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At a Glance
Market Segments
Small-Business (67.6% of reviews)
Small-Business (95.6% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial Per Month
Apollo.io
Star Rating
(9,306)4.7 out of 5
Market Segments
Small-Business (67.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansInstantly
Star Rating
(3,929)4.8 out of 5
Market Segments
Small-Business (95.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that while Apollo.io offers a robust Browser Extension with a score of 9.2, Instantly's extension is less favored at 8.5, indicating that Apollo.io provides a more seamless experience for users looking to gather data quickly.
- Reviewers mention that Instantly excels in Quality of Support with a score of 9.6 compared to Apollo.io's 8.8, highlighting that users appreciate the responsiveness and helpfulness of Instantly's support team.
- G2 users indicate that Instantly's Lead Validation feature is superior, scoring 9.2 against Apollo.io's 8.9, suggesting that users find Instantly's validation process more reliable and effective for their lead generation efforts.
- Users on G2 report that Instantly's Email Scheduling feature is highly rated at 9.6, while Apollo.io's is slightly lower at 8.8, showing that users prefer the flexibility and functionality offered by Instantly for managing their email campaigns.
- Reviewers mention that Apollo.io shines in Contact Data Accuracy with a score of 8.3, but Instantly surpasses it with a score of 9.1, indicating that users find Instantly's data more reliable for their outreach efforts.
- Users say that while both products offer CRM Integration, Instantly's integration capabilities are rated higher at 9.0 compared to Apollo.io's 8.5, suggesting that users find Instantly's integration process smoother and more effective for their workflows.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Free Trial
Apollo.io
Free Trial is available
Instantly
Free Trial is available
Ratings
Meets Requirements
9.1
7,366
9.4
3,371
Ease of Use
9.0
7,463
9.5
3,534
Ease of Setup
8.9
3,696
9.2
2,701
Ease of Admin
9.1
2,430
9.4
1,824
Quality of Support
8.8
6,311
9.6
3,344
Has the product been a good partner in doing business?
9.2
2,413
9.5
1,797
Product Direction (% positive)
9.4
7,087
9.8
3,405
Features by Category
Sales Force Automation
Not enough data
9.0
156
Not enough data
8.6
150
Not enough data
8.9
163
Not enough data
8.9
151
Not enough data
8.6
151
Not enough data
8.9
152
Not enough data
8.6
146
Not enough data
8.5
141
Not enough data
8.6
149
Marketing Automation
Not enough data
9.4
154
Not enough data
9.4
155
Not enough data
9.3
155
Not enough data
9.0
159
Customer Support
Not enough data
8.9
152
Not enough data
9.1
149
Not enough data
9.0
148
Not enough data
8.2
139
Not enough data
8.8
143
Reporting & Analytics
Not enough data
9.0
137
Not enough data
9.2
135
Not enough data
8.7
135
Mobile & Social
Not enough data
8.6
141
Not enough data
8.4
129
Not enough data
8.5
132
Platform
Not enough data
8.7
191
Not enough data
8.9
185
Not enough data
9.0
183
Not enough data
8.5
184
Not enough data
8.5
181
Not enough data
8.8
179
Not enough data
9.3
186
Not enough data
8.6
191
Integration
Not enough data
9.2
157
Not enough data
8.8
153
Not enough data
8.8
151
Generative AI
Not enough data
8.7
114
Agentic AI - CRM
Not enough data
8.2
11
Not enough data
7.9
11
Not enough data
7.4
11
Not enough data
7.1
11
Not enough data
7.7
11
Not enough data
7.6
11
Not enough data
8.0
11
Email Marketing
Not enough data
8.9
2337
Not enough data
9.3
2367
Not enough data
9.5
2371
Not enough data
9.4
2334
Not enough data
9.6
2387
Not enough data
9.4
2341
Not enough data
9.1
2228
Not enough data
9.1
2052
Not enough data
8.4
1942
Reporting & Analytics
Not enough data
9.2
2294
Not enough data
9.2
2296
Generative AI
Not enough data
8.7
1398
Not enough data
8.7
1405
Agentic AI - Email Marketing
Not enough data
8.4
57
Not enough data
8.3
56
Not enough data
8.7
57
Not enough data
8.8
56
Not enough data
8.8
56
Integration
Not enough data
9.3
2332
Not enough data
8.9
2200
Not enough data
8.7
2166
Not enough data
8.7
2048
Not enough data
8.2
1999
Not enough data
8.2
1930
Data Availability
8.8
2611
9.1
531
8.9
2578
9.1
522
