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At a Glance
Market Segments
Small-Business (67.6% of reviews)
Small-Business (95.6% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial Per Month
Apollo.io
Star Rating
(9,259)4.7 out of 5
Market Segments
Small-Business (67.6% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansInstantly
Star Rating
(3,911)4.8 out of 5
Market Segments
Small-Business (95.6% of reviews)
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that while Apollo.io offers a robust Browser Extension with a score of 9.2, Instantly's extension is less favored at 8.5, indicating that Apollo.io provides a more seamless experience for users looking to gather data quickly.
- Reviewers mention that Instantly excels in Quality of Support with a score of 9.6 compared to Apollo.io's 8.8, highlighting that users appreciate the responsiveness and helpfulness of Instantly's support team.
- G2 users indicate that Instantly's Lead Validation feature is superior, scoring 9.2 against Apollo.io's 8.9, suggesting that users find Instantly's validation process more reliable and effective for their lead generation efforts.
- Users on G2 report that Instantly's Email Scheduling feature is highly rated at 9.6, while Apollo.io's is slightly lower at 8.8, showing that users prefer the flexibility and functionality offered by Instantly for managing their email campaigns.
- Reviewers mention that Apollo.io shines in Contact Data Accuracy with a score of 8.3, but Instantly surpasses it with a score of 9.1, indicating that users find Instantly's data more reliable for their outreach efforts.
- Users say that while both products offer CRM Integration, Instantly's integration capabilities are rated higher at 9.0 compared to Apollo.io's 8.5, suggesting that users find Instantly's integration process smoother and more effective for their workflows.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Free Trial
Apollo.io
Free Trial is available
Instantly
Free Trial is available
Ratings
Meets Requirements
9.1
7,336
9.4
3,361
Ease of Use
9.0
7,433
9.5
3,524
Ease of Setup
8.9
3,666
9.2
2,691
Ease of Admin
9.1
2,418
9.4
1,820
Quality of Support
8.8
6,282
9.6
3,334
Has the product been a good partner in doing business?
9.2
2,401
9.5
1,793
Product Direction (% positive)
9.4
7,057
9.8
3,395
Features by Category
Sales Force Automation
Not enough data
9.0
155
Not enough data
8.6
149
Not enough data
9.0
162
Not enough data
8.9
150
Not enough data
8.6
150
Not enough data
9.0
151
Not enough data
8.6
145
Not enough data
8.5
140
Not enough data
8.6
148
Marketing Automation
Not enough data
9.4
153
Not enough data
9.4
154
Not enough data
9.3
153
Not enough data
9.0
158
Customer Support
Not enough data
8.9
151
Not enough data
9.1
148
Not enough data
9.0
147
Not enough data
8.2
138
Not enough data
8.8
142
Reporting & Analytics
Not enough data
9.0
136
Not enough data
9.2
133
Not enough data
8.7
134
Mobile & Social
Not enough data
8.6
140
Not enough data
8.4
128
Not enough data
8.5
131
Platform
Not enough data
8.7
188
Not enough data
8.9
182
Not enough data
9.0
181
Not enough data
8.5
182
Not enough data
8.5
179
Not enough data
8.7
177
Not enough data
9.3
183
Not enough data
8.6
189
Integration
Not enough data
9.2
155
Not enough data
8.8
151
Not enough data
8.8
149
Generative AI
Not enough data
8.7
112
Agentic AI - CRM
Not enough data
8.2
10
Not enough data
7.8
10
Not enough data
7.3
10
Not enough data
7.0
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
