--- title: Skai Reviews meta_title: 'Skai Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 297 reviews by the users' company size, role or industry to find out how Skai works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 297 scale: '5' date_modified: '2026-08-04' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Skai Reviews **Vendor:** Skai **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 4.0/5.0 **Total Reviews:** 297 ## About Skai Skai is an omnichannel advertising platform, uniquely enabling brands and agencies to run data-driven programs across walled garden media. It empowers both media leaders and activation teams to drive impactful results from their advertising program with AI-powered decisioning, activation, and optimization solutions. Its partners include Google, Amazon Ads, Microsoft, Walmart Connect, Apple Search Ads, Instacart, Criteo, TikTok, Snap, Pinterest, Meta, and more. For over a decade, Skai has earned the trust from notable brands such as Reckitt, Doordash, Sony, Philips, and L’Oreal. Renowned for innovation and a values-driven culture, Skai is headquartered in San Francisco and Tel Aviv with eight international locations. ## Skai Pros & Cons **What users like:** - Users appreciate the **ease of use** of Skai, finding its intuitive UI and tools enhance their experience. (3 reviews) - Users appreciate the **speed and reliability of automation** in Skai, simplifying bidding and account management significantly. (2 reviews) - Users appreciate the **excellent customer support** from Skai, enhancing their experience and helping them utilize the platform effectively. (2 reviews) - Users praise Skai for its **fast and reliable ad management** , facilitating easy bidding adjustments and actionable insights. (1 reviews) - Users praise the **speed and reliability** of Skai for optimizing bidding and managing accounts effectively. (1 reviews) - Campaign Management (1 reviews) - Competitor Analysis (1 reviews) - Data Insights (1 reviews) - Efficiency (1 reviews) - Features (1 reviews) **What users dislike:** - Users find **poor reporting** frustrating, lacking details on failures and updates for shopping campaign adjustments. (2 reviews) - Users find room for improvement in **ad issues** related to shopping reporting and campaign updates in Skai. (1 reviews) - Users find **adjustment difficulty** in Skai for shopping reporting and PMAX updates, impacting campaign management. (1 reviews) - Users feel that Skai's **campaign management** could improve for shopping reporting and PMAX adjustments. (1 reviews) - Users find **campaign management issues** in Skai, especially in shopping reporting and PMAX adjustments, needing improvements. (1 reviews) - Complex Reporting (1 reviews) - Data Inaccuracy (1 reviews) - Error Management (1 reviews) - Poor Analytics (1 reviews) - Unclear Communication (1 reviews) ## Skai Reviews ### 1. Kenshoo helped turn my thoughts into actions **Rating:** 3.5/5.0 stars **Reviewed by:** Harry M. | Head Accountant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2019 **What do you like best about Skai?** I like the fact that Kenshoo has helped show performance results for my clients. **What do you dislike about Skai?** I don't really like the user interface as I think it is a bit too cluttered for my liking. **Recommendations to others considering Skai:** Make use of the extensive options to track customer behaviour. **What problems is Skai solving and how is that benefiting you?** I am seeing how customers behave and creating solutions to maximise financial gain. ### 2. Cohesively blending all platforms across all mediums **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Skai?** I like that Kenshoo has created a platform that uses digital advertising across various platforms for social, search and display. its a great tool to connect with publishers and marketers in the industry with a user friendly UI/UX that is easy to navigate. **What do you dislike about Skai?** In my time of using Kenshoo as a tool in my everyday digital advertising work, i have yet to find a feature or tool that is not useful or that i dislike. **What problems is Skai solving and how is that benefiting you?** Kenshoo bridges the gap from marketer to publisher and publisher to customer. ### 3. One of the best tools to manage multiple paid marketing platforms **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Skai?** Automated bid management and the ability to execute and monitor campaigns on multiple platforms in one place. **What do you dislike about Skai?** The social media marketing tools have some minor issues, but nothing that can't be worked around. **What problems is Skai solving and how is that benefiting you?** More streamlined management of ppc campaigns on multiple platforms is a boon for teams working on dynamic offers and optimization schedules. This proves extremely useful for ecommerce/b2c businesses ### 4. Kenshoo Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Government Relations | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Skai?** Not only can I track my marketing progress and revenue, Kenshoo also partners with critical platforms such as Google and Microsoft to ensure that I am reaching every possible person. **What do you dislike about Skai?** I dislike how old the software is. Relatively speaking, 2006 is old in technology years. The updates could be installed more efficiently, but that long legacy creates great relationships as well so I can't complain too much. **Recommendations to others considering Skai:** Go for it. It is fairly inexpensive and worth the profit and return! **What problems is Skai solving and how is that benefiting you?** Social Media advertising. Social Media is a pretty foreign terrain for some people and we still have a lot to learn and navigate. Kenshoo has assisted with that immensely! ### 5. Great for budget pacing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2019 **What do you like best about Skai?** Kenshoo has a lot of neat features. May favorites are the reporting that can be used for internal purposes and budget pacing. It really helps keep all of our accounts on track. **What do you dislike about Skai?** The UI can be a little difficult to figure out. But kenshoo trainings are helpful **What problems is Skai solving and how is that benefiting you?