to find the right file quickly, share it as needed, and get back to producing our work. I use it multiple times a week and often help onboard other teammates to the system. It's allowed us to gather assets from volunteers in a simple and streamlined way, too. Review collected by and hosted on G2.com.

What do you dislike about PhotoShelter for Brands?

The Workspaces feature is weak. We needed an easy solution for multiple team members to be able to pull potential assets for review and collaboration, and when we tried the Workspaces feature, it did not meet our needs.

Not having a set of included Admin seats is a downside as well. We have to pay for users to be able to have features that only Admins have access to, such as being notified of uploads, or being able to set permissions for Workspaces for collaboration.

Lastly, some of the platform terminology can be a little confusing for the uninitiated. Review collected by and hosted on G2.com.

What problems is PhotoShelter for Brands solving and how is that benefiting you?

Our Communications team is tasked with storytelling for our organization, including the production of a quarterly printed magazine full of photos of events and outreach effort recaps. PhotoShelter for Brands has absolutely helped us manage our asset library and produce high quality impact reports and promotional materials. Review collected by and hosted on G2.com.

Monika C.

Content Strategist & CMS Specialist

Enterprise (> 1000 emp.)

10/1/2024

"Confusing at first until you spend 100 hours on it"

3.5/5

What do you like best about PhotoShelter for Brands?

I like PhotoShelter's organizational capabilities. It's great on how you can create as many levels of collections and galleries. For us working at a University, we thought it would be best to organize our photos by year, semester, and then event. That's really helped people get them to where they need. I also like how granular you can get with permissions, individually or by group or even by photo or collection, etc. You can really customize PhotoShelter to what works best for you. There's more we'd like to explore which is the watermark feature and the new UI looks nice. Review collected by and hosted on G2.com.

What do you dislike about PhotoShelter for Brands?

Onboarding onto PhotoShelter was really complicated and not user-friendly. You really did have to poke around and understand how organization and permissions worked. I'm also glad they are working on a new UI because it doesn't look modern, it looks very prehistoric. If you don't study the structure of PhotoShelter correctly, sharing our photos and galleries could get pretty fincky. I learned through trial and error and unfortunately not everyone has been nice about it. Review collected by and hosted on G2.com.

What problems is PhotoShelter for Brands solving and how is that benefiting you?

For our university, it's allowing us to have a one-stop shop of all the photos we've taken from 2009 to now. It's worked great for historical archives, it's worked great for helping plan events from seeing how we've done it in the past, it's allowed us to be a lot faster in sharing photos. The whole entire university uses it and it allows our department (University Communications) control it. It's also great because we can make galleries private and keep those photos to ourselves for marketing purposes. Review collected by and hosted on G2.com.

Sandra C.

Communications Specialist

Small-Business (50 or fewer emp.)

1/6/2026

"5 Stars for Photoshelter"

5/5

What do you like best about PhotoShelter for Brands?

Photoshelter has been useful in organizing our organization's content seamlessly. I appreciate the ability to tag, sort, and add keywords, which makes it easy for the team to find photos and videos they need quickly. Review collected by and hosted on G2.com.

What do you dislike about PhotoShelter for Brands?

I do not dislike anything about Photoshelter. Review collected by and hosted on G2.com.

Emma S.

Social Media Manager and Content Creator

Mid-Market (51-1000 emp.)

7/15/2025

"Quick and Easy for Higher Education!"

5/5

What do you like best about PhotoShelter for Brands?

The best parts about PhotoShelter for Brands, in my experience, are how easy the process of cataloguing photos is made, how helpful the AI search tool is, and how easy it is to share albums with our stakeholders. Once our photos are edited and tagged, uploading them into PhotoShelter takes only a few minutes. Creating new albums by year and by event helps for our archive, but also helps to send individual album links to students, faculty, and anyone who could use the photos. For alumni events, for example, it's as simple as sending a link to anyone in attendance and anyone with the link can download their own photo. Could easily add a password to more sensitive albums as well, like student headshots. Our university team also frequently relies on the AI Visual Search feature to significantly reduce time spent searching for an exact photo you need. For example, I can search "sunny campus", "student studying", "family smiling" and find a high quality photo in seconds. I can also simply search by file name or tags just as easily. Everyone on our marketing team uses PhotoShelter every day to search for photos. It also integrates seamlessly into our website to quickly pull photos for web updates. Review collected by and hosted on G2.com.

