Compare Apollo.io and Instantly 
Featured Products
At a Glance
Market Segments
Small-Business (67.2% of reviews)
Small-Business (95.3% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial Per Month
Apollo.io
Star Rating
(9,517)4.7 out of 5
Market Segments
Small-Business (67.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansInstantly
Star Rating
(4,043)4.8 out of 5
Market Segments
Small-Business (95.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Apollo.io excels in data accuracy, with users noting that the quality of contact information is highly reliable, often citing an accuracy rate of around 90%. This makes it a strong choice for businesses focused on building a solid pre-sales database.
- Users say that Instantly stands out for its ease of use, with many praising its simple interface that keeps things straightforward. Reviewers appreciate how quickly they can get started without unnecessary clutter, making it ideal for those who prioritize a smooth onboarding experience.
- According to verified reviews, Apollo.io's new AI features significantly enhance day-to-day operations, allowing users to automate tasks like researching prospects and writing personalized emails. This capability has been highlighted as a game-changer for streamlining outreach efforts.
- Reviewers mention that Instantly's customer support is exceptional, with many users expressing satisfaction with the responsiveness and helpfulness of the support team. This aspect is crucial for businesses that may need assistance during implementation or ongoing use.
- G2 reviewers highlight that while Apollo.io has a robust set of features, some users have experienced challenges with configuration to match their specific workflows. This indicates that while the tool is powerful, it may require a learning curve for optimal use.
- Users report that Instantly's setup process is notably quick and straightforward, which is a significant advantage for teams looking to implement a new tool without extensive downtime. This ease of setup is frequently mentioned as a major benefit in user feedback.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Free Trial
Apollo.io
Free Trial is available
Instantly
Free Trial is available
Ratings
Meets Requirements
9.1
7,457
9.3
3,429
Ease of Use
9.0
7,557
9.4
3,605
Ease of Setup
8.9
3,784
9.2
2,771
Ease of Admin
9.1
2,472
9.4
1,847
Quality of Support
8.8
6,392
9.6
3,401
Has the product been a good partner in doing business?
9.2
2,454
9.5
1,820
Product Direction (% positive)
9.4
7,176
9.8
3,462
Features by Category
Sales Force Automation
Not enough data
9.0
157
Not enough data
8.6
151
Not enough data
9.0
164
Not enough data
8.9
152
Not enough data
8.6
152
Not enough data
9.0
153
Not enough data
8.6
147
Not enough data
8.5
142
Not enough data
8.6
150
Marketing Automation
Not enough data
9.4
156
Not enough data
9.4
157
Not enough data
9.3
157
Not enough data
9.0
160
Customer Support
Not enough data
8.9
153
Not enough data
9.1
150
Not enough data
9.0
150
Not enough data
8.2
140
Not enough data
8.8
144
Reporting & Analytics
Not enough data
8.9
138
Not enough data
9.2
136
Not enough data
8.7
136
Mobile & Social
Not enough data
8.6
142
Not enough data
8.4
130
Not enough data
8.5
133
Platform
Not enough data
8.7
193
Not enough data
8.9
187
Not enough data
9.0
183
Not enough data
8.5
184
Not enough data
8.5
181
Not enough data
8.8
180
Not enough data
9.3
187
Not enough data
8.6
192
Integration
Not enough data
9.2
158
Not enough data
8.9
155
Not enough data
8.8
152
Generative AI
Not enough data
8.7
115
Agentic AI - CRM
Not enough data
8.3
12
Not enough data
8.1
12
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.9
12
Not enough data
7.6
12
Not enough data
8.2
12
Email Marketing
Not enough data
8.9
2340
Not enough data
9.3
2371
Not enough data
9.5
2377
Not enough data
9.4
2341
Not enough data
9.6
2403
Not enough data
9.4
2353
Not enough data
9.1
2232
Not enough data
9.1
2053
Not enough data
8.4
1943
Reporting & Analytics
Not enough data
9.2
2299
Not enough data
9.2
2303
Generative AI
Not enough data
8.7
1402
Not enough data
8.7
1406
Agentic AI - Email Marketing
Not enough data
8.4
58
Not enough data
8.3
57
Not enough data
8.7
58
Not enough data
8.8
57
Not enough data
8.8
57
Integration
Not enough data
9.3
2336
Not enough data
8.9
2202
Not enough data
8.7
2167
Not enough data
8.7
2049
Not enough data
8.2
1999
Not enough data
8.2