** Two words : budget. Pacing. ### 6. Great tool for Amazon bud management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2019 **What do you like best about Skai?** This allows you to look at campaigns holistically and keeps data past 60 days **What do you dislike about Skai?** You have to manually push new campaigns to the tool no way to auto add them. **What problems is Skai solving and how is that benefiting you?** Help to look at KW data across all campaigns and auto bid on campaigns ### 7. Kenshoo is a lackluster program in a sea of many **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2019 **What do you like best about Skai?** It makes managing amazon marketing campaigns easier and allows functionality behind the amazon ui. **What do you dislike about Skai?** It is clunky and difficult to navigate especially compared to other similar softwares. **Recommendations to others considering Skai:** It is good but consider all options **What problems is Skai solving and how is that benefiting you?** It allows tracking and management for programs that you can’t track through other softwares. ### 8. Hard to compete with Google Ads **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about Skai?** I think there is value in having a 3rd party platform like Kenshoo that can be more objective and can be more willing to integrate with other 3rd party tools **What do you dislike about Skai?** When it comes to aligning a tech stack, it is really hard to compare with the Google suite of offerings and that definitely puts them at a disadvantage. **Recommendations to others considering Skai:** If you are currently using other 3rd party tools and are not working toward an aligned tech stack, like moving towards all Google property tools, than Kenshoo can be a great option. If you are wanting to rely on automated algos, audience strategy and more, this is probably not the tool for you. **What problems is Skai solving and how is that benefiting you?** Testing out the automated algorithms in our programs has shown to bring efficiencies but are not as competitive as Google's ### 9. A very helpful product **Rating:** 4.0/5.0 stars **Reviewed by:** Kevin C. | Digital Marketing Specialist, Computer Hardware, Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2019 **What do you like best about Skai?** On the off chance that you are doing adwords in various stages it makes it simple to do mass alters and deal with your record. **What do you dislike about Skai?** It was to some degree hard to set up. Not every person would have the capacity to do this all alone. Additionally there is an expectation to absorb information yet simply because this is another instrument. When you become more acquainted with it well it tends to be an amazing resource. **What problems is Skai solving and how is that benefiting you?** Kenshoo allowed us to focus strategy on these different things and much more. ### 10. Strong Platform with Sleek UI **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2019 **What do you like best about Skai?** Kenshoo is an easy-to-navigate interface that is much more intuitive than its competitors. **What do you dislike about Skai?** With some of the automation updates that Google Ads is rolling out, Management platforms like Kenshoo are becoming less necessary. **What problems is Skai solving and how is that benefiting you?** Having all campaigns across multiple platforms managed in one place. ### 11. Easy to operate **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2019 **What do you like best about Skai?** I like that you can rearrange the different reporting by priority **What do you dislike about Skai?** Pulling reports can sometimes be confusing based on date ranges, categories, etc **Recommendations to others considering Skai:** If you’re looking for real time reporting, summarized data and raw data all in one, this could be the tool for you. **What problems is Skai solving and how is that benefiting you?** Real time reporting. Nice to have a quick login for last minute requests ### 12. focuses on big fish **Rating:** 2.0/5.0 stars **Reviewed by:** Gabriela R. | Directora de artes, Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2018 **What do you like best about Skai?** The ability to manage the accounts of social platforms makes it a good tool, it flows easily. I like how he makes quick edits in the analysis grid **What do you dislike about Skai?** It has lost a bit the horizon and the bases, it focuses on big fish so they lose many sellers and customers. What led us to desist from its use **Recommendations to others considering Skai:** at this time they are leaving out small businesses, before they attended and helped everyone. we moved away from kenshoo for this **What problems is Skai solving and how is that benefiting you?** I used it to launch campaigns, ad sets, ads on Facebook and Instagram. ### 13. Kenshoo **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2019 **What do you like best about Skai?** I am able to easily create and manage campaigns. It helped me combine and analyze data from multiple platforms. Having everything right in front of you really makes things easier when analyzing the full picture. **What do you dislike about Skai?** I don't have any cons. I've been able to do everything I needed to do. **What problems is Skai solving and how is that benefiting you?** Kenshoo simplifies my work. I'm able to see everything in one place. ### 14. Great for Paid Search **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2019 **What do you like best about Skai?** Bid Strategies and forecasting, flexible bulk uploads, ftp export reporting **What do you dislike about Skai?** Can be slow and buggy, new features dont always work as well, unable to adopt betas or track properly **What problems is Skai solving and how is that benefiting you?** PPC/SEM account optimization and campaign management for large volumes ### 15. A great product that is still evolving **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 02, 2019 **What do you like best about Skai?** The cross channel user interface is definitely the best thing in kenshoo especially with amazon **What do you dislike about Skai?