# Optimove (formely Kumulos) Reviews **Vendor:** Optimove **Category:** [Push Notification Software](https://www.g2.com/categories/push-notification) **Average Rating:** 4.8/5.0 **Total Reviews:** 30 ## About Optimove (formely Kumulos) With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the driving seat, providing them with all of the powerful marketing tools they need for greater control, faster growth and measurable results. The Kumulos toolkit includes Mobile and Web Push Notifications, In-App Messaging, Deferred Deep Linking, Web-to-App Banners, Geo-fencing and Proximity Marketing, App Store Optimization, mBaaS and Crash Reporting - and so much more! Monetizing your mobile app doesn’t have to be complicated and costly. Find untapped opportunities hiding in your data, optimize your app and plug those leaky conversion holes with insights that make app management a breeze. Leaving no stone unturned, the Kumulos platform’s comprehensive, built-in mobile app Analytics goes beyond the reaches of other stand-alone behavioral analytics packages. From discoverability in the App Store through to acquisition, retention, engagement, conversion, and even user experience. The award-winning Kumulos platform was built by developers, for developers - so it’s quick and easy to integrate, with a huge range of client-side SDKs and supporting all major devices and platforms. We’ve got a world-class team of developers, ready to support you in any way we can, right from the get-go. ## Optimove (formely Kumulos) Reviews ### 1. Solid, but no differentiation **Rating:** 2.5/5.0 stars **Reviewed by:** Noah C. | Backend Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2023 **What do you like best about Optimove (formely Kumulos)?** I liked the usage statistics automatically provided in the dashboard. The query syntax was also nice because it was so similar to SQL. The K-script was decent as well. **What do you dislike about Optimove (formely Kumulos)?** I didn't like how the data browsers were in the format of a new window. It would be nice to view the data in the browser. Also being able to adjust the size of the columns and data would be nice so I could view more data on my larger monitor. **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** API and backend services. They provided a relational database as well as a way to query the data in javascript. The service worked alright but is going out of service. ### 2. The easiest way to start engaging your mobile customers **Rating:** 5.0/5.0 stars **Reviewed by:** Jay P. | Director for eSolutions, Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2020 **What do you like best about Optimove (formely Kumulos)?** We loved the simplicity of the tool and how easy it was to set up and use. It allowed us to instantly integrate with our mobile app without much development time. It is now a very important tool on engaging our mobile app users and gain valuable insights. The inbox function is a very good way for users to look back on messages, perfect when sending coupon codes or promotions. You can also automate the sending of push notifications depending on the user interaction with your app which even makes your engagement more timely and context-sensitive. **What do you dislike about Optimove (formely Kumulos)?** There is nothing to dislike, everything is all easy to understand and will instantly improve your mobile engagement without any fuss. Maybe if I were to suggest improvements, it would be to add more analytics data and the ability to target based on specific data points using a simple dashboard. The dashboard is already good but there is always room to improve. Another thing I would like to have is for in-app messaging, more customizable options for design. All small improvements really, we really love using this platform. **Recommendations to others considering Optimove (formely Kumulos):** If you want to save major development time on your app for building engagement modules, Kumulos fits the bill and will give you all the tools you need with minor development on your mobile app. **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** We had problems sending push notifications with our internal system. By using kumulos, all the load on our server for sending push is offloaded to kumulos. This was the major hurdle we needed to tackle as we had to limit our push notifications due to server load. We long wanted to have an inbox as well. We were looking into doing additional development on our app just to be able to accommodate this feature. Kumulos already has a built-in inbox API which made this process so much faster and was able to bring it to market sooner. A lot of our development schedules were optimized and shortened because of all the ready-made features on Kumulos which allowed us to focus our app development on other functions that we needed and the app. We cut down about 6 months' worth of development and that was a huge bonus. Another benefit is being able to trigger notifications based on events on the app. It also allows us to closely monitor how many regular users we have and being able to do more engagement with them. There are still more features to explore and gain benefit from. ### 3. Kumulos brings more benefits to our app than just notifications and in-app messaging. **Rating:** 5.0/5.0 stars **Reviewed by:** Francis d. | Assistant Director for Marketing Technology, Enterprise (> 1000 emp.) **Reviewed Date:** November 24, 2021 **What do you like best about Optimove (formely Kumulos)?