Link copied to clipboard # Apollo.io vs Instantly Comparison - What are their main differences? Share [ Export ](/compare/apollo-io/instantly/export.csv) Apollo.ioInstantly[+ Add Product](#) Pricing **Apollo.io** Free Trial **$0.00** Per User Per Month · Free **$49.00** Per User Per Month · Basic **$99.00** Per User Per Month · Professional **$5,000.00** Per User Per Year · Custom Show more **Instantly** Free Trial **Free Trial** Per Month · Free **$37.00** 1 Workspace Per Month · Growth **$97.00** 1 Workspace Per Month · Hypergrowth **Starting at $47.00** 1000 Verified Leads Per Month · B2B Leads Database Show more **Pricing Insights** from reviews Perceived Cost **Apollo.io** $$$$$ **Instantly** $$$$$ Average Discount **Apollo.io** 11%3% more **Instantly** 8% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Apollo.io** 6 months Based on 100 responses **Instantly** 6 months Based on 100 responses Return on Investment **Apollo.io** 6 months Based on 100 responses **Instantly** 6 months Based on 100 responses ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") ![Instantly](https://images.g2crowd.com/uploads/product/hd_favicon/7a665f91b163a7a6a5ebea30fa821f91/instantly.svg "Instantly") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Apollo.io** Easy Navigation (352) Saves Time on Sales (218) Outdated Contact Records (226) Confusing Interface Navigation (162) **Instantly** Ease of Use (686) Helpful (497) Expensive (198) Missing Features (190) Integrations **Apollo.io** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_85eb0b0f43d55d421b81eeab1abe0247/attio.jpeg "Product Avatar Image") Attio ](https://www.g2.com/products/attio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5e716aba5f64cb3c526b1077da1499dd/barracuda-web-security-and-filtering.jpeg "Product Avatar Image") Barracuda Web Security and... ](https://www.g2.com/products/barracuda-web-security-and-filtering/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ece25bf64a5df274bc13a7355d5b77d3/bouncer.png "Product Avatar Image") Bouncer ](https://www.g2.com/products/bouncer/reviews)[ View all ](https://www.g2.com/products/apollo-io/integrations) **Instantly** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b38a3b5a1fea5f4d226c25489f183dd1/aimfox.jpg "Product Avatar Image") Aimfox ](https://www.g2.com/products/aimfox/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image") Apollo.io ](https://www.g2.com/products/apollo-io/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a9f46b15d804a2abbb8138a7bf78b88/calendly%282%29.png "Product Avatar Image") Calendly Sales ](https://www.g2.com/products/calendly/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image") Claude ](https://www.g2.com/products/claude/reviews)[ View all ](https://www.g2.com/products/instantly/integrations) Screenshots **Apollo.io** ![Apollo.io screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/113382/Pipeline-Builder-_1_.png) **Instantly** No screenshot available **Ratings** from reviews Meets Requirements **Apollo.io** **9.1** /10 Based on 7,633 responses **Instantly** **9.3** /10 Based on 3,510 responses Ease of Use **Apollo.io** **9.0** /10 Based on 7,743 responses **Instantly** **9.4** /10 Based on 3,696 responses Ease of Setup **Apollo.io** **8.9** /10 Based on 3,962 responses **Instantly** **9.2** /10 Based on 2,862 responses Ease of Admin **Apollo.io** **9.0** /10 Based on 2,582 responses **Instantly** **9.4** /10 Based on 1,858 responses Quality of Support **Apollo.io** **8.8** /10 Based on 6,550 responses **Instantly** **9.5** /10 Based on 3,479 responses Has the product been a good partner in doing business? **Apollo.io** **9.1** /10 Based on 2,562 responses **Instantly** **9.5** /10 Based on 1,832 responses Product Direction (% positive) **Apollo.io** **9.3** /10 Based on 7,329 responses **Instantly** **9.7** /10 Based on 3,533 responses **Features** ratings from reviews Sales Intelligence **8.7** /10 Based on 3,454 responses **9.1** /10 Based on 618 responses Account Data Management **8.0** /10 Based on 642 responses **8.8** /10 Based on 240 responses AI Sales Assistant **8.1** /10 Based on 835 responses **8.7** /10 Based on 493 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free Email Deliverability **7.8** /10 Based on 460 responses **9.1** /10 Based on 1,773 responses Sales Engagement **8.1** /10 Based on 3,233 responses **8.1** /10 Based on 396 responses Lead Intelligence **8.8** /10 Based on 3,708 responses **8.7** /10 Based on 550 responses Lead Mining **7.9** /10 Based on 97 responses **8.6** /10 Based on 13 responses Email Tracking **8.0** /10 Based on 818 responses **8.9** /10 Based on 1,017 responses CRM Not enough data **8.7** /10 Based