** the functionality needs to be updated to keep up with software like Google adwords, Bing ads, and SA360 **Recommendations to others considering Skai:** Upgrade the capabilities to match that of SA360 so that more structured reporting can be done **What problems is Skai solving and how is that benefiting you?** cross channel advertising, reporting, optimizations. ### 16. Solid Intergrations with Social Media Platforms for Advertising **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2018 **What do you like best about Skai?** It's easier keep track of multiple accounts, campaigns, and launch campaigns for Facebook/Instagram from Kenshoo than it is from Facebook Ads Manager or Power Editor. I also appreciate being able to have "Personas" (audiences/targets) that are linked to different placements (News Feed, IG Stories, etc.). Creating ads is quick and the workflow is spelled out making it easy to learn. Kenshoo also has a dedicated account manager who is quick to take my team's feedback. The account manager is also helpful when it comes to troubleshooting problems, especially when there's advertiser's money on the line. **What do you dislike about Skai?** I think Kenshoo should have a recommend interface view - for example, I've changed the setup/columns order for different tasks by playing around in the interface. It'd be nice to have few different recommended options for setup that I can go back to easily by clicking a button. **Recommendations to others considering Skai:** The Kenshoo team is very helpful at troubleshooting. The Social interface is intuitive and helps my team get more ad created quicker and more accurately than in the social media platforms themselves. **What problems is Skai solving and how is that benefiting you?** My team uses it to launch campaigns/ad sets/ads on Facebook and Instagram for dozens of clients with year-round content calendars. It's much easier to mass create campaigns, many different times with multiple iterations. For example, I can easily create a single campaign with 20 different ad sets targeted at different people, each with multiple ads for different placements. It's easier than doing it Facebook. ### 17. Overwhelmingly Good **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2018 **What do you like best about Skai?** I love the ease of use and intuitive features. The site is extremely well-organized and has plenty of tutorials. **What do you dislike about Skai?** I sometimes feel like I'm giving up the use of managing my accounts, which is disconcerting. I would like to have a lot more transparency in how things are being managed. **Recommendations to others considering Skai:** Others considering Kenshoo should consider planning out a lot of time to switch form your current provider **What problems is Skai solving and how is that benefiting you?** Automation with advertising campaigns for customers. ### 18. Great Eretail integration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about Skai?** Features to sync with Amazon Advertising **What do you dislike about Skai?** Somewhat still search (Google/Bing) focused **What problems is Skai solving and how is that benefiting you?** Better management of AMS campaigns ### 19. Kenshoo is great for large agencies managing 100+ SEM campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2018 **What do you like best about Skai?** Automated bidding rules across multiple campaigns was the most valuable feature we used when using Kenshoo Local. **What do you dislike about Skai?** At times the managing the campaign budgets was cumbersome and required some manual calculation. **Recommendations to others considering Skai:** Leverage templates to set up new campaigns for a faster launch. **What problems is Skai solving and how is that benefiting you?** This tool made managing 100+ SEM campaigns manageable for a small number of dedicated resources. ### 20. Tool for ROI **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2018 **What do you like best about Skai?** So far the ability to manage and optimize from a single platform for multiple search engines is advantegous. **What do you dislike about Skai?** slow onboarding process and we had an issue with loading campaigns for a week. **Recommendations to others considering Skai:** none **What problems is Skai solving and how is that benefiting you?** efficiency of creating campaigns. ### 21. Client Services Director **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica A. | Sales Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Skai?** I love Kenshoo's data analytics and automated actions features. The bulk sheets allow us to work efficiently with clients. **What do you dislike about Skai?** I wish you could save a draft of a campaign mid creation but it is in the works. **Recommendations to others considering Skai:** Become Kenshoo Certified through KenshooU **What problems is Skai solving and how is that benefiting you?** Managing several customers marketing and advertising efforts seamlessly. ### 22. Good for Beginners **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2018 **What do you like best about Skai?** I like how simple and how it follows the Facebook structure. **What do you dislike about Skai?** It doesn’t have a set up to game the Facebook system and it’s algorithms aren’t very strong with their portfolios **Recommendations to others considering Skai:** If you want to do this yourself then use Kenshoo, but if you’re an agency I would not recommend. **What problems is Skai solving and how is that benefiting you?** It does help with further analysis than Facebook ads manager can provide. And makes building ads easier ### 23. Solid Basic Service **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2018 **What do you like best about Skai?** It is a reliable product - rarely are systems down and it seems as though issues are troubleshot quickly. **What do you dislike about Skai?** The data visualizations are out of date/visually dated and never quite fit what you need unless you are running a fairly standard campaign **What problems is Skai solving and how is that benefiting you?** A reliable stand-in for a DMP to support multi-client reporting requests ### 24. Managing Campaigns Made Easy **Rating:** 4.5/5.0 stars **Reviewed by:** William C. | Principal Owner, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2017 **What do you like best about Skai?