Introducing G2.ai, the future of software buying.Try now
Compare Apollo.io and Instantly 
Featured Products
At a Glance
Market Segments
Small-Business (67.4% of reviews)
Small-Business (95.5% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial Per Month
Apollo.io
Star Rating
(9,400)4.7 out of 5
Market Segments
Small-Business (67.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansInstantly
Star Rating
(4,002)4.8 out of 5
Market Segments
Small-Business (95.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Apollo.io excels in lead generation capabilities, with users praising its impressive lead sorting feature that saves time and allows for highly personalized data generation based on various filters like country and company size.
- Users say that Instantly stands out for its user-friendly interface and robust customer support, with many highlighting the ease of use around the UI and the quick resolution of queries, making it a reliable choice for those new to the platform.
- According to verified reviews, Apollo.io has a strong reputation for email deliverability, with users noting its effectiveness in reaching prospects without burning domains, which is crucial for cold outreach campaigns.
- Reviewers mention that Instantly's supersearch function is a significant advantage, allowing users to filter leads by job titles and locations, which enhances targeting and improves the chances of successful outreach.
- G2 reviewers highlight that while Apollo.io has a broader range of features, some users find it less intuitive compared to Instantly, which may lead to a steeper learning curve for new users trying to navigate its extensive functionalities.
- Users report that Instantly's ability to add unlimited domains and warm them up is a game-changer for email campaigns, providing flexibility and reducing the risk of domain reputation issues, which is a common concern in email marketing.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Free Trial
Apollo.io
Free Trial is available
Instantly
Free Trial is available
Ratings
Meets Requirements
9.1
7,417
9.4
3,408
Ease of Use
9.0
7,515
9.4
3,580
Ease of Setup
8.9
3,744
9.2
2,746
Ease of Admin
9.1
2,449
9.4
1,838
Quality of Support
8.8
6,358
9.6
3,380
Has the product been a good partner in doing business?
9.2
2,433
9.5
1,811
Product Direction (% positive)
9.4
7,137
9.8
3,442
Features by Category
Sales Force Automation
Not enough data
9.0
157
Not enough data
8.6
151
Not enough data
9.0
164
Not enough data
8.9
152
Not enough data
8.6
152
Not enough data
9.0
153
Not enough data
8.6
147
Not enough data
8.5
142
Not enough data
8.6
150
Marketing Automation
Not enough data
9.4
155
Not enough data
9.4
157
Not enough data
9.3
157
Not enough data
9.0
160
Customer Support
Not enough data
8.9
153
Not enough data
9.1
150
Not enough data
9.0
150
Not enough data
8.2
140
Not enough data
8.8
144
Reporting & Analytics
Not enough data
8.9
138
Not enough data
9.2
136
Not enough data
8.7
136
Mobile & Social
Not enough data
8.6
142
Not enough data
8.4
130
Not enough data
8.5
133
Platform
Not enough data
8.7
191
Not enough data
8.9
185
Not enough data
9.0
183
Not enough data
8.5
184
Not enough data
8.5
181
Not enough data
8.8
179
Not enough data
9.3
187
Not enough data
8.6
191
Integration
Not enough data
9.2
157
Not enough data
8.8
153
Not enough data
8.8
151
Generative AI
Not enough data
8.7
115
Agentic AI - CRM
Not enough data
8.3
12
Not enough data
8.1
12
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.9
12
Not enough data
7.6
12
Not enough data
8.2
12
Email Marketing
Not enough data
8.9
2339
Not enough data
9.3
2370
Not enough data
9.5
2376
Not enough data
9.4
2341
Not enough data
9.6
2401
Not enough data
9.4
2351
Not enough data
9.1
2231
Not enough data
9.1
2053
Not enough data
8.4
1943
Reporting & Analytics
Not enough data
9.2
2297
Not enough data
9.2
2303
Generative AI
Not enough data
8.7
1402
Not enough data
8.7
1406
Agentic AI - Email Marketing
Not enough data
8.4
58
Not enough data
8.3
57
Not enough data
8.7
58
Not enough data
8.8
57
Not enough data
8.8
57
Integration
Not enough data
9.3
2334
Not enough data
8.9
2201
Not enough data
8.7
2166
Not enough data
8.7
2049
Not enough data
8.2
1999
Not enough data
8.2
1930
Data Availability
8.8
2651
9.1
531
8.9
2592
9.1
522
8.6
2421
8.9
507
7.5
599
8.7
191
