2026 Best Software Awards are here!See the list
Compare Hootsuite and Iconosquare 
Featured Products
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (62.6% of reviews)
Entry-Level Pricing
$199.00 1 user Per Month
Free
Hootsuite
Star Rating
(6,694)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansIconosquare
Star Rating
(135)4.5 out of 5
Market Segments
Small-Business (62.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in managing multiple social media accounts efficiently, with users highlighting its ability to schedule posts across various platforms. One user mentioned, "My favorite part of Hootsuite is being able to schedule multiple posts across multiple accounts and platforms," which is particularly beneficial for those managing diverse client portfolios.
- Users say that Iconosquare stands out for its user-friendly interface, making it easy to navigate and preview posts before publishing. A reviewer noted, "I love how intuitive and user friendly Iconosquare is; it's easy to navigate," which can significantly enhance the day-to-day usability for teams.
- Reviewers mention that Hootsuite's customer support is highly praised, with users appreciating the personalized assistance they receive. One user shared their positive experience, stating, "The customer support is also great, and I appreciate the ability to customize different performance reports," indicating a strong support system for users.
- According to verified reviews, Iconosquare is recognized for its comprehensive reporting features, with users expressing satisfaction with the detailed insights it provides. A user remarked, "I like how comprehensive the platform is, and love the detailed reporting," which can be crucial for data-driven decision-making.
- G2 reviewers report that Hootsuite has a more extensive market presence, reflected in its significantly higher G2 Score and total number of reviews. With over 6,600 reviews, users feel more confident in the platform's reliability and overall quality compared to Iconosquare's 131 reviews.
- Users say that while both platforms meet their requirements, Hootsuite's advanced features, such as the Owly GPT tool, provide added value that some users find indispensable. One user highlighted, "I like Hootsuite for its Owly GPT, which is quite useful," showcasing its innovative capabilities that enhance user experience.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Iconosquare
Free
Free
Free access after your trial
- Basic analytics
- Limited reporting
- 10 posts per month per profile
Free Trial
Hootsuite
Free Trial is available
Iconosquare
Free Trial is available
Ratings
Meets Requirements
8.4
6,032
8.4
118
Ease of Use
8.6
6,108
9.1
119
Ease of Setup
8.7
3,895
9.2
62
Ease of Admin
8.6
2,548
8.9
59
Quality of Support
8.2
4,521
8.8
92
Has the product been a good partner in doing business?
8.6
2,320
8.5
51
Product Direction (% positive)
8.0
5,946
8.1
116
Features by Category
Social Analytics
7.5
2146
7.6(won by 0.1)
70
7.9
2352
8.2(won by 0.3)
90
8.6
2481
8.8(won by 0.2)
94
7.4(won by 1.6)
1812
5.8
26
7.4(won by default)
2037
Feature Not Available
7.6
1486
8.5(won by 0.9)
23
7.5(won by default)
1447
Feature Not Available
Reports & Dashboards
8.1(won by 0.5)
2388
7.6
70
8.3(tied score)
2362
8.3(tied score)
66
8.4
2326
8.6(won by 0.2)
60
7.1
1388
8.2(won by 1.1)
17
Agentic AI - Social Media Analytics
6.7(won by default)
146
Not enough data
6.6(won by default)
145
Not enough data
6.7(won by default)
145
Not enough data
6.6(won by default)
146
Not enough data
6.7(won by default)
146
Not enough data
Content & Collaboration
9.0
2750
9.2
22
8.0
2571
8.8
20
8.0
2515
7.5
17
7.8
2397
8.5
16
8.2
2527
8.6
18
8.1
2521
8.2
18
Social Management
8.1
4482
8.3
28
8.9
4967
8.4
27
8.2
4479
7.9
21
8.4
4798
8.4
25
7.1
3471
6.3
17
8.0
2530
8.7
19
7.9
2149
8.2
13
Agentic AI - Social Media Management
6.8
278
Not enough data
7.1
277
Not enough data
7.1
277
Not enough data
7.1
275
Not enough data
7.1
271
Not enough data
7.0
271
Not enough data
7.1
267
Not enough data
Platform Interoperability
7.7
562
Not enough data
Agentic AI - Social Media Advertising
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Not enough data
Social Functionality
8.4
667
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
616
Not enough data
7.9
614
Not enough data
7.8
608
Not enough data
Platform
7.7
598
Not enough data
8.2
615
Not enough data
8.5
611
Not enough data
8.6
607
Not enough data
8.3
600
Not enough data
8.2
597
Not enough data
8.3
599
Not enough data
8.0
587
Not enough data
8.1
591
Not enough data
Monitoring & Listening
8.1
1910
7.8
9
7.2
1508
Feature Not Available
8.2
701
7.7
10
8.0
676
7.5
8
7.9
669
7.9
7
7.7
648
8.3
10
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Feature Not Available
8.1
1860
8.3
11
8.2
718
8.1
9
7.8
646
8.0
9
Categories
Categories
Shared Categories
Hootsuite and Iconosquare are categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Advertising
Iconosquare has no unique categories
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iconosquare
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
24.4%
Retail
6.1%
Food & Beverages
4.6%
Public Relations and Communications
3.8%
Non-Profit Organization Management
3.8%
Other
57.3%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
Is Iconosquare free?
2 Comments
IM
Iconosquare does not offer a free plan, but we do have a free 14 day trial- no credit card needed.
https://app.iconosquare.com/create/accountRead more
Is Iconosquare legit?
1 Comment
IM
Yes, Iconosquare is a meta and instagram business partner. For more information and to hear more about Iconosquare, here are some testimonials from our...Read more
What does Iconosquare?
1 Comment
IM
Iconosquare is a powerful analytics and management platform for social media marketers. Businesses and agencies easily manage and report their performance on...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
