--- title: Skai Reviews meta_title: 'Skai Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 297 reviews by the users' company size, role or industry to find out how Skai works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 297 scale: '5' date_modified: '2026-08-07' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Skai Reviews **Vendor:** Skai **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 4.0/5.0 **Total Reviews:** 297 ## About Skai Skai is an omnichannel advertising platform, uniquely enabling brands and agencies to run data-driven programs across walled garden media. It empowers both media leaders and activation teams to drive impactful results from their advertising program with AI-powered decisioning, activation, and optimization solutions. Its partners include Google, Amazon Ads, Microsoft, Walmart Connect, Apple Search Ads, Instacart, Criteo, TikTok, Snap, Pinterest, Meta, and more. For over a decade, Skai has earned the trust from notable brands such as Reckitt, Doordash, Sony, Philips, and L’Oreal. Renowned for innovation and a values-driven culture, Skai is headquartered in San Francisco and Tel Aviv with eight international locations. ## Skai Pros & Cons **What users like:** - Users appreciate the **ease of use** of Skai, finding its intuitive UI and tools enhance their experience. (3 reviews) - Users appreciate the **speed and reliability of automation** in Skai, simplifying bidding and account management significantly. (2 reviews) - Users appreciate the **excellent customer support** from Skai, enhancing their experience and helping them utilize the platform effectively. (2 reviews) - Users praise Skai for its **fast and reliable ad management** , facilitating easy bidding adjustments and actionable insights. (1 reviews) - Users praise the **speed and reliability** of Skai for optimizing bidding and managing accounts effectively. (1 reviews) - Campaign Management (1 reviews) - Competitor Analysis (1 reviews) - Data Insights (1 reviews) - Efficiency (1 reviews) - Features (1 reviews) **What users dislike:** - Users find **poor reporting** frustrating, lacking details on failures and updates for shopping campaign adjustments. (2 reviews) - Users find room for improvement in **ad issues** related to shopping reporting and campaign updates in Skai. (1 reviews) - Users find **adjustment difficulty** in Skai for shopping reporting and PMAX updates, impacting campaign management. (1 reviews) - Users feel that Skai's **campaign management** could improve for shopping reporting and PMAX adjustments. (1 reviews) - Users find **campaign management issues** in Skai, especially in shopping reporting and PMAX adjustments, needing improvements. (1 reviews) - Complex Reporting (1 reviews) - Data Inaccuracy (1 reviews) - Error Management (1 reviews) - Poor Analytics (1 reviews) - Unclear Communication (1 reviews) ## Skai Reviews ### 1. Lead Analyst at Best Buy, Paid Search **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** Being able to bulk upload/ export campaigns, full spectrum reporting. **What do you dislike about Skai?** We use Editor for most ad changes and it crashed all the time. **What problems is Skai solving and how is that benefiting you?** Solving for efficiency; being able to update ad copy in numberous campaigns/ ad groups is wonderful. ### 2. Quick and efficient optimisation platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** The optimisation technology is quite ahead of the other platforms out there. I especially love the KPO functionality of the platform. **What do you dislike about Skai?** The only issue that takes me back is the user interface. It is a bit clunky and could potentially be streamlined instead. **What problems is Skai solving and how is that benefiting you?** We are solving issues with managing multiple large accounts in AdWords and Bing which spends on average of 1mil+ above each year. The automation with optimisations help free time for creation of strategies. ### 3. Great for scale & automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2014 **What do you like best about Skai?** Kenshoo frees up time for teams to minimize the amount of daily campaign maintenance, opening up time for more strategic thinking. **What do you dislike about Skai?** Although the customer support system is strong, it's difficult to get dedicate support, even on very large accounts. The company as a whole is trying to diversify, reaching into the social space, and recently purchasing a game development/ad targeting company. This can lead to some distraction on their core product. **Recommendations to others considering Skai:** Highly recommend it. The more you use their tools, the better your results will be. Do not hesitate to integrate data into their system. **What problems is Skai solving and how is that benefiting you?** The biggest problem that has been solved by Kenshoo is managing on scale. Intelligent automation is the key, and I stress intelligent! Third party integration with offline analytics platforms such as Marchex and Invoca (both call tracking providers) make their bidding algorithms smarter in near-time, without the need for manual data uploads, etc. We've seen basic media performance improvements in testing, and plan to continue to use some of their automated tools such as Smarthpath to better inform our marketing decisions. ### 4. Kenshoo is not the greatest bid management tool **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 25, 2014 **What do you like best about Skai?** The ability to schedule actions for off hours. **What do you dislike about Skai?** The UI is still confusing and antiquated - doubleclick kicks it out of the water. **Recommendations to others considering Skai:** They have good support. **What problems is Skai solving and how is that benefiting you?** Managing many campaigns on different engines. ### 5. Powerful, Full Featured Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** It's a powerful tool with flexible bidding options and a best-in-class algorithm. I've used almost all of the bid and campaign management tools and Kenshoo is clearly the best. **What do you dislike about Skai?** The user interface and reporting could be more user friendly. Sometimes finding the information you need or segmenting the data isn't easy. **What problems is Skai solving and how is that benefiting you?** We are solving the automation of optimally bidding many keywords. Kenshoo has increased our volume while reducing our CPA. ### 6. I have been working with Social Kenshoo for the past one year. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** Could create multiples ads and adsets instantly with a few clicks it's so good and helps me a lot. **What do you dislike about Skai?