** I love how you can target and schedule notifications and in-app messages to be as specific as you want. The intelligent delivery option is also beneficial, getting it to the recipient at the best time they'll engage with it. Geo taregetting your message is also useful. We can create campaigns based on where our members are. With a bit of creativity, we can drive them to our property with these messages. I also have to mention that the team behind Kumulos is also fantastic. They have great support, are fast to answer your questions, and also listen to you. They take into account your input on the product. I've seen changes they done because of my team's feedback. **What do you dislike about Optimove (formely Kumulos)?** The thing that sticks out the most for me would be the user interface. While the design may be on the modern side, it isn't very intuitive. It takes a while to figure it out on your own, or you'll have to get a few pointers from the support team. Thankfully, that team is excellent. There's also no way, at least not that I know of, to resend the same message without having to redo the whole setup. We send multiple tests out to different stakeholders before the final message. Though there's a button for test users, that only goes out to one team. If there are other stakeholders, we have to recreate the message. There are other small things, like the rudimentary user role settings, strange per message analytics, etc.; but they really aren't deal breakers. **Recommendations to others considering Optimove (formely Kumulos):** If you need to send in-app messages or notifications from your app, Kumulos will do that well and more. You will need to take the time to learn the ins and outs of the system as it isn't the most intuitive out there. Once you have the service running and you hit a roadblock or have an idea of how things could be better, don't hesitate to contact support. They're excellent and will get you what you need. **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** One of the biggest issues we've had for years was getting in touch with our members who have outdated or wrong contact information. Having Kumulos integrated with our app lets us contact our members despite this. As long as they have our app installed, we can engage with them. This has had a positive effect on our patronage. Kumulos has also lowered our expenses. Using the system is cheaper than sending SMS every so often. We used to send out a lot of SMS. With Kumulos, we can send as many messages as we want and we're only charged based on their tiering system. Another thing that Kumulos solves is seeing how many active users we have on our app at a particular time. It was the easiest way for us to get this data. ### 4. A Great Experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2021 **What do you like best about Optimove (formely Kumulos)?** The one-on-one support from the team is the biggest plus for me. I also appreciate the fact that the team took the time to truly understand our business and goals for our app, so that they could support us as best as possible, and even make suggestions for increased effectiveness. **What do you dislike about Optimove (formely Kumulos)?** I honestly have no complaints about Kumulos. **Recommendations to others considering Optimove (formely Kumulos):** If you want a system that's user friendly and a great support team, Kumulos is for you. **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** Kumulos has provided us with a platform to engage our guests. We are able to provide them with information that keeps them abreast of the happenings on resort, thereby enhancing their experience. ### 5. First Backend product for full time development work **Rating:** 4.0/5.0 stars **Reviewed by:** Luke T. | Mobile Application Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Optimove (formely Kumulos)?** As a junior dev seeing the UI layout was a warm welcome into back end development, Largely using the backend function of Kumulos, It was very easy to learn and implement backend functions **What do you dislike about Optimove (formely Kumulos)?** Not much to say really, talking to senior devs on the team, they seem to find logging in Kumulos quite painful compared to competitor backend management tools but overall its a great product **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** Mainly support requests for clients, mainly using the Tables tool to identify account numbers and cross reference auth codes etc, quite simple stuff, but the way kumulos lays out each section makes it easy to navigate to exactly which table i need ### 6. Kumulos is a fantastic and super proactive partner! **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea S. | CEO & FOUNDER, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2021 **What do you like best about Optimove (formely Kumulos)?** Kumulos has always been a fantastic and trustable partner since our first meeting. The team has always listened deeply our need and helped us with new releases to help us to meet our KPI. **What do you dislike about Optimove (formely Kumulos)?** Especially in the analytics section, some of the features still need a bit of development in order to make them competitive with the major competitors, but having seen the power of the Kumuos team, I'm sure it will arrive soon. **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** We have been able to use Kumulos to deploy our services (deep linking and push notification) not only in IOS and Android but also in Huawei. This integration has been super usefull. ### 7. Great company to work with! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Optimove (formely Kumulos)?** The support mechanisms and customer service are top class. Being new to the world of push notifications, we were able to engage with different stakeholders within the business whom gave different views and thoughts on our strategy and process. This definitely builds trust in the brand, business and our contacts! **What do you dislike about Optimove (formely Kumulos)?