Instantly Features
Platform (23)
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Customization
Allows administrators to customize to accommodate their unique processes. Includes ability to create custom objects, fields, rules, calculations, and views.
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Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
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User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
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Internationalization
Enables users to view and transact business with the same content in multiple languages and currencies.
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Sandbox / Test Environments
Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.
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Document & Content Mgmt.
Allows consuming, publishing and editing content from a central interface. Content management for CRM systems might include presentations, documents, images and other related electronic files.
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Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
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Output Document Generation
Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.
Mobile Access
Access software remotely via mobile devices
Lead Generation
Manage the process of attracting and converting business prospects into leads
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Internationalization
Allows orgainizations multi-national organizations to use tool effectively accross multiple languages and currencies
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User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
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Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
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Reporting/Dashboards
Access pre-built and custom reports and dashboards.
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Mobile User Support
Allows software to be easily used on multiple mobile devices include phone and tablet devices.
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APIs
Enables integration to external systems
Deal Management
Defines specific deal parameters to negotiate and secure deals
Sales Pipeline Management
Pipeline view and tracking lead status
Lead Management
Store information about leads or contacts and track, manage and nurture them throughout the sales process
Contact Management
Manage, organize, and store contact information
Workflow Management
Create, design and manage workflows for repetitive tasks
Territory Management
Organize customer data and accounts by user or geography
Sales Activity Management
Define, track, and/or automate sales activities and sales processes
Sales Force Automation (10)
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Contact & Account Management
Store and retrieve information associated to customer contacts and accounts. Track company-wide communication and information about contacts and accounts.
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Partner Relationship Mgmt. (PRM)
Manage partners by tracking channel partner leads and sales opportunities. Provide a partner portal to collaborate with channels on sales opportunities and to share product, pricing, quoting, ordering, and training information
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Opportunity & Pipeline Mgmt.
Manage sales opportunities through their lifecycle from lead to order. Track stages, values, and probabilities of close. Manage sales pipelines by individual sales rep, team, region, and company-wide.
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Task / Activity Management
Manage and track tasks and activities. Assign due dates and integrate to calendars to manage daily schedules and priorities.
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Territory & Quota Management
Assign and manage sales quotas and territories. Track progress against quotas. Change as needed.
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Desktop Integration
Allows users to sync their Email, Calendar and Contact tools with their CRM system. Includes Microsoft Outlook and Google integration.
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Product & Price List Management
Enter product/part numbers and manage the prices associated with them. Typically functionality allows users to add products and prices to opportunities and quotes if these modules are provided within the same system.
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Quote & Order Management
Allows users to create a quote to be provided to a customer that contain at least products, prices and associated discounts. Order management allows users to process orders that contain products, prices and associated discounts.
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Customer Contract Management
Management of contracts made with customers. Contract management includes negotiating the terms and conditions in contracts and ensuring compliance with the terms and conditions, as well as documenting and agreeing on any changes or amendments that may arise during its implementation or execution.
Contract/License Management
Track, store, and access client contracts or licenses
Marketing Automation (7)
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Email Marketing
Allows users to send email to contacts in bulk. Common features include: Built in Email templates, social media integration, Subscriber list management, sign up forms, success rate reports, AB testing and auto-responders.
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Campaign Management
Optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
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Lead Management
Allows users to manage and track leads though a process. The lead process typically involves steps such as: 1. Lead Generation, 2. Customer Inquiry, Inquiry Capture, Lead Filtering, Lead Grading, Lead Distribution and Lead Qualification.
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Marketing ROI Analytics
Enables analysis of effectiveness of an organizations various marketing activities
Email Management
Manage, store and organize emails within the system or via third-party apps
File Management
Create, save, and store files
Deal Management
Defines specific deal parameters to negotiate and secure deals
Customer Support (20)
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Case Management
Tracks issues/help requests reported by customers through the resolution process.
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Customer Support Portal
Provides a convenient way for customers to get answers to inquiries, post service issues, place orders, view order histories, and gain access to other information contained in the knowledge base.
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Knowledge Base
Information repository that provides a means for information to be collected, organized, shared, searched and utilized. Allows customers to get answers to common questions.
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Call Center Features
Allows customer support professionals access to all information required to support the customer including customer information, case history and related customer social activity. Common features include: call recording, analytics, workforce management, call script management, and compliance management.