8.0
10
Email Marketing
Not enough data
8.9
2333
Not enough data
9.3
2362
Not enough data
9.5
2366
Not enough data
9.4
2330
Not enough data
9.6
2382
Not enough data
9.4
2338
Not enough data
9.1
2226
Not enough data
9.1
2050
Not enough data
8.4
1939
Reporting & Analytics
Not enough data
9.2
2292
Not enough data
9.2
2293
Generative AI
Not enough data
8.7
1397
Not enough data
8.7
1404
Agentic AI - Email Marketing
Not enough data
8.4
56
Not enough data
8.3
55
Not enough data
8.7
56
Not enough data
8.7
55
Not enough data
8.8
55
Integration
Not enough data
9.3
2331
Not enough data
8.9
2199
Not enough data
8.7
2165
Not enough data
8.7
2047
Not enough data
8.2
1998
Not enough data
8.2
1930
Data Availability
8.8
2589
9.1
531
8.9
2561
9.1
522
8.6
2402
8.9
507
7.5
580
8.7
191
Data Accuracy
8.3
2532
9.1
484
8.6
2488
9.1
500
7.4
565
8.8
212
Agentic AI - Sales Intelligence
7.7
179
Not enough data
7.7
178
Not enough data
7.6
176
Not enough data
7.5
178
Not enough data
7.3
177
Not enough data
7.6
176
Not enough data
Platform
8.4
1139
9.0
462
8.8
1717
|
Verified
9.2
467
8.9
1838
9.4
501
8.6
1676
|
Verified
9.3
469
7.7
1330
|
Verified
8.8
447
8.3
1332
8.9
472
Features
8.9
2107
9.2
472
8.6
1864
8.9
495
8.5
1931
|
Verified
9.0
461
8.7
2049
|
Verified
9.0
474
9.0
2389
|
Verified
9.1
458
8.2
1643
8.8
446
8.3
1069
9.0
463
8.4
1855
|
Verified
9.2
455
8.5
1781
|
Verified
9.3
472
Lead Intelligence
8.1
575
8.7
169
8.2
571
8.9
170
8.3
570
8.9
170
Lead Management
8.5
585
9.0
194
7.8
578
8.5
197
8.4
575
8.9
192
Marketing Campaigns
Feature Not Available
8.6
205
7.4
557
8.3
227
7.4
548
8.5
205
7.7
548
8.9
195
7.9
550
8.9
194
Campaign Execution
Feature Not Available
8.4
162
8.0
548
8.9
179
7.9
539
8.5
160
8.3
541
9.4
160
Agentic AI - Account Data Management
8.3
20
Not enough data
8.3
20
Not enough data
8.2
20
Not enough data
7.8
20
Not enough data
8.3
20
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
671
8.8
436
8.3
711
9.0
410
8.4
707
9.4
454
8.0
676
8.9
404
Organization
8.3
681
9.1
413
8.3
681
9.1
395
8.3
675
9.0
400
Performance Analysis
7.9
696
8.8
406
8.4
713
9.2
432
Sales Analysis
7.8
684
8.6
443
8.0
689
8.7
404
Generative AI
7.9
568
9.0
289
7.9
566
9.0
286
Agentic AI - AI Sales Assistant
7.9
35
8.7
5
8.1
35
8.7
5
8.1
35
8.0
5
8.3
35
8.3
5
8.0
35
9.0
5
7.8
34
8.0
5
8.5
34
7.3
5
Diagnosis
7.6
405
8.8
1494
7.7
405
9.2
1539
7.9
402
9.1
1573
8.1
397
9.2
1476
Tracking
8.0
403
9.1
1494
7.8
394
9.1
1453
8.3
401
9.3
1554
8.0
397
9.1
1470
7.9
388
9.0
1462
Reporting
8.2
391
9.3
1609
8.1
388
9.3
1624
7.8
383
9.2
1560
7.5
382
9.0
1584
Agentic AI - Email Deliverability
7.8
65
8.7
36
7.8
64
8.8
36
7.6
63
8.8
36
7.7
64
8.7
36
7.4
64
9.0
36
Integrated Workflows
8.6
2253
|
Verified
8.3
235
9.0
2603
|
Verified
9.2
237
8.0
1827
|
Verified
6.9
227
8.4
2051
7.4
226
8.5
2172
|
Verified
8.2
245
8.4
1906
7.7
226
8.4
1929
7.9
237
Repeatability and Reportability
8.5
2062
|
Verified
8.0
220
8.7
2128
|
Verified
8.2
216
8.7
2116
|
Verified
8.4
218
8.3
1983
|
Verified
7.9
228
Feature Not Available
7.3
217
AI and Automation
8.6
2155
8.3
225
8.5
2129
8.3
229
8.5
1988
8.3
227
8.3
1933
8.1
226
8.2
1776
8.1
213
Generative AI
7.8
976
8.2
218
Agentic AI - Sales Engagement
7.4
118
8.1
72
7.6
116
8.1
72
7.3
118
8.0
73
7.3
118
8.0
70
7.2
117
7.9
72
7.1
120
8.0
71
7.5
119
7.8
71
Dialing Options
8.0
80
Not enough data
Feature Not Available
Not enough data
6.3
8
Not enough data
Agent Tools
6.6
77
Not enough data
7.0
79
Not enough data
7.9
80
Not enough data
Automation