** It's hard to put a dislike but there are always improvements that can be made. One of missing features we require is in the roadmap for early next year and this was communicated well and dealt with head on. **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** As a young business, our main focus on using the tool is to deliver an channel external to our product and grow the customer uptake and utilisation of the system. This has allowed us to develop the notifications required for our customers to engage quicker and get visibility of updates. ### 8. perfect partner **Rating:** 5.0/5.0 stars **Reviewed by:** Maximilian K. | Online Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2020 **What do you like best about Optimove (formely Kumulos)?** sending App, InApp and web push via one tool **What do you dislike about Optimove (formely Kumulos)?** the time difference, but this is not a big deal. **Recommendations to others considering Optimove (formely Kumulos):** We as solute GmbH are absolutely satisfied as a partner with Kumulos. The cooperation is absolutely without problems and always helpful. The tool itself is perfect with its extensive possibilities. The possibility to send both app, (in-app) and web push messages is often not given in other tools. Definitely recommended. **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** With the help of Kumulos, we were able to resolve many of our customers' difficult questions quickly and to their complete satisfaction. ### 9. Great Product, with a great support team **Rating:** 4.5/5.0 stars **Reviewed by:** Shaham S. | Head of IoT & App Development, Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Optimove (formely Kumulos)?** What I really appreciate about Kumulos is their huge responsibility and responsiveness. No matter when, Kumulos team is always availabe to support. **What do you dislike about Optimove (formely Kumulos)?** Hard to answer this one, actually cannot find anything specific. **Recommendations to others considering Optimove (formely Kumulos):** Great product, with easy integration and highly supportive and responsive support team. Always available in case of any urgent supports, offering fast and practical solutions. We also had cases where we needed the addition of new features in the SDK and Kumulos team supported us with. **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** Analytics, Push notifications and crash analysis. ### 10. Perfect for mobile agencies and developers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2020 **What do you like best about Optimove (formely Kumulos)?** Easy to use push notification services that deliver great value for agencies and end-users alike, highly targetted, and simple to get up and running. **What do you dislike about Optimove (formely Kumulos)?** Difficult to find flaws in the product, very simple and intuitive, and easy to get started. **Recommendations to others considering Optimove (formely Kumulos):** If you're new to the world of targetted push messaging, Kumulos offers a comprehensive suite of tools that help to get your campaign up and running quickly. Equally, if you're already experienced designing and executing these types of campaigns, Kumulos offers sufficient breadth and depth of functionality to satisfy more complex campaigns that need to function at greater scale. **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** Kumulos helps to create highly contextual and well-targetted push campaigns that lead to increased user retention, lower churn and additional revenue. ### 11. Brilliant product, 5* service! **Rating:** 4.5/5.0 stars **Reviewed by:** Beccy S. | Engagement & Retention Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2021 **What do you like best about Optimove (formely Kumulos)?** Service from the team is brilliant, always on hand when you need them, always willing to help, and go above and beyond. The system's ease of use is excellent for us, effortless, easy process flow through each stage **What do you dislike about Optimove (formely Kumulos)?** Nothing at the moment; if I had to pick something, the insights area could be quicker to load as it can take a while sometimes **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** We now have much better functionality for our app communications, there is a lot of untapped potential within Kumulos that we haven't yet utilized, but even the basics have improved our communications through the app. ### 12. Satisfied with the product integration into our app **Rating:** 5.0/5.0 stars **Reviewed by:** Anand S. | Technical Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Optimove (formely Kumulos)?** Very helpful team; they get on calls if there are any issues with integration or support and make sure everything works great. The product itself is beneficial for us in sending immediate notifications to users. **What do you dislike about Optimove (formely Kumulos)?** There could have been a module that supports creating user journeys in the app. **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** We have had issues with integrating multiple APIs. Kumulos provides APIs which we were able to integrate within our app easily. ### 13. Kumulos is an excellent team with great product portfolio and vision. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 26, 2021 **What do you like best about Optimove (formely Kumulos)?** Their mobile push platform is the best for direct engagements as well as third party integrations. **What do you dislike about Optimove (formely Kumulos)?** We have worked with Kumulos to fill gaps, and they make sure issues/requests are addressed promptly, so nothing to complain about. **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** We integrate with their mobile push platform for HCL Unica marketing suite. The integration experience is great and well received by HCL customers as well. ### 14. Integrating Kumulos push notifications into an existing application **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2021 **What do you like best about Optimove (formely Kumulos)?