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Support Analytics
Enables analysis of customer support activities to optimize customer support professionals, processes and tools.
Workflow Management
Create, design and manage workflows for repetitive tasks
Opportunity Management
Track all opportunities for potential sales and convert them into recurring revenue
Sales Pipeline Management
Pipeline view and tracking lead status
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Pipeline Management
Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Predictive Analytics
Predict future data based on historical data sets
Document Management
Store, manage, and track all electronic documents in a centralized location
Channel Management
Manage various distribution channels, build relations with channel partners, and track their performance
Commission Management
Tracking, calculating, and paying commissions and earnings to employees
Field Sales Management
Manage or track sales completed by field teams/employees
Integration (15)
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Data Import & Export Tools
Ability to input, modify and extract data from the application in bulk through a structured file.
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Integration APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
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Breadth of Partner Applications
To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.
Third-Party Integration
Addition of necessary external data, applications, tools, or features
Internal Chat Integration
Incorporation of a chat or messaging system within an organization's internal communication infrastructure
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Prospecting Tools
Tools designed to streamline the process of lead generation and management for sales teams
Real-Time Data
Receive data and information in real time
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Data Import & Export Tools
Tools for importing/exporting data to/from the platform to support campaign setup and reporting.
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Integration APIs
Supports extensibility through APIs to build and manage integrations with third-party tools.
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Breadth of Partner Applications
"Offers a wide range of plug-and-play integrations with third-party applications. "
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CRM Integration
Integrates with CRM software, which can help provide context to your mailing lists.
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Social Media Integration
Integrates with Social Media platforms, which can help expand your reach.
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E-Commerce Integration
Integrates with e-commerce platforms, which can link directly to your online store.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Mobile & Social (7)
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Social Collaboration Features
Enables multiple users to interact by sharing information to achieve a common goal. Social collaboration focus's on the identification of groups and collaboration spaces in which messages are explicitly directed at the group and the group activity feed is seen the same way by everyone
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Social Network Integration
Use public social networks to listen and engage with customers. Allows users to filter what’s important and respond quickly. Often this functionality allows questions and requests from customers on social networks to case management.
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Mobile User Support
Allows software to be easily used on multiple mobile devices include phone and tablet devices.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Customer Support
Provide online support for your customers through live chat or help desk functionality
Multi-Channel Social Integration
Integrate with more than one social media network
Reporting & Analytics (5)
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Reporting
Enables reporting of all data contained within the system. Typically contains standard reports as well as the ability to create ad-hoc reports.
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Dashboards
An easy to read, often single page, real-time user interface, showing a graphical presentation of the current status and historical trends of an organization’s Key Performance Indicators (KPIs) to enable instantaneous and informed decisions to be made at a glance
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Forecasting
Enables projection of sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates.
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A/B Testing
Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.
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Basic Reporting
Basic campaign performance reporting such as delivery, open, click, and unsubscribe rates.
Email Marketing (9)
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Email and Mobile Preview
Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.
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Manage Email Lists
List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.
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High-Volume Sending
Ability to send thousands of unique, personalized emails per second.
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Building and Personalizing Emails
Tools for designing, editing, and personalizing email content for recipients.
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Sending Outbound Emails
Supports the ability to send outbound email campaigns to external recipients.
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Manage Email Deliverability
Maximizes inbox placement by managing spam compliance and sender reputation.
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Automated Email Responses
Automatically respond to user actions or triggers with predefined email messages.
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Multi-user Account
Enables multiple users to login to the same account to maintain a single account for your entire marketing team.
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Surveys
Ability to send secure and personalized survey invites to your contact list.
Data Availability (4)
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Contact Data Availability
Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc.
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Company Data Availability
Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc.
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Industry Research Availability
Does this product offer industry research data that you require?
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Technographic Data Availability
Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used
Data Accuracy (3)
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Contact Data Accuracy
How accurate and up to date is the contact data?
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Company Data Accuracy
How accurate and up to date is the company data?
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Technographic Data Accuracy
How accurate and up to date is the technographic data?
Features (14)
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Lead Builder
Ability to create targeted contact lists.
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Integration to CRM/Marketing Automation
Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software.
