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Optimove (formely Kumulos)

By Optimove

4.8 out of 5 stars

How would you rate your experience with Optimove (formely Kumulos)?

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Optimove (formely Kumulos) Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Perceived Cost

$$$$$

Optimove (formely Kumulos) Media

Optimove (formely Kumulos) Demo - Push Notifications
Push Notification Creation
Optimove (formely Kumulos) Demo - Messaging Dashboard
Messaging Dashboard
Optimove (formely Kumulos) Demo - Kumulos Geofencing
Geofencing in Push Notifications
Optimove (formely Kumulos) Demo - In App Messaging
In App Messaging Creation
Optimove (formely Kumulos) Demo - Analytics Dashboard
Analytics Dashboard
Optimove (formely Kumulos) Demo - Crash Reporting Dashboard
Crash Reporting Dashboard
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Optimove (formely Kumulos) Reviews (30)

Reviews

Optimove (formely Kumulos) Reviews (30)

4.8
30 reviews

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Noah C.
NC
Backend Developer
Small-Business (50 or fewer emp.)
"Solid, but no differentiation"
What do you like best about Optimove (formely Kumulos)?

I liked the usage statistics automatically provided in the dashboard. The query syntax was also nice because it was so similar to SQL. The K-script was decent as well. Review collected by and hosted on G2.com.

What do you dislike about Optimove (formely Kumulos)?

I didn't like how the data browsers were in the format of a new window. It would be nice to view the data in the browser. Also being able to adjust the size of the columns and data would be nice so I could view more data on my larger monitor. Review collected by and hosted on G2.com.

Jay P.
JP
Director for eSolutions
Enterprise (> 1000 emp.)
"The easiest way to start engaging your mobile customers"
What do you like best about Optimove (formely Kumulos)?

We loved the simplicity of the tool and how easy it was to set up and use. It allowed us to instantly integrate with our mobile app without much development time. It is now a very important tool on engaging our mobile app users and gain valuable insights. The inbox function is a very good way for users to look back on messages, perfect when sending coupon codes or promotions. You can also automate the sending of push notifications depending on the user interaction with your app which even makes your engagement more timely and context-sensitive. Review collected by and hosted on G2.com.

What do you dislike about Optimove (formely Kumulos)?

There is nothing to dislike, everything is all easy to understand and will instantly improve your mobile engagement without any fuss. Maybe if I were to suggest improvements, it would be to add more analytics data and the ability to target based on specific data points using a simple dashboard. The dashboard is already good but there is always room to improve. Another thing I would like to have is for in-app messaging, more customizable options for design. All small improvements really, we really love using this platform. Review collected by and hosted on G2.com.

FD
Assistant Director for Marketing Technology
Enterprise (> 1000 emp.)
"Kumulos brings more benefits to our app than just notifications and in-app messaging."
What do you like best about Optimove (formely Kumulos)?

I love how you can target and schedule notifications and in-app messages to be as specific as you want. The intelligent delivery option is also beneficial, getting it to the recipient at the best time they'll engage with it. Geo taregetting your message is also useful. We can create campaigns based on where our members are. With a bit of creativity, we can drive them to our property with these messages.

I also have to mention that the team behind Kumulos is also fantastic. They have great support, are fast to answer your questions, and also listen to you. They take into account your input on the product. I've seen changes they done because of my team's feedback. Review collected by and hosted on G2.com.

What do you dislike about Optimove (formely Kumulos)?

The thing that sticks out the most for me would be the user interface. While the design may be on the modern side, it isn't very intuitive. It takes a while to figure it out on your own, or you'll have to get a few pointers from the support team. Thankfully, that team is excellent.

There's also no way, at least not that I know of, to resend the same message without having to redo the whole setup. We send multiple tests out to different stakeholders before the final message. Though there's a button for test users, that only goes out to one team. If there are other stakeholders, we have to recreate the message.

There are other small things, like the rudimentary user role settings, strange per message analytics, etc.; but they really aren't deal breakers. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
AL
Small-Business (50 or fewer emp.)
"A Great Experience!"
What do you like best about Optimove (formely Kumulos)?

The one-on-one support from the team is the biggest plus for me. I also appreciate the fact that the team took the time to truly understand our business and goals for our app, so that they could support us as best as possible, and even make suggestions for increased effectiveness. Review collected by and hosted on G2.com.

What do you dislike about Optimove (formely Kumulos)?

I honestly have no complaints about Kumulos. Review collected by and hosted on G2.com.

Luke T.
LT
Mobile Application Developer
Small-Business (50 or fewer emp.)
"First Backend product for full time development work"
What do you like best about Optimove (formely Kumulos)?

As a junior dev seeing the UI layout was a warm welcome into back end development, Largely using the backend function of Kumulos, It was very easy to learn and implement backend functions Review collected by and hosted on G2.com.

What do you dislike about Optimove (formely Kumulos)?

Not much to say really, talking to senior devs on the team, they seem to find logging in Kumulos quite painful compared to competitor backend management tools but overall its a great product Review collected by and hosted on G2.com.

Andrea S.
AS
CEO & FOUNDER
Small-Business (50 or fewer emp.)
"Kumulos is a fantastic and super proactive partner!"
What do you like best about Optimove (formely Kumulos)?

Kumulos has always been a fantastic and trustable partner since our first meeting. The team has always listened deeply our need and helped us with new releases to help us to meet our KPI. Review collected by and hosted on G2.com.

What do you dislike about Optimove (formely Kumulos)?

Especially in the analytics section, some of the features still need a bit of development in order to make them competitive with the major competitors, but having seen the power of the Kumuos team, I'm sure it will arrive soon. Review collected by and hosted on G2.com.

Verified User in Insurance
AI
Small-Business (50 or fewer emp.)
"Great company to work with!"
What do you like best about Optimove (formely Kumulos)?

The support mechanisms and customer service are top class. Being new to the world of push notifications, we were able to engage with different stakeholders within the business whom gave different views and thoughts on our strategy and process. This definitely builds trust in the brand, business and our contacts! Review collected by and hosted on G2.com.

What do you dislike about Optimove (formely Kumulos)?

It's hard to put a dislike but there are always improvements that can be made. One of missing features we require is in the roadmap for early next year and this was communicated well and dealt with head on. Review collected by and hosted on G2.com.

MK
Online Marketing Manager
Mid-Market (51-1000 emp.)
"perfect partner"
What do you like best about Optimove (formely Kumulos)?

sending App, InApp and web push via one tool Review collected by and hosted on G2.com.

What do you dislike about Optimove (formely Kumulos)?

the time difference, but this is not a big deal. Review collected by and hosted on G2.com.

Shaham S.
SS
Head of IoT & App Development
Enterprise (> 1000 emp.)
"Great Product, with a great support team"
What do you like best about Optimove (formely Kumulos)?

What I really appreciate about Kumulos is their huge responsibility and responsiveness.

No matter when, Kumulos team is always availabe to support. Review collected by and hosted on G2.com.

What do you dislike about Optimove (formely Kumulos)?

Hard to answer this one, actually cannot find anything specific. Review collected by and hosted on G2.com.

Verified User in Oil & Energy
AO
Small-Business (50 or fewer emp.)
"Perfect for mobile agencies and developers"
What do you like best about Optimove (formely Kumulos)?

Easy to use push notification services that deliver great value for agencies and end-users alike, highly targetted, and simple to get up and running. Review collected by and hosted on G2.com.

What do you dislike about Optimove (formely Kumulos)?

Difficult to find flaws in the product, very simple and intuitive, and easy to get started. Review collected by and hosted on G2.com.

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