[ Insightech Reviews ](https://www.g2.com/products/insightech/reviews) [ Insightech Reviews ](https://www.g2.com/products/insightech/reviews) # Insightech Features ##### ## Metrics (9) Sessions - Digital Analytics Accurately measure total web traffic and present data elegantly. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Entry and Exit Pages Accurately determine where most people enter your site and where they leave and present data elegantly. Standard Event Tracking Software automatically tracks standard user actions. Custom Event Tracking Able to set up custom variables to track any user activity on the site. Retention Accurately measure bounce rate. Return Track user return rates and related metrics. Conversions Track what proportion of users convert via a certain action. Funnels See how many users proceed down a certain path to conversion. Show More ##### ## Reporting (7) Real-Time Reporting Obtain live data for who is currently accessing your site. Trending Report on how any user activity has changed over time. Retroactive Reporting Report on user activity in the past and set up predictive models for the future. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Mobile Reporting Analytic tools are also available for mobile and tablet versions of websites. Unification Across Devices Able to unify user data across devices, recognizing returning users. Custom Reports and Dashboards Allows users to easily build customized reports and dashboards. Show More ##### ## Other (7) User Data Able to access user-specific data such as location, language, gender, and activity while on the site. Site Search Reporting Report on keywords used in internal searches. Load Time Monitoring Track load times on different devices and systems. Campaign Tracking Analyze inbound marketing traffic to identify which campaigns are working best. E-Commerce Track revenue and transactions. Promotional Messages Able to deploy promotional or other pop-up messages based on user actions. Administration Alerts System can self-monitor critical metrics and alert administrators when they reach concerning levels. Show More ##### ## Administration (4) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Show More ##### ## User Behavior (3) Click Tracking Tracks where users are clicking on a web page. Mouse Movement Tracks mouse movement over a web page. Frustration Tracking See where users experience the most difficulty on a web page. Show More ##### ## A/B Testing (4) Error and Bug Tracking Tracks sessions where users encountered errors and bugs. Split URL Testing Split web traffic to a page between two different URLs. Data Analysis Offers insights into relationships between user information and user behavior. Notes Leave notes on sessions and bugs. Show More ##### ## Visitor Information (2) User Identification Collects user information (location, IP address, email, etc.). Search Box Search sessions by keywords or IP address. Show More ##### ## Analytics (5) Web Analytics Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Campaign Tracking Analyze inbound marketing traffic to identify which campaigns are working best. Audience Insights Helps users understand audience demographics and evaluate visitor behavior. Reports & Dashboards Create reports and dashboards to analyze results of campaigns. Personalization Streamlines personalization by integrating customer data repositories into systems that deliver content. Show More ##### ## Product Analytics (7) Account-Level Analytics Ability to see analytics at the account level. User-Level Analytics Ability to see analytics at the user level. Segmentation Ability to compare usage across segments such as role, company size, etc. Funnels See how users move though a product via grouped page sequences Alerts Receive automated alerts and reports based on gains or losses in performance. Multi-Product Analytics View analytics for multiple products in a single dashboard, including cross-product engagement Integrations Breadth and functionality of integrations with third-party products. Show More ##### ## Experience (3) Real-Time Monitoring Provides users with real-time information on how individuals are using accessibility accomodation tools to interact with the site or application. Session Replay Tracks application and infrastructure resource needs and alerts administrators or automatically scales usage to minimize waste. Behavioral Analysis Allow administrators to gain valuable insights related to end-user behavior. Show More ##### ## Management (1) Content Management Monitors web-content ensuring all assets and resources are displayed as intended, alerting administrators as issues arise. Show More ##### ## Performance (2) Uptime Monitoring Generates alerts for whenever a website or application goes down, experiences an error, makes a major change, or other events. Performance Monitoring Provides tools to track and measure application or website performance. Show More ##### ## Platform Basics (2) Dynamic Segmentation Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). Journey Optimization Automates the testing and optimization of customer-facing messaging and campaigns. Show More ##### ## Platform Data (4) Journey Reporting Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). Trends Reporting Ability to measure product usage by feature, campaign performance by source, and other trending metrics. Dashboards Provides dashboards to combine and visualize quantitative and qualitive customer journey data. Advanced Data