Launchmetrics Features
Interface and Performance (5)
Import/Export
Import and export large media files or folders into or from the database quickly and efficiently.
Organizational Interface
Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display.
Search
Able to search and filter assets by keywords and metadata.
File Preview
Able to easily preview large image files and video storyboards.
Analytics
Provides insights into the performance of digital content across its entire lifecycle.
Asset Management (8)
File Types
Software supports a wide range of file types.
Metadata
Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary.
File Transformation
Automatically or manually convert files into different sizes or file types within the DAM system.
Versioning
Keep track of incrementally changing versions of the same asset.
Expiration
Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle.
Watermark
Apply visual watermarks to images and video.
Digital Rights Management
Manage the licensing and copyright information for assets within the DAM system.
Brand Guidelines
Houses an organization's brand guidelines in a centralized location within the digital asset management platform
Media Types (3)
Video
The software is optimized to load, preview, search and edit video media files.
Audio
The software is optimized to load, preview, search and edit audio media files.
Images
The software is optimized to load, preview, search and edit image media files.
Administration (5)
Workflow Management
Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Brand Portal
Publish media or media collections to your website or share externally via temporary hyperlink.
Integration with Creative Software
Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software.
Integration with Marketing Software
Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software.
Reports & Dashboards (4)
Report Customizability
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Report Exporting
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
Scalability
Allows marketer to add, track, and measure a multitude of social media accounts.
White Label
Offers a white labeling service for agencies or resellers to customize platform branding.
Inventory Management Platform Features (10)
Centralized Inventory Database
As reported in 16 Launchmetrics reviews. Manage and track all inventory records across warehouses and retail locations through a single unified database.
Inventory Level Dashboards
Maintain a visual on product stock levels throughout your facilities with flexible inventory dashboards. This feature was mentioned in 15 Launchmetrics reviews.
Stock History Reporting
Based on 12 Launchmetrics reviews. View the history of individual items and compare the sales performance of new to old stock in order to inform purchasing decisions.
Low Stock Notifications
Set low stock thresholds and receive automatic alerts when stock decreases to that level.
Bundles, Kits, & Variants
Automatically adjust inventory for product bundles, kit orders, and product variations within the system.
Asset Tracking
Based on 12 Launchmetrics reviews. Use barcode or radio-frequency identification (RFID) technology with specialized readers or mobile applications to track inventory assets throughout warehouse facilities.
Inventory Forecasting
Optimize inventory levels with features that suggest reorder points and economic order quantities (EOQs) that facilitate inventory management. 10 reviewers of Launchmetrics have provided feedback on this feature.
eCommerce Integrations
Integrate shopping carts, eCommerce platforms, POS, and payment gateways with the system to link inventory records between across platforms.
Accounting Integrations
Track inventory costs and costs of goods sold (COGS) with accounting software integrations.
Data Exporting / Importing
Transfer large volumes of inventory data records into and out of the system with built-in import / export tools. This feature was mentioned in 17 Launchmetrics reviews.
Social Analytics (7)
Competitor Analysis
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
Follower Analysis
Analyzes and illustrates follower information such as demographics, location, interests, etc.
Post Performance
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
Paid Campaign Tracking
Tracks and measures the success of paid advertising initiatives run on social media sites.
Attribution
Ties social activity to business results such as leads, conversions, and sales.
Hashtag Analytics
Analyzes the performance of hashtags and identifies popular or trending hashtags.
Sentiment Analysis
Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.
Database (2)
Media Database
Provides tools to help identify and house media oppurtunties and potential influencers.
Newsroom
Provides a centralized hub for all media opportunities and current news regarding relevant influencers.
Outreach (1)
PR Planner
Helps the public relations process with planning tools to capatilize on media opportunities.
Reporting (6)
Monitoring
Provides analysis on media and influencer contacts, as well as the effectiveness of each action.
Impact Measurement
Measures the full impact of campaigns, as well as each individual influencer and media opportunity.
Keyword Targeting
Enables users to search media channels for specific keywords, brand mentions, or topics This feature was mentioned in 13 Launchmetrics reviews.
Custom Feeds and Alerts
Allows users to create custom feeds and/or receive real-time alerts for relevant media mentions 15 reviewers of Launchmetrics have provided feedback on this feature.
Custom Reports
As reported in 18 Launchmetrics reviews. Allows users to build custom reports that can be shared with clients and stakeholders
Dashboards
Based on 16 Launchmetrics reviews. Provides dashboards for quick visualizations of relevant media coverage and analytics
User Rights/Roles (2)
Version Control
Helps establish a permissions workflow, allowing and restricting access to different company materials.
Team Collaboration
Gives visability and allows team members to communicate effectively and collaboratively.
Marketing and Communications (5)
Lead generation and retrieval
Tools for capture and follow-up of leads generated during an event.
Social media promotion
Advertise and promote event using social media integrations.