** The tool is amazing in managing budgets for multiple campaigns across different channels. Their reporting allows me to view accounts at a high level or dig deep into accounts. **What do you dislike about Skai?** The ability to sync certain elements from one channel to another has some flaws. **Recommendations to others considering Skai:** Great till to manage multiple profiles and campaigns. **What problems is Skai solving and how is that benefiting you?** Effectively managing multiple accounts for different channels. Allows you to work in one system without as much bouncing around. ### 25. Top choice for an FMP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2017 **What do you like best about Skai?** There are many advantages to working with an FMP but a few that are specific to Kenshoo include the use of portfolios and the ease of trafficking process. **What do you dislike about Skai?** The platform can be slow and buggy at times but the support team is usually very quick to respond and resolve the issues. **Recommendations to others considering Skai:** Recommend to any agency who manages multiple clients with aggressive monthly goals. **What problems is Skai solving and how is that benefiting you?** Utilizing portfolios has helped improve performance for DR clients with strict KPI goals. ### 26. Great potential but never delivered **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2018 **What do you like best about Skai?** the level of granular tracking it provides **What do you dislike about Skai?** the url wrapping made it trouble some to work with other tech stacks **Recommendations to others considering Skai:** its a good tool, not great. But if it can meet your needs, then the price might be right. Its cheaper than most of its competitors. **What problems is Skai solving and how is that benefiting you?** mainly tracking and measuring kpis. it gives us a good look at different attribution models and allows us to control all paid search channels in one system ### 27. Kenshoo is a great tool for our clients' needs, but is expensive & often prices itself out. **Rating:** 3.5/5.0 stars **Reviewed by:** Austin V. | Member, Non-Profit Organization Management, Enterprise (> 1000 emp.) **Reviewed Date:** January 04, 2017 **What do you like best about Skai?** Kenshoo has everything we need and is constantly expanding its offerings. Great tool, great customer service. However, it is a little too expensive at times, and they could provide a cheaper version for smaller accounts - it's constantly pricing itself out of the running for our clients. Kenshoo has everything we need and is constantly expanding its offerings. Great tool, great customer service. However, it is a little too expensive at times, and they could provide a cheaper version for smaller accounts - it's constantly pricing itself out of the running for our clients. Kenshoo has everything we need and is constantly expanding its offerings. Great tool, great customer service. However, it is a little too expensive at times, and they could provide a cheaper version for smaller accounts - it's constantly pricing itself out of the running for our clients. Kenshoo has everything we need and is constantly expanding its offerings. Great tool, great customer service. However, it is a little too expensive at times, and they could provide a cheaper version for smaller accounts - it's constantly pricing itself out of the running for our clients. **What do you dislike about Skai?** Way too expensive. Should provide a cheaper version for smaller accounts - it's constantly pricing itself out of the running for our clients. **Recommendations to others considering Skai:** Use if you have multiple platforms you require integration on. **What problems is Skai solving and how is that benefiting you?** I work in digital marketing - specifically paid media. Kenshoo helps me with cross-platform management and makes bid/budget management easier. ### 28. Multipurpose All- In-One Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Alin G. | Sr. Digital Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** Kenshoo helps combine and analyze data from multiple platforms over several large accounts. It has multiple useful features such as: filtering, bulk edits, custom labeling, and scheduling. It is great for multiuser experience and aggregates all the data in one place and that helps with putting together full performance view and generate reports that can be shared across whole team. **What do you dislike about Skai?** It has limitations in terms of time and data amounts you can view and download, on our large account it is impossible to generate YTD or quarterly detailed keyword reports as it limits you to few months, ad feature that will let you download date without statistics is not useful because it is the numbers that we are looking to analyze. I also dislike that it is currently not Yahoo Gemini compatible as it seems to be the new and developing advertising platform for 2016. **Recommendations to others considering Skai:** I definitely would like it to become Gemini compatible withing the next year as well as provide the ability for viewing and reporting on wider time range. **What problems is Skai solving and how is that benefiting you?** As for every business it all starts with data integrity. With more complete data is the better are analytics and future predictions across paid channels performance. Daily management of larger paid search accounts on multiple advertising channels with multiple campaign objectives, focusing on achieving brand growth and incremental ROI. ### 29. OK tool for digital marketing **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** January 16, 2018 **What do you like best about Skai?** Good for managing search engine campaign bid management **What do you dislike about Skai?** Kenshoo's reporting is not very flexible **What problems is Skai solving and how is that benefiting you?** ability to manage cross channel digital marketing ### 30. Useful, sometimes has bugs, great support/client teams **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2017 **What do you like best about Skai?** Useful to manage multiple platforms in one place. **What do you dislike about Skai?