Iterable Reviews & Product Details

I like the nice interface of Iterable, making it easy to use. The data integration is straightforward, and the APIs are solid. I appreciate the instant segmentation and results, which are crucial for marketing. The email builder is easy to use, and the support for handlebars language throughout the product allows for technical specificity. Iterable is also part email, push, in-app message, SMS engine, and part orchestration engine, which efficiently delivers messages to different channels. It's built for rapid responses, allowing marketers to quickly reach the audience or information they need. I also find the modern interface, faster results and deployments, and easier access to everything—including data segments, email building, and verifying KPIs—very beneficial. The setup is pretty straightforward, too. Review collected by and hosted on G2.com.

I need to be able to delete fields. I need to be able to change field type. I need to be able to edit field names. I need to have a proper Sandbox and promotion capability to move anything from one project to another, or to share across projects. I would love for Partners to have more access and input to the future of the tools, as well as the time to preview and train on new features prior to general availability for end users. Review collected by and hosted on G2.com.

I've been an Iterable user since 2022 and I am beyond thrilled with the AI features and the ability to grow with the AI community here. The tool is great for our marketing campaigns and engaging with our audience, especially since it's a very seasonal business. The ease of creating templates within Iterable makes my job so much easier. I take full advantage of the creative library and keep organized with folders for parts of my templates that I use daily, as well as one-offs. It's so much easier to have all of our interactions with users in one platform, which gives us better data on preferences and customer engagement. The transition to Iterable has been very smooth for our life cycle marketing, and I'm quite happy with the progress. Review collected by and hosted on G2.com.

I'm still learning some parts of Iterable that we should be taking more advantage of, like handlebars. I think our company needs to focus on data hygiene, and that's something I need to work on a bit more to use the data to our advantage. Review collected by and hosted on G2.com.

Iterable is a powerful tool that has made significant investments in its capabilities over the last few years. It offers comprehensive, user-intuitive features that are easy to navigate and apply. One of the best parts of Iterable is the resources and the people you work with to help optimize and get the most out of those enhancements. The drag-and-drop functionality and journey optimization features have been especially helpful for our team, and the data ingestion capabilities—along with the newer features around data ingestion and usage—are extremely exciting. Review collected by and hosted on G2.com.

Iterable is a great tool but it is very much skewed towards e-commerce and mast blasts versus consistent triggers and ongoing triggered journeys. I think it is making significant investments towards changing this, but many of the features, like embedded messaging, still skew heavily that way. Review collected by and hosted on G2.com.

I love how Iterable makes it super easy to stand up email and SMS campaigns without needing to rely on our production or engineering teams. Its ease of use is a major plus for me. We have a fantastic customer success partner at Iterable, Tracy, who truly understands our business and product, and partners with us in an extraordinary way. This level of partnership is both unusual and amazing. Journey creation is a standout feature for me. Moreover, switching to Iterable from Responsys and our homegrown platform was a great decision as Iterable is way ahead in terms of stability, reliability, and flexibility. It allows us to set up tests, change journeys, or update email copies on the fly, which we couldn't do with our previous systems. Review collected by and hosted on G2.com.

It's been tough to land on the right tech support partner. Review collected by and hosted on G2.com.

I find Iterable helps with building campaigns and making journeys quicker. I like that it's very easy to get a hold of CMS agents and that the code is easy to use. The different colors and HTML code are great because they help me find things, locate specific issues, and update the code easily. I appreciate having a CMS on hand where I can chat with them through Slack and get a hold of them quickly. The initial setup of Iterable was very easy! Review collected by and hosted on G2.com.

Updates will be pushed through with the UI interface and won’t let us know so sometimes it’s hard when we will go back into the platform and it looks completely different or operates differently and have been updated about it. Review collected by and hosted on G2.com.

I used Iterable in my previous role for almost 5 years, managing the whole CRM program, and I used it daily to create and analyze campaigns, as well as segmentation and A/B testing. It's a great tool that allowed me to manage 19 markets in a single template, and I loved using handlebars to create dynamic content. I really valued the easy UI, which made working with it a breeze. The segmentation feature was incredibly valuable, and I appreciated the AI helper when it comes to coding. Review collected by and hosted on G2.com.

The A/B testing feature could be improved. It seems like Braze is much more advanced. It would be beneficial if they invest in the ability to mix and match different components so the tool could create the most engaging version for users. Also, the initial setup wasn't easy, particularly when checking if the data was correct. Review collected by and hosted on G2.com.

It has been amazing as we grow out our customer marketing program. With all the embedded ai components, we have been able to build and iterate on journeys at a pace unavailable to us before. It’s very user friendly and continues to provide updates that really show how focused the tool is on staying on top of marketing trends, and growing with the times. Review collected by and hosted on G2.com.

Previously, the main issue for us was not being able to delete fields. However, we’ve already gotten a sneak peek at what’s coming next, and it looks like a major improvement for our team. Review collected by and hosted on G2.com.

It helps me with clear, concise reporting, and it’s also easy to use when creating emails. Review collected by and hosted on G2.com.

Sometimes it lags or takes a really long time to load Review collected by and hosted on G2.com.

I like that Iterable is constantly updating their features, and I appreciate that we have premium support. Every time we run into issues, they are very quick to get us the response I need. Review collected by and hosted on G2.com.

I saw there should be an easier way just to send out a batch campaign, like, a one time, where you don't actually need to create a journey to do that. Right now, we do need to, you know, create a journey, do a lot of filtering. But a lot of other ESPs I use, you can just, you know, create a campaign and define the target audience, define the time, and that's it. You don't need to actually go through all the journey creations to do that. Review collected by and hosted on G2.com.

Your support team on chat is unmatched! I have worked with sales force for over 8 years, Eloqua for 6 and a variety of others for a few years each. None have anything close to how knowledgeable your team is. I can’t express enough how bad the support was with salesforce even with paying for their top tear support, millions a year waisted. Review collected by and hosted on G2.com.

Wish there was PDF hosting, in the image hosting tool.

Please please add some type of folder structure to snippets. It’s hard to organize and even search for snippets to go now. They are just all thrown in together and unless you. Have all the names memorized it can be time consuming to find. Review collected by and hosted on G2.com.