# Brandfolder vs PhotoShelter for Brands Comparison | | Brandfolder | PhotoShelter for Brands | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | | **Total Reviews** | 1,427 | 1,103 | | **Largest Market Segment** | Mid-Market (48.5% of reviews) | Mid-Market (48.1% of reviews) | | **Entry Level Price** | Get a Free Quote https://brandfolder.com/quote | No pricing available | --- ## Top Pros & Cons ### Brandfolder Pros: - Ease of Use (56 reviews) - Asset Management (44 reviews) Cons: - Expensive (17 reviews) - Search Issues (16 reviews) ### PhotoShelter for Brands Pros: - Ease of Use (26 reviews) - Easy Organization (16 reviews) Cons: - Expensive (8 reviews) - Learning Curve (8 reviews) --- ## Ratings Comparison | Rating | Brandfolder | PhotoShelter for Brands | |---|---|---| | **Meets Requirements** | 8.9 (1180 reviews) | 8.7 (975 reviews) | | **Ease of Use** | 8.9 (1191 reviews) | 8.4 (975 reviews) | | **Ease of Setup** | 8.2 (531 reviews) | 8.1 (593 reviews) | | **Ease of Admin** | 8.5 (496 reviews) | 8.4 (587 reviews) | | **Quality of Support** | 8.8 (853 reviews) | 9.0 (845 reviews) | | **Has the product been a good partner in doing business?** | 8.7 (487 reviews) | 9.0 (559 reviews) | | **Product Direction (% positive)** | 8.3 (1154 reviews) | 8.7 (950 reviews) | --- ## Pricing ### Brandfolder #### Entry-Level Pricing Plan: Enterprise Price: Get a Free Quote https://brandfolder.com/quote Description: Brandfolder is the world’s most powerfully simple digital asset management platform for storing, sharing, and showcasing assets. Key Features: - Manage one brand or 50 from a single dashboard - Define privacy and permission settings for your Brandfolder - Visual Platform: A Single Source for Brand Assets [Learn more about Brandfolder](https://www.g2.com/products/brandfolder/reviews) #### Free Trial Yes ### PhotoShelter for Brands #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Digital Asset Management | Product | Score | Reviews | |---|---|---| | **Brandfolder** | 8.4/10 | 1063 | | **PhotoShelter for Brands** | 8.2/10 | 835 | #### Interface and Performance | Feature | Brandfolder | PhotoShelter for Brands | |---|---|---| | **Import/Export** | 8.8 (855 reviews) ✓ Verified | 8.6 (769 reviews) ✓ Verified | | **Organizational Interface** | 8.6 (903 reviews) ✓ Verified | 8.2 (785 reviews) ✓ Verified | | **Search** | 8.2 (931 reviews) ✓ Verified | 8.1 (796 reviews) ✓ Verified | | **File Preview** | 8.7 (946 reviews) ✓ Verified | 8.2 (788 reviews) ✓ Verified | | **Analytics** | 7.4 (298 reviews) | 6.9 (127 reviews) | #### Asset Management | Feature | Brandfolder | PhotoShelter for Brands | |---|---|---| | **File Types** | 9.1 (898 reviews) ✓ Verified | 8.7 (746 reviews) ✓ Verified | | **Metadata** | 8.6 (691 reviews) ✓ Verified | 8.8 (734 reviews) ✓ Verified | | **File Transformation** | 8.5 (659 reviews) ✓ Verified | 8.5 (548 reviews) ✓ Verified | | **Versioning** | 8.5 (611 reviews) ✓ Verified | 7.7 (146 reviews) ✓ Verified | | **Expiration** | 8.6 (573 reviews) ✓ Verified | 8.5 (428 reviews) ✓ Verified | | **Watermark** | 8.1 (418 reviews) ✓ Verified | 8.2 (374 reviews) ✓ Verified | | **Digital Rights Management** | 8.3 (458 reviews) ✓ Verified | 8.6 (434 reviews) ✓ Verified | | **Brand Guidelines** | 8.4 (364 reviews) | 7.6 (135 reviews) | #### Media Types | Feature | Brandfolder | PhotoShelter for Brands | |---|---|---| | **Video** | 8.6 (697 reviews) ✓ Verified | 8.0 (436 reviews) ✓ Verified | | **Audio** | 8.5 (530 reviews) ✓ Verified | 7.6 (275 reviews) ✓ Verified | | **Images** | 9.4 (952 reviews) ✓ Verified | 9.4 (785 reviews) ✓ Verified | #### Administration | Feature | Brandfolder | PhotoShelter for Brands | |---|---|---| | **Workflow Management** | 8.4 (647 reviews) ✓ Verified | 8.3 (599 reviews) ✓ Verified | | **User, Role, and Access Management** | 8.7 (765 reviews) ✓ Verified | 8.1 (727 reviews) ✓ Verified | | **Brand Portal** | 8.8 (788 reviews) ✓ Verified | 8.3 (675 reviews) ✓ Verified | | **Integration with Creative Software** | 7.9 (562 reviews) ✓ Verified | 7.8 (384 reviews) ✓ Verified | | **Integration with Marketing Software** | 7.9 (486 reviews) ✓ Verified | 7.7 (246 reviews) ✓ Verified | #### Agentic AI - Digital Asset Management | Feature | Brandfolder | PhotoShelter for Brands | |---|---|---| | **Cross-system Integration** | 5.9 (45 reviews) | 7.2 (16 reviews) | ### Creative Portfolio Management | Product | Score | Reviews | |---|---|---| | **Brandfolder** | N/A | N/A | | **PhotoShelter for Brands** | 8.4/10 | 161 | #### Portfolio | Feature | Brandfolder | PhotoShelter for Brands | |---|---|---| | **Display work** | Not enough data | 8.5 (113 reviews) | | **Build portfolio** | Not enough data | 8.5 (107 reviews) | | **Pre-made templates** | Not enough data | 7.8 (82 reviews) | | **Edit** | Not enough data | Feature Not Available | | **Portfolio format** | Not enough data | 8.2 (97 reviews) | #### Logistics | Feature | Brandfolder | PhotoShelter for Brands | |---|---|---| | **File format** | Not enough data | 8.8 (129 reviews) | | **Domain name** | Not enough data | 8.6 (112 reviews) | | **File upload** | Not enough data | 8.9 (135 reviews) | | **E-commerce** | Not enough data | 7.9 (74 reviews) | ### User-Generated Content | Product | Score | Reviews | |---|---|---| | **Brandfolder** | N/A | N/A | | **PhotoShelter for Brands** | 9.0/10 | 12 | #### Visual UGC | Feature | Brandfolder | PhotoShelter for Brands | |---|---|---| | **Campaign Customization** | Not enough data | 8.8 (7 reviews) | | **Widget Customization** | Not enough data | 9.2 (8 reviews) | | **Widget** | Not enough data | 9.3 (7 reviews) | | **Media Library** | Not enough data | 9.2 (11 reviews) | #### Integrations | Feature | Brandfolder | PhotoShelter for Brands | |---|---|---| | **Social Media** | Not enough data | 9.2 (6 reviews) | | **Content Creation** | Not enough data | 8.8 (7 reviews) | | **Marketing Automation** | Not enough data | 9.0 (7 reviews) | | **Rights Management** | Not enough data | 8.1 (9 reviews) | #### Support | Feature | Brandfolder | PhotoShelter for Brands | |---|---|---| | **Onboarding** | Not enough data | 9.1 (11 reviews) | | **24/7 Client Support** | Not enough data | 9.2 (11 reviews) | #### Performance | Feature | Brandfolder | PhotoShelter for Brands | |---|---|---| | **UGC Analytics** | Not enough data | 9.0 (8 reviews) | | **Lazy-Loading** | Not enough data | 8.8 (7 reviews) | ### Brand Asset Management | Product | Score | Reviews | |---|---|---| | **Brandfolder** | 6.5/10 | 142 | | **PhotoShelter for Brands** | N/A | N/A | #### Editing | Feature | Brandfolder | PhotoShelter for Brands | |---|---|---| | **Photo editing** | 5.7 (131 reviews) | Not enough data | | **Resizing** | 7.1 (133 reviews) | Not enough data | | **Video editing** | 5.4 (128 reviews) | Not enough data | | **Integration with editing tools** | 5.7 (125 reviews) | Not enough data | #### Search | Feature | Brandfolder | PhotoShelter for Brands | |---|---|---| | **Filtering** | 7.5 (134 reviews) | Not enough data | | **Pinned search** | 7.9 (133 reviews) | Not enough data | | **Auto tagging** | 6.6 (136 reviews) | Not enough data | | **Suggested search** | 6.7 (128 reviews) | Not enough data | #### Permissions | Feature | Brandfolder | PhotoShelter for Brands | |---|---|---| | **Content expiration** | 7.7 (131 reviews) | Not enough data | | **Asset permissions** | 8.1 (132 