Data Accuracy
8.3
2592
9.1
484
8.6
2511
9.1
500
7.4
581
8.8
212
Agentic AI - Sales Intelligence
7.7
193
Not enough data
7.7
189
Not enough data
7.6
186
Not enough data
7.6
188
Not enough data
7.4
187
Not enough data
7.7
187
Not enough data
Platform
8.4
1148
9.0
462
8.8
1726
|
Verified
9.2
467
8.9
1851
9.4
503
8.6
1685
|
Verified
9.3
469
7.7
1338
|
Verified
8.8
447
8.3
1341
8.9
472
Features
8.9
2159
9.2
472
8.6
1896
8.9
495
8.5
1964
|
Verified
9.0
461
8.7
2094
|
Verified
9.0
474
9.0
2433
|
Verified
9.1
458
8.2
1658
8.8
446
8.2
1084
9.0
463
8.4
1872
|
Verified
9.2
455
8.5
1804
|
Verified
9.3
472
Lead Intelligence
8.1
576
8.7
169
8.2
572
8.9
170
8.3
571
8.9
171
Lead Management
8.5
587
9.0
194
7.8
579
8.5
198
8.4
576
8.9
192
Marketing Campaigns
Feature Not Available
8.6
205
7.4
558
8.3
227
7.4
549
8.5
205
7.7
549
8.9
195
7.9
551
8.9
194
Campaign Execution
Feature Not Available
8.4
162
8.0
549
8.9
179
7.9
540
8.5
160
8.3
542
9.4
161
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
672
8.8
436
8.3
712
9.0
410
8.4
708
9.4
454
8.0
677
8.9
404
Organization
8.3
682
9.1
413
8.3
683
9.1
395
8.3
676
9.0
400
Performance Analysis
7.9
697
8.8
406
8.4
714
9.2
432
Sales Analysis
7.8
685
8.6
443
8.0
690
8.7
404
Generative AI
7.9
569
9.0
289
7.9
567
9.0
286
Agentic AI - AI Sales Assistant
7.8
37
8.7
5
8.0
37
8.7
5
8.0
37
8.0
5
8.2
37
8.3
5
7.9
37
9.0
5
7.7
36
8.0
5
8.3
36
7.3
5
Diagnosis
7.6
406
8.8
1497
7.7
406
9.2
1547
7.9
404
9.1
1576
8.1
398
9.2
1479
Tracking
8.0
404
9.1
1497
7.8
395
9.1
1457
8.3
403
9.3
1557
8.0
399
9.1
1473
7.9
389
9.0
1466
Reporting
8.2
393
9.3
1613
8.1
390
9.3
1629
7.8
384
9.2
1563
7.5
383
9.0
1587
Agentic AI - Email Deliverability
7.8
68
8.7
38
7.7
65
8.8
39
7.6
64
8.8
39
7.6
65
8.8
39
7.4
65
9.0
39
Integrated Workflows
8.6
2257
|
Verified
8.3
241
9.0
2610
|
Verified
9.2
260
8.0
1832
|
Verified
7.0
229
8.4
2055
7.4
228
8.5
2177
|
Verified
8.2
249
8.4
1911
7.7
231
8.4
1933
7.9
240
Repeatability and Reportability
8.5
2066
|
Verified
8.0
223
8.7
2134
|
Verified
8.2
223
8.7
2120
|
Verified
8.4
223
8.3
1987
|
Verified
7.9
229
Feature Not Available
7.4
220
AI and Automation
8.6
2160
8.4
230
8.5
2134
8.3
233
8.5
1992
8.4
232
8.3
1937
8.1
229
8.1
1779
8.1
217
Generative AI
7.7
981
8.3
223
Agentic AI - Sales Engagement
7.4
121
8.1
75
7.6
119
8.2
75
7.2
121
8.0
76
7.3
121
8.0
73
7.2
120
8.0
75
7.1
123
8.0
74
7.5
122
7.9
74
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.6
78
Not enough data
6.9
80
Not enough data
7.8
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
119
Not enough data
8.4
117
Not enough data
8.7
118
Not enough data
8.6
119
Not enough data
Agent Performance Management
8.4
116
Not enough data
8.3
115
Not enough data
8.6
118
Not enough data
Generative AI
8.6
105
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
218
Not enough data
8.4
214
Not enough data
8.6
214
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
202
Not enough data
8.6
207
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
172
Not enough data
8.4
173
Not enough data
Data Availability
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3310
|
Verified
9.2
508
8.9
3159
|
Verified
8.9
500
8.8
3353
|
Verified
9.0
505
8.8
3028
|
Verified
9.0
503
9.2
3129
8.5
513
Agentic AI - Lead Intelligence
8.0
78
7.5
8
Lead Monitoring
8.7
904
Not enough data
8.5
898
Not enough data
8.4
895
Not enough data
Agentic AI - Lead Capture
7.7
103
Not enough data
7.5
102
Not enough data
Data Capture
8.0
892
Not enough data
8.4
856
Not enough data
8.1
851
Not enough data
8.5
880
Not enough data
Analytics
8.6
878
Not enough data
8.5
864
Not enough data
Customization
8.1
852
Not enough data
8.3
869
Not enough data
8.3
848
Not enough data
8.5
873
Not enough data
Matching
8.5
157
Not enough data
8.1
154
Not enough data
8.1
153
Not enough data
Routing
8.2
153
Not enough data
8.3
149
Not enough data
8.3
150
Not enough data
8.6
147
Not enough data
Platform Operations
8.3
150
Not enough data
8.3
145
Not enough data
8.3
149
Not enough data
8.0
148
Not enough data
8.4
149
Not enough data
8.5
151
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
51
Not enough data
8.4
52
Not enough data
8.1
51
Not enough data
8.0
49
Not enough data
8.3
51
Not enough data
7.7
50
Not enough data
8.2
51
Not enough data
CRM Data Enrichment
8.7
51
Not enough data
8.4
50
Not enough data
8.4
50
Not enough data