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Data Cleaning/Enrichment
Ability to clean/enrich existing data that is maintained in other systems
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Data Segmentation/Filtering
Functionality to filter or segment data from within sales intelligence software
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Search
Offers search tools that allow users to find the data they need quickly
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News/People Alerts
Alerts you to changes happening to industries, companies and people you follow
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Connections
Find the people you know that can introduce you to contacts at prospects
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Reporting
Provides ability to create the reports that meet your business requirements
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Messaging
Provides ability to message contacts directly from within the sales intelligence software
Real-Time Data
Receive data and information in real time
Intent Data
Data results that indicate future customer interest in products
Sales Automation
Automate processes to manage leads, contacts, opportunities and sales activities
Email Marketing
Create and send email blasts/campaigns
Real-Time Reporting
Active reporting of data and metrics
Lead Intelligence (10)
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Market Insights
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
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Account-level Insights
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
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Lead Analysis
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
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Lead Validation
Product accurately cleans, deduplicates, and verifies lead data.
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Lead Enrichment
Product enriches existing lead data with missing information.
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Lead Quality
Product provides accurate, up-to-date contact information for leads, such as email address or phone number.
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Lead Analysis
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
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Browser Extension
Product offers a browser extension that validates or enriches lead information within the user’s browser.
Lead Verification
Automates process of checking a potential customer's data to ensure it is real and accurate
External Data Sourcing
Sources contact and company data from outside the buyer's own systems, whether from a proprietary database or aggregated third-party providers
Lead Management (3)
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Segmentation
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
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Predictive Scoring
Automatically scores prospects based on behavior and engagement levels.
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Account Identification
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Marketing Campaigns (5)
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Omni-Channel Tracking
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
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Revenue Planning
Helps allocate marketing budget based predicted amount of incoming revenue.
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Media Attribution
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
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Opportunity Timeline
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
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Customization
Allows for custom report types to match the goals of a company.
Campaign Execution (4)
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Website Personalization
Provides tools that dynamically serve content, messaging, and calls-to-action.
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Prioritized Accounts
Helps determine which accounts have the highest/lowest opportunity to convert.
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Trending Accounts
Helps determine the direction of each individual account and how to engage through specific content.
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Email Campaigns
Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.
Analytics (3)
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Open Rates
Records the rate at which emails are opened.
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Link Activity
Records the rate at which links in emails are followed.
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Attachment Activity
Records the rate at which email attachments are opened or downloaded.
Customizations (6)
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Email Platform Integration
Syncs information from other software such as contacts, emails and calls to reduce manual data entry.
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Email Scheduling
Allows administrators to schedule out emails in advance.
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Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
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Email Categorization
Allows for the categorization of emails.
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Templates
Allows for the creation of templates for frequently-sent emails.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Lead Facilitation (4)
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Customer-facing Chatbot
Offers a chatbot to initiate and carryout inital conversations with prospects and leads.
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Lead Qualification
Automatically calculates which leads are the most likely to become a customer.
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Lead Follow-up
Automatically contacts all leads.
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Meeting Scheduling
Utilizes natural language processing to set up meetings.
Organization (15)
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Opportunity and Pipeline Management
Manages sales opportunities through their full lifecycle from lead to order, tracking stages, values, and close probabilities across pipelines by individual rep, team, region, and company-wide
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Data Entry
Automates the entry of collected data.
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Integrations / APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Meeting Management
Manage the process of planning and scheduling meetings, including agenda creation
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Call Management
Document Management
Store, manage, and track all electronic documents in a centralized location
Contact Management
Manage, organize, and store contact information
Task Management
Create, manage and track all task activities and progression
Lead Management
Store information about leads or contacts and track, manage and nurture them throughout the sales process
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Notes Management
Allow users to create, edit, and sort multiple notes
Sales Activity Management
Define, track, and/or automate sales activities and sales processes
Email Management
Manage, store and organize emails within the system or via third-party apps
Performance Analysis (4)
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Coaching
Provides real-time coaching to sales representatives.
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Peformance Tracking
Tracks and analyzes sales representative performance.
Email Tracking
Track delivered, received, and opened emails
Call Tracking
Process to identify source of incoming calls, date, time, duration or caller type using a unique phone number
Sales Analysis (2)
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ROI Forecasting
Measure return on investment and leverage data to predict profitability of future projects.
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Sales Forecasting
Enables projection of sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates.
Diagnosis (4)
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IP Address
IP address quality analysis.