** It's not possible to click in the ads preview is a bad thing on the Social Kenshoo because I can't see if all ads are correct. **What problems is Skai solving and how is that benefiting you?** Just a little time I've been made a lot of things that I couldn't do one 1 year ago. The most problem solved is TIME. ### 7. K247 support **Rating:** 4.5/5.0 stars **Reviewed by:** hiren m. | Application Support Analyst L2, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** January 08, 2016 **What do you like best about Skai?** updates sent to us are very quick and to the point **What do you dislike about Skai?** sometimes info sent to us is in not to issue related **Recommendations to others considering Skai:** yes **What problems is Skai solving and how is that benefiting you?** all the 2nd line issues and some complicated issues ### 8. Shan Mahmood Review of Kenshoo **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** I know it well and it's easy to use. Dimensions are nice, advanced search and scheduled actions are nice. **What do you dislike about Skai?** Can't do ad countdowns in the copy, can't change ad group settings (Bing does their settings by ad group) dimensions are a pain to upload, can't upload dimensions via editor **What problems is Skai solving and how is that benefiting you?** Business problems? None. Benefits are dimensions (except for uploading them), scheduled actions are awesome and advanced search is nice also. ### 9. Social Platform for GM **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** The copying function was useful. The ability to track conversions was helpful. **What do you dislike about Skai?** it is very slow and always loading. Constant bugs and not fully integrated with Facebook. **Recommendations to others considering Skai:** To work with Facebook with full communication. **What problems is Skai solving and how is that benefiting you?** We would work with the reps to solve the problems with bugs and not offering full Facebook integration. We would have to wait a week to get that product. That was after a launch though ### 10. Really good experience **Rating:** 4.5/5.0 stars **Reviewed by:** Natalia M. | Analytics and Technology Manager, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** It's very user friendly. You are able to create dashboards to monitor specifically what you need. **What do you dislike about Skai?** dashboard sharing is very limited and cannot be saved for other to view **What problems is Skai solving and how is that benefiting you?** Performance optimization ### 11. Nearly two years of solid functionality. **Rating:** 4.0/5.0 stars **Reviewed by:** Matt B. | Manager, Search Marketing, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2015 **What do you like best about Skai?** Moving onto Kenshoo from an agency-centric platform, I have appreciated the flexibility to manage within a profile to satisfy a variety of performance and business objectives, rather than simply applying a single algorithm at a portfolio level. And as a full-serve, in-house resource, I have definitely appreciated the ease of creating, scheduling and managing the many (and vastly more important) components of a search program beyond the bid. Also of significant business value is the ability to import and manage by third-party (e.g. - IBM/Coremetrics, Adobe/Omniture) reporting; visibility into multiple and/or variable attribution models within the KUI would be even better... **What do you dislike about Skai?** Single greatest source of dissatisfaction is the fact that bidding rules cannot be layered on, nor applied in a manner any more granular than campaign level. It is enormously helpful to be able to implement bidding rules at KW level which trump rules set at ad group level, which trump those set for the entire campaign or portfolio. And from a usability perspective, it is frustrating to be unable to view/download profile-wide performance in a manner similar to the AdWords UI/MCC - all ad groups, all keywords, all ads, etc... **Recommendations to others considering Skai:** First, carefully consider whether your current account structure is suitable for campaign-level bid management. For example, I generally regard the Ad Group as the primary functional unit within my accounts and not infrequently find myself creating one campaign for a given product category + broad matchtype and a second campaign for the same product category and phrase and/or exact-match ad groups. If a substantial overhaul will be necessary, setting up an all-new account with the search engine may be advisable so as to limit the clutter within the profiles to be created. This will streamline any synchronizations between the KUI, Kenshoo Editor, Google AdWords Editor, and the Yahoo!/bing editor. Additionally, if your PLA programs are not to be managed within the Kenshoo platform, you will want a stand-alone account for PLA campaigns. **What problems is Skai solving and how is that benefiting you?** Day-to-Day management of a multi-brand, multi-million dollar paid search program encompassing a full range of branding, prospecting and profit-seeking strategies and objectives. ### 12. Great resource and getting better. **Rating:** 4.5/5.0 stars **Reviewed by:** Jason R. | Senior Brand Strategist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2015 **What do you like best about Skai?** I like the ability to (intuitively) build a custom client dashboard as well as to schedule robust / nicely visual summary reports for automatic scheduled distribution to clients. With the dashboard I use it to show WoW, MoM & YoY trends, best conversion days and times, and clear path to conversion. With call tracking integration based on keyword level tracking, the Path to Conversion becomes hyper-granular. **What do you dislike about Skai?** The reports library is very robust but would love more customization flexibility without the need for custom development work or investment. **Recommendations to others considering Skai:** Be aware of existing call tracking on client side and whether it is compatible with Kenshoo. Most of the top call tracking solutions already play nice with Kenshoo, but if your client uses a call tracking solution that is not Kenshoo compatible, it obviously creates a nightmare for managing paid search without call conversion data. **What problems is Skai solving and how is that benefiting you?** Paid search core and growth optimization for mid to large sized companies. The ability to keep your finger on the pulse of pacing and performance - and to provide access to your clients to do the same internally - sets you up well for success, and eliminates a lot of "busy work" reporting and RFI responding. ### 13. Kenshoo strikes the perfect balance between ease of use and powerful functionality. **Rating:** 4.5/5.0 stars **Reviewed by:** Kamo A. | Co-Founder and CEO, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2015 **What do you like best about Skai?