8.6
2414
8.9
507
7.5
592
8.7
191
Data Accuracy
8.3
2550
9.1
484
8.6
2501
9.1
500
7.4
576
8.8
212
Agentic AI - Sales Intelligence
7.7
188
Not enough data
7.7
186
Not enough data
7.6
184
Not enough data
7.5
185
Not enough data
7.3
183
Not enough data
7.6
183
Not enough data
Platform
8.4
1147
9.0
462
8.8
1725
|
Verified
9.2
467
9.0
1849
9.4
501
8.6
1684
|
Verified
9.3
469
7.7
1337
|
Verified
8.8
447
8.3
1339
8.9
472
Features
8.9
2128
9.2
472
8.6
1878
8.9
495
8.5
1945
|
Verified
9.0
461
8.7
2070
|
Verified
9.0
474
9.0
2409
|
Verified
9.1
458
8.2
1654
8.8
446
8.3
1078
9.0
463
8.4
1866
|
Verified
9.2
455
8.5
1794
|
Verified
9.3
472
Lead Intelligence
8.1
576
8.7
169
8.2
572
8.9
170
8.3
571
8.9
170
Lead Management
8.5
586
9.0
194
7.8
579
8.5
197
8.4
576
8.9
192
Marketing Campaigns
Feature Not Available
8.6
205
7.4
558
8.3
227
7.4
549
8.5
205
7.7
549
8.9
195
7.9
551
8.9
194
Campaign Execution
Feature Not Available
8.4
162
8.0
549
8.9
179
7.9
540
8.5
160
8.3
542
9.4
161
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
673
8.8
436
8.3
713
9.0
410
8.4
709
9.4
454
8.0
678
8.9
404
Organization
8.3
683
9.1
413
8.3
683
9.1
395
8.3
677
9.0
400
Performance Analysis
7.9
698
8.8
406
8.4
715
9.2
432
Sales Analysis
7.8
686
8.6
443
8.0
691
8.7
404
Generative AI
7.9
570
9.0
289
7.9
568
9.0
286
Agentic AI - AI Sales Assistant
7.9
37
8.7
5
8.1
37
8.7
5
8.1
37
8.0
5
8.2
37
8.3
5
8.0
37
9.0
5
7.8
36
8.0
5
8.4
36
7.3
5
Diagnosis
7.6
406
8.8
1496
7.7
406
9.2
1542
7.9
404
9.1
1575
8.1
398
9.2
1478
Tracking
8.0
404
9.1
1496
7.8
395
9.1
1455
8.3
402
9.3
1556
7.9
398
9.1
1472
7.9
389
9.0
1464
Reporting
8.2
392
9.3
1612
8.1
389
9.3
1626
7.8
384
9.2
1562
7.5
383
9.0
1586
Agentic AI - Email Deliverability
7.7
67
8.7
37
7.7
65
8.8
38
7.6
64
8.8
38
7.6
65
8.8
38
7.4
65
9.0
38
Integrated Workflows
8.6
2256
|
Verified
8.3
240
9.0
2608
|
Verified
9.2
243
8.0
1831
|
Verified
7.0
230
8.4
2054
7.4
229
8.5
2176
|
Verified
8.2
250
8.4
1910
7.7
231
8.4
1932
7.9
241
Repeatability and Reportability
8.5
2065
|
Verified
8.0
224
8.7
2132
|
Verified
8.2
220
8.7
2119
|
Verified
8.4
222
8.3
1986
|
Verified
7.9
230
Feature Not Available
7.4
221
AI and Automation
8.6
2159
8.4
230
8.5
2133
8.3
234
8.5
1991
8.4
232
8.3
1936
8.1
230
8.2
1778
8.1
218
Generative AI
7.8
980
8.3
222
Agentic AI - Sales Engagement
7.4
120
8.2
76
7.6
118
8.2
76
7.2
120
8.1
77
7.3
120
8.1
74
7.2
119
8.0
76
7.1
122
8.1
75
7.5
121
7.9
75
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.6
78
Not enough data
6.9
80
Not enough data
7.8
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
119
Not enough data
8.4
117
Not enough data
8.7
118
Not enough data
8.6
119
Not enough data
Agent Performance Management
8.4
116
Not enough data
8.3
115
Not enough data
8.6
118
Not enough data
Generative AI
8.6
105
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
218
Not enough data
8.4
214
Not enough data
8.6
214
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
202
Not enough data
8.6
207
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
172
Not enough data
8.4
173
Not enough data
Data Availability
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3305
|
Verified
9.2
508
8.9
3153
|
Verified
8.9
500
8.8
3344
|
Verified
9.0
505
8.8
3027
|
Verified
9.0
503
9.2
3128
8.5
513
Agentic AI - Lead Intelligence
8.0
77
7.5
8
Lead Monitoring
8.7
903
Not enough data
8.5
898
Not enough data
8.4
894
Not enough data
Agentic AI - Lead Capture
7.7
104
Not enough data
7.5
103
Not enough data
Data Capture
8.0
891
Not enough data
8.4
855
Not enough data
8.1
851
Not enough data
8.5
879
Not enough data
Analytics
8.6
876
Not enough data
8.5
864
Not enough data
Customization
8.1
852
Not enough data
8.3
870
Not enough data
8.3
848
Not enough data
8.5
873
Not enough data
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.2
152
Not enough data
8.3
148
Not enough data
8.3
150
Not enough data
8.6
147
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
145
Not enough data
8.3
148
Not enough data
8.0
148
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
49
Not enough data
8.4
49
Not enough data
8.1
49
Not enough data
8.0
47
Not enough data
8.3
49
Not enough data
7.7
48
Not enough data
8.2
49
Not enough data
CRM Data Enrichment
8.6
49
Not enough data
8.4
48
