# Best platforms for measuring account engagement in B2B campaigns

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Looking at data on the <a class="a a--md" elv="true" href="https://www.g2.com/categories/account-based-analytics">Account-Based Analytics Software category</a>, several platforms stand out for helping B2B teams track <strong>account engagement signals</strong> and link them to campaign performance. These tools go beyond vanity metrics to show how buying groups interact with your brand across multiple channels. See below for my top software list.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/demandbase-one/reviews"><strong>Demandbase One</strong></a> – Provides unified account engagement data across ads, website visits, and sales activity. Demandbase makes it easier for marketing and sales teams to prioritize accounts by showing where engagement is heating up and how it impacts pipeline.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/6sense-revenue-marketing/reviews"><strong>6sense Revenue Marketing</strong></a> – Uses intent signals and predictive analytics to reveal which accounts are actively researching your solutions. Engagement dashboards give clear visibility into how accounts move from awareness to opportunity.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/dreamdata/reviews"><strong>Dreamdata</strong></a> – Specializes in mapping every touchpoint across the B2B journey. Its account engagement analytics allow marketers to connect interactions like ads, emails, and web activity to revenue attribution.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/calibermind/reviews"><strong>CaliberMind</strong></a> – Focuses on deep analytics that combine attribution with account engagement scoring. Great for teams that need to explain to leadership how marketing touches influence pipeline growth.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/channel99/reviews"><strong>Channel99</strong></a> – Helps uncover hidden account engagement by attributing anonymous visits and direct traffic back to target accounts. Useful for teams struggling to get a complete picture of account activity.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/jabmo/reviews"><strong>Jabmo</strong></a> – Tailored for global B2B industries like manufacturing and life sciences. Jabmo gives account engagement insights across regions and channels, helping complex sales teams understand buyer activity in real time.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/madison-logic-platform/reviews"><strong>Madison Logic</strong></a> – Delivers engagement analytics for multi-channel ABM campaigns. With its reporting, teams can see how content syndication and advertising drive account-level engagement.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">These platforms provide the kind of <strong>granular account engagement visibility</strong> that B2B revenue teams need to align campaigns with sales. What do you think? Based on your experiences, are there other account analytics platforms that do a great job of measuring engagement in B2B campaigns? I’d love to hear what the G2 community recommends.</p>

##### Post Metadata
- Posted at: 11 months ago
- Author title: SEO Specialist at G2 | AEO &amp;amp; LLM Visibility | Programmatic SEO | B2B SaaS Organic Growth
- Net upvotes: 3


## Comments
### Comment 1

&lt;p&gt;Has anyone here compared &lt;a href=&quot;https://www.g2.com/products/6sense-revenue-marketing/reviews&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;strong&gt;6sense Revenue Marketing&lt;/strong&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.g2.com/products/demandbase-one/reviews&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;strong&gt;Demandbase One&lt;/strong&gt;&lt;/a&gt; specifically for account engagement tracking? I’m curious which one delivers more actionable insights for prioritizing accounts and tying engagement signals back to the pipeline. You can also explore more options in the &lt;a href=&quot;https://www.g2.com/categories/account-based-analytics&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;Account-Based Analytics&lt;/a&gt; category.&lt;/p&gt;

##### Comment Metadata
- Posted at: 11 months ago
- Author title: SEO Specialist at G2 | AEO &amp;amp; LLM Visibility | Programmatic SEO | B2B SaaS Organic Growth
- Net upvotes: 1




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