on 220 responses Email Marketing Not enough data **8.9** /10 Based on 2,634 responses AI Meeting Assistants **7.3** /10 Based on 32 responses Not enough data Auto Dialer **7.2** /10 Based on 95 responses Not enough data Conversation Intelligence **7.9** /10 Based on 128 responses Not enough data AI Writing Assistant **8.5** /10 Based on 250 responses Not enough data Buyer Intent Data Providers **8.1** /10 Based on 273 responses Not enough data Transcription **7.9** /10 Based on 49 responses Not enough data Lead Capture **8.3** /10 Based on 1,022 responses Not enough data Lead-to-Account Matching and Routing **8.3** /10 Based on 170 responses Not enough data Revenue Operations & Intelligence (RO&I) **8.2** /10 Based on 59 responses Not enough data Calendar **7.8** /10 Based on 73 responses Not enough data Business Scheduling **8.0** /10 Based on 117 responses Not enough data Email Verification **7.8** /10 Based on 760 responses Not enough data Visitor Identification **8.3** /10 Based on 8 responses Not enough data Lead Scoring **8.6** /10 Based on 405 responses Not enough data Sales Performance Management **8.3** /10 Based on 261 responses Not enough data Outbound Call Tracking **8.1** /10 Based on 351 responses Not enough data Sales Coaching **8.2** /10 Based on 68 responses Not enough data Marketing Account Intelligence **8.6** /10 Based on 1,354 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 67.0% Mid-Market(51-1000 emp.) 28.4% Enterprise(\> 1000 emp.) 4.5% Small-Business(50 or fewer emp.) 67.0% Mid-Market(51-1000 emp.) 28.4% Enterprise(\> 1000 emp.) 4.5% Small-Business(50 or fewer emp.) 94.8% Mid-Market(51-1000 emp.) 5.0% Enterprise(\> 1000 emp.) 0.2% Small-Business(50 or fewer emp.) 94.8% Mid-Market(51-1000 emp.) 5.0% Enterprise(\> 1000 emp.) 0.2% **Reviewers' Industry** [![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")](https://www.g2.com/products/apollo-io/reviews) Apollo.io Information Technology and Services 15.3% Computer Software 13.7% Marketing and Advertising 12.4% Staffing and Recruiting 4.5% Financial Services 4.1% Other 50.0% [![Instantly](https://images.g2crowd.com/uploads/product/hd_favicon/7a665f91b163a7a6a5ebea30fa821f91/instantly.svg "Instantly")](https://www.g2.com/products/instantly/reviews) Instantly Marketing and Advertising 44.8% Computer Software 9.0% Information Technology and Services 7.1% Consulting 5.4% Staffing and Recruiting 4.0% Other 29.7% Alternatives **Apollo.io Alternatives** ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) ![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket") [ Amplemarket ](/products/amplemarket/reviews) ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud") [ Salesforce Sales Cloud ](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft") [ Salesloft ](/products/salesloft/reviews) **Instantly Alternatives** ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) ![Reply](https://images.g2crowd.com/uploads/product/hd_favicon/edad5a172fa8078c857644f97ea8ad91/reply.svg "Reply") [ Reply ](/products/reply/reviews) ![Snov.io](https://images.g2crowd.com/uploads/product/hd_favicon/df10d5398a63cadb97fdd1ef94e347cc/snov-io.svg "Snov.io") [ Snov.io ](/products/snov-io/reviews) ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo") [ Brevo ](/products/brevo-brevo/reviews) ## Apollo.io vs Instantly FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Apollo.io vs Instantly? Apollo.io and Instantly differ most in their approach to all-in-one sales intelligence versus streamlined cold outreach, with Instantly holding a slight edge in overall G2 rating and support scores. | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | [Instantly](https://www.g2.com/products/instantly/reviews) | | --- | --- | | 4.7/5 (9,779 reviews) | 4.8/5 (4,135 reviews) | | Small-Business | Small-Business | | 8.9 | 9.2 | | 8.8 | 9.5 | | All-in-one prospecting, contact data, and outreach platform | Streamlined cold outreach and campaign automation | ### How do the pricing models of Apollo.io and Instantly compare? Instantly is rated higher for value by reviewers, with a stronger Price/Cost satisfaction score than Apollo.io. - **Apollo.io:** In recent reviews, buyers appreciate the breadth of features but note that costs can add up quickly with usage and credit overages. - **Instantly:** Reviewers consistently highlight affordability and transparent pricing as key strengths, especially for scaling outreach. - **Switching reasons:** Recent reviewers cite moving from Apollo.io to Instantly for more predictable costs and better value at scale. ### What are the best alternatives to Apollo.io and Instantly? The top 3 alternatives to Apollo.io and Instantly are GTM Workspace - Powered by ZoomInfo, Amplemarket, and Agentforce Sales. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9,779 reviews) | Small-Business | Costs can increase with usage and credits | All-in-one prospecting, contact data, and outreach | | [Instantly](https://www.g2.com/products/instantly/reviews) | 4.8/5 (4,135 reviews) | Small-Business | Affordable and transparent pricing | Streamlined cold outreach and campaign automation | | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9,108 reviews) | Mid-Market | — | Comprehensive B2B data and integrations | | [Amplemarket](https://www.g2.com/products/amplemarket/reviews) | 4.6/5 (659 reviews) | Small-Business | — | Automated outbound and lead generation | | [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5 (25,875 reviews) | Mid-Market | — | Robust CRM and sales process management | ### Which Sales Intelligence features should I prioritize when comparing Apollo.io and Instantly? Buyers should prioritize data quality, outreach automation, integrations, ease of setup, and support when comparing Apollo.io and Instantly. - **Data quality:** Apollo.io scores 9.1 for Meets Requirements; Instantly scores 9.3. - **Outreach automation:** Apollo.io is frequently cited for all-in-one sequencing; Instantly is praised for campaign automation and inbox management. - **Integrations:** Apollo.io integrates with Outreach (1,398+ reviews mention), Salesloft; Instantly integrates with Make (769+ reviews mention), Zapier, Google Workspace. - **Ease of setup:** Apollo.io scores 8.9; Instantly scores 9.2. - **Support:** Apollo.io scores 8.8; Instantly scores 9.5. ### What are the pros and cons of Apollo.io vs Instantly? Apollo.io's headline strength is its all-in-one sales intelligence platform, while Instantly excels in ease of use and campaign automation. - **Apollo.io strengths:** Reviewers highlight the unified prospecting, contact data, and outreach workflow, advanced filters, and a massive B2B database. - **Apollo.io trade-offs:** Many reviewers note data accuracy issues, a steep learning curve, and credit system complexity as operational trade-offs. - **Instantly strengths:** Reviewers consistently praise its intuitive interface, fast setup, affordable pricing, and robust campaign automation features. - **Instantly trade-offs:** Some reviewers mention limited advanced reporting, occasional confusion with plan options, and feature bundling as minor drawbacks. ### Is Apollo.io or Instantly better for small businesses? Instantly is the better fit for small businesses, with higher satisfaction among small-business reviewers and a stronger value perception. - **Apollo.io:** Largest segment is Small-Business; reviewers appreciate the breadth of features but cite cost and complexity as challenges for smaller teams. - **Instantly:** Largest segment is Small-Business; reviewers highlight ease of use, affordability, and quick onboarding as key benefits for small business adoption. ### Which Sales Intelligence platform has better integrations? Instantly is favored for integrations, with more reviewer-cited integrations and higher all-time mention counts. - **Apollo.io:** Integrates with Outreach (1,398+ reviews mention) and Salesloft. - **Instantly:** Integrates with Make (769+ reviews mention), Zapier, and Google Workspace. ### How do Apollo.io and Instantly compare on customer support? Instantly leads on Quality of Support, with a 0.7-point advantage over Apollo.io (9.5 vs 8.8). - **Apollo.io:** Reviewers describe support as generally responsive but note occasional delays and limited access to human support on lower tiers. - **Instantly:** Reviewers consistently praise fast, knowledgeable, and helpful support, with many citing positive onboarding and ongoing assistance. ### Which is easier to implement, Apollo.io or Instantly? Instantly is easier to implement, with a 0.3-point higher Ease of Setup score (9.2 vs 8.9) and strong reviewer sentiment on quick onboarding. - **Apollo.io:** Reviewers note a learning curve due to feature depth but find setup manageable, especially for those familiar with sales tools. - **Instantly:** Reviewers highlight fast, straightforward setup, minimal technical barriers, and easy onboarding for non-technical users. ### Which product has better Data? Instantly is rated higher for Data, the most frequently mentioned feature across both products' reviews. - **Apollo.io:** Meets Requirements score of 9.1; reviewers cite a massive B2B database but note data accuracy and currency as recurring trade-offs. - **Instantly:** Meets Requirements score of 9.3; reviewers highlight reliable data for outreach, strong deliverability, and effective lead verification.