Recommendations to others considering Optimove (formely Kumulos):
If you need to send in-app messages or notifications from your app, Kumulos will do that well and more. You will need to take the time to learn the ins and outs of the system as it isn't the most intuitive out there. Once you have the service running and you hit a roadblock or have an idea of how things could be better, don't hesitate to contact support. They're excellent and will get you what you need. Review collected by and hosted on G2.com.
What problems is Optimove (formely Kumulos) solving and how is that benefiting you?
One of the biggest issues we've had for years was getting in touch with our members who have outdated or wrong contact information. Having Kumulos integrated with our app lets us contact our members despite this. As long as they have our app installed, we can engage with them. This has had a positive effect on our patronage.
Kumulos has also lowered our expenses. Using the system is cheaper than sending SMS every so often. We used to send out a lot of SMS. With Kumulos, we can send as many messages as we want and we're only charged based on their tiering system.
Another thing that Kumulos solves is seeing how many active users we have on our app at a particular time. It was the easiest way for us to get this data. Review collected by and hosted on G2.com.