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Domains
Sending domain quality analysis.
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Content
Email content analysis.
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Policy Compliance
Determing email and domain compliance with policies such as DMARC.
Tracking (5)
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Processing Time
Measuring of delivery latency/processing time.
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Placement
Tracking which folder email appears in.
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Open Rate
Tracking open rate across recipients.
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Time to Open
Tracking time between delivery and open.
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Alerts
Notifications related to placement and opening.
Reporting (4)
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Campaign Performance
Measuring overall campaign performance across recipients.
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Domain Reputation
Measuring overall reputation related to specific sending domains.
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Brand Reputation
Measuring overall reputation of brand based on all email activity.
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Blacklist and Whitelist
Tracking recipient tagging of domains for blacklists and whitelists.
Integrated Workflows (13)
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Task Management
Automates in-system tasks and provides reminders and details for manual tasks for sales team members to complete.
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Email Tracking/Automation
Integrates tightly with email inbox and allows the scheduling and tracking of email outreach and correspondence.
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Calls and Voice
Provides sales dialer functionality or integrates tightly with dialer software, with useful automation and high-quality calls.
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Other Outreach Options
Provides relevant automation in sales channels outside of email and calls, like social media posts, SMS text messages and more.
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CRM Integration
Provides two-way integration with sales CRM: (1) Tracking sales team actions and prospect responses and (2) Pulling CRM data to populate and personalize sales outreach.
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Calendar
Integrates with calendar software so users can seamlessly schedule calls.
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Shared Records
Automatically assign strategic leads and accounts to individual reps in a shared bucket for anyone to work on.
Business Process Automation
Helps automate and manage information, tasks, and procedures by establishing routines and patterns associated with processes
Performance Management
Organize and manage the accomplishments and development of employees or performance of applications or systems
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Sales Pipeline Management
Pipeline view and tracking lead status
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Repeatability and Reportability (5)
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Content Management
Retains and incorporates company-approved messaging and presentations into emails, calls, meetings, etc.
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Workflow Management
Orchestrates automated sales tasks and outreach across a number of channels (email, calls, social media, etc.) and/or integrated systems.
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Workflow Performance
Reports on the effectiveness of an entire outreach workflow as well as the effectiveness of specific marketing materials, messaging, outreach tactics, and team members.
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Sales Coaching and Insights
Surfaces relevant insights about how a team member can perform better, either with improved sales techniques or prospect-specific hints.
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Gamification
Provides gamifaction features to rank sales reps on performance
AI and Automation (5)
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Lead Prioritization
Allows users to create lead prioritization rules to prioritize the msot important bueyrs and customers.
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Lead Scoring
Provides lead scoring features that allow user to target leads that are the most qualified and likely to engage
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Best Time of Day Scheduling
Provides features that allow users to identify and automate the best time to send out emails or other sales engagement communcations
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Buyer Intelligence
Provides features that allow users to have insight into buyer profiles such as likelihood to respond to emails and calls.
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Machine Learning
Provides AI and machine learning features that offer predictive recommendations no how to engage with buyers based on historical buyer behavior.
Generative AI (14)
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AI Text Generation
Allows users to generate text based on a text prompt.
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AI Text Summarization
Condenses long documents or text into a brief summary.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
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AI Text Generation
Allows users to generate text based on a text prompt.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Proposal Generation
Create proposals based on costs of labor and materials
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AI Text Generation
Allows users to generate text based on a text prompt.