** The workflow for creating and managing ads is my favorite part of using Kenshoo. It provides a great amount of control without feeling overwhelming. This is critical in an ad ops tool because to be effective you need to come back to use it again and again. With many of the tools out there this feels like a chore. With Kenshoo it feels easy and empowering. **What do you dislike about Skai?** I want to run Twitter ads, but much of the functionality is unavailable. **Recommendations to others considering Skai:** If you have very aggressive goals in terms of reaching certain volume and performance targets in a short amount of time then Kenshoo is the way to go. **What problems is Skai solving and how is that benefiting you?** With Kenshoo we are acquiring users for the mobile apps of technology startups. The main benefit for us has been the ability to run and easily manage 1000s of ads for multiple clients while meeting very stringent performance goals in terms of CPA and ROI. ### 14. We use Kenshoo Social for Facebook advertising. **Rating:** 5.0/5.0 stars **Reviewed by:** Kristina S. | Marketing Associate, Luxury Goods & Jewelry, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2015 **What do you like best about Skai?** The Kenshoo platform is very user-friendly, enables us to create Facebook campaigns with ease, and also to quickly compare performance metrics across all of our campaigns at once. They can also pull Google Analytics metrics into the dashboard and create custom metrics using Google Analytics data, which is extremely valuable. **What do you dislike about Skai?** We have experienced a few technical problems while using the Kenshoo platform that can temporarily prevent us from making changes to our Facebook campaigns, typically caused by unexpected changes made by Facebook, so that would be the only negative. However, the Kenshoo team is always extremely responsive and quick to solve any problems that arise. **What problems is Skai solving and how is that benefiting you?** We are able to optimize our campaigns more quickly and effectively because of the bulk capabilities of the Kenshoo dashboard. This enables us to adjust our budget and Facebook strategy much more quickly than we would be able to otherwise, which has been really impactful. Being able to integrate our Google Analytics metrics into the dashboard and create custom metrics combining Facebook metrics and Google Analytics metrics has also been invaluable. ### 15. Kenshoo for Search **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** Great service. Easy to use. Very easy to learn as well. I have used it many times every day and have found it to be very good in assisting my needs. **What do you dislike about Skai?** Sometimes it will go down for a few days, to be expected. Sometimes you need better help from reps, but that does not happen too often. **Recommendations to others considering Skai:** Try it! **What problems is Skai solving and how is that benefiting you?** Search questions for clients ### 16. Pulling reports from Kenshoo **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** The interface is easy and engaging and it is similar to other platforms it links with. **What do you dislike about Skai?** I;m new to the program and I haven;t yet had a bad experience with anything. My contact Jordan Dea has been so helpful. **Recommendations to others considering Skai:** Take advantage of the training workshops available with your contact. **What problems is Skai solving and how is that benefiting you?** Bring in revenue for clients, where it can't be reported in AdWords ### 17. Its ok for reporting but clumsy and over complex. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** that is can be used for effective tracking of campaigns **What do you dislike about Skai?** while it operates a multi touch approach it is only applicable to paid ads and does not acocunt for organic. **Recommendations to others considering Skai:** take it out but make sure you get the most out of your kenshoo support team. **What problems is Skai solving and how is that benefiting you?** I have seen no significant benefit to using kenshoo in comparison to other reporting tools. ### 18. It is an indispensable tool for any Search Markerter, top notch service! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** The ability to create, make changes, delete any portion of a campaign across any search engine. **What do you dislike about Skai?** Older reporting capabilities that we are assured are on the roadmap to "fix" this year. **What problems is Skai solving and how is that benefiting you?** Helps us dramatically decrease time of management on any SEM account. In addition, we have been able to utilize the bidding optimizer to increase both traffic and ROI! ### 19. Kenshoo makes managing campaigns to scale easy! **Rating:** 4.5/5.0 stars **Reviewed by:** Earl H. | Strategist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2015 **What do you like best about Skai?** From search to social, we use Kenshoo for nearly all of our clients. Hands on setup from dedicated teams and quick trouble shooting makes this platform a must for any agency/brand that is looking to manage their digital campaigns to scale. Segmentation is easy and helps to provide additional insights at almost every level. **What do you dislike about Skai?** - Naming Prefixes should not be limited to 15 characters. - The single most annoying thing for as a user is that I cannot scroll to the right unless I am at the very bottom of the page. (Chrome on MacOS) **What problems is Skai solving and how is that benefiting you?** With the ever increasing dependence on data, we need as many tools as we can to be able to understand why performance is good or bad. Not only is there revenue attribution, and ROI metrics, but the additional analysis tools have helped to optimize our campaigns faster. ### 20. Robust, intuitive and essential for scale **Rating:** 4.5/5.0 stars **Reviewed by:** Dmitry A. | Senior Manager, Financial Services, Enterprise (> 1000 emp.) **Reviewed Date:** December 23, 2014 **What do you like best about Skai?** Personally, as a manager of multiple SEM teams I enjoy Kenshoo's "user management" features which allow me to pick and choose which accounts users see when they login. Moreover, Kenshoo's "dimension" settings allow for me to add labels to profiles and categorize them into similar groupings thereby making navigation in the UI very easy. Lastly, Kenshoo's "profile objective" feature allows for users to set up campaign/profile goals and track the progress of those goals in a color readout in the Kenshoo grid giving managers a quick view into an accounts health. **What do you dislike about Skai?