1930
Data Availability
8.8
2673
9.1
531
8.9
2600
9.1
522
8.6
2425
8.9
507
7.5
600
8.7
191
Data Accuracy
8.3
2615
9.1
484
8.6
2515
9.1
500
7.4
582
8.8
212
Agentic AI - Sales Intelligence
7.7
195
Not enough data
7.7
192
Not enough data
7.6
188
Not enough data
7.6
190
Not enough data
7.4
188
Not enough data
7.7
188
Not enough data
Platform
8.4
1150
9.0
462
8.8
1728
|
Verified
9.2
468
8.9
1854
9.4
505
8.6
1687
|
Verified
9.3
470
7.7
1339
|
Verified
8.8
447
8.3
1343
8.9
472
Features
8.9
2179
9.2
472
8.6
1905
8.9
495
8.5
1972
|
Verified
9.0
461
8.7
2106
|
Verified
9.0
474
9.0
2452
|
Verified
9.1
458
8.2
1661
8.8
446
8.2
1087
9.0
463
8.4
1876
|
Verified
9.2
455
8.5
1810
|
Verified
9.3
472
Lead Intelligence
8.1
576
8.7
169
8.2
572
8.9
170
8.3
571
8.9
171
Lead Management
8.5
587
9.0
194
7.8
579
8.5
198
8.4
576
8.9
192
Marketing Campaigns
Feature Not Available
8.6
205
7.4
558
8.3
227
7.4
549
8.5
205
7.7
549
8.9
195
7.9
551
8.9
194
Campaign Execution
Feature Not Available
8.4
162
8.0
549
8.9
179
7.9
540
8.5
160
8.3
542
9.4
161
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
673
8.8
436
8.3
713
9.0
410
8.4
709
9.4
454
8.0
678
8.9
404
Organization
8.3
683
9.1
413
8.3
684
9.1
395
8.3
677
9.0
400
Performance Analysis
7.9
698
8.8
406
8.4
715
9.2
432
Sales Analysis
7.8
686
8.6
443
8.0
691
8.7
404
Generative AI
7.9
570
9.0
289
7.9
568
9.0
286
Agentic AI - AI Sales Assistant
7.9
38
8.7
5
8.0
38
8.7
5
8.0
38
8.0
5
8.2
38
8.3
5
8.0
38
9.0
5
7.8
37
8.0
5
8.4
37
7.3
5
Diagnosis
7.6
406
8.8
1497
7.7
406
9.2
1547
7.9
404
9.1
1578
8.1
398
9.2
1479
Tracking
8.0
404
9.1
1497
7.8
395
9.1
1457
8.3
403
9.3
1557
8.0
399
9.1
1473
7.9
389
9.0
1466
Reporting
8.2
393
9.3
1615
8.1
390
9.3
1631
7.8
384
9.2
1563
7.5
383
9.0
1587
Agentic AI - Email Deliverability
7.8
68
8.7
38
7.7
65
8.8
39
7.6
64
8.8
39
7.6
65
8.8
39
7.4
65
9.0
39
Integrated Workflows
8.6
2258
|
Verified
8.3
241
9.0
2610
|
Verified
9.2
277
8.0
1833
|
Verified
6.9
230
8.4
2055
7.4
228
8.5
2179
|
Verified
8.2
250
8.4
1913
7.7
231
8.4
1933
7.9
240
Repeatability and Reportability
8.5
2067
|
Verified
8.0
223
8.7
2135
|
Verified
8.3
228
8.7
2121
|
Verified
8.4
225
8.3
1987
|
Verified
7.9
229
Feature Not Available
7.4
220
AI and Automation
8.6
2162
8.4
230
8.5
2136
8.3
233
8.5
1993
8.4
232
8.3
1938
8.1
229
8.1
1780
8.1
217
Generative AI
7.7
983
8.3
224
Agentic AI - Sales Engagement
7.5
122
8.1
75
7.6
120
8.2
75
7.3
122
8.0
76
7.3
122
8.0
73
7.2
121
7.9
76
7.2
124
8.0
74
7.5
123
7.9
74
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.6
78
Not enough data
6.9
80
Not enough data
7.8
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
119
Not enough data
8.4
117
Not enough data
8.7
118
Not enough data
8.6
119
Not enough data
Artificial Intelligence - Conversation Intelligence
8.4
116
Not enough data
8.3
115
Not enough data
Not enough data
Not enough data
Generative AI
8.6
105
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
217
Not enough data
8.4
213
Not enough data
8.6
213
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
201
Not enough data
8.6
206
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
171
Not enough data
8.4
172
Not enough data
Data Availability
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3311
|
Verified
9.2
508
8.9
3160
|
Verified
8.9
500
8.8
3354
|
Verified
9.0
505
8.8
3029
|
Verified
9.0
503
9.2
3129
8.5
513
Agentic AI - Lead Intelligence
8.0
78
7.5
8
Lead Monitoring
8.7
904
Not enough data
8.5
899
Not enough data
8.4
896
Not enough data
Agentic AI - Lead Capture
7.7
104
Not enough data
7.5
102
Not enough data
Data Capture
8.0
892
Not enough data
8.4
856
Not enough data
8.1
851
Not enough data
8.5
881
Not enough data
Analytics
8.6
879
Not enough data
8.5
865
Not enough data
Customization
8.1
852
Not enough data
8.3
869
Not enough data
8.3
848
Not enough data
8.5
873
Not enough data
Matching
8.5
157
Not enough data
8.1
154
Not enough data
8.1
153
Not enough data
Routing
8.2
153
Not enough data
8.3
149
Not enough data
8.3
150
Not enough data
8.6
147
Not enough data
Platform Operations
8.3
150
Not enough data
8.3
145
Not enough data
8.3
149
Not enough data
8.0
148
Not enough data
8.4
149
Not enough data
8.5
151
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
51
Not enough data
8.4
52
Not enough data
8.1
51
Not enough data
8.0
49
Not enough data
8.3
51
Not enough data
7.7
50
Not enough data
8.2
51
Not enough data
CRM Data Enrichment
8.7
51
Not enough data