** Kumulos offers a great feature set with a light touch integration. With very little development we were able to enhance our offering to our customers significantly. **What do you dislike about Optimove (formely Kumulos)?** I believe the reporting could be improved to be more "self serve". **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** We use it as one of myriad forms of communication to engage effectively with our customers. ### 15. The best provider I've worked with! **Rating:** 5.0/5.0 stars **Reviewed by:** Sabir S. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2020 **What do you like best about Optimove (formely Kumulos)?** Having worked with Kumulos for about 12 months, I have nothing but praise for the relationship we've developed with them. From the initial sales and onboarding process to the support we then received from them through COVID and finally with the further support with the launch of our new app, it has been the best supplier relationship we've had as a business (and we've had a lot!). From doing custom development for us, jumping on a call with us whenever we needed to giving us access to their development team, they really try and put customer experience above all else. A true partnership. However you still need a good product, and their's is one of the best out there. Easy to use and has all the key features we have needed to make the launch of our app a success. Highly recommend!!! **What do you dislike about Optimove (formely Kumulos)?** Everything has been great, so there's nothing to dislike. I would have said the time difference as they are based in Scotland and we're in Australia...but even with that they've been accommodating by working to our local hours (a lot of very early mornings and very late evenings for them to make it happen!). You don't get that from a lot of providers. **Recommendations to others considering Optimove (formely Kumulos):** Highly recommend. While I'm sure there are other products which offer similar features to Kumulos, it's really the product robustness and customer experience that has stood out. Navigating the development of a mobile app can be a challenge at the best of times so having a provider who can guide you through the process has made a big difference to us. We're a customer for life. **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** We've been working on a personalisation notification strategy to support new parents as they navigate through the pregnancy to pre-school years. The targeting is very specific due to the age brackets and they've helped us integrate this personalisation requirement into their platform seamlessly. ### 16. Great company, with great support and improving product **Rating:** 4.5/5.0 stars **Reviewed by:** Liran G. | Senior Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2020 **What do you like best about Optimove (formely Kumulos)?** Their support is amazing, help you to achieve anything you want until you do it, very responsive and kind. And the product is very adaptive with many possibilities, more than most of the products out there. **What do you dislike about Optimove (formely Kumulos)?** Im a product and UI/UX person, I feel the design and experience bit old-fashioned and generic. **Recommendations to others considering Optimove (formely Kumulos):** If you search for a product and company that would really help you and care of you to achieve the goals of your needs (in the area of mobile marketing and mobile backend as a service) don't hesitate to give Kumulos a shot, they really care about their customers and try to help them achieve anything they business needs. **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** All the area of push/in-app notifications and lately using their amazing platform that track analytics + Kscript also for other purposes that give me great freedom of creating things by using their app instead develop on my own ### 17. Great Product, amazing service. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2021 **What do you like best about Optimove (formely Kumulos)?** How easy the platform is to set up and use. We consolidated the technology we had on our mobile apps. Previously we have 7 services integrated into our app, and replaced that with ONE, Kumulos. It gives us everything we had before, so no loss in functionality, much less technical overhead to maintain and a fraction of the cost. All the features, less cost and much less technical hassle = happy. **What do you dislike about Optimove (formely Kumulos)?** Tough one to answer. To be honest there is nothing that I can think of thats not being really petty. by far the best supplier I have worked with. And I've worked with a few over the years. **Recommendations to others considering Optimove (formely Kumulos):** Take the offer of unlimited Technical and User support, its really worth it. **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** Increased user engagement and retention and provided us with a complete view of the user, so there's no blind spots in our data, and we can easily execute marketing campaigns that are informed and intelligent. We have saved more than $180,000 a year with this tool, so great technology and our budgets work harder, bosses are delighted. ### 18. Excellent Product and Superb Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Allison S. | Lobbyist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2021 **What do you like best about Optimove (formely Kumulos)?