Not enough data
8.4
48
Not enough data
8.6
48
Not enough data
8.5
47
Not enough data
Account Management
8.2
47
Not enough data
8.3
47
Not enough data
8.1
47
Not enough data
8.3
47
Not enough data
8.2
47
Not enough data
8.1
47
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.5
16
Not enough data
8.5
16
Not enough data
8.4
16
Not enough data
8.4
16
Not enough data
9.0
15
Not enough data
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.5
59
Not enough data
7.6
60
Not enough data
Accessibility
7.9
59
Not enough data
7.5
60
Not enough data
Integration
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.8
88
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
91
Not enough data
7.9
87
Not enough data
Automatic Rules & Configurations
8.7
93
Not enough data
8.7
88
Not enough data
8.4
88
Not enough data
Agentic AI - Business Scheduling
7.6
20
Not enough data
8.1
20
Not enough data
Generative AI
7.8
703
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
7.9
95
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Agentic AI - Lead Mining
7.9
79
8.8
11
7.6
79
8.3
11
Agentic AI - Visitor Identification
8.5
8
Not enough data
Agentic AI - Lead Scoring
8.2
50
Not enough data
8.4
50
Not enough data
8.1
48
Not enough data
8.1
49
Not enough data
Attribution
8.9
364
Not enough data
8.9
361
Not enough data
8.6
335
Not enough data
Discovery
9.1
369
Not enough data
8.6
343
Not enough data
8.7
362
Not enough data
Management
8.5
334
Not enough data
8.7
356
Not enough data
Platform
8.7
338
Not enough data
8.8
345
Not enough data
Agentic AI - Sales Performance Management
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
229
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
237
Not enough data
8.5
241
Not enough data
8.3
236
Not enough data
Administrative
8.4
236
Not enough data
8.4
231
Not enough data
8.2
231
Not enough data
Agentic AI - Email Tracking
7.8
91
8.7
33
7.7
91
8.6
33
7.7
91
8.6
32
7.7
90
8.6
32
7.5
90
8.4
32
7.6
89
8.5
32
7.6
89
8.5
32
Analytics
8.4
732
9.3
927
8.3
720
9.2
901
8.0
709
8.9
861
Customizations
8.5
720
9.3
888
8.8
725
9.5
920
8.4
725
9.1
951
8.3
717
9.3
918
8.5
707
9.1
900
Generative AI
7.9
619
8.9
637
Agentic AI - Outbound Call Tracking
7.8
45
Not enough data
7.9
45
Not enough data
Calling
8.1
333
Not enough data
7.9
325
Not enough data
8.1
322
Not enough data
8.3
319
Not enough data
7.6
48
Not enough data
Contacts
8.3
322
Not enough data
8.1
315
Not enough data
8.3
320
Not enough data
Insights
8.3
317
Not enough data
8.2
315
Not enough data
7.8
310
Not enough data
8.5
316
Not enough data
8.2
308
Not enough data
8.2
47
Not enough data
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
55
Not enough data
Agentic AI - Marketing Account Intelligence
8.1
16
Not enough data
8.1
15
Not enough data
7.9
15
Not enough data
7.8
15
Not enough data
Lead Intelligence
8.8
1025
Not enough data
8.8
602
Not enough data
9.0
1075
Not enough data
Lead Management
9.0
1012
Not enough data
8.6
902
Not enough data
9.0
1029
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
950
Not enough data
Data Availability - Marketing Account Intelligence
8.3
97
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
96
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Instantly are categorized as Account Data Management, Visitor Identification, Email Deliverability, Lead Intelligence, Email Tracking, Sales Engagement, Sales Intelligence, AI Sales Assistant, and Lead Mining
Unique Categories
Apollo.io is categorized as Calendar, Sales Performance Management, Email Verification, Sales Coaching, AI Meeting Assistants, Transcription, AI Writing Assistant, Lead-to-Account Matching and Routing, Conversation Intelligence, Business Scheduling, Lead Capture, Outbound Call Tracking, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Buyer Intent Data Providers, and AI Chatbots
Instantly is categorized as CRM and Email Marketing
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Marketing and Advertising
45.5%
Computer Software
8.5%
Information Technology and Services
6.9%
Consulting
5.5%
Staffing and Recruiting
4.0%
Other
29.7%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
Instantly has no more discussions with answers
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