8.4
50
Not enough data
8.4
50
Not enough data
8.7
51
Not enough data
8.5
49
Not enough data
Account Management
8.1
49
Not enough data
8.2
49
Not enough data
7.9
49
Not enough data
8.2
49
Not enough data
8.1
49
Not enough data
8.0
49
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.3
18
Not enough data
8.5
18
Not enough data
8.5
18
Not enough data
8.2
18
Not enough data
8.8
18
Not enough data
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.5
59
Not enough data
7.6
60
Not enough data
Accessibility
7.9
59
Not enough data
7.5
60
Not enough data
Integration
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.3
93
Not enough data
8.6
99
Not enough data
7.7
91
Not enough data
8.0
92
Not enough data
7.8
89
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
92
Not enough data
7.9
88
Not enough data
Automatic Rules & Configurations
8.7
93
Not enough data
8.7
89
Not enough data
8.4
89
Not enough data
Agentic AI - Business Scheduling
7.6
21
Not enough data
8.2
21
Not enough data
Generative AI
7.7
705
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
98
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Meeting Capture & Retention - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.0
79
8.8
11
7.6
78
8.3
11
Agentic AI - Visitor Identification
8.5
8
Not enough data
Agentic AI - Lead Scoring
8.2
49
Not enough data
8.4
49
Not enough data
8.0
48
Not enough data
8.0
49
Not enough data
Attribution
8.9
364
Not enough data
8.9
361
Not enough data
8.6
335
Not enough data
Discovery
9.0
370
Not enough data
8.6
343
Not enough data
8.7
362
Not enough data
Management
8.5
333
Not enough data
8.7
357
Not enough data
Platform
8.7
338
Not enough data
8.8
344
Not enough data
Agentic AI - Sales Performance Management
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
229
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
237
Not enough data
8.5
243
Not enough data
8.3
236
Not enough data
Administrative
8.4
237
Not enough data
8.4
231
Not enough data
8.2
231
Not enough data
Agentic AI - Email Tracking
7.8
91
8.7
33
7.7
91
8.6
33
7.7
91
8.6
32
7.7
90
8.6
32
7.5
90
8.4
32
7.6
89
8.5
32
7.6
89
8.5
32
Analytics
8.4
730
9.3
928
8.3
718
9.2
901
8.0
707
8.9
861
Customizations
8.5
719
9.3
889
8.8
724
9.5
923
8.4
724
9.1
951
8.3
715
9.3
918
8.5
705
9.1
900
Generative AI
7.9
618
8.9
637
Agentic AI - Outbound Call Tracking
7.8
45
Not enough data
7.9
45
Not enough data
Calling
8.1
333
Not enough data
7.9
326
Not enough data
8.1
322
Not enough data
8.3
319
Not enough data
7.6
48
Not enough data
Contacts
8.3
323
Not enough data
8.1
316
Not enough data
8.3
320
Not enough data
Insights
8.3
317
Not enough data
8.2
316
Not enough data
7.8
310
Not enough data
8.5
316
Not enough data
8.2
308
Not enough data
8.2
47
Not enough data
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
55
Not enough data
Agentic AI - Marketing Account Intelligence
8.2
15
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
Lead Intelligence
8.8
1024
Not enough data
8.8
601
Not enough data
9.0
1074
Not enough data
Lead Management
9.0
1011
Not enough data
8.6
901
Not enough data
9.0
1028
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
949
Not enough data
Data Availability - Marketing Account Intelligence
8.3
96
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
95
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Instantly are categorized as Account Data Management, Visitor Identification, Email Deliverability, Lead Intelligence, Email Tracking, Sales Engagement, Sales Intelligence, AI Sales Assistant, and Lead Mining
Unique Categories
Apollo.io is categorized as Calendar, Sales Performance Management, Email Verification, Sales Coaching, AI Meeting Assistants, Transcription, AI Writing Assistant, Lead-to-Account Matching and Routing, Conversation Intelligence, Business Scheduling, Lead Capture, Outbound Call Tracking, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Buyer Intent Data Providers, and AI Chatbots
Instantly is categorized as CRM and Email Marketing
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.6%
Financial Services
4.2%
Other
50.2%
Marketing and Advertising
45.3%
Computer Software
8.7%
Information Technology and Services
6.9%
Consulting
5.5%
Staffing and Recruiting
4.1%
Other
29.6%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
Instantly has no more discussions with answers
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