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AI Text Summarization
Condenses long documents or text into a brief summary.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
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AI Text Generation
Allows users to generate text based on a text prompt.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
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AI Text Generation
Allows users to generate text based on a text prompt.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Lead Generation
Manage the process of attracting and converting business prospects into leads
Agentic AI - Lead Mining (2)
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Cross-system Integration
Works across multiple software systems or databases
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Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Lead Intelligence (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Visitor Identification (3)
Cross-system Integration
Works across multiple software systems or databases
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Agentic AI - Sales Intelligence (9)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Calendar/Reminder System
Notifications/alerts for upcoming events or tasks
Agentic AI - CRM (8)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Multi-step Planning
Ability to break down and plan multi-step processes
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Cross-system Integration
Works across multiple software systems or databases
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Adaptive Learning
Improves performance based on feedback and experience
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Natural Language Interaction
Engages in human-like conversation for task delegation
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Proactive Assistance
Anticipates needs and offers suggestions without prompting
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Decision Making
Makes informed choices based on available data and objectives
Calendar/Reminder System
Notifications/alerts for upcoming events or tasks
Agentic AI - Email Tracking (7)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Multi-step Planning
Ability to break down and plan multi-step processes
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Cross-system Integration
Works across multiple software systems or databases
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Adaptive Learning
Improves performance based on feedback and experience
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Natural Language Interaction
Engages in human-like conversation for task delegation
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Proactive Assistance
Anticipates needs and offers suggestions without prompting
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Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Account Data Management (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Sales Engagement (8)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Multi-step Planning
Ability to break down and plan multi-step processes
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Cross-system Integration
Works across multiple software systems or databases
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Adaptive Learning
Improves performance based on feedback and experience
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Natural Language Interaction
Engages in human-like conversation for task delegation
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Proactive Assistance
Anticipates needs and offers suggestions without prompting
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Decision Making
Makes informed choices based on available data and objectives
Strategic Planning
At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them
Agentic AI - AI Sales Assistant (8)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
Agentic AI - Email Marketing (5)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Multi-step Planning
Ability to break down and plan multi-step processes
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Cross-system Integration
Works across multiple software systems or databases
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Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Email Deliverability (5)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Cross-system Integration
Works across multiple software systems or databases
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Adaptive Learning
Improves performance based on feedback and experience
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Proactive Assistance
Anticipates needs and offers suggestions without prompting
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Decision Making
Makes informed choices based on available data and objectives
Additional Functionality (247)
Email Response Control
Speech Recognition
Train your system to interpret and transcribe voice messages
Customer Engagement
Initiate interactions with customers by proactively starting conversations or providing informational content
Dashboard
Assembly of graphs and charts for visualizing and tracking statistics/metrics
Chat/Messaging
Communicate using direct chat or messages within the system
AI Writing Assistant
Generates and edits text using machine learning
For Sales Teams/Organizations
Caters to sales teams
Sales Automation
Automate processes to manage leads, contacts, opportunities and sales activities
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Predictive Analytics
Predict future data based on historical data sets
Lead Scoring
Score a lead based on quality or likelihood to buy/convert based on predetermined criteria
Templates
Sample files or documents that could be customized as needed or used as is
Reminders
Timed notification for any upcoming task, deadline, appointment, or activity
Email Templates
Pre-made examples and templates for emails
SMS Messaging
Send messages via SMS
Personalization
Adjust communications based on previous interactions or personal preferences
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Conversation Intelligence
Recording, transcription, and analysis of sales calls for the purpose of training and generating insights
Lead Engagement
Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels
Customer Database
A collection of customer information such as contact details, demographics, previous interactions, etc.
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Omnichannel Outreach
Using different methods or channels to connect with customers
Workflow Automation
Streamlining repetitive tasks and activities through automated and predefined workflows
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Data Import/Export
Import and export data to and from software applications
Lead Capture
Automatically identify and save contact information of potential customers
Batch Processing
Software's ability to perform similar action on multiple similar files simultaneously
Email Tracking
Track delivered, received, and opened emails
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Pipeline Reports
Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals.
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Segmentation
Group leads or contacts based on their specific characteristics
Customizable Fields
Customize data fields to support various needs and use cases
Role-Based Permissions
Set & manage permission levels based on user roles and restrict access to only authorized individuals
Interaction Tracking
Track interaction history by documenting conversations for contacts
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Document Storage
Store and organize documents in a centralized system
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Contact Database
Centralized database of stakeholders and their contact information such as names, address, phone number etc.
Referral Tracking
Log and store the source of contacts/leads
Quotes/Estimates
Generate quotes or estimates for customers
Multi-Channel Communication
Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.
Lead Qualification
Score a lead on their quality or likelihood to buy based on certain behaviors
Marketing Automation
Automate workflows and trigger campaigns based on customer actions
Email Templates
Pre-made examples and templates for emails
Sales Reports
Reports specific to sales analysis for trends and strategies
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
Reminders
Timed notification for any upcoming task, deadline, appointment, or activity
Lead Scoring
Score a lead based on quality or likelihood to buy/convert based on predetermined criteria
Data Security
Protect sensitive data for digital privacy
Customizable Reports
Alter the layout and content of reports
Calendar Sync
Synchronize with other calendars to view mutual availability and schedules
For Startups
Primarily serving startup companies
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Sales Trend Analysis
Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.