reviews) | Not enough data | | **Access requests** | 7.9 (129 reviews) | Not enough data | #### Platform | Feature | Brandfolder | PhotoShelter for Brands | |---|---|---| | **Customizable brand guidelines** | 7.4 (130 reviews) | Not enough data | | **Collaboration** | 7.9 (131 reviews) | Not enough data | | **Templates** | 6.7 (126 reviews) | Not enough data | #### Agentic AI - Brand Asset Management | Feature | Brandfolder | PhotoShelter for Brands | |---|---|---| | **Autonomous Task Execution** | 5.4 (19 reviews) | Not enough data | | **Multi-step Planning** | 5.3 (19 reviews) | Not enough data | | **Cross-system Integration** | 5.3 (19 reviews) | Not enough data | | **Adaptive Learning** | 5.2 (18 reviews) | Not enough data | | **Proactive Assistance** | 5.1 (18 reviews) | Not enough data | | **Decision Making** | 5.6 (18 reviews) | Not enough data | --- ## Categories **Shared Categories (1):** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) **Unique to Brandfolder (1):** [Brand Asset Management Software](https://www.g2.com/categories/brand-asset-management) **Unique to PhotoShelter for Brands (2):** [Creative Portfolio Management Software](https://www.g2.com/categories/creative-portfolio-management), [User-Generated Content Platforms](https://www.g2.com/categories/user-generated-content-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | Brandfolder | PhotoShelter for Brands | |---|---|---| | **Small-Business** | 28.7% | 23.9% | | **Mid-Market** | 48.5% | 48.1% | | **Enterprise** | 22.8% | 28.0% | ### By Industry #### Brandfolder - **Marketing and Advertising:** 8.1% - **Food & Beverages:** 6.2% - **Non-Profit Organization Management:** 6.0% - **Consumer Goods:** 5.7% - **Computer Software:** 5.4% - **Retail:** 4.6% - **Information Technology and Services:** 3.4% - **E-Learning:** 2.9% - **Health, Wellness and Fitness:** 2.5% - **Leisure, Travel & Tourism:** 2.3% - **Other:** 52.9% #### PhotoShelter for Brands - **Higher Education:** 26.0% - **Sports:** 11.5% - **Education Management:** 7.4% - **Non-Profit Organization Management:** 7.3% - **Marketing and Advertising:** 5.5% - **Photography:** 4.7% - **Hospital & Health Care:** 2.3% - **Consumer Goods:** 2.0% - **Media Production:** 1.9% - **Government Administration:** 1.8% - **Other:** 29.7% --- ## Alternatives ### Alternatives to Brandfolder - [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1773 reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1151 reviews) - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (631 reviews) - [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.4/5 stars (397 reviews) - [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (383 reviews) - [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews) - [Frontify](https://www.g2.com/products/frontify/reviews) — 4.5/5 stars (214 reviews) - [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (120 reviews) - [Aprimo](https://www.g2.com/products/aprimo/reviews) — 4.3/5 stars (298 reviews) - [Filecamp](https://www.g2.com/products/filecamp/reviews) — 4.7/5 stars (36 reviews) ### Alternatives to PhotoShelter for Brands - [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews) - [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1773 reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1151 reviews) - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (631 reviews) - [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.4/5 stars (397 reviews) - [Wiredrive](https://www.g2.com/products/wiredrive/reviews) — 4.3/5 stars (253 reviews) - [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (120 reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (691 reviews) - [Extensis