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Compare Hootsuite and Iconosquare 
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At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (62.3% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
Starting at €33.00 Per Month
Hootsuite
Star Rating
(6,642)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansIconosquare
Star Rating
(134)4.5 out of 5
Market Segments
Small-Business (62.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €33.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hootsuite's Content Calendar is highly effective for scheduling posts, scoring 9.0, while Iconosquare's similar feature scores slightly higher at 9.3, indicating a more user-friendly experience for planning content.
- Reviewers mention that Hootsuite excels in Post Performance analytics with a score of 8.5, but Iconosquare outperforms it with a score of 8.8, suggesting that users find Iconosquare's insights more actionable for improving engagement.
- G2 users highlight that Hootsuite's Quality of Support is rated at 8.1, which is lower than Iconosquare's 8.9, indicating that users may find more responsive and helpful customer service with Iconosquare.
- Users on G2 report that Hootsuite's Social Ads capabilities are lacking, with a score of 7.3, while Iconosquare's score of 5.3 suggests significant room for improvement in this area, making Hootsuite a better choice for users focused on social advertising.
- Reviewers say that Hootsuite's Campaign Optimization feature scores 8.3, which is higher than Iconosquare's 7.4, indicating that Hootsuite may provide better tools for refining and enhancing marketing campaigns.
- Users report that both platforms have strong Follower Analysis features, but Iconosquare's score of 8.2 surpasses Hootsuite's 7.9, suggesting that users find Iconosquare's insights into audience demographics and behavior more comprehensive.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Iconosquare
Launch
Starting at €33.00
Per Month
- Standard analytics & reports
- Up to 100 scheduled posts per month
- Best time to post suggestions
Free Trial
Hootsuite
Free Trial is available
Iconosquare
Free Trial is available
Ratings
Meets Requirements
8.4
5,994
8.4
117
Ease of Use
8.6
6,071
9.1
118
Ease of Setup
8.7
3,864
9.3
61
Ease of Admin
8.6
2,539
8.9
59
Quality of Support
8.2
4,488
8.9
91
Has the product been a good partner in doing business?
8.6
2,312
8.5
51
Product Direction (% positive)
8.0
5,911
8.2
115
Features by Category
Social Analytics
7.5
2144
7.6(won by 0.1)
70
7.9
2351
8.2(won by 0.3)
90
8.6
2477
8.8(won by 0.2)
94
7.4(won by 1.6)
1811
5.8
26
7.4(won by default)
2035
Feature Not Available
7.6
1485
8.4(won by 0.8)
22
7.5(won by default)
1446
Feature Not Available
Reports & Dashboards
8.1(won by 0.4)
2385
7.7
69
8.3(tied score)
2360
8.3(tied score)
66
8.4
2323
8.6(won by 0.2)
60
7.1
1386
8.2(won by 1.1)
17
Agentic AI - Social Media Analytics
6.7(won by default)
145
Not enough data
6.6(won by default)
144
Not enough data
6.6(won by default)
143
Not enough data
6.6(won by default)
145
Not enough data
6.7(won by default)
145
Not enough data
Content & Collaboration
9.0
2738
9.2
22
8.0
2568
8.8
20
8.0
2508
7.5
17
7.8
2391
8.5
16
8.2
2523
8.6
18
8.1
2512
8.2
18
Social Management
8.1
4454
8.3
28
8.9
4933
8.4
27
8.2
4466
7.9
21
8.4
4775
8.4
25
7.1
3465
6.3
17
8.0
2524
8.7
19
7.9
2140
8.2
13
Agentic AI - Social Media Management
6.8
277
Not enough data
7.0
275
Not enough data
7.1
274
Not enough data
7.1
274
Not enough data
7.1
270
Not enough data
6.9
270
Not enough data
7.1
266
Not enough data
Platform Interoperability
7.7
563
Not enough data
Agentic AI - Social Media Advertising
7.4
59
Not enough data
7.2
58
Not enough data
7.4
59
Not enough data
7.4
60
Not enough data
7.6
59
Not enough data
7.7
60
Not enough data
Social Functionality
8.4
667
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
616
Not enough data
7.9
615
Not enough data
7.8
609
Not enough data
Platform
7.7
598
Not enough data
8.3
615
Not enough data
8.5
612
Not enough data
8.6
608
Not enough data
8.3
601
Not enough data
8.2
598
Not enough data
8.3
600
Not enough data
8.0
588
Not enough data
8.1
592
Not enough data
Monitoring & Listening
8.1
1909
7.8
9
7.2
1508
Feature Not Available
8.2
701
7.7
10
8.0
676
7.5
8
7.9
669
7.9
7
7.7
648
8.3
10
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Feature Not Available
8.1
1860
8.3
11
8.2
718
8.1
9
7.8
646
8.0
9
Categories
Categories
Shared Categories
Hootsuite and Iconosquare are categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Advertising
Iconosquare has no unique categories
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iconosquare
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
24.6%
Retail
6.2%
Food & Beverages
4.6%
Public Relations and Communications
3.8%
Non-Profit Organization Management
3.8%
Other
56.9%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
Is Iconosquare free?
2 Comments
IM
Iconosquare does not offer a free plan, but we do have a free 14 day trial- no credit card needed.
https://app.iconosquare.com/create/accountRead more
Is Iconosquare legit?
1 Comment
IM
Yes, Iconosquare is a meta and instagram business partner. For more information and to hear more about Iconosquare, here are some testimonials from our...Read more
What does Iconosquare?
1 Comment
IM
Iconosquare is a powerful analytics and management platform for social media marketers. Businesses and agencies easily manage and report their performance on...Read more
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