7.1
77
Not enough data
6.8
77
Not enough data
7.1
77
Not enough data
Agentic AI - Auto Dialer
8.7
9
Not enough data
8.7
9
Not enough data
AI Capabilities - Auto Dialer
6.0
8
Not enough data
6.9
7
Not enough data
7.1
7
Not enough data
Call Analytics
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.6
118
Not enough data
Agent Performance Management
8.5
115
Not enough data
8.4
114
Not enough data
8.6
117
Not enough data
Generative AI
8.6
104
Not enough data
Agentic AI - Conversation Intelligence
8.3
7
Not enough data
7.6
7
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
6.9
7
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
Grammar
8.8
217
Not enough data
8.4
213
Not enough data
8.6
213
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
201
Not enough data
8.6
206
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
171
Not enough data
8.4
172
Not enough data
Data Availability
8.5
241
Not enough data
8.5
248
Not enough data
7.6
237
Not enough data
Platform Additional Functionality
8.5
253
Not enough data
8.2
242
Not enough data
7.7
238
Not enough data
8.1
239
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3300
|
Verified
9.2
508
8.9
3148
|
Verified
8.9
500
8.8
3338
|
Verified
9.0
505
8.8
3022
|
Verified
9.0
503
9.2
3123
8.5
513
Agentic AI - Lead Intelligence
8.0
72
7.5
8
Lead Monitoring
8.7
895
Not enough data
8.5
892
Not enough data
8.4
888
Not enough data
Agentic AI - Lead Capture
7.7
98
Not enough data
7.4
97
Not enough data
Data Capture
8.0
885
Not enough data
8.4
849
Not enough data
8.1
845
Not enough data
8.5
873
Not enough data
Analytics
8.6
870
Not enough data
8.5
857
Not enough data
Customization
8.1
846
Not enough data
8.3
864
Not enough data
8.3
842
Not enough data
8.5
867
Not enough data
Matching
8.5
155
Not enough data
8.1
152
Not enough data
8.1
151
Not enough data
Routing
8.2
151
Not enough data
8.3
147
Not enough data
8.3
149
Not enough data
8.6
146
Not enough data
Platform Operations
8.3
148
Not enough data
8.3
144
Not enough data
8.3
147
Not enough data
8.0
147
Not enough data
8.4
146
Not enough data
8.5
148
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
49
Not enough data
8.4
49
Not enough data
8.1
49
Not enough data
8.0
47
Not enough data
8.3
49
Not enough data
7.7
48
Not enough data
8.2
49
Not enough data
CRM Data Enrichment
8.6
49
Not enough data
8.4
48
Not enough data
8.4
48
Not enough data
8.6
48
Not enough data
8.5
47
Not enough data
Account Management
8.2
47
Not enough data
8.3
47
Not enough data
8.1
47
Not enough data
8.3
47
Not enough data
8.2
47
Not enough data
8.1
47
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.5
16
Not enough data
8.5
16
Not enough data
8.4
16
Not enough data
8.4
16
Not enough data
9.0
15
Not enough data
Calendar View
7.5
59
Not enough data
7.5
59
Not enough data
Shared Calendar
7.5
58
Not enough data
7.6
59
Not enough data
Accessibility
7.9
58
Not enough data
7.5
59
Not enough data
Integration
7.9
59
Not enough data
7.9
58
Not enough data
7.7
59
Not enough data
Notifications
7.7
58
Not enough data
7.5
56
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.2
10
Not enough data
Integrations
7.2
89
Not enough data
8.6
94
Not enough data
7.7
87
Not enough data
8.0
88
Not enough data
7.8
84
Not enough data
Branding & Customizatio
7.8
86
Not enough data
7.9
88
Not enough data
7.8
84
Not enough data
Automatic Rules & Configurations
8.6
90
Not enough data
8.7
85
Not enough data
8.3
85
Not enough data
Agentic AI - Business Scheduling
7.7
