What do you like best?
Moving onto Kenshoo from an agency-centric platform, I have appreciated the flexibility to manage within a profile to satisfy a variety of performance and business objectives, rather than simply applying a single algorithm at a portfolio level. And as a full-serve, in-house resource, I have definitely appreciated the ease of creating, scheduling and managing the many (and vastly more important) components of a search program beyond the bid.
Also of significant business value is the ability to import and manage by third-party (e.g. - IBM/Coremetrics, Adobe/Omniture) reporting; visibility into multiple and/or variable attribution models within the KUI would be even better...
What do you dislike?
Single greatest source of dissatisfaction is the fact that bidding rules cannot be layered on, nor applied in a manner any more granular than campaign level. It is enormously helpful to be able to implement bidding rules at KW level which trump rules set at ad group level, which trump those set for the entire campaign or portfolio.
And from a usability perspective, it is frustrating to be unable to view/download profile-wide performance in a manner similar to the AdWords UI/MCC - all ad groups, all keywords, all ads, etc...
Recommendations to others considering the product
First, carefully consider whether your current account structure is suitable for campaign-level bid management. For example, I generally regard the Ad Group as the primary functional unit within my accounts and not infrequently find myself creating one campaign for a given product category + broad matchtype and a second campaign for the same product category and phrase and/or exact-match ad groups. If a substantial overhaul will be necessary, setting up an all-new account with the search engine may be advisable so as to limit the clutter within the profiles to be created. This will streamline any synchronizations between the KUI, Kenshoo Editor, Google AdWords Editor, and the Yahoo!/bing editor.
Additionally, if your PLA programs are not to be managed within the Kenshoo platform, you will want a stand-alone account for PLA campaigns.
What business problems are you solving with the product? What benefits have you realized?
Day-to-Day management of a multi-brand, multi-million dollar paid search program encompassing a full range of branding, prospecting and profit-seeking strategies and objectives.