** The current logic behind Kenshoo's budget management's algorithm is a bit flawed and can use some work and the standard grid view is hard to navigate when compared to Adwords. With that said, I am told that these issues will be addressed in the near future and I am looking forward to those releases. **What problems is Skai solving and how is that benefiting you?** Managing campaigns directly in the engines creates room for error especially when it comes to over/under spending if campaign are not monitored properly. Kenshoo has consequently helped us with both problems and allowed us to realize our full earning potential. Using Kenshoo's budget management automation and advanced search/scheduled actions functionality we are able to make sure that campaigns spend the right amount without going over and are shut off when they need to be. ### 21. Great experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** Love the ease of use of the platform. It's very intuitive to set up and manage campaigns **What do you dislike about Skai?** Would love to see further integration with social platforms to see deeper levels of performance. **Recommendations to others considering Skai:** Consider it to help streamline search and social planning and execution **What problems is Skai solving and how is that benefiting you?** Allows us to make smarter decisions about our media ### 22. Many years deep technical experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** Large scale changes are simple and bidding automation is very powerful. **What do you dislike about Skai?** Reporting visualization is inflexible and some filtering options are challenging. **Recommendations to others considering Skai:** Make use of as much automation as possible. This is where Kenshoo's strongest. **What problems is Skai solving and how is that benefiting you?** Reporting internally and externally. Pulling out granular data to feed into reports elsewhere is quite easy. ### 23. Kenshoo Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2016 **What do you like best about Skai?** Advanced search tool, KPO and knowledgeable staff **What do you dislike about Skai?** I think the analysis grid needs some work. It's very hard to filter for a large amount of data. **What problems is Skai solving and how is that benefiting you?** I mostly work with eCommerce clients and a majority of them are optimizing towards ROI goals. KPO is a great tool for optimization! ### 24. Kenshoo Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** The KPO product is very useful and effective at driving site traffic at an efficient cost. **What do you dislike about Skai?** Additional features usually come at an additional cost which is inhibiting adoption by many clients at my agency. **What problems is Skai solving and how is that benefiting you?** Optimizing multiple portfolios to drive one overarching goal of increasing site traffic. ### 25. Poweful but rough around the edges **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** The bid management tools are better than any other platform I've used. **What do you dislike about Skai?** The user interface. It's unpleasant to look at and can be unintuitive at times. **What problems is Skai solving and how is that benefiting you?** Adjusting KPO settings with the click of a button can help hit monthly goals when budgets or KPIs shift. ### 26. Kenshoo - A quick review about this amazing tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Caio F. | Senior Marketing Analyst, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2014 **What do you like best about Skai?** It is a 360º Tool with full integration with different channels and is known as best-in-class portifolio optimization and bid manager, its a very friendly tool that provides us to have universal channels, analytics dashboards, automatic bid managers, scheduled actions, dynamic tracking and others vital features. Besides all that, they have an amazing local support and helped a lot our company to achieve the main goals. **What do you dislike about Skai?** Is not so easy to manualy import results from non-automatic channels and sometimes we need support to do that (but they always solve our problems :) **Recommendations to others considering Skai:** Kenshoo was a key partner who contributed directly to the success of all campaigns in 2013 and 2014, providing a new way to optimize and make the most of the investment we had. It's a unique tool in the market and the results that we had after the implementation really worth the setup and their costs. **What problems is Skai solving and how is that benefiting you?** The tool was essential for online marketing team invest all budget allocated to the channel with an impressive accuracy, With tons and tons of ad sets and ads, the operational work for optimization of campaigns was reduced to a few clicks. And the most important benefit was in terms of results. At the beginning of the operation Facebook campaigns demanded a huge operational work and had results below the expectations. After Kenshoo implementation, our ROI has increased over 3x and we were able to scale our investments due to the amazing results! ### 27. Great Software **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2016 **What do you like best about Skai?** Usability and simple interface. Advanced search feature is particularly useful. **What do you dislike about Skai?** Bulk uploads can often go through with many errors **What problems is Skai solving and how is that benefiting you?** I am using Kenshoo for less common platforms such as Yahoo Japan, which many similar products do not offer. ### 28. Kenshoo is Love **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** The availability and clear layout of all of the tools I need to use! **What do you dislike about Skai?** There's not really much that I can complain about with Kenshoo! Awesome Tool. **What problems is Skai solving and how is that benefiting you?** Slow traffic to clients website and driving sales from past results! ### 29. Scalable Growth of Core Product **Rating:** 4.0/5.0 stars **Reviewed by:** Craig O. | Paid Ops Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2014 **What do you like best about Skai?** The best feature by far is probably the most overlooked feature that exists within Kenshoo. Kenshoo's budget management tool has saved us from so much overspend that without it I firmly believe we would not be in business today without it. Managing daily budgets manually across 10s of thousands of campaigns is almost impossible to control and Kenshoo's budget management system takes car of everything for us. **What do you dislike about Skai?