Iterable Reviews & Product Details

Iterable has changed how we do CRM as it's such a flexible system that allows us to send to our customers all over the world with ease, handlebars means one template can be used worldwide. It's also becoming an all-in-one solution for omnichannel marketing which means we can use one tool for all our uses. Customer support helped us onboard and get to know the system, they're very fast to answer. Review collected by and hosted on G2.com.

Some features need work and improvement (Alerts, AI), it would also be good to have more flexibility over emails in the D&D editor, like being able to annotate emails in Gmail for promos - features that smaller tools provide. Review collected by and hosted on G2.com.

Integrating all channels in one place and simplifying the journey making experience Review collected by and hosted on G2.com.

You changed the Ui and now it takes me two clicks to return to the blast campaign home page. Review collected by and hosted on G2.com.

I like the new dashboard and how you instantly can get a good overview over some of the ongoing campaigns and if there is anything to be the on the lookout for. Review collected by and hosted on G2.com.

Would be useful if dynamic list were compatible with journeys. Review collected by and hosted on G2.com.

I really appreciate that Iterable allows us to send a high volume of emails efficiently. It also lets us rapidly experiment with sending emails at the right time for users, which used to require complex bespoke systems. The setup helped us quickly test different features, making our workflow more streamlined. I also like that Iterable can integrate with our custom software through webhooks for data retrieval and metrics reporting. Review collected by and hosted on G2.com.

There have been certain limitations, like only one email getting sent per eighteen hours for journeys, but we have been able to work with our Iterable support team to find ways around limitations like this. Review collected by and hosted on G2.com.

Iterable makes it very easy to track campaign and experiment performance, with many ways to easily access information on both, either by going through the campaign section itself or by going into the reporting sections.

It is very easy to pull lists of users quickly, based on a list of requirements and this has also made it easy to define segments/lists for our campaigns.

Iterable as a company always seems to offer fast and helpful solutions when our business runs into problems. Review collected by and hosted on G2.com.

Iterable only seeming to hold most recent dates when it comes to events like subscribe dates and list subscribe dates can make reviewing an entire customers lifecycle difficult.

Unique Opens appears to have different definitions based on if you are looking at the time series reporting vs the dashboarding, due to the introduction of date into the former. There probably needs to be a different unique definition for where one is day/campaign specific and one is campaign specific. Review collected by and hosted on G2.com.

Iterable is flexible, fast, and easy to work with. The segmentation options are strong, experiments are simple to set up, and the overall UI is user friendly and makes it easy to work with. Journeys are intuitive, and the platform scales well even with large datasets. Review collected by and hosted on G2.com.

When copy pasting flows it doesn't always save the settings so when you have a lot of them it can get error prone. Also customer support ist not always super helpful, though, repsonsive and quickly to reply. Analytics could be better across campaigns and audience segments. Review collected by and hosted on G2.com.

We had a really positive onboarding experience. The Iterable team took the time to understand our company's specific needs and how we could accomplish our goals with their tools. They created extensive documentation around our use cases with clear goals.

Since we've started using the platform it's been easy to activate on our user data and introduce other members of our team to the tools. Our CSM works closely with us on new initiatives and takes our concerns seriously. Review collected by and hosted on G2.com.

Iterable needs to update its NHI filtering to include activity monitoring. They are missing a native connector to LinkedIn ads that would be super helpful. Review collected by and hosted on G2.com.

Honestly, Iterable is just easy to use. The interface is intuitive, never overwhelming, and allows me to accomplish tasks without having to dig through endless menus. What stands out most for me is the visual journey builder-it enables me to design customer flows with branches, delays, and varied messages in a way that's both clear and genuinely enjoyable. If I need to adjust something or try out a new idea, I can do it quickly without it becoming a major undertaking.

Segmentation is another feature I really appreciate. I’m able to create detailed audiences based on behaviors and attributes, then launch targeted campaigns without always needing help from developers. This lets us move faster, personalize more effectively, and avoid sending generic messages to everyone.

I also value having everything centralized. With email, push, in-app, and SMS all managed within the same journey, it’s much easier to keep messaging consistent and avoid accidentally spamming people from different platforms. Overall, the integrations and personalization options feel reliable, making the whole experience smooth once everything is set up. Review collected by and hosted on G2.com.

My main frustration lies with conversion tracking. When it functions properly, it’s great, but too often it doesn’t feel reliable enough to trust completely. This becomes a real issue when I need to demonstrate impact or optimize campaigns. At times, the reported numbers seem inconsistent with those from other tools, and it can be difficult to understand exactly why certain actions are being attributed the way they are.

This uncertainty makes it challenging to optimize with confidence, since I can never be entirely sure whether performance has genuinely changed or if the tracking is simply acting up. I would really appreciate more consistent tracking, clearer documentation explaining how attribution works, and improved options for adjusting it to better align with how we measure conversions internally. Review collected by and hosted on G2.com.

Iterable is intuitive, easy to navigate and user-friendly. I value the ability to build and manage multi-channel campaigns all within a single platform. In particular, the segmentation tool has opened up new ways to refine our targeting, while the drag-and-drop builder has saved our team both time and effort.

Customer support has also been excellent. Shoutout to our CSM Claire, who has been instrumental in troubleshooting and making sure we get the most out of the platform. I appreciate being able to submit feature requests and actually see them implemented, as this involvement makes me feel connected to the development of the features I use and more invested in the platform overall. Review collected by and hosted on G2.com.

There's a couple of areas where I'd appreciate further development, e.g. functionality to organise lists and group them into folders, and also a clear way to monitor the growth and development of lists and segments over time. Review collected by and hosted on G2.com.

I like the support I receive from our CSM and the different features that emerge during the roll out. They help me know how to do things better, follow best practices, and identify opportunities. Review collected by and hosted on G2.com.

I think the catalog section could have better connectivity for use in flows and segmentation. Just in making the data accessible, for example, being able to call catalog fields directly. The initial setup was somewhat complicated since it was something completely new and we used somewhat old platforms, so the integration is still being figured out. Review collected by and hosted on G2.com.