What do you dislike about PhotoShelter for Brands?

It would be nice if PhotoShelter integrated with DropBox the way our tagging system does, PhotoMechanic. I'm not sure if PhotoShelter does have the capability, since the process my team uses has been in place for many years. Ideally, we could skip the middle man (PhotoMechanic – used for batch editing the metadata on our files in dropbox, which then gets put into PhotoShelter). Review collected by and hosted on G2.com.

What problems is PhotoShelter for Brands solving and how is that benefiting you?

PhotoShelter makes it easier to catalogue the best of the best of our assets. It's almost strictly from our assets on PhotoShelter that my team pulls the 5-star photos used for all our marketing materials, compared to our "unfiltered" archive of assets elsewhere. It's also immensely helpful using AI Visual Search to find specific photos, not by tags or names. If I need a photo of students having a conversation, I can search that exact phrase and find a photo in seconds, rather than having to think of the right year and semester that we might've had a photo shoot that captured what I need for this print piece. Review collected by and hosted on G2.com.

Adam K.

Multimedia Producer

Mid-Market (51-1000 emp.)

7/16/2025

"The best asset management software for photo creatives!"

4.5/5

What do you like best about PhotoShelter for Brands?

I love Photoshelter. The interface is clean, it's easy to use, and it's easy to share key assets across our organization. I love its many features and its robust tagging and metadata capabilities. I use Photoshelter every single day, and the AI search function has saved me so much time. It's super easy to parse through a vast asset library. Now I have more time to perform key tasks, instead of being bogged down by the hunt for assets. Their onboarding is great, their tech support is knowledgeable, and they routinely check in with us to see how our experience with the product has been. Review collected by and hosted on G2.com.

What do you dislike about PhotoShelter for Brands?

The only issue I have are some slight bugs and technical errors, however customer support is always on top of it. Review collected by and hosted on G2.com.

Sam C.

Associate Director, Visual Media and Web Strategy

Enterprise (> 1000 emp.)

7/11/2025

"Keeping Teams Connected and Assets Organized"

5/5

What do you like best about PhotoShelter for Brands?

PhotoShelter Brands is an outstanding platform for managing and showcasing digital assets. It’s incredibly easy to use and intuitive, making it simple for teams of any size to get up and running quickly. The feature set is robust—AI-powered tagging for both photos and video saves countless hours by automatically organizing assets, while advanced AI search makes finding specific content effortless. Seamless integrations with popular tools keep workflows connected and efficient. The platform also makes it simple to collect user-generated content and provides a centralized system for distributing approved assets across channels. Overall, PhotoShelter Brands is a feature-rich solution that transforms how you collect, manage, and share your digital assets with your internal team, external audiences, and stakeholders. Review collected by and hosted on G2.com.

What do you dislike about PhotoShelter for Brands?

I have no complaints about PhotoShelter Brands. Any issues or missing features I encountered over the years have been addressed or incorporated into their suite of services. The team is consistently responsive, receptive to ideas and feedback, and—most importantly—committed to taking action to improve the platform. Review collected by and hosted on G2.com.

What problems is PhotoShelter for Brands solving and how is that benefiting you?

PhotoShelter for Brands has made it so much easier to keep our growing collection of digital assets organized and easy to share. Before, tracking down the right files or making sure everyone had the most up-to-date content could be a hassle. Now, the AI tagging and search tools save us a ton of time, and having everything in one place means we can quickly collect, manage, and distribute content without extra back-and-forth. It’s taken a lot of stress out of our workflow and helps our team and audience stay on the same page. Review collected by and hosted on G2.com.