--- title: Optimove (formely Kumulos) Reviews meta_title: 'Optimove (formely Kumulos) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 30 reviews by the users' company size, role or industry to find out how Optimove (formely Kumulos) works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 30 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Optimove (formely Kumulos) Reviews **Vendor:** Optimove **Category:** [Push Notification Software](https://www.g2.com/categories/push-notification) **Average Rating:** 4.8/5.0 **Total Reviews:** 30 ## About Optimove (formely Kumulos) With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the driving seat, providing them with all of the powerful marketing tools they need for greater control, faster growth and measurable results. The Kumulos toolkit includes Mobile and Web Push Notifications, In-App Messaging, Deferred Deep Linking, Web-to-App Banners, Geo-fencing and Proximity Marketing, App Store Optimization, mBaaS and Crash Reporting - and so much more! Monetizing your mobile app doesn’t have to be complicated and costly. Find untapped opportunities hiding in your data, optimize your app and plug those leaky conversion holes with insights that make app management a breeze. Leaving no stone unturned, the Kumulos platform’s comprehensive, built-in mobile app Analytics goes beyond the reaches of other stand-alone behavioral analytics packages. From discoverability in the App Store through to acquisition, retention, engagement, conversion, and even user experience. The award-winning Kumulos platform was built by developers, for developers - so it’s quick and easy to integrate, with a huge range of client-side SDKs and supporting all major devices and platforms. We’ve got a world-class team of developers, ready to support you in any way we can, right from the get-go. ## Optimove (formely Kumulos) Discussions - [What does Kumulos do?](https://www.g2.com/discussions/what-does-kumulos-do) - [What is the use of Kumulos?](https://www.g2.com/discussions/what-is-the-use-of-kumulos) - [How much does Kumulos cost?](https://www.g2.com/discussions/how-much-does-kumulos-cost) - [View Optimove (formely Kumulos) pricing details and edition comparison](https://www.g2.com/products/optimove-formely-kumulos/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+15%3A03%3A22+-0500&secure%5Bsession_id%5D=f23f1299-d7ad-4e1e-8150-eeb694dab778&secure%5Btoken%5D=2388313c7e11c4b950a7e91cb4852e6675002e9d594f3c034e0be8f6452799d4&format=llm_user) ## Optimove (formely Kumulos) Features **User Identification** - Demographics - User Segmentation - Geolocation - Predictive Analytics **Administration** - Integration - Geofencing - Beacons - IP Geolocation **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Optimization** - A/B Testing - App Store Page Design & Preview - Keyword Tools - Reviews & Ratings - Keyword Localization - Conversion Rate Benchmarks **Marketing Gamification** - Templates - Simultaneous Competitions - Behaviors - Rewards - Customization - Mobile App **Agentic AI - Location-Based Marketing Features** - Autonomous Task Execution - Cross-system Integration **Agentic AI - Gamification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - Decision Making - Asynchronous Learning - Blended Learning - Self-paced Learning **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Marketing** - Geolocation - Campaign Automation - Analytics - Security Compliance **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Reporting & Alerts** - Reports and Dashboards - Traffic Source Reporting - Featured App Alerts - Alert Delivery - ASO Reporting **Integrations** - CRM Integration - Social Media Integration - Third-Party Integrations **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Platform** - Public Leaderboard - Private Leaderboard - Analytics - Visual Analytics - Reporting/Analytics - Real-Time Analytics **Competition Monitoring** - Timeline - Financial Analysis - Category Ranking - Sentiment Analysis **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Additional Functionality** - Communication Management - Customer Experience Management - Customer Database - Content Creation - Monitoring - API - Gamification - Customizable Reports - Engagement Tracking - Content Management - Email Management - Activity Dashboard - AI Copilot - Generative AI - Surveys & Feedback - Real-Time Data - Activity Tracking - Access Controls/Permissions - Customizable Fields - Campaign Management - Customer History - Real-Time Reporting - Customizable Branding - Widgets - Tagging - Customer Portal - Churn Management - Feedback Management - Event Triggered Actions - Multi-Channel Communication - Sentiment Analysis - Multi-Language - Customer Segmentation - Alerts/Notifications - Live Chat - Employee Engagement - Assessment Management - Rewards Management - Performance Management - For Sales Teams/Organizations - Reporting & Statistics - For Training/Education - Learning Management - Goal Setting/Tracking - Training Management - Badge Management - Collaboration Tools - Dashboard Creation - Drag & Drop - Mobile Access - Performance Metrics - Employee Reward Programs - Contest Management - Interactive Content - Personalization - Data Import/Export - Progress Tracking **Engagement** - Coupons and Promotions - Social Promotion **Platform Additional Functionality** - Integrations - Organic Keyword Protection - App Suggestions **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - App Store Optimization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Competitor Monitoring - Keyword Rank Tracking - Benchmarking - AI Copilot - Generative AI - Reviews Management **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Optimove (formely Kumulos) Alternatives - [OneSignal](https://www.g2.com/products/onesignal/reviews) - 4.7/5.0 (1,210 reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) - 4.6/5.0 (647 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,665 reviews)