18
Not enough data
7.7
17
Not enough data
Generative AI
7.8
699
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
92
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Agentic AI - Lead Mining
7.9
76
8.8
10
7.6
76
8.3
10
Agentic AI - Visitor Identification
8.5
8
Not enough data
Agentic AI - Lead Scoring
8.2
47
Not enough data
8.5
47
Not enough data
8.1
45
Not enough data
8.1
46
Not enough data
Attribution
8.9
361
Not enough data
8.9
358
Not enough data
8.6
332
Not enough data
Discovery
9.1
366
Not enough data
8.7
340
Not enough data
8.7
359
Not enough data
Management
8.5
331
Not enough data
8.7
353
Not enough data
Platform
8.8
335
Not enough data
8.8
342
Not enough data
Agentic AI - Sales Performance Management
8.1
22
Not enough data
8.8
22
Not enough data
8.3
22
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
228
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
236
Not enough data
8.5
240
Not enough data
8.3
235
Not enough data
Administrative
8.4
234
Not enough data
8.4
230
Not enough data
8.2
229
Not enough data
Agentic AI - Email Tracking
7.9
87
8.6
31
7.7
87
8.5
31
7.7
87
8.5
30
7.7
86
8.5
30
7.5
86
8.3
30
7.6
85
8.4
30
7.6
85
8.4
30
Analytics
8.4
727
9.3
923
8.3
715
9.2
897
8.0
704
8.9
857
Customizations
8.5
715
9.3
885
8.8
720
9.5
917
8.4
720
9.1
948
8.3
712
9.3
915
8.5
702
9.1
897
Generative AI
7.9
614
8.9
634
Agentic AI - Outbound Call Tracking
7.8
44
Not enough data
8.0
44
Not enough data
Calling
8.1
332
Not enough data
7.9
324
Not enough data
8.1
321
Not enough data
8.3
318
Not enough data
7.6
47
Not enough data
Contacts
8.3
321
Not enough data
8.1
314
Not enough data
8.3
319
Not enough data
Insights
8.4
316
Not enough data
8.2
314
Not enough data
7.8
309
Not enough data
8.5
315
Not enough data
8.2
307
Not enough data
8.2
46
Not enough data
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
55
Not enough data
Agentic AI - Marketing Account Intelligence
8.1
15
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
8.0
14
Not enough data
Lead Intelligence
8.8
1024
Not enough data
8.8
601
Not enough data
9.0
1074
Not enough data
Lead Management
9.0
1011
Not enough data
8.6
901
Not enough data
9.0
1028
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
949
Not enough data
Data Availability - Marketing Account Intelligence
8.3
96
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
95
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Instantly are categorized as Account Data Management, Visitor Identification, Email Deliverability, Lead Intelligence, Email Tracking, Sales Engagement, Sales Intelligence, AI Sales Assistant, and Lead Mining
Unique Categories
Apollo.io is categorized as Calendar, Sales Performance Management, Email Verification, Sales Coaching, AI Meeting Assistants, Transcription, AI Writing Assistant, Lead-to-Account Matching and Routing, Conversation Intelligence, Business Scheduling, Lead Capture, Outbound Call Tracking, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Buyer Intent Data Providers, and AI Chatbots
Instantly is categorized as CRM and Email Marketing
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.1%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Marketing and Advertising
45.5%
Computer Software
8.5%
Information Technology and Services
6.8%
Consulting
5.5%
Staffing and Recruiting
4.0%
Other
29.7%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
Instantly has no more discussions with answers
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