** Because of our client load, we are currently deployed on 2 instances of Kenshoo which is very annoying reporting wise as well as user management and client management. We really need to merge our instances into 1. Also, Sometimes when the system has an issue, it can be very hard to detect. For example, a scheduled report wasn't running automatically because of 2 of 1000. I currently have no way to watch a scheduled report run and see where it is failing out so I can find and troubleshoot the issue myself. In order to find the issue, I have to get Kenshoo support involved which causes the information I need to take longer to get ahold of. Getting access to a Kenshoo API to pull the data out myself would be very valuable. **Recommendations to others considering Skai:** Please shift focus back onto the Local platform. We would like to see more frequent updates to the system and continued better performance. **What problems is Skai solving and how is that benefiting you?** Using Kenshoo scheduled tasks, I am able to run daily data dumps out of the system and quickly find issues and potential areas of improvement for out clients. Very soon I will have so much knowledge about our agency that I am hoping to being able to predict future performance for any client very accurately. This wouldn't be possible without the data dumps out of kenshoo. ### 30. Kenshoo is a decent platform, but my preference is with Marin. **Rating:** 3.0/5.0 stars **Reviewed by:** Micah P. | Digital Media Analyst, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2014 **What do you like best about Skai?** Kenshoo is good platform that does what it is supposed to most of the time. My favorite feature is the Kenshoo Editor because it allows for easy bulk editing and looks very similar to what I was used to with the Adwords editor. Another nifty feature is the fact that you can copy Google campaigns straight to Bing and it will automatically combine description line 1 and 2 for the Bing ads. Not a huge deal, but it saves time. **What do you dislike about Skai?** The interface itself is very clunky and hard to get used to. I on boarded with Kenshoo and another platform simultaneously and Kenshoo had a more involved learning curve. I also have had issues with dependability of scheduled actions. **Recommendations to others considering Skai:** Explore other platforms and decide what is the best for your business. Unless there is already a power user at your work place using Kenshoo it is far less intuitive than other platforms that I have used and may be difficult onboarding. **What problems is Skai solving and how is that benefiting you?** I am working with Kenshoo on a program that is primarily lead gen. The bidding algorithm is solid in hitting goals and added bennefits of the Kenshoo editor have made this a valuable platform. ### 31. Kenshoo makes my life easier! **Rating:** 5.0/5.0 stars **Reviewed by:** Shamsul C. | Search & Social Director, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** December 16, 2014 **What do you like best about Skai?** Having worked with Kenshoo for several accounts, I can honestly say that the ease of use and the tools at my disposal make it very easy for me to pick up and use across all of my accounts. Compared to other competitors, Kenshoo makes it easy for the junior members of my team to just pick up and start plugging away. Tools that make my team work more efficiently definitely are appreciated. **What do you dislike about Skai?** I do dislike some of the reporting functionality. I'd like for it to be easier to pull multi-profile reports at any screen versus having to go to the Kenshoo home page. I also dislike that I have to export an account just to see the destination URLs. Would be nice if I could just drill down and look at specific URLs versus doing advanced search or pulling a bulk **What problems is Skai solving and how is that benefiting you?** Business problems being solved are the optimizations my team is able to make with good data that they weren't able to before. A huge benefit we've realized is time savings in terms of optimizations. ### 32. Kenshoo Search is a great tool for campaign management. **Rating:** 4.0/5.0 stars **Reviewed by:** Kendra S. | Manager, Digital, Enterprise (> 1000 emp.) **Reviewed Date:** December 16, 2014 **What do you like best about Skai?** Kenshoo is the only major third party campaign management platform to have a desktop tool. This desktop tool takes issues out of creative and landing page changes that may be encountered by using bulksheets and UI only optimizations by being able to easily navigate through campaigns and ad groups and make large changes on the fly. The reporting capabilities are also stronger than the competition, such as the keyword cannibalization report that shows where the account is running inefficiencies. Additionally Advanced Search is a unique feature that allows advertisers to quickly (depending on what server) make changes to the account while looking at past performance and KPIs. **What do you dislike about Skai?** The KPO (Kenshoo Portfolio Optimizer) is a big selling point for Kenshoo, but in my experience it does not work if you are measuring by last click attribution. The most frustrating part is that the company is so focused on this product and the other offerings around it that they are losing sight of investment in the key areas of their tool. **Recommendations to others considering Skai:** Kenshoo is a great tool for running paid search campaigns. Obviously size of accounts, fee to end user, and customer service needs to be considered for each individual search marketer, but I have had a great experience. There are other tools that have stronger offerings in areas such as sitelinks, product listing ads, etc., however Kenshoo is a well rounded tool. **What problems is Skai solving and how is that benefiting you?** Typically the business problems in paid search are the need escalate revenue and volume with efficiency in the auction. Kenshoo does make it easier to navigate across Google and Bing, make changes based on performance using Advanced Search, and check in on the health of your account with multiple reports. ### 33. Kenshoo Social Product Review **Rating:** 3.5/5.0 stars **Reviewed by:** Calvin T. | Media Buyer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2015 **What do you like best about Skai?** I like being able to make bulk edits and in-line edits. I also enjoy the convenience of personas. **What do you dislike about Skai?** The inability to to control budgets at a higher level (such as campaign). I also wish I could see which profile an ad was trafficked to after clicking finish or had the option of switching the profile. I don't like that there is no link to click through to view the ad as it is shown on Facebook with comments, likes, etc. **What problems is Skai solving and how is that benefiting you?