Portfolio](https://www.g2.com/products/extensis-portfolio/reviews) — 4.0/5 stars (100 reviews) - [Daminion](https://www.g2.com/products/daminion/reviews) — 4.6/5 stars (172 reviews) --- ## Top Discussions ### Brandfolder - Title: [What is the best online proofing system that integrates well into the Brandfolder platform?](https://www.g2.com/discussions/14723-what-is-the-best-online-proofing-system-that-integrates-well-into-the-brandfolder-platform) — 1 comment, 1 upvote > **Top comment:** "I haven't tried this yet, but in looking at their integrations, this one seems spot on for what you're looking to do...." - Title: [How long does it take to setup Brandfolder?](https://www.g2.com/discussions/619-how-long-does-it-take-to-setup-brandfolder) — 1 comment, 1 upvote > **Top comment:** "Brandfolder is proud to provide a simple, user-friendly interface that is easy to learn and implement into organizations of any size. Our digital asset..." - Title: [What features are available on the Brandfolder Enterprise plan?](https://www.g2.com/discussions/618-what-features-are-available-on-the-brandfolder-enterprise-plan) — 1 comment, 1 upvote > **Top comment:** "Enterprise users can enjoy a range of premium features for securely organizing and sharing brand assets, including​:​ * Up to Unlimited users * Up to..." - Title: [How secure is Brandfolder?](https://www.g2.com/discussions/how-secure-is-brandfolder) — 1 comment, 1 upvote > **Top comment:** "At Brandfolder, the security of your brand assets is our highest priority. Our engineering team uses the best tools and practices available to build and..." ### PhotoShelter for Brands - Title: [How long have you used Third Light?](https://www.g2.com/discussions/36809-how-long-have-you-used-third-light) — 1 comment, 1 upvote > **Top comment:** "Thanks for taking the time to visit our G2 page and start a discussion! I'll be happy to put you in touch with another customer that has been with Third..." - Title: [What is the best way to get a brand/department on board to use your service?](https://www.g2.com/discussions/34583-what-is-the-best-way-to-get-a-brand-department-on-board-to-use-your-service) — 1 comment > **Top comment:** "Hi - our Stories site has a couple of resources that may help you and your team: https://stories.photoshelter.com/need-digital-asset-management-tips/..." - Title: [Are you considering the Capture One plugin ? The idea was proposed 5 years ago in your forum](https://www.g2.com/discussions/34275-are-you-considering-the-capture-one-plugin-the-idea-was-proposed-5-years-ago-in-your-forum) — 1 comment, 1 upvote > **Top comment:** "Hi Luis! Thanks for your question about future plugins. We are always looking to improve our product to best meet the needs of our clients! Please reach out..." - Title: [I've submitted a series of 'wish list' of features and improvements. How can we track if these are being implemented, considered or dismissed?](https://www.g2.com/discussions/27054-i-ve-submitted-a-series-of-wish-list-of-features-and-improvements-how-can-we-track-if-these-are-being-implemented-considered-or-dismissed) — 1 comment > **Top comment:** "Hi Gustavo, Thanks for reaching out with some suggestions for improvements! Please contact me at jseibels@photoshelter.com and I will be sure to get you..." - Title: [What is the roadmap plan for 2020?](https://www.g2.com/discussions/what-is-the-roadmap-plan-for-2020) — 1 comment, 1 upvote > **Top comment:** "Hi Shana, Thanks for your comment and interest in beta testing new features! Please reach out to me at jseibels@photoshelter.com and I will be sure to put..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandfolder-vs-photoshelter-for-brands)