For iPad Devices
Operate/access software on iPad Devices
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Activity Tracking
Track and document all activities across devices, networks, and other systems
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
For Mac Devices
Operate/access software on Mac Devices
Landing Pages/Web Forms
Create landing pages or online forms designed to capture new leads and prospects
Lead Nurturing
Engage with a lead throughout the sales process by actively providing information
Gamification
Games or game-like elements to track progress and reward accomplishments
Prioritization
Arrange tasks based on the level of priority or urgency
Web-based Deployment
SaaS, web-based, online deployment
Softphone
Use your computer as a phone device to make calls over the internet
Single Sign On
Allow users to access multiple services after entering their login credentials once
Customer Database
A collection of customer information such as contact details, demographics, previous interactions, etc.
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
Mobile App
Access the system via a mobile application
Email Sequences
Set up automated email sequences to streamline outreach and engage leads/contacts
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Lead Assignment
Manually or automatically assign leads to sales reps
For Small Businesses
Designed for small businesses
Live Chat
Ability to chat online in real time
Business Card/Badge Scanning
Capture contact information by scanning a physical item and having the system automatically extract data from the scan
Data Visualization
Graphical representation of data
Customer Social Profiles
Track customers' activities across social networks and maintain details about their demographics, preferences & more
Social Promotion
Market event via social media tools
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Customer Engagement
Initiate interactions with customers by proactively starting conversations or providing informational content
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
Brand Tracking
Monitor social media posts or web that mention a particular brand
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
Workflow Automation
Streamlining repetitive tasks and activities through automated and predefined workflows
Prospecting Tools
Tools designed to streamline the process of lead generation and management for sales teams
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Auto-Dialer
System that automatically dials calls
For Sales Teams/Organizations
Caters to sales teams
Contact Management
Manage, organize, and store contact information
Email Marketing
Create and send email blasts/campaigns
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Drip Campaigns
Send automated marketing emails based on user actions over a predetermined period
Workflow Management
Create, design and manage workflows for repetitive tasks
Customizable Fields
Customize data fields to support various needs and use cases
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Team Management
Organizing a group of people to accomplish a task
Click Tracking
Track the amount of clicks on individual products to measure campaign results
Subscription Management
Process of managing customer subscription lifecycle for a recurring service or a product
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
API
Application programming interface that allows for integration with other systems/databases
Location Tracking
Identify the physical location of an individual, asset, device, etc.
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Geolocation
Determines the location of a device using GPS or an IP address
Customizable Branding
Add customized logos and colors to align with company branding
Activity Tracking
Track and document all activities across devices, networks, and other systems
Data Import/Export
Import and export data to and from software applications
Mailing List Management
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Email Management
Manage, store and organize emails within the system or via third-party apps
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Email Distribution
Email Reminders
Reminders sent via email
Autoresponders
Create and automatically send premade copy in response to customer messages
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
Personalization
Adjust communications based on previous interactions or personal preferences
Autoresponders
Create and automatically send premade copy in response to customer messages
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Newsletter Management
Create and update newsletter content to increase engagement
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
WYSIWYG Editor
What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Preview Functionality
Preview materials before finalizing projects
Email Tracking
Track delivered, received, and opened emails
Email Campaign Management
Plan, execute, and analyze email marketing campaigns
Landing Pages/Web Forms
Create landing pages or online forms designed to capture new leads and prospects
Customizable Branding
Add customized logos and colors to align with company branding
Lead Capture
Automatically identify and save contact information of potential customers
Mobile Optimization
Optimize content to ensure it is easily accessible for mobile users
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Customizable Fields
Customize data fields to support various needs and use cases
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Click Tracking
Track the amount of clicks on individual products to measure campaign results
List Management
Manage contacts across multiple mailing lists
GDPR Compliance
Ensure compliance with the General Data Protection Regulation protocols
Subscriber Management
Add or remove subscribers from mailing lists
Email Sequences
Set up automated email sequences to streamline outreach and engage leads/contacts
Campaign Scheduling
Set campaign schedules by selecting start, pause, and end dates
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
Multi-Language
Manage and support multiple languages
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Customizable CTAs
Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)
Real-Time Analytics
Analyze and gain insights into data in real-time
Dynamic Content
Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience
CAN-SPAM Compliance
Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
HTML Editor
Add, edit, and manipulate HTML code directly
Contact Management
Manage, organize, and store contact information
Drip Campaigns
Send automated marketing emails based on user actions over a predetermined period
Campaign Analytics
Track and interpret campaign performance metrics
Product Recommendations
Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history
Image Library
Store and manage images
Workflow Automation
Streamlining repetitive tasks and activities through automated and predefined workflows
Calendar Sync
Synchronize with other calendars to view mutual availability and schedules
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Conversation Intelligence
Recording, transcription, and analysis of sales calls for the purpose of training and generating insights
Lead Qualification
Score a lead on their quality or likelihood to buy based on certain behaviors
Strategic Planning
At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them
Customizable Reports
Alter the layout and content of reports
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Customer Profiles
Record customer information, purchase history, and other notes
Activity Tracking
Track and document all activities across devices, networks, and other systems
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Contact Database
Centralized database of stakeholders and their contact information such as names, address, phone number etc.