** I am using Kenshoo social for both a ROAS goal and a lead gen goal. Using Kenshoo has streamlined a lot of my processes as opposed to what I would be doing in power editor. ### 34. Review of Kenshoo for PPC **Rating:** 5.0/5.0 stars **Reviewed by:** Joseph A. | Digital Strategist & Data Analyst, Packaging and Containers, Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2014 **What do you like best about Skai?** Kenshoo really streamlines the workflow of managing PPC by combining multiple accounts (e.g. AdWords, Bing Ads, etc...) for multiple profiles (websites). Their advanced search feature allow you to make changes across all the channels in your profile with one simple interface. The fact that Kenshoo can model attribution on your PPC campaigns across the various channels gives better insight into how ads are truly performing, and Kenshoo integrates with call tracking providers to account for leads generated via phone calls from PPC. Also, the automated budget reallocation is data-driven to help you to make the most of the opportunities available. **What do you dislike about Skai?** I honestly have no major complaints about Kenshoo. They have a terrific help portal to walk you through their system, and have been very helpful answering any questions I still have. If there was one area that I think could use improvement, it would be customization of the tracking parameters. You can choose to automatically add the utm parameters for Google Analytics, however they use utm_medium=CPC rather than utm_medium=cpc (which is the AdWords default). **Recommendations to others considering Skai:** I would recommend Kenshoo to anyone trying to manage a large number of PPC campaigns across multiple channels. **What problems is Skai solving and how is that benefiting you?** We were looking to get a better handle on the true performance of our PPC ads by modeling attribution across online and phone conversion tracking. Kenshoo has done this for us and also saved us a tremendous amount of time by streamlining the PPC workflow. ### 35. Quite a useful tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** Personal support. I've been attended by Sunpyo and I've had the best of the experiences. **What do you dislike about Skai?** Not much. I've used the tool for 3 months. **What problems is Skai solving and how is that benefiting you?** I've used kenshoo to manage my Facebook Campaings. ### 36. Proactive staff, additional benefits **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** Continue to follow up with us on how we are going **What do you dislike about Skai?** Platform can have too many options to get to the same result (keep it simple) **What problems is Skai solving and how is that benefiting you?** Budget management, conversion attribution modelling ### 37. Kenshoo - Best In Class **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2015 **What do you like best about Skai?** As an experienced user of both Marin and Kenshoo, I can say that hands down that Kenshoo is best in class when it comes to SEM ad server platforms. Kenshoo's interface is clean, functional, and intuitive when compared to Marin. Reports are easy to pull, and the Advanced Search feature is unmatched, allowing me to make multiple changes to my keywords, ads or destination urls on the fly. Some may like Marin's UI better, but the Advanced Search feature is what pushes the program over the top. **What do you dislike about Skai?** One aspect in which Kenshoo is not as intuitive as Marin is when performing bulk uploads. While Marin allows an in-UI solution to bulk uploading where you can just copy and paste your changes easily, the Kenshoo UI requires an upload of a .CSV that requires many unncessary fields to be filled in, some of which are not clear and may trigger errors. This is a feature that does exist on Kenshoo Editor, but to have it on the UI would be much more helpful. **What problems is Skai solving and how is that benefiting you?** As a search account manager who has their hands on the accounts nearly everyday, I've found that Kenshoo is the most efficient ad serving platform in terms of ease of use, tagging, and report building. Since our agency made the switch from Marin to Kenshoo, I've found account management to be much more streamlined. ### 38. Kenshoo is an efficient and effective tool for creating and managing Search campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2015 **What do you like best about Skai?** I like using Editor for campaign creation. Since I've never been a fan of using bulk sheets, I prefer Editor which allows for quick builds which can easily be copied over. I also use Advanced Search a lot to filter data I need and make quick changes on the fly. **What do you dislike about Skai?** Currently the data feed is for the previous day. I would prefer if it could be for the same day so I wouldn't need to check directly in the engines for real time data. **Recommendations to others considering Skai:** Would highly recommend Kenshoo for SEM campaign and bid management. It offers tools which allow for quick campaign creation, and both automated and strategic levers to pull to optimize campaigns effectively. It is also always evolving and innovating to keep up with the fast pace of Search. **What problems is Skai solving and how is that benefiting you?** I worked on a client that made a shift towards Google Analytics for tracking all of its conversion data. At the time GA was not directly supported within Kenshoo, but the product team made it a priority and now have full connectivity and flow between the two. This has allowed Kenshoo to be leveraged for conversion based optimizations. ### 39. Easy to use & Efficient tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** KPO/Bid policies & performance indicators, Analysis grid, Mobile stats segmentation in analysis grid **What do you dislike about Skai?** Kenshoo Editor, interface is bit slow including Analysis grid. Need more segmented data in analysis grid **What problems is Skai solving and how is that benefiting you?** Optimising ### 40. Great Platform for Campaign Creation, Optimizations, & Reporting **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2015 **What do you like best about Skai?** Their combined experience of their teams, the way they organize and execute on the different projects, the size of the organization allows them to provide a specialist in every aspect of the workflow. The advanced search function combined with the ability to label Campaigns, Ad Groups, Keywords and Ad Copy allowed me to quickly and easily decipher data. In addition, the ability to automate bid changes but also be able to review Kenshoo's suggested bid changes made daily management easy. **What do you dislike about Skai?