** Sometimes has bugs when syncing with platforms. **What problems is Skai solving and how is that benefiting you?** Managing multiple accounts efficiently ### 31. Great for managing multiple campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2017 **What do you like best about Skai?** Kenshoo is great for managing multiple campaigns at a time, including across clients. The suite makes it incredibly easy to get data all in one place and then make actionable recommendations based on it. It is also easy to make optimizations from Kenshoo -- once you figure out how to use it, Kenshoo can be really powerful. **What do you dislike about Skai?** I've found customer support to be lacking at times. **Recommendations to others considering Skai:** Consider this if you will be needing to manage across multiple clients or are running many campaigns at once. For the most basic of uses, something like Power Editor will do just fine. **What problems is Skai solving and how is that benefiting you?** Being able to manage a lot of marketing campaigns and get data all from one place ### 32. Kenshoo Infinity Suite - Great for Organizing & Reporting on Large Search Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 27, 2016 **What do you like best about Skai?** Kenshoo is very user friendly, allows for easy reporting and very manageable. I also appreciate that recently Kenshoo reduced their fees and thus made it more affordable and more competitive for use. **What do you dislike about Skai?** I find it difficult to make time and day reports in Kenshoo. I wish there were easier pre-made reports for these types of requests. **What problems is Skai solving and how is that benefiting you?** We use Kenshoo for managing and reporting on our large paid search program. Kenshoo brings all our campaigns and accounts - across numerous search engines - into one place. This allows for clearer understanding and managing of the program. I also like that it is relatively real time so you can monitor performance throughout the day without having much of a lag. ### 33. This platform is not intuitive and easy to use. Must have training in order to utilize properly **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 05, 2017 **What do you like best about Skai?** Advanced Search Management tab is a great feature where you can make bulk changes to all levels of the account and push it out quickly. **What do you dislike about Skai?** There are a lot of in's and out's that are hard to figure out unless you have someone show you. You also cannot load more than a certain amount of keywords or the system slows down. You also can't access the URL builder and it's done on the backend. **What problems is Skai solving and how is that benefiting you?** I am solving the problem of having to go into each of my publishers separetely, but since Kenshoo requires so many specific columns for uploads, I prefer to go into my publishers and then back-sync. ### 34. Intuitive and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2016 **What do you like best about Skai?** Kenshoo takes data from ad platforms and puts them in one place in an easy-to-understand format. The data is laid out practically and the user interface is great! **What do you dislike about Skai?** The only thing I think could make Kenshoo better is if it could pull in data from other ad retiring sources such as Facebook or YouTube (maybe it can, we just don't use it for that?). **Recommendations to others considering Skai:** If you're analyzing data from multiple online sources, Kenshoo is a great tool! **What problems is Skai solving and how is that benefiting you?** Data from bing and Google in their own individual platforms where the metrics are sorted differently. Kenshoo solves the problem of showing clients campaign success overall without having to manually calculate the data. ### 35. Great Capabilities for Multiple Social Platforms **Rating:** 3.5/5.0 stars **Reviewed by:** Michelle A. | Senior Manager Display Advertising and Media Planning, Retail, Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** The interface has an easy to follow workflow and allows for some more complex targeting capabilities than social platforms do on their own. You can also customize reporting to include metrics from 3rd party tracking capabilities. And, while we don't yet use this capability, we really like the idea of blending intent audiences from search behavior with social audiences for targeting on Facebook and other social platforms. **What do you dislike about Skai?** The interface is S L O W. Sometimes it makes it difficult for my team to complete tasks efficiently. New roll-outs for specific new features on Facebook or other social networks are sometimes glitchy or behind their competitors. **Recommendations to others considering Skai:** Keep up to date on product enhancements and voice your opinion on features you really want to see included in future roll-outs. **What problems is Skai solving and how is that benefiting you?** Previously, we didn't have a lot of transparency into the performance or specific audience benefits of funding social media efforts and now are able to test and make the case for further investment on a channel that is increasingly important from a customer service perspective and a revenue perspective. ### 36. Great product, love Kenshoo! **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony d. | Senior Account Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2014 **What do you like best about Skai?** I like how everything flows. Kenshoo allows a user to track campaigns easily and audit spend vs budget, performance, etc easily without having to create multiple reports and play with data in excel. Their bidding algorithms are really top notch, i think some of the best in the industry. I feel that I am actually doing more proactive bidding rather than trying to play catch up with my campaigns when doing things in Kenshoo. I also like the new analysis grid which is making it easier to manage my campaigns, assign dimensions, and more. **What do you dislike about Skai?