Event website creation
Design and manage a dedicated event website.
Email customization
Customize email communications.
Contact list management
Organize and manage contact list of attendees.
Attendee Engagement (3)
Social media integrations
Tools for attendees to post to social media during an event.
Attendee networking
Tools to enable networking for attendees during an event.
Attendee surveys-attendee engagement
Tools for gathering feedback from attendees during and after an event.
Registration (3)
Event creation
Process of creating a new event.
User registration process
User experience of registering for an event
Mobile check-in
Check attendees into events and sessions using a mobile device
Multichannel inventory management (3)
Warehouse Inventory Transfer
Allows users to create warehouse-to-warehouse transfers knowing the exact stock levels for both locations when sending and receiving 10 reviewers of Launchmetrics have provided feedback on this feature.
Multichannel Inventory Syncing
Allows users to sync inventory across multiple stores, marketplaces, and warehouses
Multi-Warehouse Routing
Allows users to connect sales channels to specific warehouses.
3PL inventory management (3)
Client management
Allows users to manage all thier clients on one system
Marketplace connections
Allows users to connect marketplaces for each client
3PL inventory tracking
Allows inventory tracking for specific customer required attributes such as lot, serial, style/color/size
Inventory Management (5)
Inventory Tracking
Real-time inventory tracking. Maintains accurate "On Hand" information by matching reserved inventory requested on purchase and sales orders. 17 reviewers of Launchmetrics have provided feedback on this feature.
Inventory Costing
Ability to establish costing methods such as Average, LIFO, FIFO, and Specific Unit.
Product Master
Manage and track all inventory records across warehouses and retail locations through a single unified database. 12 reviewers of Launchmetrics have provided feedback on this feature.
Inventory Forecasting
Optimize inventory levels with features that suggest reorder points and economic order quantities (EOQs) that facilitate inventory management.
Integrations
Integrate shopping carts, eCommerce platforms, POS, and accounting with the system to link inventory records across platforms.
Media Channels (3)
Broadcast Media
Monitors broadcast media such as television and radio news
Print Media
Monitors print media such as newspapers and magazines 18 reviewers of Launchmetrics have provided feedback on this feature.
Online Media
Monitors online media such as blogs, websites, and social media This feature was mentioned in 19 Launchmetrics reviews.
Geographic Coverage (3)
Local Media
Based on 18 Launchmetrics reviews. Monitors media channels at the local level
National Media
Monitors media channels at the national level 18 reviewers of Launchmetrics have provided feedback on this feature.
International Media
As reported in 18 Launchmetrics reviews. Monitors international news coverage
Barcode support (5)
Symbologies
Supports various barcode symbiologies such as UPC, ISBN and ISMN
Serialization
Supports advanced serilaization and sequentially numbered bar codes
Standard formatting
Provide barcodes with precise bar width specifications and readable text formatting
Printing
Based on 11 Launchmetrics reviews. Ability to print barcodes directly to a printer with various formats.
Integrations
Ability to integrate with existing inventory, warehouse management, ERP and other third party software
Design (6)
Label formats
Based on 12 Launchmetrics reviews. Ability to create and save custom label formats
WYSIWYG editor
Ability create labels with a WYSIWYG editor
Color editor
Ability to design barcodes with a full color editor
Graphics import
Provides users with graphic imports in different formats
1D and 2D barcodes
Allows users to add 1D and 2D bar codes to your labels.
RFID Encoding
Allows users to encode RFID tags
Influencer Marketing (14)
Influencer Recruitment
Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.
Influencer Scoring
Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.
Audience Analysis
Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.
Influencer Segmentation
Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.
Influencer Collaboration
Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.
User-Generated Content (UGC) Management
Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.
Content Approval
Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.
Campaign Analytics
Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.
Reporting and Dashboards
Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.
Data Importing and Exporting Tools
Import and export lists of influencers and brand advocates with detailed profiles and contact information.
Influencer Whitelisting
Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission.
Influencer Compensation
Provides features for compensating influencers for their work.
Social Commerce
Supports social commerce capabilites such as shoppable content.
E-Commerce Integration
Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking.
Generative AI (5)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - Media Monitoring (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Media and Influencer Targeting (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Asset Management (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Social Media Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Influencer Marketing Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Event Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Event Planning (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Decision Making
Makes informed choices based on available data and objectives
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Technology Glossary Features
View definitions of the features and discover new technology terms.
Inventory tracking plays an essential role in the inventory management planning process. Learn more about inventory tracking, how it can benefit overall company organization, and how to implement it in a business structure using various techniques.
Digital rights management plays a crucial role in fighting piracy and protecting copyrighted digital media. Learn more about digital rights management, digital rights management software, and how G2 can help you make the best decision for your business.
Audience analysis provides actionable consumer insights that help marketers execute smarter content and social strategies and reach the right set of people. Learn more about audience analysis, the associated benefits, and how it’s different from market research.