** I dislike the way that objectives are only set up at the profile level and cannot be attributed to a single campaign or group of campaigns. That being said I understand that they are addressing this issue first of the year with some possible options to make that work. **Recommendations to others considering Skai:** Take the time to learn the system. It can be overwhelming when you first login, but allow give yourself the time to explore the UI and all of it's capabilities. **What problems is Skai solving and how is that benefiting you?** Manage a variety of different businesses SEM campaigns. Leveraging platform to integrating multiple channels into one consolidated view to optimize from. ### 41. The Best Digital Marketing Platform I've Ever Used **Rating:** 5.0/5.0 stars **Reviewed by:** David L. | Partner, Digital Marketing Consultant, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2014 **What do you like best about Skai?** First of all, Kenshoo has excellent customer service. But, more importantly, the tool itself is the most advanced digital marketing tool I've ever used. Their sophisticated bid algorithms enable enormous portfolios of keywords to be easily optimized toward profitability targets. The ability to make sweeping changes across thousands (or even millions) of keywords and ads within seconds is a huge time saver. Plus, their platform enables easy integration between Search, Social and Display. Additionally, they are always innovating, so you know that new and improved features are always right around the corner. **What do you dislike about Skai?** There isn't much to dislike with Kenshoo. Like with any technology solution, you wish certain new releases would happen faster... but part of the beauty of Kenshoo is that if you have an immediate need, they are almost always willing to allocate some of their engineering resources to providing a quick solution. **What problems is Skai solving and how is that benefiting you?** At the end of the day, all a client wants is to grow their business and to do it profitably. Kenshoo allows us to deliver on this goal for our clients, every time. Without a doubt, it pays for itself many times over. ### 42. Not much **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** I love the analysis column. I love the analysis column. I love the analysis column. **What do you dislike about Skai?** reporting functionality is limited - more like marin? **What problems is Skai solving and how is that benefiting you?** Converions - Tracking is good ### 43. Kenshoo **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** Ability to optimize multiple campaigns across engines. **What do you dislike about Skai?** Advanced search should be more like ad words layout. **Recommendations to others considering Skai:** Use it **What problems is Skai solving and how is that benefiting you?** Makes optimizing simple and saves time and money. ### 44. Reporting Lead **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** Not sure. Focus on reporting for the most part. **What do you dislike about Skai?** Reporting can be improved in a big way. No api access. **What problems is Skai solving and how is that benefiting you?** Social reporting ### 45. Kenshoo Maximizes SEM Performance **Rating:** 5.0/5.0 stars **Reviewed by:** Kieran D. | Director, Business Development, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 24, 2014 **What do you like best about Skai?** It's ease of use drives performance. -Testing capabilities -Reporting functions -It's ability to manage the long- and short-tail to desired CPC's, CPA, etc. **What do you dislike about Skai?** There isn't really much I dislike about this tool. A+. **Recommendations to others considering Skai:** See review **What problems is Skai solving and how is that benefiting you?** At Resolution Media, our people need the best in class tools to maximize our paid search results for our clients. Kenshoo is a critical component. -Kenshoo delivers an easy way to deliver optimal campaign structures that in turn optimize performance, as over time, the tool will help our people and our campaigns by testing and running the ad copy that is driving the best results. -Kenshoo provides a hands on a toolkit in which we can get the best results against out pinnacle keywords that drive the most ROAS for our clients. Further, the bid rules within the tool allow our team members to optimize the long-tail to set CPC's and CPA's - which can be mission critical for some our accounts that have dozens- and even hundreds of thousands of keywords to manage across the portfolio. -Kenshoo's reporting capabilities are amazing. Their keyword attribution tool allows for true results and an understanding of the entire search funnel - which in turn, we use to drive new acquisition. Knowing the non-brand keywords that can later drive brand keyword searches and most importantly, conversions can be mission critical for DR campaigns. -Kenshoo's support team: A+. When needed, the training, the resources Kenshoo provides, and the on-the-fly help we receive is everything you could hope for. I fully recommend this tool to all search marketers. ### 46. Agency advocate with great experience since we adopted the tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2015 **What do you like best about Skai?** Since day 1 I have always felt Kenshoo was in the most control of the accounts we managed through them with minimal errors and need for constant uploads and improvements. I really enjoy the look and feel and desktop tool makes life easier. **What do you dislike about Skai?** feeling handcuffed with bidding, while some bidding sounds great and is described to be best in class, the flexibility needed to meet client goals without relying on the "system" to make the changes needed is a struggle. I hear improvements are coming but still causing team members to look elsewhere for solutions **What problems is Skai solving and how is that benefiting you?** Scaling shopping ads for large retailers and using Kenshoo's bulk upload features has given us the ability to scale performance and grow efforts far beyond our expectations ### 47. Kenshoo Search Interface Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2015 **What do you like best about Skai?** Tracking - once the Kenshoo pixel is implemented, it is easy to track and optimize within the tool. Data updates throughout the day make on the fly changes much easier. Ad creation - when creating campaigns with many ads, Kenshoo social makes the process quick and easy. Monitoring - the reporting tool is an excellent way to break out and track ads in any way possible, its very convenient once set up. **What do you dislike about Skai?