** It's a little confusing and the layout could use some work. Many times there are great features tucked away in kenshoo, but accessing them easily or knowing about them is frustrating. Having more than 1 profile bidding policy per account would also be great. A lot of the times, shopping and search campaigns would be more easily managed within 1 profile but we need to have 2 in order for Kenshoo to be able to run the bidding algorithms separately. Having the analysis grid, and the tool as a whole be able to handle higher volume accounts would also be extremely helpful. A lot of the times we get error messages in regards to not being able to export as many rows as we have selected, or we're trying to do too much in the analysis grid. **Recommendations to others considering Skai:** You should definitely give it a try! If you want to take your bidding to the next level, Kenshoo is a great tool to do so. **What problems is Skai solving and how is that benefiting you?** I have to constantly keep a close eye on budgeting and making sure my clients don't go over. The feature that allows me to quickly see how much % of my budget I've spent every month is great for me. ### 37. Innovative technology, best used by savvy marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2016 **What do you like best about Skai?** Kenshoo is the Ferrari of bid management tools: 1) has the most powerful capabilities, 2) requires a sophisticated driver to get the most out of it, 3) is not the lowest cost option. If winning the race is the most important thing to your organization, you need the best car with a adequate driver. **What do you dislike about Skai?** Can be difficult for inexperienced marketers to master. **Recommendations to others considering Skai:** If driving the best possible results is a priority, make an investment in this technology and find savvy people equipped to make the most out of it. **What problems is Skai solving and how is that benefiting you?** We are a direct response digital agency specializing in paid search and paid social. Driving the best possible results is the core of what we do, and everything we do revolves around that mission. Kenshoo helps automate the routine tasks so our teams can focus on more strategic initiatives and go home at a reasonable hour. ### 38. Excellent Product For Any Agency **Rating:** 4.0/5.0 stars **Reviewed by:** Vishal K. | Growth - Acquisition, Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** Ease of use between multiple accounts and channels. Advanced search can be tricky at first but once you learn how to use it, it is a very powerful too. **What do you dislike about Skai?** I dislike the ability to report on geographic data, time of day data, and hour of day data in the dashboards. They all exist as dashboards but we can't tie cost to other metrics which makes it very frustrating. **Recommendations to others considering Skai:** Do the tutorials and really play around with the advanced search because it will be your best friend eventually. **What problems is Skai solving and how is that benefiting you?** We are trying to increase ROI or decrease cost per lead for every client. Kenshoo allows us to do this fluidly. By tracking budgets from multiple accounts in one place, we are able to save a lot of time and in essence money using kenshoo! ### 39. Efficient and time saving **Rating:** 4.0/5.0 stars **Reviewed by:** Manesh R. | Head of Search, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** January 08, 2016 **What do you like best about Skai?** There is a lot to like about Kenshoo, the automations, the ability to manage changes on multiple search engines at one go, the templates they provide to analyse data and also reporting. It also integrates with GA, CRM systems and caters for other 3rd party data. **What do you dislike about Skai?** Data is not real time which is not too much of an issue. The social platform is not incorporated within the Kenshoo Editor. Apart from that it is a very robust tool. **Recommendations to others considering Skai:** Brilliant tool to use if you want efficiencies and results **What problems is Skai solving and how is that benefiting you?** We needed a tool that will allow us to pull in revenue data from a CRM system and allow us to optimise on ROI. We also needed a tool that will integrate search and social. Kenshoo was the perfect tool for us. ### 40. Paid search manager **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2017 **What do you like best about Skai?** Automated bid rules, portfolio bid management **What do you dislike about Skai?** Conversion tracking was always about 20% off **Recommendations to others considering Skai:** Better paid search conversion tracking **What problems is Skai solving and how is that benefiting you?** Driving on site CRM registrations and conversions ### 41. Kenshoo makes search marketing easy. **Rating:** 4.0/5.0 stars **Reviewed by:** Matt H. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2014 **What do you like best about Skai?** What I like best about Kenshoo is their bid management automation capabilities. Users have the option to utilize Kenshoo's bid-to-goal policies based off of their sophisticated algorithms. Users can also set up automated bid changes based off of their easy-to-use advanced search function. **What do you dislike about Skai?** What I dislike about Kenshoo is the inability to filter ad groups when adding negative keywords. **Recommendations to others considering Skai:** I highly recommend using Kenshoo Search. The platform can deliver great performance results for your campaigns and also automate many tasks that will free up time for your employees to focus more on strategic planning. **What problems is Skai solving and how is that benefiting you?** We're improving our overall marketing efficiency by optimizing SEM campaigns with Kenshoo. We've recognized how to cut wasted spend by adding negatives found from Kenshoo search term reports. ### 42. Kenshoo is headed in the right direction but still needs work **Rating:** 3.5/5.0 stars **Reviewed by:** Nicholas C. | Sr. Analyst, Search Marketing, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2015 **What do you like best about Skai?** I love the new Analysis grid that helps cutting and sifting through data at all levels exceptionally easy. **What do you dislike about Skai?