Lead Scoring
Score a lead based on quality or likelihood to buy/convert based on predetermined criteria
Data Import/Export
Import and export data to and from software applications
Data Cleansing
Removes data that is incomplete, inaccurate, or irrelevant from a dataset
Prospecting Tools
Tools designed to streamline the process of lead generation and management for sales teams
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
Multi-Channel Data Collection
Collect information from multiple sources
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Dashboard Creation
Creation and customization of dashboards
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Lead Generation
Manage the process of attracting and converting business prospects into leads
Interaction Tracking
Track interaction history by documenting conversations for contacts
Predictive Analytics
Predict future data based on historical data sets
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
For Sales Teams/Organizations
Caters to sales teams
Conversion Rate Optimization
Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
API
Application programming interface that allows for integration with other systems/databases
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Data Import/Export
Import and export data to and from software applications
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Real-Time Reporting
Active reporting of data and metrics
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Real-Time Data
Receive data and information in real time
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Screen Activity Recording
Capture what is happening on a computer screen
Site Search Tracking
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Visitor Tracking
Track visitors and purpose of visits
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Activity Tracking
Track and document all activities across devices, networks, and other systems
Sales Trend Analysis
Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.
Funnel Analysis
Method of analysis that visualizes the series of events that lead towards a defined goal.
Widgets
An extended application or connector that enables users to perform additional services with their current set of tools
Alerts/Escalation
System alerts about the need to escalate an issue or request
Real-Time Analytics
Analyze and gain insights into data in real-time
Heatmaps
A visual display that uses a color spectrum to show how visitors interact with areas of a web page
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Referral Tracking
Log and store the source of contacts/leads
Real-Time Monitoring
Active monitoring of systems, applications, or networks
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Data Visualization
Graphical representation of data
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Keyword Tracking
Track and monitor a specific set of keywords
Pageview Tracking
Customizable Reports
Alter the layout and content of reports
Charting
Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.
Visualization
Graphical representation of data or processes
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Time on Site Tracking
Track the amount of time users spend on websites
Web Traffic Reporting
Collect and analyze traffic data about website visitors
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Dashboard Creation
Creation and customization of dashboards
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Campaign Analytics
Track and interpret campaign performance metrics
Customizable Branding
Add customized logos and colors to align with company branding
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
User Interaction Tracking
Monitor user activity through engagement methods
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
Goal Setting/Tracking
Establish measurable goals and objectives and track their progress over a specific period of time
Multiple Site Management
Website Analytics
Track and analyze information regarding website visitors
Artificial Intelligence - Lead Intelligence (3)
Lead Scoring & Prioritization
Uses AI for ranking prospects automatically based on historical data and behavioral patterns
Intent Signal Analysis
Uses AI to identify buying signals such as website activity, content engagement, job changes, funding news, hiring trends, or technology usage
Data Enrichment
Uses AI to enhance existing data with information from external sources
Technology Glossary Features
View definitions of the features and discover new technology terms.
What is machine learning and why is it important as a software feature? Our G2 guide can help you understand machine learning and popular software with machine learning features.
Case management refers to the processing of data and procedures for resolving cases. Learn more about case management, its benefits, and its applications.