** The product is fabulous but most importantly the customer service and technical support went above and beyond all expectations! **What do you dislike about Optimove (formely Kumulos)?** There is nothing I dislike about this service. I highly recommend Kumulos to others. **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** I have solved a problem of how to communicate to my customers via push notification and email in an efficient way. I am now able to send notifications and emails without worrying that my communications would end up in spam folders. ### 19. Easy to set up **Rating:** 5.0/5.0 stars **Reviewed by:** Mike W. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2020 **What do you like best about Optimove (formely Kumulos)?** Easy to use and get set up for things like in app messaging and push notifications. Also nice that we can get both those features in one place, one integration point etc. Also support were helpful when needed. **What do you dislike about Optimove (formely Kumulos)?** SDK integration used to quite a manual task, but they've made significant improvements in this area recently with their open-source SDKs. **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** We use kumulos for quick backend storage, app store optimisation, in app messaging and push. The benefit is we can engage users after theve downloaded the app so improvements to user retention ### 20. Positive experience with Kumulos **Rating:** 5.0/5.0 stars **Reviewed by:** Natalia Z. | Software Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2021 **What do you like best about Optimove (formely Kumulos)?** One of the best things about Kumulos is their experienced team that is always available for help whenever needed. Second, best is how easy Kumulos was to integrate with an existing mobile app. **What do you dislike about Optimove (formely Kumulos)?** Nothing to dislike, all the experience was positive so far. **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** Trying to understand better how users are using our app and managing personalised notifications. ### 21. Revolutionised our app engagement strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Nanotechnology | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2021 **What do you like best about Optimove (formely Kumulos)?** The rich push notification service and analytics platform - helped us understand user behavior and target the right customers, in the right location, at the right time. Real impact on our bottom line and ability to win new customers! **What do you dislike about Optimove (formely Kumulos)?** The support - they're almost too helpful! I don't dislike them so I had to make something up **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** Having a 360 view of the customer and profoundly understanding their behavior. We can tailor messaging campaigns based on precise data - this helps conversion and monetization. Fantastic product! ### 22. Great Software and versatile! **Rating:** 5.0/5.0 stars **Reviewed by:** Gregory L. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2020 **What do you like best about Optimove (formely Kumulos)?** Using the Reports Section and creating different modules easily **What do you dislike about Optimove (formely Kumulos)?** Nothing, website is a bit slow in loading sometimes **Recommendations to others considering Optimove (formely Kumulos):** Great and easy software to use, i would recommend to all my colleagues and network when developing a mobile app as well as a push notification **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** Push Notifications going out instantly hitting a new target market who use it ### 23. Good customer service. Thought through service. **Rating:** 5.0/5.0 stars **Reviewed by:** Julius T. | Ceo, Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2021 **What do you like best about Optimove (formely Kumulos)?** Quick responses to issues and technical problems **What do you dislike about Optimove (formely Kumulos)?** Sometimes buggy user interface sometimes slow to respond, no two factor authentification. Nor accessible via smart phone **Recommendations to others considering Optimove (formely Kumulos):** Good for xamarin **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** Almost all our projects for clients ### 24. Very useful, simple and a great price **Rating:** 5.0/5.0 stars **Reviewed by:** David M. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2020 **What do you like best about Optimove (formely Kumulos)?** I have easy access to all of the data I need and a very customizable interface for the API calls **What do you dislike about Optimove (formely Kumulos)?** The analytics tools could be faster and easier to navigate **Recommendations to others considering Optimove (formely Kumulos):** Its a great product, easy to manage and with great support **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** all my cloud services for the million of users of my app ### 25. Very rewarding, cloud based api improves compute time in the apps **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2020 **What do you like best about Optimove (formely Kumulos)?** My favorite feature of Kumulos is the ability to do server based scripting. This allows me to use SQL to cut down on computing time in the app and delivery a smother experience to my users. **What do you dislike about Optimove (formely Kumulos)?** I honestly can’t find anything that I don’t like about this service. **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** I’m using Kumulos as a backend end for mobile games. The api is super simple to use and very intuitive. If you have no SQL skills to an expert level, it is easy and intuitive to use. ### 26. Excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Rob L. | Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2021 **What do you like best about Optimove (formely Kumulos)?