** Kenshoo needs to get up to speed in terms of reporting. They lack the ability to pull high volumes of data quickly like their competitors. Also, the analaysis grid can only access so much information at a time so there are many instances where you need to be extremely specific in terms of your filters when drilling down into elements of your campaigns **Recommendations to others considering Skai:** It should definitely be at top of mind when deciding what platform to use for all your search marketing needs **What problems is Skai solving and how is that benefiting you?** Kenshoo enables great insights from there attribution model enabling search marketers to make better decisions on a keyword level. ### 43. Incredibly Powerful Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Erick R. | Director of Search Marketing, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2014 **What do you like best about Skai?** There are so many possibilities with this tool and their customer service is like no other! It makes managing a large amount of accounts much more efficient and provides you with the things you need to make your results scalable. **What do you dislike about Skai?** I dislike the way that objectives are only set up at the profile level and cannot be attributed to a single campaign or group of campaigns. That being said I understand that they are addressing this issue first of the year with some possible options to make that work. **What problems is Skai solving and how is that benefiting you?** We manage a variety of different businesses' SEM and social campaigns. Kenshoo's platform allows us to integrate the two and use a much more powerful tool than much of our competition. ### 44. Powerful bidding algorithm for Search and Shopping **Rating:** 3.0/5.0 stars **Reviewed by:** Josh B. | Senior Account Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** Kenshoo has the best bidding algorithm on the market. Products like ActiveCluster and Kenshoo Portfolio Optimizer allow us to automate bids for keywords/product groups that otherwise wouldn't have enough data to make manual bidding decisions and allow us to optimize portfolio performance towards our business goals more powerfully than manual bidding could ever achieve. **What do you dislike about Skai?** The UI can be slow and counterintuitive. There are a lot more features that could be built into the UI that would make account management much more efficient. **Recommendations to others considering Skai:** If you are looking to automate bidding and have concrete budget or ROI goals, Kenshoo is the best tool on the market to boost your account performance. If you are looking to do more manual campaign/bid management and need an easy and intuitive user interface, there might be better alternatives. **What problems is Skai solving and how is that benefiting you?** Automating bidding towards different budget/ROI goals. Automating campaign and budget management across multiple engines. Automating performance analysis and reporting across engines. ### 45. A Solid, if a little finicky system that does its job **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** Fairly simple to use and teach others, which can be a huge issue with ad servers. The advanced search and find and replace tools are above and beyond anything offered from other ad servers. Ultimately, they provide an ad server on par with competitors, but with a few extra bells and whistles. **What do you dislike about Skai?** As I hinted at in the title, the system can be a bit finicky at times, specifically with uploads. Though the error output is easier to understand than other advertisers, I still find myself more frustrated when attempting to upload in kenshoo vs and editor or another ad server. I also get frustrated with the ad group and campaign settings. Adding a bulk edit option for these changes would be nice as it's just too tedious right now to make multiple changes to campaigns and ad groups. **Recommendations to others considering Skai:** I do worry about their fees being above what others charge. Also, there has been quite a bit of turnover at their Chicago offices. **What problems is Skai solving and how is that benefiting you?** Definitely the find and replace ability. It's a miracle worker when you have frequently changing promotions and end dates. I enjoy using the new visualization ability when utilizing the optimize tab. It's also nice to be able to mass update sitelinks easier than you can do in the engines. ### 46. Good bid tool with limitations for larger accounts **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** The ability to make quick edits in the analysis grid. The user experience is better since the layout was redesigned. Kenshoo support is also very helpful when an issue does arise. Web query reports are great as well. **What do you dislike about Skai?** The limit on the number of campaigns, ad groups and keywords that you can view in the analysis grid. With an account with hundreds of thousands of keywords I would like to be able to filter for specific campaigns in the analysis grid but we can't do that yet. I also want to be able to export from the analysis grid and make direct changes there. Additional checks in the URL builder to prevent issues could use improvement as well. **Recommendations to others considering Skai:** If your account is very large it could be frustrating to make quick optimizations. It is still possible but there are extra steps you need to take rather than with a smaller account. **What problems is Skai solving and how is that benefiting you?** We are improving efficiency and optimizing towards our revenue goal that has been set for us. ### 47. Kenshoo is Easy and User Friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** I like that Kenshoo makes it really easy to pull various types of reports at any given time. I also like how I am able to see all of my campaigns across all platforms in one place. It's very easy to read and understand. I'm also able to send reports to colleagues and they are able to digest the data easily. **What do you dislike about Skai?