** Syncing - I have had many issues where syncs would time out, or not show that changes were posted to Facebook. Library - if there was a library for targeting settings that could be saved and easily accessed and input into new campaigns, that would be very helpful. Updates - seemingly basic tools that a social management platform should have often taken a long time to be released. **Recommendations to others considering Skai:** More bandwidth for pulling reporting. **What problems is Skai solving and how is that benefiting you?** None at the moment. ### 48. Incredible strategic partner **Rating:** 5.0/5.0 stars **Reviewed by:** Caroline A. | Assistant Marketing Manager - Social Media, Insurance, Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2015 **What do you like best about Skai?** The relationship I formed with the Kenshoo team was unlike any other, The team would go above and beyond to help me launch new and innovative campaigns. The platform itself also made my life 10x easier by creating ads quicker and more strategically. **What do you dislike about Skai?** The user interface could be a little sleeker and the tool overall could use some improvements in terms of speed. **Recommendations to others considering Skai:** I would highly recommend using Kenshoo for social advertising. The company has worked hard to create an environment of extremely talented individuals who will work tirelessly to help you accomplish your goals. **What problems is Skai solving and how is that benefiting you?** While using Kenshoo I was able to launch at least 3 innovative campaigns, which was a goal for the company. These tests helped drive traffic to site and increased revenue. ### 49. Best Tool for Campaign Management. **Rating:** 5.0/5.0 stars **Reviewed by:** Mark C. | Search Engine Marketing Manager, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** January 01, 2015 **What do you like best about Skai?** Kenshoo is extremely easy to use, from creating to managing your campaigns. The Bid Management options that they offer allow you to easily choose the best optimization plan for that campaign and with the new Halogen product forecasting is only a few clicks away. The reporting options that Kenshoo offers are very easy to setup, as well as the ability to extract just the data and create your own reporting. **What do you dislike about Skai?** Being that Kenshoo offers multiple products, such as Kenshoo Local and Kenshoo Social, I manage our Paid Search program and sometimes these other Kenshoo products get prioritization for technology updates. This is also product of the engines updating their interfaces. **Recommendations to others considering Skai:** When comparing **What problems is Skai solving and how is that benefiting you?** With multiple channels we are running for our digital marketing program, Kenshoo allows us to see very easily how these channels are performing compared to each other. Prior to utilizing Kenshoo, we had to marry up conversion data with the engine data and this was a very tedious process. Kenshoo takes all this data now and processes it for us and is ready when we come into the office every morning. ### 50. Kenshoo has been our PPC management platform of choice for more than 5 years. **Rating:** 4.5/5.0 stars **Reviewed by:** Gary F. | Founder / Managing Director, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2014 **What do you like best about Skai?** One of Kenshoo's many strengths is it's ability to quickly find segments of data within a Campaign, Ad Group, at Keyword Level or find specific Ads using the advanced search feature. Once the data is found i can easily modify almost any aspect quickly using a miriad of functions including bid updates or 'find and replace' given strings of text. I also like the ability to schedule tasks... With some simple planning I can determine which ads display on any given day, amend Ad text, modify bids or send a report to my inbox. **What do you dislike about Skai?** To say there anything that I dislike would be be very difficult. I think an ease of use improvement would be to make it easier to apply bid policies to a range of campaigns or adgroups within campaign. **What problems is Skai solving and how is that benefiting you?** Our business has a failrly low employee count to revenue. Kenshoo allows our PPC campaigns to be managed very efficiently and where required in an automated fashion. I honestly believe that Kenshoo gives me personally a 50% time saving compared to running the PPC campaigns using the search engine interfaces and editors. ## Skai Discussions - [What is Skai used for?](https://www.g2.com/discussions/what-is-skai-used-for) - [View Skai pricing details and edition comparison](https://www.g2.com/products/skai/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+10%3A40%3A28+-0500&secure%5Bsession_id%5D=c97a5301-39ee-4854-804c-786872a64a3b&secure%5Btoken%5D=1a203823578ab10eec7959b6378ba77f9e797a083845c4d46ca6cf129f53a128&format=llm_user) ## Skai Features **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring - Audience Targeting - Social Media Monitoring - Web Traffic Monitoring - Real-Time Monitoring - Conversion Rate Optimization - Campaign Planning **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Basics** - Ad Serving Rules - Sponsored Product Listing Ads - Banner Ads - Display Ads **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports - ROI Tracking - Engagement Tracking - Goal Setting/Tracking - Keyword Tracking - Scheduled/Automated Reports **Platform Data** - Reporting Performance Metrics - Data Filtering - Reporting Dashboards **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Performance Management - SEO Management - Bid Management - Campaign Management - Advertising Management - Budget Management **Platform Additional Functionality** - Team Collaboration - Integrations **Additional Functionality** - Activity Dashboard - Account Alerts - Campaign Segmentation - For PPC Campaigns - Data Import/Export - Performance Metrics - A/B Testing - Geotargeting - Visual Analytics - Trend Analysis - Data Visualization - Fraud Detection - Real-Time Analytics - Multi-Campaign - Landing Pages/Web Forms - Real-Time Updates - Keyword Research Tools - URL Builder - Real-Time Reporting - AI Copilot - Generative AI - Campaign Analytics - Web Traffic Reporting - Third-Party Integrations **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retail Media Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Frequency Capping - Budget Pacing - Creative Optimization - In-App Ads - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Mobile** - Mobile Tracking - In-App Ads **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management ## Top Skai Alternatives - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews) - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) - 4.0/5.0 (426 reviews)