--- title: Insightech Reviews meta\_title: 'Insightech Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 23 reviews by the users' company size, role or industry to find out how Insightech works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 23 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Insightech Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Insightech but has limited features. Are you part of the Insightech team? [Upgrade your plan](https://my.g2.com/insightech/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Insightech provides digital teams with clear digital experience insights unhindered by sampled or incomplete data. With Insightech you get all the tools to do thorough marketing reporting, page content analysis, conversion funnel optimisation and website re-platforming in one easy-to-install and run solution. Benefit from dedicated APAC region support, in-person training, workshops and webinars to ensure continued success as you advance your organisation's experience analytics capability. * * * Seller [Insightech](https://www.g2.com/sellers/insightech) Discussions [Insightech Community](https://www.g2.com/products/insightech/discuss) Languages Supported English Overview by Chaoming Li Show More ## Pricing Pricing provided by Insightech. ### Pulse Contact Us Per Year ### Insights Contact Us Per Year [ View More Pricing Information ](https://www.g2.com/products/insightech/pricing) ## Top-Rated Alternatives [ ![Contentsquare](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Contentsquare") Contentsquare 4.6/5(640) ](https://www.g2.com/products/contentsquare/reviews) [ ![Heap by Contentsquare](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Heap by Contentsquare") Heap by Contentsquare 4.4/5(1,097) ](https://www.g2.com/products/heap-by-contentsquare/reviews) [ ![Glassbox](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Glassbox") Glassbox 4.9/5(809) ](https://www.g2.com/products/glassbox/reviews) [ View All Alternatives ](https://www.g2.com/products/insightech/competitors/alternatives) ## User Insights Average based on 23 real user reviews. [Log in to unlock pricing and user insights](/login) ![Ellouise H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ellouise H.") EH Ellouise H. UX Designer Mid-Market (51-1000 emp.) 3/20/2025 "A one-stop shop for Quant and Qual" 5/5 What do you like best about Insightech? As a UX designer, it's hard to get buy-in for user testing, interviews, surveys, essentially qualitative research sources. Instead, Insightech helps to fill that gap with it's replays, click maps, scroll maps, pathing, funnels, and analytics, giving us the next best thing. Replays in Insightech are almost like sitting with the user and observing their behaviours, which gives us invaluable insights as to the performance of our websites. It's easy to use, and easy to get tracking and offers rather robust segmentation features, including REGEX segmentation and dataLayer event tracking. It's incredibly easy to implement across platforms from completely custom tech stacks to the widely used shopify platform. It's become a daily tool for our team and the customer support is exceptional. Would and will contninue to recommend. Review collected by and hosted on G2.com. What do you dislike about Insightech? Nothing to dislike about Insightech. The support is exceptional so anything we've had problems with are solved near immediately. Review collected by and hosted on G2.com. What problems is Insightech solving and how is that benefiting you? Performance of digital experiences, identifying usability problems, monitoring A/B testing, creating shareable analytics dashboards, monitoring user engagement and bheaviours. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic JF Jaco F. Product Manager Enterprise (\> 1000 emp.) 2/6/2025 "Great insights into customer behaviour and so easy to use!" 4.5/5 What do you like best about Insightech? The ability to easily build funnels. Super quick access to the replays and the ability to interact with these sessions to understand how customer interacted with the quote flow. The dashboard provides so much additional information like the ability to compare segments and see what the impact of a particular change made to metrics. We use it very frequently to also help us troubleshoot where customers are stuck or particular bugs are prevelant. The ongoing support is second to none, no where else have we received this level of support and guidance. It's awesome! Review collected by and hosted on G2.com. What do you dislike about Insightech? Nothing, its been great having the product Review collected by and hosted on G2.com. What problems is Insightech solving and how is that benefiting you? Understanding where customers drop off during the quote flow. Help understand the differences between new tech and old tech when replatforming as part of System modernisation. Identify particular cohort of customers and their behaviour. Help identifying bugs and issues in the quote flow. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic HB Hoa B. Senior Sales Associate Hospital & Health Care Mid-Market (51-1000 emp.) 8/21/2024 "Integrated perspective to Web usage mining" 4.5/5 What do you like best about Insightech? Insightech can monitor activity sessions instead of sampling thus giving a much better picture on website usage. He stated that this has been very helpful in identifying areas of converstion friction and improving the campaign. Review collected by and hosted on G2.com. What do you dislike about Insightech? Customizations of the dashboards seem to lack a certain kind of depth. For instance, the ability to define a new custom audience or, for instance, to zoom into a particular user navigation funnel. Review collected by and hosted on G2.com. What problems is Insightech solving and how is that benefiting you? Insightech has eliminated the use of sampled data as we when get the total picture on user movements on our web site. This has resulted into better decisions that have enhanced the conversion rates and the performance of marketing campaigns. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Enterprise (\> 1000 emp.) 11/13/2024 "Great product, great team" 4.5/5 What do you like best about Insightech? The software is straightforward and easy to use. The team are fantastic and very knowledgeable, using direct feedback to create a personalised experience. They happily spent time with our team ensuring everyone had a good understanding of how to use the software, and the best ways to pull great insights from it. Review collected by and hosted on G2.com. What do you dislike about Insightech? Some of the features weren't very intuitive to set up, but guidance was available on request which made it managable. Review collected by and hosted on G2.com. What problems is Insightech solving and how is that benefiting you? Being able to jump right into the customer experience is beneficial. My most used feature is being able to search for a specific error term. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Consumer Electronics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Electronics") AC Verified User in Consumer Electronics Mid-Market (51-1000 emp.) 3/24/2024 "Insightech for UX & CRO" 5/5 What do you like best about Insightech? The platform allows us to easily filter millions of sessions down to relevant sessions, experiences, journeys or points of friction across all channels and devices. The Insightech team is a pleasure to work with, with immense technical knowledge and clear, solution-oriented thinking offered consistently. They have also listened to the needs of our agency team, adding useful options and features. Implenting the platform itself has been one of the easiest experiences so far. Review collected by and hosted on G2.com. What do you dislike about Insightech? Insightech is continuously being updated, so the team has to be ready for parts of the platform to change. Review collected by and hosted on G2.com. What problems is Insightech solving and how is that benefiting you? We run an in-depth UX and CRO program for a large ecommerce client in AU. Insightech has been instrumental to our agency building a wealth of knowledge on the user base and their behaviour. Our team uses Insightech on a weekly basis to perform qualitative user research, finding areas of friction, bugs or opportunities for improvement. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Michael C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael C.") MC Michael C. Head of Product Enterprise (\> 1000 emp.) 11/8/2023 "A game changer" 5/5 What do you like best about Insightech? Insightech enables my team and I to trully understand how our customers are using our websites. We use it to identify any issues, make sure our new features are used the way they are meant to, and measure our A/B tests setup in Optimizely. There is nothing the Insightech team can't do, they are always listening to feedbacks and improve their already great tool on a regular basis. What makes Insightech so useful is the ability to create new segments based on CSS or Text element that were loaded in the page and retrieve old sesssions matching that segment. So you do not need to know in advance what you are looking for, you can always retrieve it later on. That in itself is priceless! Review collected by and hosted on G2.com. What do you dislike about Insightech? Interface can be a little bit tricky sometimes and the account creation is not always seemless. Review collected by and hosted on G2.com. What problems is Insightech solving and how is that benefiting you? Insightech is our fail safe. We can rely on it to identify issues in no time (so we can fix them quicker). It is also allowing us to ensure new features provide the best customer experience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Rafaelle C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rafaelle C.") RC Rafaelle C. eCommerce Manager Mid-Market (51-1000 emp.) 8/9/2023 "A super powerful tool and a great team!" 5/5 What do you like best about Insightech? Insightech makes it possible for us to be proactive rather than reactive when it comes to identifying website issues, essentially streamlining the process by removing the need to try and replicate the bug and allowing us to identify what the exact issue is, how many users it is impacting and at what stage in their journey in a matter of minutes, thus making it easier and faster for us to flag to our developers and implement a fix. Insightech has allowed us to identify opportunities as well as friction points in the customer journey which have led us to make changes to our website that have had a significant and direct impact on conversion rate - revenue opportunities that we would have missed out on had we not had access to this tool and data. It has also allowed us to monitor the performance of new features as we roll them out. The Insightech team has been brilliant to work with and always goes the extra mile to ensure that we're making the most out of their product. Review collected by and hosted on G2.com. What do you dislike about Insightech? The learning curve used to be a bit steep for non-technical users wanting to make the most out of this tool but Insightech is always rolling out updates to make using the tool easier and easier to use - we now have most teams in the business (e-commerce, marketing, customer experience) using it! Not to mention that the Insightech team is always more than willing and available to help. Review collected by and hosted on G2.com. What problems is Insightech solving and how is that benefiting you? Gives us visibility when it comes to website issues, streamlines the communication between our customer experience, e-commerce and dev teams, gives us the ability to identify UX and CRO opportunities, roll out improvements or new features and track the impact of any changes that we make on site. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Christelle B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christelle B.") CB Christelle B. Mid-Market (51-1000 emp.) 7/27/2023 "Powerful tool that helps you unlock revenue opportunities" 5/5 What do you like best about Insightech? Insightech is a super user-friendly tools and in just a few clicks you can unlock powerful insights than unlock UX opportunities, tech opportunities and attribution opportunities which ultimately drive increase in revenue. Besides the support team and account management is amazing, you get an elaborate answer super quickly. Besides you have access to raw data which if you have the tech skills can leverage to answer even more questions or build reporting. Finally this team is the most passionate on the market . Review collected by and hosted on G2.com. What do you dislike about Insightech? Nothing, it's the most powerful tool on the market for a great price. Much better than Hotjar or fullstory. The only small downside would be that to fully levearge it you need to have stakeholders who understand css/html/datalayer features but it's easy to pick up and the Insightech team is here to support you all the way to ramp up in skills. Review collected by and hosted on G2.com. What problems is Insightech solving and how is that benefiting you? We've found leaks in our funnel, we found technical issues on the website, our customer service used it to replay sessions done by customers who were complanining and as a support to understand what went wrong. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Kenneth P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kenneth P.") KP Kenneth P. Data Manager Mid-Market (51-1000 emp.) 7/26/2023 "Attribution at your fingertips" 5/5 What do you like best about Insightech? Gave a much clearer picture of our upstream data without the need for complex implementations or setup. Pair that up with direct access to raw data, you have a very powerful tool at your fingertips. Review collected by and hosted on G2.com. What do you dislike about Insightech? Lack of a side by side comparison between mobile vs desktop to identify performance or differences. Was slightly tedious to reapply the exact same filters and segments. Review collected by and hosted on G2.com. What problems is Insightech solving and how is that benefiting you? On top of analysing traffic to the website, Insightech went outside of their scope of work to assist with building related customised projects to cater to unique problems faced. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Sneh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sneh S.") SS Sneh S. Logistics Small-Business (50 or fewer emp.) 1/8/2024 "Digital experience by incomplete data" 5/5 What do you like best about Insightech? Insight helps on pinpoint website issues and give new apportunity to experience something new. Review collected by and hosted on G2.com. What do you dislike about Insightech? Interface can be a little bit tricky sometimes and the account creation is not always seemless to .to expensive Review collected by and hosted on G2.com. What problems is Insightech solving and how is that benefiting you? Solves my issues on priority basis and gives quick response Review collected by and hosted on G2.com. Show More 1/11/2024 Validated ReviewerIncentivizedSource: G2 invite ## Questions about Insightech? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Insightech ](https://www.g2.com/products/insightech/discussions/new) GU Guest User What is Insightech used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-insightech-used-for) [ View all Discussions ](https://www.g2.com/products/insightech/discuss) ## Pricing Options Pricing provided by Insightech. ### Pulse Contact Us Per Year ### Insights Contact Us Per Year [ View More Pricing Information ](https://www.g2.com/products/insightech/pricing) ##### ##### Insightech Features Platform Data Journey Reporting Dashboards Advanced Data Filtering Platform Additional Functionality Journey Mapping Integrations [ View More Features ](https://www.g2.com/products/insightech/features) ##### Categories on G2 [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Product Analytics](https://www.g2.com/categories/product-analytics) [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Product Analytics](https://www.g2.com/categories/product-analytics)[Session Replay](https://www.g2.com/categories/session-replay)[Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp)[Digital Experience Monitoring (DEM)](https://www.g2.com/categories/digital-experience-monitoring-dem) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best app to track office expenses](https://www.g2.com/discussions/what-is-the-best-app-to-track-office-expenses-in-2025)[Best onboarding software for reducing churn rates](https://www.g2.com/discussions/which-client-onboarding-platforms-actually-help-cut-churn)[What application release orchestration platforms reduce the risk of failed deployments for teams that ship frequently and cannot afford rollback incidents affecting production users?](https://www.g2.com/discussions/what-application-release-orchestration-platforms-reduce-the-risk-of-failed-deployments-for-teams-that-ship-frequently-and-cannot-afford-rollback-incidents-affecting-production-users) [Best software for tracking candidate interactions](https://www.g2.com/discussions/best-software-for-tracking-candidate-interactions)[Which financial aid software platforms have strong customer support for families having difficulty with online applications?](https://www.g2.com/discussions/which-financial-aid-software-platforms-have-strong-customer-support-for-families-having-difficulty-with-online-applications)[Pros and Cons Details](https://www.g2.com/products/insightech/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)