** I dislike that Kenshoo Editor is not compatible with Yahoo Gemini yet. It makes it very difficult for all of my campaigns to be in sync when I have to go into the Gemini UI and upload things manually. If Editor was compatible with Gemini it would make things much more smooth and convenient. **Recommendations to others considering Skai:** I would recommend considering what platforms you run on and what type of capabilities your campaigns have before going with Kenshoo. It is very annoying that they are not compatible with Yahoo Gemini, which is a high performer for us. It makes uploading ads and keywords and campaigns into the UI very timely. **What problems is Skai solving and how is that benefiting you?** Business problems I'm having are uploading to Gemini because of the lack of capabilities. Benefits have been the ease of reporting and the types of reports that I am able to pull for myself and my colleagues. ### 48. Kenshoo for Facebook campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Nina V. | Search Marketing Coordinator, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** What I like best about Kenshoo is the ability to use the same ad but be able to target multiple personas all at the same time. It is very efficient in doing so. **What do you dislike about Skai?** What I dislike about Kenshoo that it can be very glitchy - which sometimes gets blamed on the Facebook UI. Also, I do not like that Kenshoo is not able to do and/or targeting - and that it will not resync into Kenshoo once the targeting has been appended in the Facebook UI. **What problems is Skai solving and how is that benefiting you?** Business problems that are being solved are that is it helping me save time by being able to create ads in bulk and not having to do them one at a time. It is also a benefit that you can save personas, so that you do not always have to reenter targeting when creating ads at different times. ### 49. Inconvenient. **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** Merges Google, Gemini and Bing data for reporting **What do you dislike about Skai?** custom metrics have character limits, conversion metrics are limited to 30, its difficult to navigate in a way that shows you campaign ad group keyword match type and data all on one line in the interface. analysis tab is very slow to load and cannot handle the data i need i it too. some report options can pull in conversion types while others can only pull in conversion metrics. everytime i set up a new one for a pharma client, i apparently have to get pharma exemption from kenshoo and google or things break. doesn't work well with sizmek unless integration enabled. **Recommendations to others considering Skai:** Not as easily customizable as one might like. Using as the tool to launch campaigns in multiple engines at the same time is really not useful in my opinion because the bulk sheet format for uploading and editing the archived keyword just adds more complexity than doing the same thing twice in AdWords Editor. Also way more features are supported in engine editors for uploading than in Kenshoo. **What problems is Skai solving and how is that benefiting you?** we're measuring impact of search media spend on bottom line client sales goals. no benefits as of yet because client is not e-commerce.. working towards a weighted engagement scoring system to eventually tie back into an ROI ### 50. SEM + shopping enterprise management **Rating:** 3.0/5.0 stars **Reviewed by:** Lawrence Y. | Account Executive, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Skai?** shopping management is strong. automated bidding works well enough and portfolio bidding product is one of the best on the market **What do you dislike about Skai?** interface is quite not user-friendly. many areas where they could add simple interface changes to make life much easier. account setup/profiles are weird (dislike having dimensions shared across profiles, for example) **Recommendations to others considering Skai:** they are working on a lot of product upgrades that our agency has specifically requested, so clearly very receptive to our needs. **What problems is Skai solving and how is that benefiting you?** shopping management is probably the strongest on the market, leading to better ROI than competitor platforms with easier management. ## Skai Discussions - [What is Skai used for?](https://www.g2.com/discussions/what-is-skai-used-for) - [View Skai pricing details and edition comparison](https://www.g2.com/products/skai/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-05+12%3A07%3A09+-0500&secure%5Bsession_id%5D=470f0a35-b175-44a5-8b06-5be3c2b868eb&secure%5Btoken%5D=442695f46c4604a818b37667e7312cb4c02ab406fb97b34f691f04ba45fbd5f3&format=llm_user) ## Skai Features **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring - Audience Targeting - Social Media Monitoring - Web Traffic Monitoring - Real-Time Monitoring - Conversion Rate Optimization - Campaign Planning **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Basics** - Ad Serving Rules - Sponsored Product Listing Ads - Banner Ads - Display Ads **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports - ROI Tracking - Engagement Tracking - Goal Setting/Tracking - Keyword Tracking - Scheduled/Automated Reports **Platform Data** - Reporting Performance Metrics - Data Filtering - Reporting Dashboards **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Performance Management - SEO Management - Bid Management - Campaign Management - Advertising Management - Budget Management **Platform Additional Functionality** - Team Collaboration - Integrations **** - Activity Dashboard - Account Alerts - Campaign Segmentation - For PPC Campaigns - Data Import/Export - Performance Metrics - A/B Testing - Geotargeting - Visual Analytics - Trend Analysis - Data Visualization - Fraud Detection - Real-Time Analytics - Multi-Campaign - Landing Pages/Web Forms - Real-Time Updates - Keyword Research Tools - URL Builder - Real-Time Reporting - AI Copilot - Generative AI - Campaign Analytics - Web Traffic Reporting - Third-Party Integrations **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retail Media Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Frequency Capping - Budget Pacing - Creative Optimization - In-App Ads - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Mobile** - Mobile Tracking - In-App Ads **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management ## Top Skai Alternatives - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - 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