8.7
51
Not enough data
8.5
49
Not enough data
Account Management
8.1
49
Not enough data
8.2
49
Not enough data
7.9
49
Not enough data
8.2
49
Not enough data
8.1
49
Not enough data
8.0
49
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.3
18
Not enough data
8.5
18
Not enough data
8.5
18
Not enough data
8.2
18
Not enough data
8.9
17
Not enough data
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.5
59
Not enough data
7.6
60
Not enough data
Accessibility
7.9
59
Not enough data
7.5
60
Not enough data
Integration
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.3
93
Not enough data
8.6
99
Not enough data
7.7
91
Not enough data
8.0
92
Not enough data
7.8
89
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
92
Not enough data
7.9
88
Not enough data
Automatic Rules & Configurations
8.7
93
Not enough data
8.7
89
Not enough data
8.4
89
Not enough data
Agentic AI - Business Scheduling
7.6
21
Not enough data
8.2
21
Not enough data
Generative AI
7.8
704
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
97
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Agentic AI - Lead Mining
7.9
78
8.8
11
7.6
78
8.3
11
Agentic AI - Visitor Identification
8.5
8
Not enough data
Agentic AI - Lead Scoring
8.2
49
Not enough data
8.4
49
Not enough data
8.1
47
Not enough data
8.1
48
Not enough data
Attribution
8.9
363
Not enough data
8.9
360
Not enough data
8.6
334
Not enough data
Discovery
9.1
369
Not enough data
8.7
342
Not enough data
8.7
361
Not enough data
Management
8.5
333
Not enough data
8.7
356
Not enough data
Platform
8.7
337
Not enough data
8.8
344
Not enough data
Agentic AI - Sales Performance Management
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
229
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
237
Not enough data
8.5
243
Not enough data
8.3
236
Not enough data
Administrative
8.4
237
Not enough data
8.4
231
Not enough data
8.2
231
Not enough data
Agentic AI - Email Tracking
7.8
90
8.7
33
7.7
90
8.6
33
7.7
90
8.6
32
7.7
89
8.6
32
7.5
89
8.4
32
7.6
88
8.5
32
7.6
88
8.5
32
Analytics
8.4
730
9.3
928
8.3
718
9.2
901
8.0
707
8.9
861
Customizations
8.5
719
9.3
889
8.8
724
9.5
922
8.4
724
9.1
951
8.3
715
9.3
918
8.5
705
9.1
900
Generative AI
7.9
618
8.9
637
Agentic AI - Outbound Call Tracking
7.8
45
Not enough data
7.9
45
Not enough data
Calling
8.1
333
Not enough data
7.9
325
Not enough data
8.1
322
Not enough data
8.3
319
Not enough data
7.6
48
Not enough data
Contacts
8.3
322
Not enough data
8.1
315
Not enough data
8.3
320
Not enough data
Insights
8.3
317
Not enough data
8.2
315
Not enough data
7.8
310
Not enough data
8.5
316
Not enough data
8.2
308
Not enough data
8.2
47
Not enough data
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
55
Not enough data
Agentic AI - Marketing Account Intelligence
8.2
15
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
Lead Intelligence
8.8
1024
Not enough data
8.8
601
Not enough data
9.0
1074
Not enough data
Lead Management
9.0
1011
Not enough data
8.6
901
Not enough data
9.0
1028
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
949
Not enough data
Data Availability - Marketing Account Intelligence
8.3
96
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
95
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Instantly are categorized as Account Data Management, Visitor Identification, Email Deliverability, Lead Intelligence, Email Tracking, Sales Engagement, Sales Intelligence, AI Sales Assistant, and Lead Mining
Unique Categories
Apollo.io is categorized as Calendar, Sales Performance Management, Email Verification, Sales Coaching, AI Meeting Assistants, Transcription, AI Writing Assistant, Lead-to-Account Matching and Routing, Conversation Intelligence, Business Scheduling, Lead Capture, Outbound Call Tracking, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Buyer Intent Data Providers, and AI Chatbots
Instantly is categorized as CRM and Email Marketing
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.4%
Marketing and Advertising
12.4%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Marketing and Advertising
45.4%
Computer Software
8.5%
Information Technology and Services
6.9%
Consulting
5.5%
Staffing and Recruiting
4.1%
Other
29.7%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
Instantly has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