Filtering Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. Show More ##### ## Platform Additional Functionality (3) Journey Mapping Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. Integrations Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. Automated Alerts Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. Show More ##### ## Agentic AI - Session Replay (1) Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Customer Journey Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Product Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Digital Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Digital Experience Platforms (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Digital Experience Monitoring (DEM) (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Behavioral Analytics - Product Analytics (5) Multi-Product Analytics View analytics for multiple products in a single dashboard, including cross-product engagement User level Analytics Ability to see analytics at the user level. Account level Analytics Ability to see analytics at the account level. Segmentation Ability to compare usage across segments such as role, company size, etc. Funnels See how users move though a product via grouped page sequences Show More ##### ## AI driven optimization - Product Analytics (4) User scoring Scores customers and visitors to identify at-risk or thriving accounts. Adaptive learning View analytics for multiple products in a single dashboard, including cross-product engagement Automated insights Anticipates needs and offers suggestions without prompting Autonomous task execution Capability to perform complex tasks without constant human input Show More ##### ## Platform Infrastructure - Product Analytics (3) Cross System integrations Works across multiple software systems or databases Alerts Receive automated alerts and reports based on gains or losses in performance. Integrations Breadth and functionality of integrations with third-party products. Show More [ ![Act-On](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Act-On") Sponsored Act-On 4.1/5 (1,070) Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/65e33ca9d459546fe0def649d5bfb459/contentsquare.svg "Contentsquare") Contentsquare 4.6/5 (626) ](https://www.g2.com/products/contentsquare/reviews) [ ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") Heap by Contentsquare 4.4/5 (1,074) ](https://www.g2.com/products/heap-by-contentsquare/reviews) [ ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg "Glassbox") Glassbox 4.9/5 (788) ](https://www.g2.com/products/glassbox/reviews) [ View All Alternatives ](https://www.g2.com/products/insightech/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Mobile Reporting](/glossary/mobile-reporting-definition) Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses. [Promotional Messages](/glossary/promotional-messages-definition) Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software. [Issue Tracking](/glossary/issue-tracking-definition) Issue tracking is a system that registers all issues in a centralized repository as they are reported by customers. Learn more about the different types of issue tracking software and how organizations can utilize them. ##### Categories on G2 [ Customer Journey Analytics ](https://www.g2.com/categories/customer-journey-analytics)[ Digital Analytics ](https://www.g2.com/categories/digital-analytics)[ Product Analytics ](https://www.g2.com/categories/product-analytics) [ Session Replay ](https://www.g2.com/categories/session-replay)[ Digital Experience Platforms (DXP) ](https://www.g2.com/categories/digital-experience-platforms-dxp)[ Digital Experience Monitoring (DEM) ](https://www.g2.com/categories/digital-experience-monitoring-dem) Show More ##### Explore More [ What is the best knowledge base siftware for IT companies? ](https://www.g2.com/discussions/what-is-the-best-knowledge-base-software-for-it-companies)[ Best-rated employee review platform for software industry ](https://www.g2.com/discussions/best-rated-employee-review-platform-for-the-software-industry-what-s-your-team-using)[ Best sales intelligence software for small business ](https://www.g2.com/discussions/what-s-the-best-sales-intelligence-software-for-small-business) [ Top tools for identifying high-purchase-probability accounts ](https://www.g2.com/discussions/top-tools-for-identifying-high-purchase-probability-accounts)[ Leading software for automating product demos in my industry ](https://www.g2.com/discussions/leading-software-for-automating-product-demos-in-my-industry)[ Pros and Cons Details ](https://www.g2.com/products/insightech/reviews?qs=pros-and-cons) Show More [ What is the best knowledge base siftware for IT companies? ](https://www.g2.com/discussions/what-is-the-best-knowledge-base-software-for-it-companies)[ Best-rated employee review platform for software industry ](https://www.g2.com/discussions/best-rated-employee-review-platform-for-the-software-industry-what-s-your-team-using)[ Best sales intelligence software for small business ](https://www.g2.com/discussions/what-s-the-best-sales-intelligence-software-for-small-business) [ Top tools for identifying high-purchase-probability accounts ](https://www.g2.com/discussions/top-tools-for-identifying-high-purchase-probability-accounts)[ Leading software for automating product demos in my industry ](https://www.g2.com/discussions/leading-software-for-automating-product-demos-in-my-industry)[ Pros and Cons Details ](https://www.g2.com/products/insightech/reviews?qs=pros-and-cons)