** Speed of development and availability, very rapid application delivery and change **What do you dislike about Optimove (formely Kumulos)?** The method of posting data is a little cumbersome **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** Proxied authentication, rapid api development, easy availability ### 27. Great European Pushnotification serviceprovider **Rating:** 4.0/5.0 stars **Reviewed by:** Atse A. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2020 **What do you like best about Optimove (formely Kumulos)?** Pushnotifications combined with analytics, so based on certain triggers in our app we can fire targeted & personalized engaged messages. **What do you dislike about Optimove (formely Kumulos)?** There is no option for automated pushnotifications on a fix time. There is no option for create one automation for multiple languages at once. **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** User engagement & motivation ### 28. Great offering, capabilities & support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2020 **What do you like best about Optimove (formely Kumulos)?** Kumulos offers a wide variety of solutions and is great at working with their clients to understand what solutions best fit their needs. Bob & team offer quick and helpful support. **What do you dislike about Optimove (formely Kumulos)?** I have nothing negative to share about the support or offering provided by Kumulos. **Recommendations to others considering Optimove (formely Kumulos):** Work with the team to find the solution that best fits your needs. **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** Kumulos helps us reach our guests in a convenient manner while offering valuable data insights that allow us to consistently enhance our user experience. ### 29. A real find **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2020 **What do you like best about Optimove (formely Kumulos)?** Easy to use, can do a lot with a few clicks. Means you can give it to non technical people **What do you dislike about Optimove (formely Kumulos)?** On boarding could be a bit smoother. But, I see its improved since I first started using it **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** Make more of our users - we're a physical business and need to try and get them back into our premises as soon as we can. Also, keep in touch with them when they're not in our premises ### 30. Our preferred mobile app performance partner **Rating:** 5.0/5.0 stars **Reviewed by:** Caroline M. | Marketing Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2017 **What do you like best about Optimove (formely Kumulos)?** The Dashboard lets us view all of our app customers in one place. It's convenient. The App Store Insights report is a great tool to educate clients about app store optimisation. The support from the team is first class - they are prompt to respond and really do go that extra mile. **What do you dislike about Optimove (formely Kumulos)?** Hard to say. What's to dislike? The rate of development is good, can't wait for more new features. **What problems is Optimove (formely Kumulos) solving and how is that benefiting you?** Lets us focus on delivering our services without worrrying about tools. Benefits have included being able to easily promote an App Store Optimisation service. ## Optimove (formely Kumulos) Discussions - [What does Kumulos do?](https://www.g2.com/discussions/what-does-kumulos-do) - [What is the use of Kumulos?](https://www.g2.com/discussions/what-is-the-use-of-kumulos) - [How much does Kumulos cost?](https://www.g2.com/discussions/how-much-does-kumulos-cost) - [View Optimove (formely Kumulos) pricing details and edition comparison](https://www.g2.com/products/optimove-formely-kumulos/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+16%3A04%3A36+-0500&secure%5Bsession_id%5D=4eebe077-20fc-490e-b01b-6c4b3a161a12&secure%5Btoken%5D=15af68bd332e0c062bff3b6c36afa7b114762cddfc80cc580b107dac3fbfa4b9&format=llm_user) ## Optimove (formely Kumulos) Features **User Identification** - Demographics - User Segmentation - Geolocation **Administration** - Integration - Geofencing - Beacons - IP Geolocation **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Optimization** - Screenshot Testing - App Store Page Design & Preview - Keyword Tools - Reviews & Ratings - Keyword Localization - Conversion Rate Benchmarks **Marketing Gamification** - Templates - Simultaneous Competitions - Behaviors - Rewards - Customization - Mobile App **Agentic AI - Location-Based Marketing Features** - Autonomous Task Execution - Cross-system Integration **Agentic AI - Gamification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - Decision Making **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing** - Geolocation - Campaign Automation - Analytics - Security Compliance **Analytics** - Campaign Performance - Audience Insights **Reporting & Alerts** - Reports and Dashboards - Traffic Source Reporting - Featured App Alerts - Alert Delivery **Integrations** - CRM Integration - Social Media Integration **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform** - Public Leaderboard - Private Leaderboard - Analytics **Competition Monitoring** - Timeline - Financial Analysis - Category Ranking **Engagement** - Coupons and Promotions **Platform Additional Functionality** - Integrations - Organic Keyword Protection - App Suggestions **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - App Store Optimization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Optimove (formely Kumulos) Alternatives - [OneSignal](https://www.g2.com/products/onesignal/reviews) - 4.7/5.0 (1,165 reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) - 4.6/5.0 (629 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,656 reviews)